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Hungry Hungry
Hippies
Austin Toombs
Stephen Miller
Kai Wang
Jeremy White
We love our environment
The Problem
Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.
Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.
Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.
Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.
Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.
but…
It is not easy.
Our Solution
Help people make the
thoughtful lifestyle
adjustments they already
want to make.
Help people make the
thoughtful lifestyle
adjustments they already
want to make.
Help people make the
thoughtful lifestyle
adjustments they already
want to make.
Help people make the
thoughtful lifestyle
adjustments they already
want to make.
The Idea
Grocery Shopping
Grocery Shopping
Mobile
Grocery Shopping
Mobile
Provides Knowledge
Grocery Shopping
Mobile
Provides Knowledge
Enable Change
What it is
What it is not
Help user find the most
sustainable product
Help user find the most   Help user find the product that
sustainable product       aligns with their values
Help user find the most        Help user find the product that
sustainable product            aligns with their values

To be used during the entire
shopping trip
Help user find the most        Help user find the product that
sustainable product            aligns with their values

To be used during the entire   To be used during those
shopping trip                  confusing moments
Help user find the most        Help user find the product that
sustainable product            aligns with their values

To be used during the entire   To be used during those
shopping trip                  confusing moments

It is not a replacement
for research
Help user find the most        Help user find the product that
sustainable product            aligns with their values

To be used during the entire   To be used during those
shopping trip                  confusing moments

It is not a replacement        It is a supplement to research
for research
Help user find the most             Help user find the product that
sustainable product                 aligns with their values

To be used during the entire        To be used during those
shopping trip                       confusing moments

It is not a replacement             It is a supplement to research
for research

It is not a grocery shopping list
Help user find the most             Help user find the product that
sustainable product                 aligns with their values

To be used during the entire        To be used during those
shopping trip                       confusing moments

It is not a replacement             It is a supplement to research
for research

It is not a grocery shopping list   It is a comparison tool
Help user find the most             Help user find the product that
sustainable product                 aligns with their values

To be used during the entire        To be used during those
shopping trip                       confusing moments

It is not a replacement             It is a supplement to research
for research

It is not a grocery shopping list   It is a comparison tool

It is not the solution
Help user find the most             Help user find the product that
sustainable product                 aligns with their values

To be used during the entire        To be used during those
shopping trip                       confusing moments

It is not a replacement             It is a supplement to research
for research

It is not a grocery shopping list   It is a comparison tool

It is not the solution              It is a means of reducing
                                    plausible deniability
The Concept
Let us take you through a scenario…
Introducing…. Liz!
Liz is at the grocery store to pick up some items for the week.
Liz is experiencing decision paralysis.
Liz uses her smartphone to make an informed decision.
Demo
a. Selecting
Categories
b. Comparing
products
What’s in the tags?
Fiducial Marker
As for Liz.
She values…
and…
…a decision is made based on what she
values.
Liz decides to go with a product that aligns with her values.
The cereal aisle posed the same challenges.
Demo
This demo shows
what the app may
look like in real life.
Mission Accomplished. Earth friendlier and happier.
When Liz gets home…
Scan
Receipt
Scan
Receipt
More Options
History View
Preference
  Sliders
To sum it up…
Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by
Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by

being more aware of
Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by

being more aware of
a. the options they have, and
Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by

being more aware of
a. the options they have, and
b. the impact they can make
Future Strategies
    Looking ahead
The Future
Special labeling for products and receipts
at grocery stores to allow scanning
The Future
Special labeling for products and receipts
at grocery stores to allow scanning

Include element(s) to reinforce reflection
The Future
Special labeling for products and receipts
at grocery stores to allow scanning

Include element(s) to reinforce reflection

Product demand may change over time
Thank you!
 Any questions?
Credits
People
• Liz
• Chen, Katie, Dawn (Diary Studies)
Typeface
• Archer
Credits
Images
• http://fiftyfootshadows.net
• http://thefoodfarce.com/
• http://img4.realsimple.com/images/home-organizing/green-
  living/0412/black-bags_300.jpg
• http://www.thewholesaleoutlet.net/image/GarbageBags.jpg
• http://thumbs.dreamstime.com/thumblarge_150/117994334210WPU
  e.jpg
• http://cdn.uberreview.com/wp-content/uploads/grocery-bag-trash-
  can.jpg
• http://www.lowes.co.nz/assets/Uploads/gastanker31of210.jpg
• http://images.thecarconnection.com/lrg/2009-toyota-prius-5dr-hb-
  touring-natl-side-exterior-view_100243793_l.jpg
The Boy Scout Slides!
Slow Change
  Changing slowly
The Rider

Don't just say "make sustainable
decisions" but show them how to make
those decisions and help them do it
The Path

Tweaking the environment

Product Labels

Making it easier for them to compare
products.

By creating new product label
The
Elephant
The visualizations.

In relation to your values:
- Animal Cruelty: Sheep says ‘Thank
you’!
- Waste dump: lesser waste.
Other Technologies
 Amazon Flow
 Fiducial
Why Mobile?!
Hot Triggers1 (B.J. Fogg)




 1. http://www.behaviormodel.org/
The Categories
The categories that are displayed on the screen depend on
what is included in the view. If everything in view is a
canned food, then the categories will be "corn," "green
beans," "peas," etc. If, for some strange reason, there is
some beef, some fresh produce, and some canned
vegetables in the same shot, then the categories displayed
will be something like "meat," "canned goods," and
"produce."
What if they say no?
If we can't convince a major supermarket store to go along
with this plan, the we target the manufacturers themselves
and suggest that they include scan-able stickers on their
products.
If that doesn't work out, then we get together with the
geniuses at Amazon and figure out how to recognize the
products based on their packaging, much like how Flow
works now with book and album covers.
Information Sources
• Product ratings
   o 3rd party rating of products (i.e. Food Alliance certifications)

• About average users/other people
   o We are not as interested in average user as we are in average
     products
What about Crowd-Sourcing?
Crowd-sourcing require people to be knowledgeable. Our
app targets the users who don’t necessary have these
knowledge.

Crow-sourcing may be implemented in the future, but
currently it doesn’t make sense to implement.
Why even given a choice at
all?
We provide user with the preference slider because unlike
other metrics, there is no one single right way to judge
sustainability.

Using our users’ concerns are more likely to get them
engaged.
Why did we go with shopping?
Consumer demand can change industries.




http://www.changewaveresearch.com/articles/2010/07/smart_phones_20100714.html
Is this just a crutch?
No. After using the app, users gain:
 a new awareness that some products are more sustainable
  than others
 the resources available to do their own research
 a strengthen resolve in finding the most sustainable products.
We are easing people who already care about sustainability into
becoming researchers by first eliminating plausible deniability of
the issues. We introduce many factors which account for the
sustainability of a product. The sheer number of factors will
cause them to reflect on what issues they consider important.
We will make our sources available for them to do their own
research.
By providing striking visualizations, we will strengthen their
resolve to be more sustainable.
Survey Data
Survey Data
Survey Data
Survey Data
Survey Data
Survey Data

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Hungry Hungry Hippies

  • 1. Hungry Hungry Hippies Austin Toombs Stephen Miller Kai Wang Jeremy White
  • 2. We love our environment
  • 4. Most people would choose to make more sustainable decisions if those decisions were easier to make.
  • 5. Most people would choose to make more sustainable decisions if those decisions were easier to make.
  • 6. Most people would choose to make more sustainable decisions if those decisions were easier to make.
  • 7. Most people would choose to make more sustainable decisions if those decisions were easier to make.
  • 8. Most people would choose to make more sustainable decisions if those decisions were easier to make.
  • 10. It is not easy.
  • 12. Help people make the thoughtful lifestyle adjustments they already want to make.
  • 13. Help people make the thoughtful lifestyle adjustments they already want to make.
  • 14. Help people make the thoughtful lifestyle adjustments they already want to make.
  • 15. Help people make the thoughtful lifestyle adjustments they already want to make.
  • 21. What it is What it is not
  • 22. Help user find the most sustainable product
  • 23. Help user find the most Help user find the product that sustainable product aligns with their values
  • 24. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire shopping trip
  • 25. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire To be used during those shopping trip confusing moments
  • 26. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire To be used during those shopping trip confusing moments It is not a replacement for research
  • 27. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire To be used during those shopping trip confusing moments It is not a replacement It is a supplement to research for research
  • 28. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire To be used during those shopping trip confusing moments It is not a replacement It is a supplement to research for research It is not a grocery shopping list
  • 29. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire To be used during those shopping trip confusing moments It is not a replacement It is a supplement to research for research It is not a grocery shopping list It is a comparison tool
  • 30. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire To be used during those shopping trip confusing moments It is not a replacement It is a supplement to research for research It is not a grocery shopping list It is a comparison tool It is not the solution
  • 31. Help user find the most Help user find the product that sustainable product aligns with their values To be used during the entire To be used during those shopping trip confusing moments It is not a replacement It is a supplement to research for research It is not a grocery shopping list It is a comparison tool It is not the solution It is a means of reducing plausible deniability
  • 32. The Concept Let us take you through a scenario…
  • 34. Liz is at the grocery store to pick up some items for the week.
  • 35. Liz is experiencing decision paralysis.
  • 36. Liz uses her smartphone to make an informed decision.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 55. …a decision is made based on what she values.
  • 56. Liz decides to go with a product that aligns with her values.
  • 57. The cereal aisle posed the same challenges.
  • 58. Demo This demo shows what the app may look like in real life.
  • 59. Mission Accomplished. Earth friendlier and happier.
  • 60. When Liz gets home…
  • 66. To sum it up…
  • 67. Slow Change over time… Educate people about the environmental impacts of their purchasing choices, by
  • 68. Slow Change over time… Educate people about the environmental impacts of their purchasing choices, by being more aware of
  • 69. Slow Change over time… Educate people about the environmental impacts of their purchasing choices, by being more aware of a. the options they have, and
  • 70. Slow Change over time… Educate people about the environmental impacts of their purchasing choices, by being more aware of a. the options they have, and b. the impact they can make
  • 71. Future Strategies Looking ahead
  • 72. The Future Special labeling for products and receipts at grocery stores to allow scanning
  • 73. The Future Special labeling for products and receipts at grocery stores to allow scanning Include element(s) to reinforce reflection
  • 74. The Future Special labeling for products and receipts at grocery stores to allow scanning Include element(s) to reinforce reflection Product demand may change over time
  • 75. Thank you! Any questions?
  • 76.
  • 77. Credits People • Liz • Chen, Katie, Dawn (Diary Studies) Typeface • Archer
  • 78. Credits Images • http://fiftyfootshadows.net • http://thefoodfarce.com/ • http://img4.realsimple.com/images/home-organizing/green- living/0412/black-bags_300.jpg • http://www.thewholesaleoutlet.net/image/GarbageBags.jpg • http://thumbs.dreamstime.com/thumblarge_150/117994334210WPU e.jpg • http://cdn.uberreview.com/wp-content/uploads/grocery-bag-trash- can.jpg • http://www.lowes.co.nz/assets/Uploads/gastanker31of210.jpg • http://images.thecarconnection.com/lrg/2009-toyota-prius-5dr-hb- touring-natl-side-exterior-view_100243793_l.jpg
  • 79. The Boy Scout Slides!
  • 80. Slow Change Changing slowly
  • 81. The Rider Don't just say "make sustainable decisions" but show them how to make those decisions and help them do it
  • 82. The Path Tweaking the environment Product Labels Making it easier for them to compare products. By creating new product label
  • 83. The Elephant The visualizations. In relation to your values: - Animal Cruelty: Sheep says ‘Thank you’! - Waste dump: lesser waste.
  • 84. Other Technologies  Amazon Flow  Fiducial
  • 85. Why Mobile?! Hot Triggers1 (B.J. Fogg) 1. http://www.behaviormodel.org/
  • 86. The Categories The categories that are displayed on the screen depend on what is included in the view. If everything in view is a canned food, then the categories will be "corn," "green beans," "peas," etc. If, for some strange reason, there is some beef, some fresh produce, and some canned vegetables in the same shot, then the categories displayed will be something like "meat," "canned goods," and "produce."
  • 87. What if they say no? If we can't convince a major supermarket store to go along with this plan, the we target the manufacturers themselves and suggest that they include scan-able stickers on their products. If that doesn't work out, then we get together with the geniuses at Amazon and figure out how to recognize the products based on their packaging, much like how Flow works now with book and album covers.
  • 88. Information Sources • Product ratings o 3rd party rating of products (i.e. Food Alliance certifications) • About average users/other people o We are not as interested in average user as we are in average products
  • 89. What about Crowd-Sourcing? Crowd-sourcing require people to be knowledgeable. Our app targets the users who don’t necessary have these knowledge. Crow-sourcing may be implemented in the future, but currently it doesn’t make sense to implement.
  • 90. Why even given a choice at all? We provide user with the preference slider because unlike other metrics, there is no one single right way to judge sustainability. Using our users’ concerns are more likely to get them engaged.
  • 91. Why did we go with shopping? Consumer demand can change industries. http://www.changewaveresearch.com/articles/2010/07/smart_phones_20100714.html
  • 92. Is this just a crutch? No. After using the app, users gain:  a new awareness that some products are more sustainable than others  the resources available to do their own research  a strengthen resolve in finding the most sustainable products. We are easing people who already care about sustainability into becoming researchers by first eliminating plausible deniability of the issues. We introduce many factors which account for the sustainability of a product. The sheer number of factors will cause them to reflect on what issues they consider important. We will make our sources available for them to do their own research. By providing striking visualizations, we will strengthen their resolve to be more sustainable.

Editor's Notes

  1. I want to start off by saying that we love our environmentAnd many of us want to do our part in helping the environment, such as living a sustainable lifestyle.However….
  2. But we are faced with a problem…
  3. Skit to show what we mean by this statement.
  4. People want to do what's right for the environment, but don't always "have the time" to do the research, or don't know exactly what they can do to help.
  5. We would like to propose our solutionOur goal is to…
  6. (next slide for THOUGHTFUL LIFESTYLE ADJUSTMENTS)
  7. (next slide for highlight)
  8. Skit to show what we mean by this statement.
  9. The idea behind our design.
  10. We want to focus on grocery shopping
  11. For the mobile device
  12. To provide our user with knowledge to inform their purchasing decisions
  13. That may enable change over time.
  14. And now Stephen will be going through what our design is and what it is not
  15. This is Liz. Liz wants to make more sustainable purchases. In particular, she values:items that don’t use a lot of pesticides.Items that don’t use a lot of fuel in the trip to get to her store.
  16. Let’s go through the store with Liz. She’s looking for a side dish in the canned foods aisle.
  17. But there are a lot of choices & she doesn’t know which ones most align with her values.
  18. She pulls out her phone and opens the app to help her out.
  19. The app allows her to select the types of items she’s most interested inAnd comparing products that most align with her values. -- FLASHShe begins by eliminating items that she isn’t interested in. She taps the categories at the top. Rankings are based on displayed items, and so are reranked as she hides them. She can also hide individual items she knows she isn’t interested in. She pulls down three items to the compare panel that she’s most interested it. The app sorts them, automatically, based on their rank. She can swipe between the items in the panel to view each one. Austin will explain how the app does this.
  20. Austin’s sketch / Stephen’s image (fiducial)
  21. Mention more about fiducial
  22. Austin’s sketch / Stephen’s image (fiducial)
  23. Austin’s sketch / Stephen’s image (fiducial)
  24. Austin’s sketch / Stephen’s image (fiducial)
  25. Austin’s sketch / Stephen’s image (fiducial)
  26. Austin’s sketch / Stephen’s image (fiducial)
  27. Austin’s sketch / Stephen’s image (fiducial)
  28. Austin’s sketch / Stephen’s image (fiducial)
  29. Austin’s sketch / Stephen’s image (fiducial)
  30. Austin’s sketch / Stephen’s image (fiducial)
  31. Austin’s sketch / Stephen’s image (fiducial)
  32. Austin’s sketch / Stephen’s image (fiducial)
  33. Austin’s sketch / Stephen’s image (fiducial)
  34. Austin’s sketch / Stephen’s image (fiducial)
  35. Austin’s sketch / Stephen’s image (fiducial)
  36. Austin’s sketch / Stephen’s image (fiducial)
  37. Liz was able to make a selection that was both appealing and matched her values.
  38. While browsing for cereal, she face a similar challenge: she’s narrowed her selection down to two cereals and would like to purchase the one that is most sustainable. Here, the two items are at opposite ends of the aisle.
  39. Liz drags the first cereal in the compare panel.She walks down the aisle and points the camera at the other cereal. And she drags that one down too. She pulls the panel up to see more information.
  40. Liz is finished shopping! She’s purchased more sustainable items that matched her values. She realizes she can make a difference with small acts and the earth is happy.
  41. She holds up her receipt to the camera. The receipt is scanned and her purchases are added to her history. To view history, the user taps the more button.
  42. In the more screen, a user has accessing to options for changing the order of their preferences and to view visualizations of their shopping history.
  43. History visualizations provide striking images that show how the users choices impact their world compared to the average consumer. The look of these visualizations are not finalized and will be iterated and tested to a very impactful version. They target the user’s emotions to get them to care about sustainability and realize that they can make a difference.
  44. Users can also change their preferences by indicating how important a specific aspect of sustainability is to them.
  45. Bad environmental impact products may phase out over time.