SlideShare a Scribd company logo
•   ONLINE MAPPING
Lascaux Cave Map
 16,500 years old
44


I-70
1996
2012
It's been a fun ride. When I launched the
site, Google Maps hadn't yet released the
mapping API that's so common — even
passé? — today. I can't help but feel like
an old-timer: "Back in my day, we had to
reverse-engineer Google's obfuscated
JavaScript just to get maps embedded on
our own sites!" Now it seems like every
other Web site finds an excuse to use those
familiar, bubbly, yellow-white-blue-pastel
map tiles.
Chicagocrime.org wasn't the first Google
Maps mashup. That honor belongs to Paul
Rademacher's HousingMaps, which, at that
time, was modestly titled "Craigslist +
Google Maps." The straightforwardness of
that original title illustrates the excitement
of it all: just the mere fact that somebody
had mixed Craigslist data with Google's
maps was new and remarkable. - Adrian
Holovaty
NEWS
MAPS
Maps have become a familiar part of the news
language online due to a number of
advantages:
 • They provide an easy way to grasp a story
   at a glance
 • They allow users to drill down to relevant
   information local to them very quickly
 • Maps can be created very easily, and
   added to relatively easily by non-
   journalists
 • Maps draw on structured data, making
   them a very useful way to present data
   such as schools tables, crime statistics or
   petrol prices
 • They can be automated, updating in
   response to real-time information
I designed the Map of the Market while at SmartMoney.com. The goal was to give a quick answer to the question,
"what's happening in the market?"

The Map used a variant of the "treemap" technique pioneered by Ben Shneiderman. The screen is divided into
rectangular tiles that represent publicly traded companies. The area of a rectangle corresponds to the market
capitalization of the company, and the color tells you how the stock price has changed since the previous market
close. Unlike a traditional treemap, however, the Map of the Market introduced a new algorithm designed to
create tiles that were close to square, making for a display that is more legible and easier to interact with. -
Martin Wattenberg
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping
History and Applications of Online Mapping

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History and Applications of Online Mapping

  • 1. ONLINE MAPPING
  • 2. Lascaux Cave Map 16,500 years old
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  • 9. It's been a fun ride. When I launched the site, Google Maps hadn't yet released the mapping API that's so common — even passé? — today. I can't help but feel like an old-timer: "Back in my day, we had to reverse-engineer Google's obfuscated JavaScript just to get maps embedded on our own sites!" Now it seems like every other Web site finds an excuse to use those familiar, bubbly, yellow-white-blue-pastel map tiles. Chicagocrime.org wasn't the first Google Maps mashup. That honor belongs to Paul Rademacher's HousingMaps, which, at that time, was modestly titled "Craigslist + Google Maps." The straightforwardness of that original title illustrates the excitement of it all: just the mere fact that somebody had mixed Craigslist data with Google's maps was new and remarkable. - Adrian Holovaty
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  • 22. NEWS MAPS Maps have become a familiar part of the news language online due to a number of advantages: • They provide an easy way to grasp a story at a glance • They allow users to drill down to relevant information local to them very quickly • Maps can be created very easily, and added to relatively easily by non- journalists • Maps draw on structured data, making them a very useful way to present data such as schools tables, crime statistics or petrol prices • They can be automated, updating in response to real-time information
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  • 30. I designed the Map of the Market while at SmartMoney.com. The goal was to give a quick answer to the question, "what's happening in the market?" The Map used a variant of the "treemap" technique pioneered by Ben Shneiderman. The screen is divided into rectangular tiles that represent publicly traded companies. The area of a rectangle corresponds to the market capitalization of the company, and the color tells you how the stock price has changed since the previous market close. Unlike a traditional treemap, however, the Map of the Market introduced a new algorithm designed to create tiles that were close to square, making for a display that is more legible and easier to interact with. - Martin Wattenberg