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Welcome
7 February 2012
MACARENA ORGILÉS

OFICINA DE RELACIONES INTERNACIONALES
Office: Germán Bernácer Building (number 36)
Available everyday from 9 to 14h (on Thursdays also from
   15 to 17h)
Phone : +34 965909406
Fax : +34 965909789
ibp@ua.es
Macarena.Orgiles@ua.es


JOSÉ M. CASADO

ASSOCIATE DEAN FOR INTERNATIONAL RELATIONS
Office: Germán Bernácer Building (number 36)
Available on Wednesdays from 9 to 11h.
international.feb@ua.es
Modules offered in the 2nd
              Semester
•   HUMAN RESOURCES MANAGEMENT - Prof. Juan Llopis
•   THE ECONOMY OF THE EUROPEAN UNION:
    CHARACTERISTICS, ECONOMIC STRUCTURE AND
    INSTITUTIONS – Prof. Oana Driha / Prof. Pedro Manuel García
•   CROSS-CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS
    IN SPAIN - Prof. Pilar Barra
•   SPAIN: SOCIETY AND CULTURE - Prof. Rafael Valdueza / Prof.
    Raquel Huete
•   ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A
    BUSINESS - Prof. Virginia Payá / Prof. Reyes González
•   GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL
    MANAGEMENT – Prof. Juan José Tarí / Prof. José Francisco Molina
•   INTRODUCTION TO ENVIRONMENTAL ECONOMICS - Prof.
    Roberto Escarré / Prof. Denise Eisenhuth
•   MARKETING IN THE EUROPEAN UNION – Prof. Juan Luis Nicolau
    / Prof. Sonia Rujas / Prof. Felipe Ruiz
•   MARKETING VARIABLES: DECISION MAKING IN A
    COMPETITIVE ENVIRONMENT - Prof. Enar Ruiz
•   RETAIL MARKETING – Prof. Mayo de Juan
Short presentations of the modules
   offered in the 2nd Semester

HUMAN RESOURCES MANAGEMENT
 Prof. Juan Llopis (DEAN)
 The main objectives of this course are:
  Having in mind that every manager of a
  firm is a HRM, give a general guide
  about how to manage people; argue how
  a HRM can be a strategic partner of any
  firm; have a general overview about the
  knowledge, skills and abilities that must
  have a Human Resources Manager;
  describe the fundamental tools, methods
  and techniques that are used in a
  Department of Human
  Resources. (syllabus).
THE ECONOMY OF THE EUROPEAN
  UNION: CHARACTERISTICS,
  ECONOMIC STRUCTURE AND
  INSTITUTIONS
Prof. Paloma Taltavull / Prof. Oana Driha /
  Prof. Pedro Manuel García


 The subject aims to analyze the past,
  present and future of European
  integration on the basis of historic and
  economic reasoning. This process and
  its effects will be assessed taking into
  account differences in European
  Member States economies as well as
  considering the EU as a whole at the
  international level. (syllabus).
SPAIN: SOCIETY AND CULTURE
Prof. Rafael Valdueza / Prof. Raquel Huete


  This course is designed as an exploration
  of contemporary Spain, its culture, its way
  of life and the issues confronting them. It
  seeks to provide students with a better
  understanding of the diverse influences
  that make up contemporary Spain
  (syllabus).
CROSS CULTURAL BUSINESS
  BEHAVIOUR. DOING BUSINESS IN
  SPAIN
Prof. Pilar Barra
  The current globalization seems to present an
  ideal environment for companies to be successful
  anywhere in the world. Sometimes we are not able
  to understand why our perfectly planned strategy
  did not result in a remarkable success.
  Not all countries behave in the same way when
  doing business. Only by knowing perfectly our
  target country business culture should we be able
  to start doing business. If not, a high risk of failure
  would be present. This course provides a
  comprehensive view of Spain and its business
  culture as the key to success. (syllabus).
ENTREPRENEURIAL INITIATIVE: STARTING AND
   RUNNING A BUSINESS
Prof. Virginia Payá / Prof. Reyes González

Objective is two fold:
First Part: Create positive attitudes towards entrepreneurial initiative
Second Part: Learn skills and tools for running a business today

   First Part:
   •HOW and WHY entrepreneurship is being promote within the
   E.U.
   •HOW we can TRANSFORM an idea into a business
   •Once we are established, HOW we can grow our business;
   business Strategies and Internationalization

   Second Part:
   Modern Management: management SKILLS
   Organization and Change: STRESS and CONFLICT
   Control, Information & TECHNOLOGY
   Corporate SOCIAL RESPONSIBILITY & Business ETHICS
ENTREPRENEURIAL INITIATIVE: STARTING AND
   RUNNING A BUSINESS
Prof. Virginia Payá / Prof. Reyes González

Methodology:
Lecturers will introduce the topics

•You will work in class with real cases
•You will learn to analyse information provided by companies
•You will know about organizations that will show you:
     WHAT they DO
     HOW they Work
     WHAT services they provide to companies and
     to people thinking to start a business
         Evaluation:
         30% Theory (test, multiple choice)
         40% Practice: Business Plan and an Essay
         30% Work in class, participation,
         attendance                              (syllabus).
GLOBAL ISSUES ON QUALITY AND
   ENVIRONMENTAL MANAGEMENT
Prof. Juan José Tarí / Prof. José Francisco Molina


Quality management and environmental management
  are key practices that have positive impacts on
  business competitiveness. The main objectives of
  this course are: to analyse the evolution of quality
  and environmental topics; to know the concepts
  and main tools about quality and environmental
  management; to know how to manage processes
  in organisations to meet customer needs; to
  determine how companies impact on the natural
  environment examining how firms can reduce their
  environmental impacts; to learn how to implement
  quality and environmental management systems.
  (syllabus).
GLOBAL ISSUES ON QUALITY AND
                   ENVIRONMENTAL MANAGEMENT
               Juan José Tarí Guilló and José Francisco Molina Azorín

* OBJECTIVES:
   - To know the basic concepts and main tools about QM and EM
   - To learn how to manage processes to meet customer needs
   - To determine how companies impact on the natural environment and how they
   can reduce their environmental impacts
   - To learn how to implement QM and EM systems
* SYLLABUS:
   PART I: Quality management (units 1 and 2)
   PART II: Environmental management (units 3 and 4)
* METHODOLOGY:
   - General overview of the main concepts and tools; videos
   - Resolution and discussion of cases and readings, presentations by students
* ASSESSMENT:
   - 10%: attendance and participation
   - 60%: resolution of cases and presentations by students
   - 30%: exam
INTRODUCTION TO ENVIRONMENTAL
  ECONOMICS
Prof. Roberto Escarré / Prof. Denise Eisenhuth

• The objective of this class is to assist you in
  observing and approaching environmental
  problems, as well as issues in an objective and
  analytical manner without employing sophisticated
  models or quantitative methods. The case study
  approach is emphasized in this course. Prior
  economic or math courses are not necessary for
  the class.
• In particular, students will be encouraged to
  consider how environmental economics can be
  applied to deal with major environmental
  issues such as climate change, biodiversity loss,
  the impact of trade, carbon and other footprints,
  the environmental costs versus the benefits of
  projects, etc.(syllabus).
Methodology
• Lectures: PowerPoint available from Campus
  Virtual in advance
• Seminar sessions: Class Discussions /
  Assessments based on lectures, videos & articles

At the end of the course, successful students
   should be able to:
    – Apply basic economic tools such as cost
      benefit analysis to simple environmental
      problems
    – Understand how some of these economic tools
      have been applied in practice


The course aims to enhance research skills, ability
  to organise available information, and think
  critically particularly through the preparation of a
  short presentation and the drafting of papers
MARKETING IN THE EUROPEAN
 UNION
   Prof. Juan Luis Nicolau / Prof. Sonia Rujas /
   Prof. Felipe Ruiz

On completion of this course, the student should be able
  to: acquire a global overview of European Marketing;
  formulate and recognize European Marketing
  Strategies; how to adapt marketing concepts to
  practical cases studies; understand national
  differences among countries and create marketing
  plans and evaluate the implication of an enlarged EU
  in global markets. (syllabus).
MARKETING VARIABLES: DECISION
    MAKING IN A COMPETITIVE ENVIRONMENT
                            Prof. Enar Ruiz

   • This course focuses on the TACTICAL and
   STRATEGIC decisions on marketing variables (product,
   price, distribution and communication) that a company

LEARN by PLAYING
   faces in a changing and competitive environment.

   • This course has a mainly PRACTICAL APPROACH.

 MAKING MARKETING
   Students will manage the marketing departments of
   different companies competing in the marketplace. To
   analyze the performance of these companies, a virtual
     DECISIONS
   environment will simulate the real market. (syllabus)
MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT

            Information
                                                                                 Information


                            Marketing
Feedback                                                                                         Marketing
                            decision                                 Feedback
                                                                                                 decision




   Competitive
     setting
                      Results
                   Group work
                                Feedback
                                                  &
                                           Information
                                                                 Individual work
                                                         Marketing
                                                         decision
                                                                    Competitive
                                                                      setting
                                                                                Results




                                            ASSESSMENT
                                    Competitive
                                                                                   Information
              Information                        Results
                                    (active participation in class)
                                     setting
                                                                                                   Marketing
                                                                      Feedback
  Attendance (min.Marketing
                   80%)                                                                            decision
 Feedback
        &         decision                                      SUCCESS
  working during the sessions
                                                                          Competitive
                                                                                               Results
     Competitive                                                            setting
                          Results
       setting
RETAIL MARKETING
Prof. Mayo De Juan
   This course will familiarize students with the decisions
    and strategies involved in running a retail   firm in
    national and international markets.
 Retailing is analyzed as one form of marketing.
 Attention is devoted to:
      The world of retailing
      Retail Market Strategy: segmentation & positioning
      Merchandising & customer service
      Store image and store location
      Store atmosphere
 Methodology includes case study resolution in
  class and presentations. (syllabus).
Thank you¡

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IBP welcome meeting 7th February 2012

  • 2. MACARENA ORGILÉS OFICINA DE RELACIONES INTERNACIONALES Office: Germán Bernácer Building (number 36) Available everyday from 9 to 14h (on Thursdays also from 15 to 17h) Phone : +34 965909406 Fax : +34 965909789 ibp@ua.es Macarena.Orgiles@ua.es JOSÉ M. CASADO ASSOCIATE DEAN FOR INTERNATIONAL RELATIONS Office: Germán Bernácer Building (number 36) Available on Wednesdays from 9 to 11h. international.feb@ua.es
  • 3. Modules offered in the 2nd Semester • HUMAN RESOURCES MANAGEMENT - Prof. Juan Llopis • THE ECONOMY OF THE EUROPEAN UNION: CHARACTERISTICS, ECONOMIC STRUCTURE AND INSTITUTIONS – Prof. Oana Driha / Prof. Pedro Manuel García • CROSS-CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAIN - Prof. Pilar Barra • SPAIN: SOCIETY AND CULTURE - Prof. Rafael Valdueza / Prof. Raquel Huete • ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS - Prof. Virginia Payá / Prof. Reyes González • GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT – Prof. Juan José Tarí / Prof. José Francisco Molina • INTRODUCTION TO ENVIRONMENTAL ECONOMICS - Prof. Roberto Escarré / Prof. Denise Eisenhuth • MARKETING IN THE EUROPEAN UNION – Prof. Juan Luis Nicolau / Prof. Sonia Rujas / Prof. Felipe Ruiz • MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT - Prof. Enar Ruiz • RETAIL MARKETING – Prof. Mayo de Juan
  • 4. Short presentations of the modules offered in the 2nd Semester HUMAN RESOURCES MANAGEMENT Prof. Juan Llopis (DEAN)  The main objectives of this course are: Having in mind that every manager of a firm is a HRM, give a general guide about how to manage people; argue how a HRM can be a strategic partner of any firm; have a general overview about the knowledge, skills and abilities that must have a Human Resources Manager; describe the fundamental tools, methods and techniques that are used in a Department of Human Resources. (syllabus).
  • 5. THE ECONOMY OF THE EUROPEAN UNION: CHARACTERISTICS, ECONOMIC STRUCTURE AND INSTITUTIONS Prof. Paloma Taltavull / Prof. Oana Driha / Prof. Pedro Manuel García  The subject aims to analyze the past, present and future of European integration on the basis of historic and economic reasoning. This process and its effects will be assessed taking into account differences in European Member States economies as well as considering the EU as a whole at the international level. (syllabus).
  • 6. SPAIN: SOCIETY AND CULTURE Prof. Rafael Valdueza / Prof. Raquel Huete This course is designed as an exploration of contemporary Spain, its culture, its way of life and the issues confronting them. It seeks to provide students with a better understanding of the diverse influences that make up contemporary Spain (syllabus).
  • 7. CROSS CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAIN Prof. Pilar Barra The current globalization seems to present an ideal environment for companies to be successful anywhere in the world. Sometimes we are not able to understand why our perfectly planned strategy did not result in a remarkable success. Not all countries behave in the same way when doing business. Only by knowing perfectly our target country business culture should we be able to start doing business. If not, a high risk of failure would be present. This course provides a comprehensive view of Spain and its business culture as the key to success. (syllabus).
  • 8. ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS Prof. Virginia Payá / Prof. Reyes González Objective is two fold: First Part: Create positive attitudes towards entrepreneurial initiative Second Part: Learn skills and tools for running a business today First Part: •HOW and WHY entrepreneurship is being promote within the E.U. •HOW we can TRANSFORM an idea into a business •Once we are established, HOW we can grow our business; business Strategies and Internationalization Second Part: Modern Management: management SKILLS Organization and Change: STRESS and CONFLICT Control, Information & TECHNOLOGY Corporate SOCIAL RESPONSIBILITY & Business ETHICS
  • 9. ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS Prof. Virginia Payá / Prof. Reyes González Methodology: Lecturers will introduce the topics •You will work in class with real cases •You will learn to analyse information provided by companies •You will know about organizations that will show you: WHAT they DO HOW they Work WHAT services they provide to companies and to people thinking to start a business Evaluation: 30% Theory (test, multiple choice) 40% Practice: Business Plan and an Essay 30% Work in class, participation, attendance (syllabus).
  • 10. GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT Prof. Juan José Tarí / Prof. José Francisco Molina Quality management and environmental management are key practices that have positive impacts on business competitiveness. The main objectives of this course are: to analyse the evolution of quality and environmental topics; to know the concepts and main tools about quality and environmental management; to know how to manage processes in organisations to meet customer needs; to determine how companies impact on the natural environment examining how firms can reduce their environmental impacts; to learn how to implement quality and environmental management systems. (syllabus).
  • 11. GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT Juan José Tarí Guilló and José Francisco Molina Azorín * OBJECTIVES: - To know the basic concepts and main tools about QM and EM - To learn how to manage processes to meet customer needs - To determine how companies impact on the natural environment and how they can reduce their environmental impacts - To learn how to implement QM and EM systems * SYLLABUS: PART I: Quality management (units 1 and 2) PART II: Environmental management (units 3 and 4) * METHODOLOGY: - General overview of the main concepts and tools; videos - Resolution and discussion of cases and readings, presentations by students * ASSESSMENT: - 10%: attendance and participation - 60%: resolution of cases and presentations by students - 30%: exam
  • 12. INTRODUCTION TO ENVIRONMENTAL ECONOMICS Prof. Roberto Escarré / Prof. Denise Eisenhuth • The objective of this class is to assist you in observing and approaching environmental problems, as well as issues in an objective and analytical manner without employing sophisticated models or quantitative methods. The case study approach is emphasized in this course. Prior economic or math courses are not necessary for the class. • In particular, students will be encouraged to consider how environmental economics can be applied to deal with major environmental issues such as climate change, biodiversity loss, the impact of trade, carbon and other footprints, the environmental costs versus the benefits of projects, etc.(syllabus).
  • 13. Methodology • Lectures: PowerPoint available from Campus Virtual in advance • Seminar sessions: Class Discussions / Assessments based on lectures, videos & articles At the end of the course, successful students should be able to: – Apply basic economic tools such as cost benefit analysis to simple environmental problems – Understand how some of these economic tools have been applied in practice The course aims to enhance research skills, ability to organise available information, and think critically particularly through the preparation of a short presentation and the drafting of papers
  • 14. MARKETING IN THE EUROPEAN UNION Prof. Juan Luis Nicolau / Prof. Sonia Rujas / Prof. Felipe Ruiz On completion of this course, the student should be able to: acquire a global overview of European Marketing; formulate and recognize European Marketing Strategies; how to adapt marketing concepts to practical cases studies; understand national differences among countries and create marketing plans and evaluate the implication of an enlarged EU in global markets. (syllabus).
  • 15. MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT Prof. Enar Ruiz • This course focuses on the TACTICAL and STRATEGIC decisions on marketing variables (product, price, distribution and communication) that a company LEARN by PLAYING faces in a changing and competitive environment. • This course has a mainly PRACTICAL APPROACH. MAKING MARKETING Students will manage the marketing departments of different companies competing in the marketplace. To analyze the performance of these companies, a virtual DECISIONS environment will simulate the real market. (syllabus)
  • 16. MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT Information Information Marketing Feedback Marketing decision Feedback decision Competitive setting Results Group work Feedback & Information Individual work Marketing decision Competitive setting Results ASSESSMENT Competitive Information Information Results (active participation in class) setting Marketing Feedback Attendance (min.Marketing 80%) decision Feedback & decision  SUCCESS working during the sessions Competitive Results Competitive setting Results setting
  • 17. RETAIL MARKETING Prof. Mayo De Juan  This course will familiarize students with the decisions and strategies involved in running a retail firm in national and international markets.  Retailing is analyzed as one form of marketing.  Attention is devoted to:  The world of retailing  Retail Market Strategy: segmentation & positioning  Merchandising & customer service  Store image and store location  Store atmosphere  Methodology includes case study resolution in class and presentations. (syllabus).