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Identity Crisis

How I Stopped Being a Brand and
        Became a Person
A BRAND IS A PROMISE
On Twitter

PEOPLE ARE BRANDS
      AND BRANDS ARE PEOPLE
OUR STORY BEGINS …
What Was Holding Me Back?

MOMENTUM, BIAS AND EGO
What Was Holding Me Back

MOMENTUM: 3 ½ YEARS …
What Was Holding Me Back

BIAS: PEOPLE FOLLOW PEOPLE
What Was Holding Me Back

EGO: OH YOU’RE ROUNDPEG
The Process

NAGGING AND RELUCTANCE
The Plan: Define The Brand

WHO IS ROUNDPEG?
           WHO IS LORRAINE?
The Plan: Managing The Voice

ONE VOICE OR MANY?
The Process: Administrative Details

WHO DOES WHAT?
Execution

TRANSPARENCY
Execution

LEARNING CURVE
Results

STRONGER BUSINESS
      MORE FUN PERSONALLY
Closing Thoughts

CLEAR ROLES AND GUIDELINES
Closing Thoughts

BRANDS ARE LIKE PEOPLE
Follow Me:

    @ROUNDPEG @LORRAINEBALL
       WWW.ROUNDPEG.BIZ

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Identity Crisis: How I stopped being a brand and became a person

Editor's Notes

  1. Andy carvan – npr, uprising, internet sourcedNicolewthr, feel good local newsBGKahunaRobby Slaughter blowing unicorns out his ass, I would worry
  2. 5,000+ Followers20,000+ PostsKlout Score 50+
  3. Daughter is mini peg