SlideShare a Scribd company logo
 
 
 
 
 
 
 
 
Characteristics Verbal snipers Critics and naysayers Context and subtext May be reasonable
Strategies Take a deep breath Set the tone: be human Follow your guidelines Liz Strauss: “be nice” IBM: “responsible engagement” Moderate comments, if necessary
Case Study: Snarks
From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
 
 
 
TROLLS
Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause
Profile of a Troll  Generally male  Young  (some exceptions)  Free time  Few outside interests (12)
Psychological Theories  Deindividuation  (2)  Social Learning Theory  (3)  Misattribution Theory of Humor  (4) Cannot distinguish between good/ bad attention  (5)
Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers  (6)
Tactics  Ad Hominem attacks  Online threats  (9)  Offline threats  (10)  Cyberstalking  (11) (13)
(7)
Strategies for  Dealing with  Trolls
Strategies Stay calm. Ignore. (See the sign.) Establish clear comment rules and enforce them.  (8) Grow a thick skin; refuse to be baited. When appropriate, delete the comment.
 
Case Study: Trolls
TechCrunch: Women In Tech
 
 
 
Q and A It’s your turn …
Sources http://en.citizendium.org/wiki/Internet_troll http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html   http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/   http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/ http://tantek.pbworks.com/TrollTaxonomy http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html
Sources, continued http ://www.cyberguards.com/CyberStalking. html http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies / http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post / http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/ http://thomaspainescorner.wordpress.com/trolls / http://techcrunch.com/2010/08/28/women-in-tech-stop-blaming-me/#comment-73032967
Photo Credits 1.  http://www.flickr.com/photos/21561428@N03/4338069854/ 2.  http://www.flickr.com/photos/clocky/1119779290/ 3.  http://www.flickr.com/photos/dkohara/830763316/ 4.  http://www.flickr.com/photos/bobasonic/178666415/ 5.  http://www.flickr.com/photos/annia316/2905665310/ 6.  http://www.flickr.com/photos/photonquantique/4488093613/ 7.  http://www.flickr.com/photos/mkudel/1410676786/ 8.  http://www.flickr.com/photos/foresmac/4034842899/ 9.  http://www.flickr.com/photos/jcolman/2795393320 / 11. http://www.flickr.com/photos/martin_kelley/2388613589/ 12.  http://www.flickr.com/photos/zen/6338392/
Case Studies Engagement Turns Critics into Allies Connie Reece http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/ How to Recover from a Scathing Blog Post Aruni Gunasegaram http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/ Bloggers Need to Accept Responsibility Too Jennifer Laycock http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php
SlideShare URL: http://www.slideshare.net/TheJenATX/how-to-survive-a-snark-attack-conniereece-thejenatx Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU

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How to Survive a Snark Attack

  • 1.  
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Characteristics Verbal snipers Critics and naysayers Context and subtext May be reasonable
  • 10. Strategies Take a deep breath Set the tone: be human Follow your guidelines Liz Strauss: “be nice” IBM: “responsible engagement” Moderate comments, if necessary
  • 12. From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
  • 13.  
  • 14.  
  • 15.  
  • 17. Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause
  • 18. Profile of a Troll  Generally male  Young (some exceptions)  Free time  Few outside interests (12)
  • 19. Psychological Theories  Deindividuation (2)  Social Learning Theory (3)  Misattribution Theory of Humor (4) Cannot distinguish between good/ bad attention (5)
  • 20. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)
  • 21. Tactics  Ad Hominem attacks  Online threats (9)  Offline threats (10)  Cyberstalking (11) (13)
  • 22. (7)
  • 23. Strategies for Dealing with Trolls
  • 24. Strategies Stay calm. Ignore. (See the sign.) Establish clear comment rules and enforce them. (8) Grow a thick skin; refuse to be baited. When appropriate, delete the comment.
  • 25.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Q and A It’s your turn …
  • 32. Sources http://en.citizendium.org/wiki/Internet_troll http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/ http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/ http://tantek.pbworks.com/TrollTaxonomy http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html
  • 33. Sources, continued http ://www.cyberguards.com/CyberStalking. html http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies / http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post / http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/ http://thomaspainescorner.wordpress.com/trolls / http://techcrunch.com/2010/08/28/women-in-tech-stop-blaming-me/#comment-73032967
  • 34. Photo Credits 1. http://www.flickr.com/photos/21561428@N03/4338069854/ 2. http://www.flickr.com/photos/clocky/1119779290/ 3. http://www.flickr.com/photos/dkohara/830763316/ 4. http://www.flickr.com/photos/bobasonic/178666415/ 5. http://www.flickr.com/photos/annia316/2905665310/ 6. http://www.flickr.com/photos/photonquantique/4488093613/ 7. http://www.flickr.com/photos/mkudel/1410676786/ 8. http://www.flickr.com/photos/foresmac/4034842899/ 9. http://www.flickr.com/photos/jcolman/2795393320 / 11. http://www.flickr.com/photos/martin_kelley/2388613589/ 12. http://www.flickr.com/photos/zen/6338392/
  • 35. Case Studies Engagement Turns Critics into Allies Connie Reece http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/ How to Recover from a Scathing Blog Post Aruni Gunasegaram http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/ Bloggers Need to Accept Responsibility Too Jennifer Laycock http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php
  • 36. SlideShare URL: http://www.slideshare.net/TheJenATX/how-to-survive-a-snark-attack-conniereece-thejenatx Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU