SlideShare a Scribd company logo
How did we end up
      here?
Javaun Moradi, NPR
@javaun
Public radio’s evolutionary branches

TEXT
                             2007
                             Websites,
                             blogs,
            2000’s           multimedia,
            Websites text                                                       2010
                             LJCs
            expands                                         2009                Responsive begins
                                                            Mobile apps &
                                                            mobile sites
1990’s                                                      explode
Basic sites:                                  2008
Rundowns,                                     NPR API
Audio streams.

                                                              2011                    2012
                                                              Infinite Player         Connected cars



             2005                     2008
             Podcasting               Public Radio Player
AUDIO                  2006
                       PRX Exchange
Public radio’s evolutionary branches

TEXT
                             2007
                             Websites,
                             blogs,
            2000’s           multimedia,
            Websites text                                                       2010
                             LJCs
            expands                                         2009                Responsive begins
                                                            Mobile apps &
                                                            mobile sites
1990’s                                                      explode
Basic sites:                                  2008
Rundowns,                                     NPR API
Audio streams.

                                                              2011                    2012
                                                              Infinite Player         Connected cars



             2005                     2008
             Podcasting               Public Radio Player
AUDIO                  2006
                       PRX Exchange
Escape to mobile. App or site?




      (C) XKCD http://xkcd.com/1174/
Responsive is a good place to start
How much text do we need?
What is public
radio best at?
1971

                               2004




1974                                  2008




                        1995




          1975   1995
How did we end up here? Moving beyond the website, iMA 2013
We've never beaten this. Someone will.
Think like software companies

• Bezos: this is a software company. We make
    money shipping boxes
•   Jobs: this is a software company
Software companies make great
          products
Software isn’t just distribution and packaging
Software *is* the product. (And it sells)

• UX and design experience
  o Intuitive, convenient, fast
  o Rich features


• User identity and history
  o Take my preferences with me


• Data science
  o What should we recommend?
  o When should we ask for money?
How will audio storytelling change?
NPR API Update
Last year’s API ground work

• Content permissions
• Station data & schedules
• Self-service docs
• Moving towards the PMP
• Digital Services >100 stations in the API
•
API integration doesn’t have to be hard

•   Core Publisher
•   > 100 stations
•   Fully supported
•   Responsive mobile site
•   API ingest/retrieval, out of the box
•   CDN audio hosting
Self-service tools
This year’s focus

• PMP
• Local station presence & support
• Mobile audio and next gen listening support
PMP core needs

• Fast!
• Scalable to support the whole system
• Permissions & controls
• Neutral: not tied to rigid data scheme or CMS
• Interoperable: some things we all understand
• Flexible: support individual producer data
Taxonomies - how little do we need?
APIs Now
APIs are changing
The PMP Tomorrow?
We need local audio!

• Local newscast without times and traffic
• Local segment audio
(We know this is hard. We’re working on it too.)

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How did we end up here? Moving beyond the website, iMA 2013

  • 1. How did we end up here? Javaun Moradi, NPR @javaun
  • 2. Public radio’s evolutionary branches TEXT 2007 Websites, blogs, 2000’s multimedia, Websites text 2010 LJCs expands 2009 Responsive begins Mobile apps & mobile sites 1990’s explode Basic sites: 2008 Rundowns, NPR API Audio streams. 2011 2012 Infinite Player Connected cars 2005 2008 Podcasting Public Radio Player AUDIO 2006 PRX Exchange
  • 3. Public radio’s evolutionary branches TEXT 2007 Websites, blogs, 2000’s multimedia, Websites text 2010 LJCs expands 2009 Responsive begins Mobile apps & mobile sites 1990’s explode Basic sites: 2008 Rundowns, NPR API Audio streams. 2011 2012 Infinite Player Connected cars 2005 2008 Podcasting Public Radio Player AUDIO 2006 PRX Exchange
  • 4. Escape to mobile. App or site? (C) XKCD http://xkcd.com/1174/
  • 5. Responsive is a good place to start
  • 6. How much text do we need?
  • 8. 1971 2004 1974 2008 1995 1975 1995
  • 10. We've never beaten this. Someone will.
  • 11. Think like software companies • Bezos: this is a software company. We make money shipping boxes • Jobs: this is a software company
  • 12. Software companies make great products
  • 13. Software isn’t just distribution and packaging
  • 14. Software *is* the product. (And it sells) • UX and design experience o Intuitive, convenient, fast o Rich features • User identity and history o Take my preferences with me • Data science o What should we recommend? o When should we ask for money?
  • 15. How will audio storytelling change?
  • 17. Last year’s API ground work • Content permissions • Station data & schedules • Self-service docs • Moving towards the PMP • Digital Services >100 stations in the API •
  • 18. API integration doesn’t have to be hard • Core Publisher • > 100 stations • Fully supported • Responsive mobile site • API ingest/retrieval, out of the box • CDN audio hosting
  • 20. This year’s focus • PMP • Local station presence & support • Mobile audio and next gen listening support
  • 21. PMP core needs • Fast! • Scalable to support the whole system • Permissions & controls • Neutral: not tied to rigid data scheme or CMS • Interoperable: some things we all understand • Flexible: support individual producer data
  • 22. Taxonomies - how little do we need?
  • 26. We need local audio! • Local newscast without times and traffic • Local segment audio (We know this is hard. We’re working on it too.)