SlideShare a Scribd company logo
How to Get More
Translation Work
in 2016
Start planning your
freelance translation
business today!
Translation market is really tight and it is hard
to stand out against the background of
thousands of translators and agencies.
Therefore, the only efficient way to get more
translation projects in 2016 is to elaborate a
Comprehensive Marketing Strategy.
OFFLINE MARKETING
Offline promotion methods will always be effective.
People still walk in the streets, watch TV, listen to
the radio and attend various events.
To get more translation work in 2016, you should
consider offline promotion methods as one of the
possible ways to enhance awareness about your
translation business.
Offline marketing methods to consider in 2016
Conferences and industry events
If you live in a large city or even in the capital of your country, you will easily find several business
events during the year where you can meet your potential clients.
Membership in Translation Organizations
Another good thing that will add credibility to your business is becoming a member of
international translation organization.
Offline advertising
Oldie TV, newspapers, and similar advertising media are still in use though they are expensive.
Try to find the mixture of value and quality
Word of mouth
Ask your friends, relatives and existing clients to recommend your services.
Online Marketing
Online marketing plays an ever-growing role in business
development as the internet breaks intercultural and intercountry
barriers, offering almost unlimited possibilities to enter new
markets and economies.
Personal website
A personal website is a
launching ground for your
online business. Today you
don’t need to know
programming languages to
start a website. You may
actually set up a WordPress
website in less than 5 minutes.
It’s super easy and will not cost
you much.
Online Marketing
Content Marketing
Content marketing is a
strategic marketing approach
focused on creating and
distributing valuable, relevant,
and consistent content to
attract and retain a clearly-
defined audience — and,
ultimately, to drive profitable
customer action.
Online Marketing
Email Marketing
Start creating email
database! According to top
e-marketers like Neil Patel,
Darren Rowse, and Bryan
Harris, email subscribers are
the basis of every online
business. Quality email
database means that you
can easily reach your loyal
audience in a mouse click.
Guest Blogging
Guest post is one of the most
powerful tools to boost your
website traffic. You may
search for the leading blogs
that offer guest blogging
opportunities, write an
awesome post on a relevant
topic that resolves a certain
problem of your clients and
submit it for consideration of
reputable bloggers who
welcome guest posts.
Advertising
Online advertising is a
complex topic that
deserves a separate blog
post. There are many
online advertising
platforms. Google AdSense
might be the most famous
among them. Principally
online advertising can be
divided into context ads
and banner ads.
Search Engine Optimization
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in
a search engine's unpaid results – often referred to
as “natural” or “organic” search. As an Internet
marketing strategy, SEO considers how search
engines work, what people search for, the actual
search terms or keywords typed into search
engines and which search engines are preferred by
their targeted audience.
Search Engine Optimization
Over the last several years search engines became
much smarter and more complicated to select
most relevant content for particular searches. I
would not recommend using “black hat” methods
like buying links or ordering automated promotion
methods as they don’t work anymore. What is even
worse, you will be banned while your site will lose its
SERP (Search Engine Result Page) position.
A good way to optimize your website is to follow
Google SEO recommendations and use one of
available SEO plugins. For instance, I use Yoast SEO.
Social Media Marketing (SMM)
Social media marketing is another method that can bring you more
projects and earnings in 2016. Launch Facebook and LinkedIn business
pages, publish interesting content and start building your audience!
There are several good services that can automate your social activity. I
can recommend the following two services that I use: HootSuite and
Buffer. Both of them have free versions. All you need is to sign up, connect
your social pages and schedule posts (both from your personal website
and from other sites).
This is not a complete list of activities that can bring you
more clients in 2016. However, if you develop your personal
plan based on the above points and follow it on a daily
basis very soon you will find increasing flow of work and
new clients waiting for your professional services.
In the original post you may DOWNLOAD a checklist that
will help you to build your own marketing strategy.
Conclusion
Thanks!
Any questions?
You can find me on Twitter: @RusTranPro
or email me: simon@russiantranslator.pro

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How to get more translation work in 2016

  • 1. How to Get More Translation Work in 2016
  • 2. Start planning your freelance translation business today!
  • 3. Translation market is really tight and it is hard to stand out against the background of thousands of translators and agencies. Therefore, the only efficient way to get more translation projects in 2016 is to elaborate a Comprehensive Marketing Strategy.
  • 4. OFFLINE MARKETING Offline promotion methods will always be effective.
  • 5. People still walk in the streets, watch TV, listen to the radio and attend various events. To get more translation work in 2016, you should consider offline promotion methods as one of the possible ways to enhance awareness about your translation business.
  • 6. Offline marketing methods to consider in 2016 Conferences and industry events If you live in a large city or even in the capital of your country, you will easily find several business events during the year where you can meet your potential clients. Membership in Translation Organizations Another good thing that will add credibility to your business is becoming a member of international translation organization. Offline advertising Oldie TV, newspapers, and similar advertising media are still in use though they are expensive. Try to find the mixture of value and quality Word of mouth Ask your friends, relatives and existing clients to recommend your services.
  • 7. Online Marketing Online marketing plays an ever-growing role in business development as the internet breaks intercultural and intercountry barriers, offering almost unlimited possibilities to enter new markets and economies.
  • 8. Personal website A personal website is a launching ground for your online business. Today you don’t need to know programming languages to start a website. You may actually set up a WordPress website in less than 5 minutes. It’s super easy and will not cost you much. Online Marketing Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly- defined audience — and, ultimately, to drive profitable customer action.
  • 9. Online Marketing Email Marketing Start creating email database! According to top e-marketers like Neil Patel, Darren Rowse, and Bryan Harris, email subscribers are the basis of every online business. Quality email database means that you can easily reach your loyal audience in a mouse click. Guest Blogging Guest post is one of the most powerful tools to boost your website traffic. You may search for the leading blogs that offer guest blogging opportunities, write an awesome post on a relevant topic that resolves a certain problem of your clients and submit it for consideration of reputable bloggers who welcome guest posts. Advertising Online advertising is a complex topic that deserves a separate blog post. There are many online advertising platforms. Google AdSense might be the most famous among them. Principally online advertising can be divided into context ads and banner ads.
  • 10. Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results – often referred to as “natural” or “organic” search. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
  • 11. Search Engine Optimization Over the last several years search engines became much smarter and more complicated to select most relevant content for particular searches. I would not recommend using “black hat” methods like buying links or ordering automated promotion methods as they don’t work anymore. What is even worse, you will be banned while your site will lose its SERP (Search Engine Result Page) position. A good way to optimize your website is to follow Google SEO recommendations and use one of available SEO plugins. For instance, I use Yoast SEO.
  • 12. Social Media Marketing (SMM) Social media marketing is another method that can bring you more projects and earnings in 2016. Launch Facebook and LinkedIn business pages, publish interesting content and start building your audience! There are several good services that can automate your social activity. I can recommend the following two services that I use: HootSuite and Buffer. Both of them have free versions. All you need is to sign up, connect your social pages and schedule posts (both from your personal website and from other sites).
  • 13. This is not a complete list of activities that can bring you more clients in 2016. However, if you develop your personal plan based on the above points and follow it on a daily basis very soon you will find increasing flow of work and new clients waiting for your professional services. In the original post you may DOWNLOAD a checklist that will help you to build your own marketing strategy. Conclusion
  • 14. Thanks! Any questions? You can find me on Twitter: @RusTranPro or email me: simon@russiantranslator.pro