The document discusses using probabilistic data structures like Hyperloglog and Bloom filters to estimate the number of unique users or elements in a massive streaming data in real-time. Hyperloglog works by counting the number of leading zeros in randomly generated binary numbers to estimate unique elements. While it provides an approximate count, it is very space and memory efficient. The document provides an example pipeline for processing ad viewing data and counting unique users in subgroups using both Hyperloglog and Bloom filters.