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How to Use Storytelling
to Create an Amazing
Case for Support for
Your Non-Profit
Presented by Joe Garecht
TheFundraisingAuthority.com
Joe Garecht
 Founder, The Fundraising Authority
 Author of The Non-Profit Fundraising Formula and How to Raise More
Money for Any Non-Profit
 Have raised over $30 million during my fundraising career
What We’ll Cover in this Webinar


What is a case for support? Why does it matter for our
non-profit?



How does storytelling relate to a case statement?



How can I write an amazing and emotionally compelling
case for support?



What can we do to collect great stories for our case
statement?
What is a Case for Support?
What is a Case for Support?

A case for support casts a bold vision for a
better future, and invites donors to get
caught up in that vision.
Who Needs a Case for Support?
How Do You Use a Case for Support?
Storytelling and Your Case for
Support
Storytelling and Your Case for Support

Story matters.

9
Storytelling and Your Case for Support

Your non-profit is the
hero of a story.
Tell that story.
10
7 Key Items to Include in Your Case
for Support
7 Key Items to Include in Your Case for
Support
#1: An Emotional Opening
7 Key Items to Include in Your Case for
Support
#2: Your Mission and Vision
7 Key Items to Include in Your Case for
Support
#3: History of the Organization
7 Key Items to Include in Your Case for
Support
#4: Explanation of Your Programs
7 Key Items to Include in Your Case for
Support
#5: Outcomes and Proof of Impact
7 Key Items to Include in Your Case for
Support
#6: Financial Needs
7 Key Items to Include in Your Case for
Support
#7: Means of Support
The Process of Writing Your Case for
Support
The Process of Writing Your Case for
Support


Select a writer



Determine the stakeholders



Gather information



Write a first draft



Revise the draft



Vote to approve the case statement
How Long Should Your Case
Statement Be?
How Long Should this Process Take?
Collecting Stories for Your Case for
Support
Collecting Stories for Your Case for
Support
4 Types of Stories:


Client Stories



Staff Stories



Donor Stories



Community Stories
Collecting Stories for Your Case for
Support
4 Rules for Soliciting Stories:


Explain



Ask Directly



Collect More than You Need



Ask Open Ended Questions
Questions?
Joe Garecht
The Fundraising Authority
www.TheFundraisingAuthority.com
215.839.90895
joe@thefundraisingauthority.com
Twitter: @fundraisingauth

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How to Use Storytelling to Craft an Amazing Case for Support for Your Non-Profit

  • 1. How to Use Storytelling to Create an Amazing Case for Support for Your Non-Profit Presented by Joe Garecht TheFundraisingAuthority.com
  • 2. Joe Garecht  Founder, The Fundraising Authority  Author of The Non-Profit Fundraising Formula and How to Raise More Money for Any Non-Profit  Have raised over $30 million during my fundraising career
  • 3. What We’ll Cover in this Webinar  What is a case for support? Why does it matter for our non-profit?  How does storytelling relate to a case statement?  How can I write an amazing and emotionally compelling case for support?  What can we do to collect great stories for our case statement?
  • 4. What is a Case for Support?
  • 5. What is a Case for Support? A case for support casts a bold vision for a better future, and invites donors to get caught up in that vision.
  • 6. Who Needs a Case for Support?
  • 7. How Do You Use a Case for Support?
  • 8. Storytelling and Your Case for Support
  • 9. Storytelling and Your Case for Support Story matters. 9
  • 10. Storytelling and Your Case for Support Your non-profit is the hero of a story. Tell that story. 10
  • 11. 7 Key Items to Include in Your Case for Support
  • 12. 7 Key Items to Include in Your Case for Support #1: An Emotional Opening
  • 13. 7 Key Items to Include in Your Case for Support #2: Your Mission and Vision
  • 14. 7 Key Items to Include in Your Case for Support #3: History of the Organization
  • 15. 7 Key Items to Include in Your Case for Support #4: Explanation of Your Programs
  • 16. 7 Key Items to Include in Your Case for Support #5: Outcomes and Proof of Impact
  • 17. 7 Key Items to Include in Your Case for Support #6: Financial Needs
  • 18. 7 Key Items to Include in Your Case for Support #7: Means of Support
  • 19. The Process of Writing Your Case for Support
  • 20. The Process of Writing Your Case for Support  Select a writer  Determine the stakeholders  Gather information  Write a first draft  Revise the draft  Vote to approve the case statement
  • 21. How Long Should Your Case Statement Be?
  • 22. How Long Should this Process Take?
  • 23. Collecting Stories for Your Case for Support
  • 24. Collecting Stories for Your Case for Support 4 Types of Stories:  Client Stories  Staff Stories  Donor Stories  Community Stories
  • 25. Collecting Stories for Your Case for Support 4 Rules for Soliciting Stories:  Explain  Ask Directly  Collect More than You Need  Ask Open Ended Questions
  • 27. Joe Garecht The Fundraising Authority www.TheFundraisingAuthority.com 215.839.90895 joe@thefundraisingauthority.com Twitter: @fundraisingauth