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Nirupama Mallavarupu | @mobilearq
HOW I BUILT A SOFTWARE BUSINESS THAT
HELPS MOTHERS LIKE ME
#GHC18
Founder, MobileArq
PAGE 2 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
MY STARTUP JOURNEY &
LESSONS LEARNED
PAGE 3 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LIFE IN CORPORATE AND
STARTUP WORLD
TRANSARC
NETDYNAMICS
PIONEER APP SERVER
SITEACUITY
PAGE 4 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
MY STORY
PAGE 5 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
PARENTAL LOGISTICS
When does the
chess club meet?
Where do I
pay for the
portrait?
Where can I
look up a class
parent?
Get the class list
for arranging a
birthday
When is the
spring break?
Arrange a play date
PAGE 6 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
PAGE 7 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
SCHOOL PTA CHALLENGES
Communication
CommunicationFundraising
PAGE 8 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
AHA MOMENT &
BIRTH OF MOBILEARQ
Website to a Mobile Directory App
SCHOOL ADMINISTRATION PORTAL
#GHC18
IF YOU BUILD IT, WILL
THEY COME?
PAGE 11 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LESSONS LEARNED
1. INITIAL PRODUCT – MVP OR EVP?
2. TARGETING YOUR IDEAL CUSTOMER
SEGMENTING THE MARKET
3. DEFINING OUR BUSINESS & REVENUE MODEL
4. OVERCOMING STATUS QUO/INERTIA
5. DELIGHTFUL USER EXPERIENCE
6. LISTENING TO YOUR CUSTOMER
7. DATA ANALYTICS
PAGE 12 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
CHOOSE THE
FEATURE SET
THAT SOLVES THE
PROBLEM
Lesson #1: INITIAL PRODUCT –
MVP vs EVP*
*EVP: Credits: Rand Fishkin, Moz
PAGE 13 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
TECHNOLOGY FRAMEWORK FOR
YOUR MVP/EVP
Credits:
HackerNoon
PAGE 14 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LESSON #2: SEGMENT THE
MARKET
High Income School Districts
Technology Savvy Moms
PAGE 15 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LESSON #3: DEFINING OUR BUSINESS &
REVENUE MODELS
B2C
Vs
B2B2C
FREE
Vs
Fremium
Vs
Paid (SAAS)
PAGE 16 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LESSON #4:
OVERCOMING THE
STATUS QUO/INERTIA
PAGE 17 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LESSON #5: DELIGHTFUL USER
EXPERIENCE
Credits: Interaction
Design Foundation
PAGE 18 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LESSON #6: LISTENING TO YOUR
CUSTOMER
PAGE 19 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
CUSTOMER SATISFACTION
Online Reviews
Immediate turnaround
Self-Service Tools
Videos
Credits: Fenero.com
PAGE 20 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
LESSON #7: DATA ANALYTICS
TELLS YOUR STORY
PAGE 21 | GRACE HOPPER CELEBRATION 2018
PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY
#GHC18
#GHC 18
Building better-connected and better-funded
school communities
Email:
niru@mobilearq.com

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How I built a software business to help Mothers like me?

  • 1. Nirupama Mallavarupu | @mobilearq HOW I BUILT A SOFTWARE BUSINESS THAT HELPS MOTHERS LIKE ME #GHC18 Founder, MobileArq
  • 2. PAGE 2 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 MY STARTUP JOURNEY & LESSONS LEARNED
  • 3. PAGE 3 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LIFE IN CORPORATE AND STARTUP WORLD TRANSARC NETDYNAMICS PIONEER APP SERVER SITEACUITY
  • 4. PAGE 4 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 MY STORY
  • 5. PAGE 5 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 PARENTAL LOGISTICS When does the chess club meet? Where do I pay for the portrait? Where can I look up a class parent? Get the class list for arranging a birthday When is the spring break? Arrange a play date
  • 6. PAGE 6 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18
  • 7. PAGE 7 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 SCHOOL PTA CHALLENGES Communication CommunicationFundraising
  • 8. PAGE 8 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 AHA MOMENT & BIRTH OF MOBILEARQ Website to a Mobile Directory App
  • 10. #GHC18 IF YOU BUILD IT, WILL THEY COME?
  • 11. PAGE 11 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LESSONS LEARNED 1. INITIAL PRODUCT – MVP OR EVP? 2. TARGETING YOUR IDEAL CUSTOMER SEGMENTING THE MARKET 3. DEFINING OUR BUSINESS & REVENUE MODEL 4. OVERCOMING STATUS QUO/INERTIA 5. DELIGHTFUL USER EXPERIENCE 6. LISTENING TO YOUR CUSTOMER 7. DATA ANALYTICS
  • 12. PAGE 12 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 CHOOSE THE FEATURE SET THAT SOLVES THE PROBLEM Lesson #1: INITIAL PRODUCT – MVP vs EVP* *EVP: Credits: Rand Fishkin, Moz
  • 13. PAGE 13 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 TECHNOLOGY FRAMEWORK FOR YOUR MVP/EVP Credits: HackerNoon
  • 14. PAGE 14 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LESSON #2: SEGMENT THE MARKET High Income School Districts Technology Savvy Moms
  • 15. PAGE 15 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LESSON #3: DEFINING OUR BUSINESS & REVENUE MODELS B2C Vs B2B2C FREE Vs Fremium Vs Paid (SAAS)
  • 16. PAGE 16 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LESSON #4: OVERCOMING THE STATUS QUO/INERTIA
  • 17. PAGE 17 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LESSON #5: DELIGHTFUL USER EXPERIENCE Credits: Interaction Design Foundation
  • 18. PAGE 18 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LESSON #6: LISTENING TO YOUR CUSTOMER
  • 19. PAGE 19 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 CUSTOMER SATISFACTION Online Reviews Immediate turnaround Self-Service Tools Videos Credits: Fenero.com
  • 20. PAGE 20 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 LESSON #7: DATA ANALYTICS TELLS YOUR STORY
  • 21. PAGE 21 | GRACE HOPPER CELEBRATION 2018 PRESENTED BY ANITAB.ORG AND THE ASSOCIATION FOR COMPUTING MACHINERY #GHC18 #GHC 18 Building better-connected and better-funded school communities Email: niru@mobilearq.com