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HOW TO PROMOTE YOUR ARTICLE ?
Marlene Silva |marlene.silva@elsevier.com
AGENDA
Does it matter?
How to get your message across?
Sharing you article & your work
Data as a promoter
Resources
How to promote your work
DOES IT MATTER ?
> 2 000 000 authors since 2013
> 1 000 000 research articles in Materials Science
How to promote your work
DOES IT MATTER ?
> 40,000 authors since 2013
> 25,000 research articles in Materials Science
How to promote your work
DOES IT MATTER ?
> 40,000 authors since 2013
> 25,000 research articles in Materials Science
How to promote your work
DOES IT MATTER ?
What if we look at the top 1% of World topics in Materials?
How to promote your work
DOES IT MATTER ?
What if we look at the top 1% of World topics in Materials?
How to promote your work
How to get the message across?
How to promote your work
How to get the message across?
How to promote your work
How to get the message across?
How to promote your work
How to get the message across?
How to promote your work
SEARCH ENGINE OPTIMIZATION
https://www.elsevier.com/connect/authors-update/top-tips-making-your-article-visible-with-seo
Title & subtitles
Keywords section
Abstract
Metadata
Image & video descriptions
Choose your keywords carefully
Make your title short and relevant
Repeat keywords in your abstract & throughout the article
Caption everything
Use subheadings
Link, link and link some more
How to promote your work
SHARING YOUR ARTICLE
Over a million articles received a Share Link click since January 2015
On average, there are 5 clicks per Share Link
Since September 2017, co-authors also receive a Share Link
3 x more Share Links issued per article
Social media is the preferred platform for readers
>50% of readers clicking on a Share Link on a social network
Facebook is by far the most popular
>80% of all social media referrals coming from the site
The most popular Share Link of 2017
Tooth damage in captive orcas (Orcinus orca) >20,000 times
How to promote your work
SHARING YOUR WORK
Stay up to date
Showcase your work
Collaborate and interact
Share research, healthcare & data
New connections & collaborations
How to promote your work
SHARING YOUR WORK
How to promote your work
SHARING YOUR WORK
How to promote your work
SHARING YOUR WORK
How to promote your work
SHARING YOUR WORK
https://www.mendeley.com/community/mt-publishing-seminar/members/
How to promote your work
SHARING YOUR WORK
How to promote your work
SOCIAL MEDIA
Make sure your work becomes
Discoverable Impactful Citable
How to promote your work
SOCIAL MEDIA
Make sure your work becomes
Discoverable Impactful Citable
different
daring
innovativeoriginal
bold
How to promote your work
SOCIAL MEDIA
https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
How to promote your work
SOCIAL MEDIA
https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
How to promote your work
SOCIAL MEDIA
https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
How to promote your work
SOCIAL MEDIA
https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
How to promote your work
SOCIAL MEDIA
Most widely used by researchers
Immediate visibility
Large community reach
Easy to manage
Domino effect
@stewbland
How to promote your work
SOCIAL MEDIA
Most widely used by researchers
Immediate visibility
Large community reach
Easy to manage
Domino effect
@ShebaAJ
How to promote your work
SOCIAL MEDIA
Visual direct approach
Immediate interaction
Younger community reach
Easy to manage
Partner-finding driven
How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
https://www.elsevier.com/authors/author-services/research-data
How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
https://www.elsevier.com/authors/author-services/research-data
How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
Greater transparency boosts trust in research & healthcare
Can play a role in guiding government policy
Improves access to research for those outside health and academia
https://www.elsevier.com/authors/author-services/research-data
How to promote your work
DATA – A DIFFERENT VISIBILITY
You get credit for the work you've done
Leads to more citations!
Can boost your number of publications
Increases your exposure and may lead to new collaborations
It's easy to reuse and reinterpret your data
Duplication of experiments can be avoided
New insights can be gained, sparking new lines of inquiry
Empowers replication
Greater transparency boosts trust in research & healthcare
Can play a role in guiding government policy
Improves access to research for those outside health and academia
https://www.elsevier.com/authors/author-services/research-data
How to promote your work
https://researcheracademy.elsevier.com/communicating-research/ensuring-visibility
How to promote your work?
Marlene Silva
Materials Science Publisher
marlene.silva@elsevier.com

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How to promote your article?

  • 1. HOW TO PROMOTE YOUR ARTICLE ? Marlene Silva |marlene.silva@elsevier.com
  • 2. AGENDA Does it matter? How to get your message across? Sharing you article & your work Data as a promoter Resources
  • 3. How to promote your work DOES IT MATTER ? > 2 000 000 authors since 2013 > 1 000 000 research articles in Materials Science
  • 4. How to promote your work DOES IT MATTER ? > 40,000 authors since 2013 > 25,000 research articles in Materials Science
  • 5. How to promote your work DOES IT MATTER ? > 40,000 authors since 2013 > 25,000 research articles in Materials Science
  • 6. How to promote your work DOES IT MATTER ? What if we look at the top 1% of World topics in Materials?
  • 7. How to promote your work DOES IT MATTER ? What if we look at the top 1% of World topics in Materials?
  • 8. How to promote your work How to get the message across?
  • 9. How to promote your work How to get the message across?
  • 10. How to promote your work How to get the message across?
  • 11. How to promote your work How to get the message across?
  • 12. How to promote your work SEARCH ENGINE OPTIMIZATION https://www.elsevier.com/connect/authors-update/top-tips-making-your-article-visible-with-seo Title & subtitles Keywords section Abstract Metadata Image & video descriptions Choose your keywords carefully Make your title short and relevant Repeat keywords in your abstract & throughout the article Caption everything Use subheadings Link, link and link some more
  • 13. How to promote your work SHARING YOUR ARTICLE Over a million articles received a Share Link click since January 2015 On average, there are 5 clicks per Share Link Since September 2017, co-authors also receive a Share Link 3 x more Share Links issued per article Social media is the preferred platform for readers >50% of readers clicking on a Share Link on a social network Facebook is by far the most popular >80% of all social media referrals coming from the site The most popular Share Link of 2017 Tooth damage in captive orcas (Orcinus orca) >20,000 times
  • 14. How to promote your work SHARING YOUR WORK Stay up to date Showcase your work Collaborate and interact Share research, healthcare & data New connections & collaborations
  • 15. How to promote your work SHARING YOUR WORK
  • 16. How to promote your work SHARING YOUR WORK
  • 17. How to promote your work SHARING YOUR WORK
  • 18. How to promote your work SHARING YOUR WORK https://www.mendeley.com/community/mt-publishing-seminar/members/
  • 19. How to promote your work SHARING YOUR WORK
  • 20. How to promote your work SOCIAL MEDIA Make sure your work becomes Discoverable Impactful Citable
  • 21. How to promote your work SOCIAL MEDIA Make sure your work becomes Discoverable Impactful Citable different daring innovativeoriginal bold
  • 22. How to promote your work SOCIAL MEDIA https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
  • 23. How to promote your work SOCIAL MEDIA https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
  • 24. How to promote your work SOCIAL MEDIA https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
  • 25. How to promote your work SOCIAL MEDIA https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
  • 26. How to promote your work SOCIAL MEDIA Most widely used by researchers Immediate visibility Large community reach Easy to manage Domino effect @stewbland
  • 27. How to promote your work SOCIAL MEDIA Most widely used by researchers Immediate visibility Large community reach Easy to manage Domino effect @ShebaAJ
  • 28. How to promote your work SOCIAL MEDIA Visual direct approach Immediate interaction Younger community reach Easy to manage Partner-finding driven
  • 29. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations https://www.elsevier.com/authors/author-services/research-data
  • 30. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations It's easy to reuse and reinterpret your data Duplication of experiments can be avoided New insights can be gained, sparking new lines of inquiry Empowers replication https://www.elsevier.com/authors/author-services/research-data
  • 31. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations It's easy to reuse and reinterpret your data Duplication of experiments can be avoided New insights can be gained, sparking new lines of inquiry Empowers replication Greater transparency boosts trust in research & healthcare Can play a role in guiding government policy Improves access to research for those outside health and academia https://www.elsevier.com/authors/author-services/research-data
  • 32. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations It's easy to reuse and reinterpret your data Duplication of experiments can be avoided New insights can be gained, sparking new lines of inquiry Empowers replication Greater transparency boosts trust in research & healthcare Can play a role in guiding government policy Improves access to research for those outside health and academia https://www.elsevier.com/authors/author-services/research-data
  • 33. How to promote your work https://researcheracademy.elsevier.com/communicating-research/ensuring-visibility
  • 34. How to promote your work? Marlene Silva Materials Science Publisher marlene.silva@elsevier.com