Images on screens are made up of tiny sections called pixels, with more pixels resulting in higher quality images. Each pixel is a color made up of combinations of red, green, and blue in the RGB color system. On web pages, hexadecimal numbers using six characters of letters and numbers are used to denote color values by specifying amounts of red, green, and blue. A color palette for a website should include up to eight colors that work well together and represent the business, to provide consistency across the site.