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Implementing a
          Mobile Strategy


                     CASE DIII Conference
                      February 18, 2013

#CASEINSPIRES
Brent Grinna      Adam Volant
 Founder & CEO        EVP & COO
    EverTrue     VMI Alumni Association
  @brentgrinna        @vmialumni
1981
#CASEINSPIRES
1981
#CASEINSPIRES
#CASEINSPIRES
2013
 “SoLoMo”




#CASEINSPIRES
120

     90                           119,000,000
     60                           Smart Phone
     30                           Users in US*
      0
          2009        2012
                Number of Smartphone Users in US (In Millions)

                                                                 *Mobidia
#CASEINSPIRES
Tablet Adoption




#CASEINSPIRES
Interest in Buying in Next 6 Mo.
             (USA Kids 6-12 Years Old)*

               iPad                                             48%
     Nintendo Wii U                            39%
           iPad Mini                         36%
         iPod Touch                       36%
             iPhone                     33%
Kinnect for Xbox 360                   31%
                       0   12.5   25               37.5               50




#CASEINSPIRES                                             *Nielson
#CASEINSPIRES
http://www.youtube.com/watch?v=CeVn6_iwtJQ
#CASEINSPIRES
Facebook User Growth




#CASEINSPIRES
LinkedIn User Growth
          200



          150



          100


                                                      Members (mn)
            50



               0
                              Q4’10   Q4’11   Q4’12
#CASEINSPIRES
*Credit: LinkedIn Marketing
Two Horse Race in US




                iOS   Android

                22%   70%
                                *BGR	
  Media
#CASEINSPIRES
EverTrue Data




                 iOS     Android

                80%       20%
                               *EverTrue	
  Data
#CASEINSPIRES
responsive design is important but...

         Mobile is NOT ONLY




#CASEINSPIRES
Mobile is about....
  re-imagining. everything.



#CASEINSPIRES
#CASEINSPIRES
#CASEINSPIRES
Implementing a Mobile Strategy
#CASEINSPIRES
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
#CASEINSPIRES
http://www.youtube.com/watch?v=aXV-yaFmQNk
Let’s re-imagine
 advancement.



#CASEINSPIRES
Implementing a Mobile Strategy
#CASEINSPIRES
Implementing a Mobile Strategy
#CASEINSPIRES
#CASEINSPIRES
Implementing a Mobile Strategy
#CASEINSPIRES
Facebook Pages
                   Manager
#CASEINSPIRES
Implementing a Mobile Strategy
Implementing a Mobile Strategy
Implementing a Mobile Strategy
#CASEINSPIRES
#CASEINSPIRES
Virginia Military Institute




      Location: Lexington, VA
      Number of Alumni: ~25,000
      Launched with EverTrue in 2011
#CASEINSPIRES
Implementing a Mobile Strategy
App Users x Class

                                            21% of
                                         Class of 2004

                            16% of
                         Class of 1987

            7% of
         Class of 1959




                                              *EverTrue	
  Data
#CASEINSPIRES
Top VMI Users
                   1) 1981
                   2) 1968
                   3) 1992
                   4) 1977
                   5) 1982
                   6) 1982
                   7) 1996
                   8) 2003
                   9) 1970
                   10) 1970
                              *EverTrue	
  Data
#CASEINSPIRES
Thank You!
          Brent Grinna          Adam Volant
            Founder & CEO           EVP & COO
               EverTrue        VMI Alumni Association
          brent@evertrue.com    avolant@vmiaa.org




#CASEINSPIRES

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