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Terminology  Evolution The  words  used in the HIS industry evolved as radically as the clothes we wore: Industry  - In the 60s, computers were called  exactly that – how quaint!  Salesmen  – were also called that directly, a  slimy word they avoid assiduously today… Service  – IBM called the person who  followed the salesman a “system engineer” Sharing  – was called that too: how simple!  No way to charge a lot for just one word… Industry Sales Service Sharing 60s Computers Salesman  System Engineer Time Sharing
Terminology  in the 70s In the 70s, semantics advance as fast as technology when shared systems made mainframes affordable: Industry  – EDP or “Electronic Data  Processing” was the  buzzword for our business; sure beat  manual  dp! Salesmen  – became “marketing reps,” far more  sophisticated and knowledgeable than mere salesmen!  Service  – When I joined SMS in 1969, I started out by  installing systems, hence was known as as “installer.” Sharing  – Shared  System  companies included telecom  networks, terminals, programmers, sales & service reps, as well as the mainframe data center itself.  Industry Sales Service Sharing 70s (Electronic) Data Processing Marketing Representative  Installer Shared Systems
Terminology  in the 80s In the 80s, words perversely got bigger, while CPUs shrunk from room-sized mainframes to filing cabinet size minis: Industry  – Was now known as MIS or “Management  Information Systems,”  very  sophisticated! Salesmen  – were now “Sales Consultants” they didn’t  sell  you minis, they  advised  you about them… Service  – Installer became Installation Directors who  directed hospital users how to do the work Sharing  – got a lot more sophisticated when Jim Carter  at SMS invented “RCO” for Remote Computing Option,  which Cerner later dubbed “remote hosting.” Industry Sales Service Sharing 80s M.I.S. Sales Consultant Installation Director (ID) Remote Hosting
1990s & 2000’s  Terminology My, have we gotten sophisticated: Industry  – MIS was first shortened to just “IS,” and then  became today’s “IT” – now we’re cooking! Salesmen  – became account  executives  in the 90s,  gaining them entrée to the C-suite. Today, most are  territory managers or directors at a minimum… Service  – IDs are now gone: they all have since become  “Implementation Consultants,” just giving advice Sharing  – ASP, SaaS, cloud computing, wow, that sure  beats sending your data down a silly phone line… Industry Sales Service Sharing 90s I.S. Account  Executive Implementation Consultant ASP  SaaS 2000 I.T. Territory/ Regional VP Want Ads! “ Cloud”
H.I.S.  Terminology  Evolution So here it is at a glance: how semantics has become as complicated as the underlying information technology (and looks so much better today too, no?) Industry Sales Service Sharing 60s Computers Salesman  System Engineer Time Sharing 70s (Electronic) Data Processing Marketing Representative  Installer Shared Systems 80s M.I.S. Sales Consultant Installation Director (ID) Remote Hosting 90s I.S. Account  Executive Implementation Consultant ASP  SaaS 2000 I.T. Territory/ Regional VP “ Sir” “ Cloud”

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HIStory 3

  • 1. Terminology Evolution The words used in the HIS industry evolved as radically as the clothes we wore: Industry - In the 60s, computers were called exactly that – how quaint! Salesmen – were also called that directly, a slimy word they avoid assiduously today… Service – IBM called the person who followed the salesman a “system engineer” Sharing – was called that too: how simple! No way to charge a lot for just one word… Industry Sales Service Sharing 60s Computers Salesman System Engineer Time Sharing
  • 2. Terminology in the 70s In the 70s, semantics advance as fast as technology when shared systems made mainframes affordable: Industry – EDP or “Electronic Data Processing” was the buzzword for our business; sure beat manual dp! Salesmen – became “marketing reps,” far more sophisticated and knowledgeable than mere salesmen! Service – When I joined SMS in 1969, I started out by installing systems, hence was known as as “installer.” Sharing – Shared System companies included telecom networks, terminals, programmers, sales & service reps, as well as the mainframe data center itself. Industry Sales Service Sharing 70s (Electronic) Data Processing Marketing Representative Installer Shared Systems
  • 3. Terminology in the 80s In the 80s, words perversely got bigger, while CPUs shrunk from room-sized mainframes to filing cabinet size minis: Industry – Was now known as MIS or “Management Information Systems,” very sophisticated! Salesmen – were now “Sales Consultants” they didn’t sell you minis, they advised you about them… Service – Installer became Installation Directors who directed hospital users how to do the work Sharing – got a lot more sophisticated when Jim Carter at SMS invented “RCO” for Remote Computing Option, which Cerner later dubbed “remote hosting.” Industry Sales Service Sharing 80s M.I.S. Sales Consultant Installation Director (ID) Remote Hosting
  • 4. 1990s & 2000’s Terminology My, have we gotten sophisticated: Industry – MIS was first shortened to just “IS,” and then became today’s “IT” – now we’re cooking! Salesmen – became account executives in the 90s, gaining them entrée to the C-suite. Today, most are territory managers or directors at a minimum… Service – IDs are now gone: they all have since become “Implementation Consultants,” just giving advice Sharing – ASP, SaaS, cloud computing, wow, that sure beats sending your data down a silly phone line… Industry Sales Service Sharing 90s I.S. Account Executive Implementation Consultant ASP SaaS 2000 I.T. Territory/ Regional VP Want Ads! “ Cloud”
  • 5. H.I.S. Terminology Evolution So here it is at a glance: how semantics has become as complicated as the underlying information technology (and looks so much better today too, no?) Industry Sales Service Sharing 60s Computers Salesman System Engineer Time Sharing 70s (Electronic) Data Processing Marketing Representative Installer Shared Systems 80s M.I.S. Sales Consultant Installation Director (ID) Remote Hosting 90s I.S. Account Executive Implementation Consultant ASP SaaS 2000 I.T. Territory/ Regional VP “ Sir” “ Cloud”

Editor's Notes

  1. THE BOTTOM IS SO MUCH BETTER (SMARTER, IMPRESSIVE, ETC.) THAN THE TOP!
  2. THE BOTTOM IS SO MUCH BETTER (SMARTER, IMPRESSIVE, ETC.) THAN THE TOP!
  3. THE BOTTOM IS SO MUCH BETTER (SMARTER, IMPRESSIVE, ETC.) THAN THE TOP!
  4. THE BOTTOM IS SO MUCH BETTER (SMARTER, IMPRESSIVE, ETC.) THAN THE TOP!
  5. THE BOTTOM IS SO MUCH BETTER (SMARTER, IMPRESSIVE, ETC.) THAN THE TOP!