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Communication history (old)
                        One
    Traditional
                     workplace
      media
                    for decades


                                  Word
                                   of
                  Consumer        mouth
Communication (Now)

     10-14 workplaces by       Traditional   Social
           age 38                media       media




Mobile
                                                   Many
                                                   other
                                                  options
 Other                     Consumer
 web

                                                  Word of
 Longtime                                         mouth
   jobs
Shift to social responsibility


  Corporate              Social
responsibility       responsibility
ZeroMomentofTruth.com
ZeroMomentofTruth.com
Engagement Pyramid

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History of Communication