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5 Proven Strategies to Get Your Local Business Ranked
Advanced Topics
Covered in
Upcoming
Workshops
Sources Noted
You can find this presentation on
Before We Begin
Wifi Password
getfound
http://moz.com
WEDNESDAY NIGHTS TWICE PER MONTH
5:30 - 7:00 pm
foxxr.com/workshops
Internet Marketing Workshops
GUARANTEED!
Local Business Types
1. Single-location service area business
(carpet cleaning service with 30 mile radius)
2. Single location brick-and-mortar business
(restaurant, gift shop, dental office, etc.)
3. Multi-location brick-and-mortar
(multiple offices serving many cities, unique phone #’s, )
Focus on Google first
ExternalLoc.Signals
What’s Important?
• Google+
• Consistent Name, Address, Phone
(NAP)
• Optimized Website
• Quality Links
• Reviews and Testimonials
http://moz.com
Top Local Search Ranking Factors
GET RANKED! 5 Proven Strategies for Your Local Business
GET RANKED! 5 Proven Strategies for Your Local Business
Anatomy of a Search Result Page
New Local Search Carousel
https://blumenthals.com/blog/2013/06/29/keywords-that-trigger-the-local-carousel-a-compilation/
Reviews
Traditional Local Search Result
Paid Ad
3rd Party
Google+
Organic
5 Proven Strategies to Get Ranked
1. Directory Management
2. Google+ Optimization
3. Website Optimization
4. Reputation Management
5. Content Creation
GET RANKED! 5 Proven Strategies for Your Local Business
GET RANKED! 5 Proven Strategies for Your Local Business
Directory Management
• Search your phone # ie. “831-531-7771”
• Run scan on Moz.com/local
• Run scan on Foxxr.com/powerlistings
• Claim listings manually or by service
• Paid services:
• BrightLocal.com ($19.99/mo. plus $3.00 per submission)
• Yext.com ($42/mo. or $499 per year)
• Moz.com/local ($49.99 per year)
1
Google+ Optimization
• Claim Google+ Business Page
• Setup Proper Category Assignments
• Optimize Google+ Personal Profile
• Activate Authorship
• Activate Publisher
• Add Badge to Website
• Test Your Website with Rich Snippets Tool
2
http://googlewebmastercentral.blogspot.com/
Google+ Profile
Put some
character
behind it.
Complete
your entire
profile
~ 35%
Better
Click-Thru
Rates
Google Authorship
Search Result “what is authorship”
1. Highlights authors
2. Searchers recognize content that
you’ve written
3. See more articles you’ve authored
http://googlewebmastercentral.blogspot.com/
Google Authorship Profile
Setup your Google+ page
Your Google+ page is
an extension of your
brand.
Use this page to
connect through:
• Emotion
• Trust
• Authority.
Google Publisher / Direct Connect
This search result
feature let’s users
navigate to
your Google+ Page
directly from a search
result, leave reviews,
add that page to their
circles and see basic
information.
GET RANKED! 5 Proven Strategies for Your Local Business
Website Optimization
• Run Free SEO Scan on Woorank.com
• Presence of Name, Address, Phone (NAP)
• Optimize Meta titles
• Setup Geo Targeted Pages
• Use Google Webmaster Tools for Optimization
• Use Google Analytics to Measure Traffic
3
Page Titles
Meta Description
%
OF CONSUMERS SAY ONLINE
REVIEWS HAVE A MAJOR
INFLUENCE ON THEIR DECISION
Reputation Management
• Optimize your top review sites with images
• Setup a process for feedback
• Create a review page with links to review sites
• Use a professional service like Get Five Stars
• Train your yourself / employees to follow a process
• Print cards / handouts to offer with each touch point
4
http://foxxr.com/review
Encourage Reviews
Review Encouragement Cards
Call Brian Childers
at 831-531-7771
to order without
FREE SETUP
branded for your
company
Free Setup on Get Five Stars
http://foxxr.com/reputation-management/
GET RANKED! 5 Proven Strategies for Your Local Business
Content Creation
• Customer Stories
• Articles
• Case Studies
• Product / Job / Images
• Videos
• Newsletters
• eBooks
5
Foxxr Portfolio Video Using Camtasia
http://foxxr.com/about
GreenWorks LLC Video Using Animoto
http://greenworksllc.com/new-jersey-mold-super-storm-sandy/
GET RANKED! 5 Proven Strategies for Your Local Business
5 Strategies to Get Ranked
1. Directory Management
2. Google+ Optimization
3. Website Optimization
4. Reputation Management
5. Content Creation
GET RANKED! 5 Proven Strategies for Your Local Business
BONUS MATERIAL
Link Earning
• Moz Link Analysis
• http://www.opensiteexplorer.org/
• Write Great Content
• http://moz.com/blog/local-landing-pages-guide
• Meetups / Eventbrite / Workshops
• Industry Organizations / Associations
• Sponsorships
• Local Directory News Submissions
• .gov and .edu sites
6
Social Media Management
7 • Setup Buffer or Hootsuite
• Become Active with Social Bookmarking
• Join LinkedIn Groups & Setup Linkedin Publisher
• Join Google+ Communities and Discover Influencers
• Optimize and Complete all Profiles
https://support.google.com/plus
Discover More Own Your Own
http://www.google.com/+/learnmore/

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GET RANKED! 5 Proven Strategies for Your Local Business

  • 1. 5 Proven Strategies to Get Your Local Business Ranked
  • 2. Advanced Topics Covered in Upcoming Workshops Sources Noted You can find this presentation on Before We Begin Wifi Password getfound http://moz.com
  • 3. WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops
  • 5. Local Business Types 1. Single-location service area business (carpet cleaning service with 30 mile radius) 2. Single location brick-and-mortar business (restaurant, gift shop, dental office, etc.) 3. Multi-location brick-and-mortar (multiple offices serving many cities, unique phone #’s, )
  • 7. ExternalLoc.Signals What’s Important? • Google+ • Consistent Name, Address, Phone (NAP) • Optimized Website • Quality Links • Reviews and Testimonials http://moz.com Top Local Search Ranking Factors
  • 10. Anatomy of a Search Result Page
  • 11. New Local Search Carousel https://blumenthals.com/blog/2013/06/29/keywords-that-trigger-the-local-carousel-a-compilation/ Reviews
  • 12. Traditional Local Search Result Paid Ad 3rd Party Google+ Organic
  • 13. 5 Proven Strategies to Get Ranked 1. Directory Management 2. Google+ Optimization 3. Website Optimization 4. Reputation Management 5. Content Creation
  • 16. Directory Management • Search your phone # ie. “831-531-7771” • Run scan on Moz.com/local • Run scan on Foxxr.com/powerlistings • Claim listings manually or by service • Paid services: • BrightLocal.com ($19.99/mo. plus $3.00 per submission) • Yext.com ($42/mo. or $499 per year) • Moz.com/local ($49.99 per year) 1
  • 17. Google+ Optimization • Claim Google+ Business Page • Setup Proper Category Assignments • Optimize Google+ Personal Profile • Activate Authorship • Activate Publisher • Add Badge to Website • Test Your Website with Rich Snippets Tool 2 http://googlewebmastercentral.blogspot.com/
  • 18. Google+ Profile Put some character behind it. Complete your entire profile
  • 20. Search Result “what is authorship” 1. Highlights authors 2. Searchers recognize content that you’ve written 3. See more articles you’ve authored http://googlewebmastercentral.blogspot.com/
  • 22. Setup your Google+ page Your Google+ page is an extension of your brand. Use this page to connect through: • Emotion • Trust • Authority.
  • 23. Google Publisher / Direct Connect This search result feature let’s users navigate to your Google+ Page directly from a search result, leave reviews, add that page to their circles and see basic information.
  • 25. Website Optimization • Run Free SEO Scan on Woorank.com • Presence of Name, Address, Phone (NAP) • Optimize Meta titles • Setup Geo Targeted Pages • Use Google Webmaster Tools for Optimization • Use Google Analytics to Measure Traffic 3
  • 28. % OF CONSUMERS SAY ONLINE REVIEWS HAVE A MAJOR INFLUENCE ON THEIR DECISION
  • 29. Reputation Management • Optimize your top review sites with images • Setup a process for feedback • Create a review page with links to review sites • Use a professional service like Get Five Stars • Train your yourself / employees to follow a process • Print cards / handouts to offer with each touch point 4
  • 31. Review Encouragement Cards Call Brian Childers at 831-531-7771 to order without FREE SETUP branded for your company
  • 32. Free Setup on Get Five Stars http://foxxr.com/reputation-management/
  • 34. Content Creation • Customer Stories • Articles • Case Studies • Product / Job / Images • Videos • Newsletters • eBooks 5
  • 35. Foxxr Portfolio Video Using Camtasia http://foxxr.com/about
  • 36. GreenWorks LLC Video Using Animoto http://greenworksllc.com/new-jersey-mold-super-storm-sandy/
  • 38. 5 Strategies to Get Ranked 1. Directory Management 2. Google+ Optimization 3. Website Optimization 4. Reputation Management 5. Content Creation
  • 41. Link Earning • Moz Link Analysis • http://www.opensiteexplorer.org/ • Write Great Content • http://moz.com/blog/local-landing-pages-guide • Meetups / Eventbrite / Workshops • Industry Organizations / Associations • Sponsorships • Local Directory News Submissions • .gov and .edu sites 6
  • 42. Social Media Management 7 • Setup Buffer or Hootsuite • Become Active with Social Bookmarking • Join LinkedIn Groups & Setup Linkedin Publisher • Join Google+ Communities and Discover Influencers • Optimize and Complete all Profiles
  • 44. Discover More Own Your Own http://www.google.com/+/learnmore/

Editor's Notes

  1. Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.When we refer to links, we are referring to natural quality links for great content generation and social sharing
  2. Analyze and claim some of the top directory listings. This initial step of the Local SEO Process usually takes about 2 hoursPowerListings lets you seamlessly update, sync, enhance and monitor your business listings across the web. Amazing features to get your business great local search results.
  3. I agree with Market Motive that the page titles account for about 70% of on-page SEO Juice. The search engines use that page title in the SERP and it’s the most noticeable element, that is the most powerful content on your page to determine relevancy.65 characters
  4. Use simple URL’s that have keywords in them.
  5. In a world where potential customers do online research from their homes, phones, and tablets the need for social proof has never been greater.85% of consumers use online reviews. Bottom line is that today’s consumer is becoming more resourceful! Tablet’s, giant smart phones, social search!Why is that?
  6. Check out your own college’s alumni site to see how you can submit your news. Also be on the lookout for alumni directories. You never know what information they’ll let you submit.
  7. Check out your own college’s alumni site to see how you can submit your news. Also be on the lookout for alumni directories. You never know what information they’ll let you submit.