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How to get the best trade press
product reviews
STL Product Camp
3/14
David Strom @dstrom david@strom.com
http://Strominator.com
No follow up after initial inquiry
Don’t turn any interested parties down
How to get the best trade press product reviews
Don’t pile on
the people on
your
conference call
Have a real budget for reviews
Know thy reviewer
Understand the test bed
Set up a hotline
What is the beta policy?
How to get the best trade press product reviews
How to get the best trade press product reviews
Understand the art of following up
Know what this is? Then USE IT!
Badgering the witness reporter
How to get the best trade press product reviews
Where you can find me
•
•
•
•
•
•

david@strom.com
Strominator.com (for clips)
Webinformant.tv (for video reviews)
Twitter: @dstrom
LinkedIn.com/in/davidstrom
314 277 7832 if you must

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