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HOW TO WRITE A CASE STUDY
Write a case study that will help you close
deals faster and become a thought leader in
your industry.
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
What You’ll Need
Elements That You Need To Include In Your Case Study
• Case Study Title
• Quotes About The Project
• Visuals Supporting Your Text & Data
Pages That Your Case Study Needs To Have
• High Level Overview
• About The Project/Client
• The Problems You Are Solving
• How You Solved Those Problems
• The Results Of Your Work
• A Call To Action For The Reader
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
How To Write ATitle For Your Case Study
Just like anything you need a title
for, you want your case study title
to pique interest of whoever sees it
and intrigue them enough to want
to read it in full (or skim through it,
2015 web-reading style).
An easy way to write a solid title for
your case study is to include the results that you achieved followed by the work that
you did. For example:
“600% Increase In Leads From New Website Design”
While you can spend a ton of time trying to come up with a great headline for
anything, I like to go with the KISS method and Keep It Stupid Simple. This formula
is super simple and does the job.
If you want a little more on how to write headlines, check out Kevan Lee’s post,
“30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails”.
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
Getting Quality Quotes For Your Case Study
Sean D’Souza gives us these 6 Questions to Ask for Powerful
Testimonials:
• What was the obstacle that would have prevented you from
buying this product?
• What did you find as a result of buying this product?
• What specific feature did you like most about this product?
• What would be three other benefits about this product?
• Would you recommend this product? If so, why?
• Is there anything you’d like to add?
We can use this same approach (rewording to make more sense
for your company) to get quotes to insert in our case study.
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
Options To Add Visuals
3 options for adding visuals to your case study:
1. A photo of your product or someone providing your
service
2. A chart or graph showing your performance, or even a
screenshot of your analytics
3. Add photos along with your quotes
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
Your Overview
Writing under 100 words for your case study overview is fine, and even including a
few bullet points works well to introduce the results that you’ve achieved.
What To Include In Your Overview
Introduce the problem and why it’s a problem.
Example: ABC company had a website up for a few years, but never really got any
benefits out of it, such as generating quality sales leads. They saw overall sales
starting to decline as more potential customers were finding their competition online
instead of them.
Introduce your solution.
Example: Knowing they needed to do something different, ABC Company hired
Tresnic Media to help plan and execute a new website strategy that would help get
them back in front of their target market and growing sales again.
Metrics of success.
Example: 600% increase in leads. 1,200% ROI
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
About The Project/Client
If you are working on with a client, this is easy. You can
snag the description from your client’s LinkedIn page or
website. If you’re writing a case study about an internal
project, then put together a short paragraph describing the
project.
Make sure you cover who the client is/what the project is,
the problems you faced, and the goal of your work.
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
The Problems You Are Solving
Write a short paragraph or two that describes what issues
your client was having and why they are significant.
Bullet points to hit here are:
• What problem was your client having?
• Why are those problems significant?
• What consequences was your client facing if this problem
wasn’t resolved?
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
How You Solved Those Problems
Describe how you worked with your client to find, plan, and
execute your solution.
Be concise. Try to keep this section to 2 or 3 short
paragraphs.
Some suggestions to cover when talking about your
solution:
• What did you find in your research that was relevant?
• How did this information play a role in your strategy?
• What was the strategy and how was it executed?
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
The Results Of Your Work
Write about the
performance of your
strategy and how it made
a positive difference for
your client.
Don’t worry about repeating the metrics you may have
mentioned throughout writing the case study.
Add in some visuals to increase the impact of the text.
Show a graph that conveys the tremendous success that you
were able to deliver for your client (and that you can deliver for
other potential clients reading your case study!).
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
Call To Action
Like any piece of content that you publish, you want to end with
a relevant Call To Action that will give your reader a next step to
take.
You have just worked so hard on showing them why they should
hire you and the success you can help them achieve, don’t leave
them without a way to move to the next stage with you.
Ideally, you’ll have a relevant landing page that you can link to
from the end of the case study that speaks directly about the
specific service that you covered. That landing page should have
a form and your contact information so that the visitor can
quickly go from reader to sales ready lead!
Tresnic Media Web Design & Content Marketing - TresnicMedia.com
Congratulations!
You’ve written your case study!
Now it’s time to get out and promote your work and start
generating leads!
Need help creating your case study or other content to
attract and convert more customers?
Click here and talk to one of our
Certified Inbound Marketing Consultants >>
Tresnic Media Web Design & Content Marketing - TresnicMedia.com

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How To Write A Case Study

  • 1. HOW TO WRITE A CASE STUDY Write a case study that will help you close deals faster and become a thought leader in your industry. Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 2. What You’ll Need Elements That You Need To Include In Your Case Study • Case Study Title • Quotes About The Project • Visuals Supporting Your Text & Data Pages That Your Case Study Needs To Have • High Level Overview • About The Project/Client • The Problems You Are Solving • How You Solved Those Problems • The Results Of Your Work • A Call To Action For The Reader Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 3. How To Write ATitle For Your Case Study Just like anything you need a title for, you want your case study title to pique interest of whoever sees it and intrigue them enough to want to read it in full (or skim through it, 2015 web-reading style). An easy way to write a solid title for your case study is to include the results that you achieved followed by the work that you did. For example: “600% Increase In Leads From New Website Design” While you can spend a ton of time trying to come up with a great headline for anything, I like to go with the KISS method and Keep It Stupid Simple. This formula is super simple and does the job. If you want a little more on how to write headlines, check out Kevan Lee’s post, “30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails”. Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 4. Getting Quality Quotes For Your Case Study Sean D’Souza gives us these 6 Questions to Ask for Powerful Testimonials: • What was the obstacle that would have prevented you from buying this product? • What did you find as a result of buying this product? • What specific feature did you like most about this product? • What would be three other benefits about this product? • Would you recommend this product? If so, why? • Is there anything you’d like to add? We can use this same approach (rewording to make more sense for your company) to get quotes to insert in our case study. Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 5. Options To Add Visuals 3 options for adding visuals to your case study: 1. A photo of your product or someone providing your service 2. A chart or graph showing your performance, or even a screenshot of your analytics 3. Add photos along with your quotes Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 6. Your Overview Writing under 100 words for your case study overview is fine, and even including a few bullet points works well to introduce the results that you’ve achieved. What To Include In Your Overview Introduce the problem and why it’s a problem. Example: ABC company had a website up for a few years, but never really got any benefits out of it, such as generating quality sales leads. They saw overall sales starting to decline as more potential customers were finding their competition online instead of them. Introduce your solution. Example: Knowing they needed to do something different, ABC Company hired Tresnic Media to help plan and execute a new website strategy that would help get them back in front of their target market and growing sales again. Metrics of success. Example: 600% increase in leads. 1,200% ROI Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 7. About The Project/Client If you are working on with a client, this is easy. You can snag the description from your client’s LinkedIn page or website. If you’re writing a case study about an internal project, then put together a short paragraph describing the project. Make sure you cover who the client is/what the project is, the problems you faced, and the goal of your work. Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 8. The Problems You Are Solving Write a short paragraph or two that describes what issues your client was having and why they are significant. Bullet points to hit here are: • What problem was your client having? • Why are those problems significant? • What consequences was your client facing if this problem wasn’t resolved? Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 9. How You Solved Those Problems Describe how you worked with your client to find, plan, and execute your solution. Be concise. Try to keep this section to 2 or 3 short paragraphs. Some suggestions to cover when talking about your solution: • What did you find in your research that was relevant? • How did this information play a role in your strategy? • What was the strategy and how was it executed? Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 10. The Results Of Your Work Write about the performance of your strategy and how it made a positive difference for your client. Don’t worry about repeating the metrics you may have mentioned throughout writing the case study. Add in some visuals to increase the impact of the text. Show a graph that conveys the tremendous success that you were able to deliver for your client (and that you can deliver for other potential clients reading your case study!). Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 11. Call To Action Like any piece of content that you publish, you want to end with a relevant Call To Action that will give your reader a next step to take. You have just worked so hard on showing them why they should hire you and the success you can help them achieve, don’t leave them without a way to move to the next stage with you. Ideally, you’ll have a relevant landing page that you can link to from the end of the case study that speaks directly about the specific service that you covered. That landing page should have a form and your contact information so that the visitor can quickly go from reader to sales ready lead! Tresnic Media Web Design & Content Marketing - TresnicMedia.com
  • 12. Congratulations! You’ve written your case study! Now it’s time to get out and promote your work and start generating leads! Need help creating your case study or other content to attract and convert more customers? Click here and talk to one of our Certified Inbound Marketing Consultants >> Tresnic Media Web Design & Content Marketing - TresnicMedia.com