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HOW TO GENERATE
PERFECT AD INSERTION
Anders Olsen Sandvik
Front-end developer at Finn.no
Challenges
Category chaos
Challenges
Category chaos
Challenges
Category chaos
Metadata
Challenges
Category chaos
Metadata
Challenges
Category chaos
Metadata
Text search
#TeamSummer at Finn.no
#TAGS

#Sofa #IKEA #Ektorp
#Loveseat #Fabric #Black
#Tags simplify ad insertion
Suggestion engine
Suggestion engine
#Tags simplify ad insertion
Suggestion engine
Mobile friendly
#Tags simplify ad insertion
Suggestion engine
Mobile friendly
A category for everything
#Tags simple and precise search
Metadata / Smart tags
Metadata
#Tags simple and precise search
Metadata / Smart tags
Search filters = #tags
Related tags
#Tags creates new opportunities
Trends
Many users = lots of creativity
Special tags
DEMO
So how do we get #tags?
Optional tags
Category = tag
#Tags have challenges
Spamming and moderation
Homonyms and synonyms
Stemming
Will #tags make
ad insertion perfect?

@Andersos
anders@finn.no

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How to generate perfect ad insertion