The purpose of this study is to understand the new product development process of Skullcandy. Study will take an in-depth how the Skullcandy product development process was constructed and how the team dynamics are aligned to achieve the company goals. Also the strategy of team compositions and size help to handle more than one project at any given time. Further, study will look in to the challenges faced by the company to retain employees and motivate them to do their best.
The purpose of this study is to understand the new product development process of Skullcandy. Study will take an in-depth how the Skullcandy product development process was constructed and how the team dynamics are aligned to achieve the company goals. Also the strategy of team compositions and size help to handle more than one project at any given time. Further, study will look in to the challenges faced by the company to retain employees and motivate them to do their best.
