SlideShare a Scribd company logo
http://strominator.com 1
Using social networks to build
your brand and media empire
AITP St. Louis
David Strom
david@strom.com
Twitter: @dstrom
http://strominator.com 2
In the
beginning
….
http://strominator.com 3
http://strominator.com 4
http://strominator.com 5
http://strominator.com 6
Follow these simple steps:
• Scrub session on Facebook, Web
• Start with LinkedIn and mix in others
• Develop regular habits to grow your
networks
• Add a blog, podcast or email newsletter
http://strominator.com 7
Scrub session
http://strominator.com 8
http://strominator.com 9
http://strominator.com 10
http://strominator.com 11
Don’ts
• Don’t send out mass invites to more than 30
people at once
• Don’t put non-professional items in your
status updates
• Don’t obsess about the number of
connections and build slowly over time
• Don’t just get started on the site two weeks
before you are changing jobs
• Don’t worry too much about using InMail
http://strominator.com 12
Do you want your connections
visible?
• Visit this setting first!
What is the difference?
http://strominator.com 13
http://strominator.com 14
Privacy settings
http://strominator.com 15
http://strominator.com 16
http://strominator.com 17
Ways to show your name
• Nancy Shoup, MBA
• Nancy Shoup, ace project manager
• Nancy Shoup, project manager
maven
• Nancy Shoup, project manager
professional
Regular habits
1. Always Be Connecting
http://strominator.com 18
http://strominator.com 19
Criteria for adding people
2. Ask for recommendations
http://strominator.com 20
http://strominator.com 21
Recommendations
• But I don’t know
anyone!
• Part time jobs
• Family friends,
neighbors, others who
know you well
http://strominator.com 22
Endorsements
http://strominator.com 23
3. Join and post on groups
http://strominator.com 24
http://strominator.com 25
http://strominator.com 26
4. Make all of these regular
habits
• For new job postings on your groups
• For new connections with your network
• To tweak your profile and update your
job history
• To update your status with noteworthy
activities, meetings, content or plans
http://strominator.com 27
Other social networks
http://strominator.com 28
http://strominator.com 29
http://strominator.com 30
http://strominator.com 31
Post content regularly!
http://strominator.com 32
http://strominator.com 33
Here are just a few
local groups
Slideshare:
the best way to post content
http://strominator.com 34
http://strominator.com 35
Medium
http://strominator.com 36
Think about other
content sites
http://strominator.com 37
http://strominator.com 38
http://strominator.com 39
http://strominator.com 40
Tying it all together
http://strominator.com 41
http://strominator.com 42
My profile ‘headline’
http://strominator.com 43
http://strominator.com 44
Should you pay for LinkedIn?
No.
• Job Seeker: $30/mo (not very
functional)
• Business Plus: $48/mo (unlimited
searches)
• Sales Navigator: $65/mo
• Recruiter Lite: $200/mo
http://strominator.com 45
http://strominator.com 46
Good luck with your
networking!
David Strom
(314) 277-7832
david@strom.com
Twiiter: @dstrom
http://strominator.com
Slides available:
http://slideshare.net/davidstrom

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How to manage your brand with LinkedIn and other social media

Editor's Notes

  1. Oct 2016 talk at UMSL
  2. Mark Twain was supposed to have said Never pick a fight with someone who buys their ink by the barrel , but he didn’t. A more modern interpretation: Never pick a fight with someone who has more than 500k Twitter followers or who buys their bandwidth by the terabyte.
  3. This is Don Imus, who has been on the radio for decades on dozens of radio stations around the country.
  4. Then we have this guy, who is one of the most popular contributors on Fox News. He just follows 47 people (most of whom are Fox on air personalities), but has more than a million followers and 10,000 Tweets
  5. And this is Anthony Weiner, notorious sexter. He lost his job and his marriage, and built his brand using Twitter perhaps wrong headedly.
  6. In LinkedIn’s Profile/edit then scroll down to “Additional Info” and then add your contact info here. As they warn you, anything you put here can be seen by anyone, even those that aren’t connected to you directly. But that is the point.
  7. Facebook privacy shortcuts. There are plenty more settings!
  8. On each network, come up with a consistent mechanism for how you are going to add people to your friends or connections. You might have some of these criteria: Have you met this person ever in person or talked to them on the phone? Do you remember what they look like? Have you corresponded with them via email?
  9. Make and ask for them from your past clients. Revisit this regularly, because you are always meeting new people, and you should add them to your networks.
  10. LinkedIn has beefed up its Groups features, so it definitely is worth spending time reviewing what you get here. Like other social networks, you can create, join, and post to different affinity groups. First, there are a lot more private groups than before – 2 million of them, they have updated their user interface, they are more policed to prevent spammers ,and even with the open groups aren’t indexed anymore by search engines, making it more compelling to spend time there. Group members will be vetted by the moderators, again keeping the riff-raff out, but that also means you should update your profile to clearly show your interests to make it easier to be vetted as well. http://www.business2community.com/linkedin/8-big-changes-linkedin-groups-will-enhance-social-01643341
  11. Here is an example of the member details page showing you how you can manage your groups’ members. You can see my group here is unlisted and closed
  12. “Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  13. Connect Twitter updates to your LinkedIn status or posts, there is a setting here in LinkedIn that you can add Twitter accounts and display them in your LinkedIn profile, which is a good thing to do.
  14. You can come at this another way. Here is how you can share your blog posts on Wordpress on your social media accounts, you will have to go to Settings, then Sharing and fill in the details here on the screen on the left. Then when you get ready to post your entry, you can check or check the boxes on the screen on the right and add a custom message to your other social networks when the blog post is online. This looks more complicated than it actually is. If you don’t want to share the posts, you can uncheck the boxes on the right too.
  15. Always a good idea to review the list of third party apps that you have allowed to access your LinkedIn and other social media accounts every couple of months and make sure that you know what all these connected apps are. I was able to go from 40-something apps to 25 with a bit of careful deleting. This is the screen from LinkedIn, the ones for your Google and Facebook and Twitter accounts are similar.
  16. Here is the connected app screen on Facebook for example. You can see below each app icon what it shares with each app, as you might want to have only friends or just for your own use.
  17. This is under the profile menu, and you can look at how much traffic has viewed your content
  18. Slideshare analytics screen
  19. KnowEm results screens, where you can see the effect of your domain name on these other sites, such as blogging or non dot com availability.
  20. So here are screen shots of my Wordpress blog and my email newsletter, two of the best ways that I promote my own content online. I cross-post between them
  21. This is what my current profile headline looks like. Some people put their email address underneath their name, because LinkedIn doesn’t display it directly until you are connected.