SlideShare a Scribd company logo
How Delivering
Webinars Can
Benefit Your Mission
Speakers: Tonya Hyde and Chad Leaman
Who Are We?
Chad Leaman
@chadleaman
Director of Development,
Neil Squire Society
2
Tonya Hyde
@madgiddy
Professional Development
Coordinator,
Engineers and Geoscientists BC
Webinars and Why to
Use Them
3
“A seminar or other presentation that
takes place on the internet, allowing
participants in different locations to
see and hear the presenter, ask
questions, and sometimes answer
polls.
Webinar Formats
▸ Live presentations or
seminars
▸ Recorded seminars with
a live Q&A or interactive
piece
▸ Recorded seminars
posted online
5
Common Attributes of Webinars
Accessibility
Organizers,
speakers, and
attendees can all
be in different
locations.
Basic Functionality
Ability to view
webcam of speaker
and speaker’s
presentation,
attendees ask
questions.
Advanced Functionality
Attendee to attendee
communication, ability to
share documents and
attachments with
attendees.
6
Why Use Webinars?
▸ Expand Mailing List and Membership/Donations
▸ Raise Brand Awareness
▸ Establish Organizational Credibility
▸ Increase Social Media Traffic
▸ Train Volunteers / Ambassadors
▸ Access to a World-Wide Audience
7
Planning Your Webinars
8
Strategy, Strategy,
Strategy!
Consider your mission, your goals, and
your desired outcomes.
9
What is Your Organization’s Mandate?
▸ Education
▸ Outreach
▸ Volunteer Engagement
▸ Accessibility
10
Case Study
Work Wellness and Disability
Prevention Institute
Mandate
▸ Education
▸ Accessibility
Goals
▸ Credibility
▸ Expand Mailing List and Membership
11
Case Study
Engineers and
Geoscientists BC
Mandate
▸ Education
▸ Volunteer Coordination
Goals
▸ Credibility
▸ Member Engagement
12
Platform Comparisons
13
WebinarJam
Demio
WebinarNinja
AnyMeeting
Join.Me
ReadyTalk
GotoWebinar
Adobe Connect
WebEx
Practical Strategies for Planning Your Webinar
14
Practical Strategies for Planning Your Webinar
▸ Decide
Frequency
▸ Decide on
Format
▸ Recruiting
Speakers
15
Give Yourself
Breathing Room
Schedule at least 2-3 webinars in advance
If you can keep your schedule booked out
well in advance, your webinar program is
more likely to endure long term.
16
Marketing Your Webinars
▸ Utilize your own communication channels
▹ Email, social media, website, Google Ads, word of
mouth, etc.
▸ Pursue marketing opportunities with other
organizations
▸ Consider accreditation possibilities
17
Always Direct To
Your Site
This will allow you to capture all the
contact details, obtain permission to
contact them, and thus grow your email
list in a quick and efficient manner.
18
During Your Webinar: Best Practices
▸ Assume technology will
give you problems
▹ Schedule a practice run
▹ Start 30 min early
▹ Have a copy of the
presentation
19
After Your Webinar
▸ Distribute an Exit Survey
▸ Follow-up with Attendees
▸ Post and Distribute the
Recording
20
21
THANKS!
Any questions?
Resources
▸ Tips for Running Webinars
▹ 10 Steps for Planning a Webinar
▹ How to Use Webinars for Non-Profit Organizations
▸ Webinar Software Comparisons
▹ https://www.eztalks.com/webinars/best-webinar-software-comparison.html
▹ https://www.capterra.com/webinar-software/
▸ Professional Associations List
▹ https://www.capilanou.ca/career-development-centre/student-alumni/Professional-
Associations/
▸ Webinar Trainings for Non-Profits
▹ https://www.wildapricot.com/blogs/newsblog/2017/12/28/free-nonprofit-webinars-for-january-
2018
▹ http://www.care2services.com/webinars
▹ https://www.techsoupcanada.ca/en/upcoming_webinars
▹ https://charityvillage.com/cms/active-learning/webinars
22

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How Delivering Webinars Can Benefit Your Nonprofit's Mission – with Tonya Hyde

  • 1. How Delivering Webinars Can Benefit Your Mission Speakers: Tonya Hyde and Chad Leaman
  • 2. Who Are We? Chad Leaman @chadleaman Director of Development, Neil Squire Society 2 Tonya Hyde @madgiddy Professional Development Coordinator, Engineers and Geoscientists BC
  • 3. Webinars and Why to Use Them 3
  • 4. “A seminar or other presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.
  • 5. Webinar Formats ▸ Live presentations or seminars ▸ Recorded seminars with a live Q&A or interactive piece ▸ Recorded seminars posted online 5
  • 6. Common Attributes of Webinars Accessibility Organizers, speakers, and attendees can all be in different locations. Basic Functionality Ability to view webcam of speaker and speaker’s presentation, attendees ask questions. Advanced Functionality Attendee to attendee communication, ability to share documents and attachments with attendees. 6
  • 7. Why Use Webinars? ▸ Expand Mailing List and Membership/Donations ▸ Raise Brand Awareness ▸ Establish Organizational Credibility ▸ Increase Social Media Traffic ▸ Train Volunteers / Ambassadors ▸ Access to a World-Wide Audience 7
  • 9. Strategy, Strategy, Strategy! Consider your mission, your goals, and your desired outcomes. 9
  • 10. What is Your Organization’s Mandate? ▸ Education ▸ Outreach ▸ Volunteer Engagement ▸ Accessibility 10
  • 11. Case Study Work Wellness and Disability Prevention Institute Mandate ▸ Education ▸ Accessibility Goals ▸ Credibility ▸ Expand Mailing List and Membership 11
  • 12. Case Study Engineers and Geoscientists BC Mandate ▸ Education ▸ Volunteer Coordination Goals ▸ Credibility ▸ Member Engagement 12
  • 14. Practical Strategies for Planning Your Webinar 14
  • 15. Practical Strategies for Planning Your Webinar ▸ Decide Frequency ▸ Decide on Format ▸ Recruiting Speakers 15
  • 16. Give Yourself Breathing Room Schedule at least 2-3 webinars in advance If you can keep your schedule booked out well in advance, your webinar program is more likely to endure long term. 16
  • 17. Marketing Your Webinars ▸ Utilize your own communication channels ▹ Email, social media, website, Google Ads, word of mouth, etc. ▸ Pursue marketing opportunities with other organizations ▸ Consider accreditation possibilities 17
  • 18. Always Direct To Your Site This will allow you to capture all the contact details, obtain permission to contact them, and thus grow your email list in a quick and efficient manner. 18
  • 19. During Your Webinar: Best Practices ▸ Assume technology will give you problems ▹ Schedule a practice run ▹ Start 30 min early ▹ Have a copy of the presentation 19
  • 20. After Your Webinar ▸ Distribute an Exit Survey ▸ Follow-up with Attendees ▸ Post and Distribute the Recording 20
  • 22. Resources ▸ Tips for Running Webinars ▹ 10 Steps for Planning a Webinar ▹ How to Use Webinars for Non-Profit Organizations ▸ Webinar Software Comparisons ▹ https://www.eztalks.com/webinars/best-webinar-software-comparison.html ▹ https://www.capterra.com/webinar-software/ ▸ Professional Associations List ▹ https://www.capilanou.ca/career-development-centre/student-alumni/Professional- Associations/ ▸ Webinar Trainings for Non-Profits ▹ https://www.wildapricot.com/blogs/newsblog/2017/12/28/free-nonprofit-webinars-for-january- 2018 ▹ http://www.care2services.com/webinars ▹ https://www.techsoupcanada.ca/en/upcoming_webinars ▹ https://charityvillage.com/cms/active-learning/webinars 22