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Heuristic Analysis  for the Pitch Process IA Summit 2009 Russ Unger Draftfcb
What is Heuristic Analysis? ?
WTF are “Best Practices”? “… shit that worked in the past, and *may* or  *may not* work in the future” --Matthew Milan Image source:  sybilia.wordpress.com
What are Heuristics? Image source:  insystemicthinking.wordpress.com
Gimme Some Image source:  clarification.wordpress.com & www.asktog.com Jakob Nielsen’s 10 Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Bruce Tognazzini http://www.asktog.com/basics/firstPrinciples.html
Roll Your Own Image source:  natureworks-nj.net
Which Heuristics to Use? Image source:  ariselifeskills.wordpress.com
Why Use Heuristic Analysis? ?
How Do I Do It? Image source: unknown
Gather Image source:  www.sepiamutiny.com
Pick Your Heuristics Image source:  www.flickr.com/photos/carpeicthus
Identify Key Observations Children observing tadpoles, Aleksander Niwelinski
Make Recommendations
What About the Pitch Process? Image source:  nycgovparks.org
How To Do It Image source:  musicremedy.com
Get Participants Image source: gardenpartysoapworks.com
Identify the key “attack” areas Image source: freewebs.com
Let’s Do One!
Your Role Image source:  icanhascheezburger.com/
Scenario Image source:  www.bharatentrepreneurs.com/
Review Current State
Compare
Zappos
Apple
Etsy
Gap
Gap
Compile the Feedback…
Write It All Up… Image source:  jurylaw.typepad.com
Create the Document http://www.userglue.com/heuristic.zip
So What?
Questions? ?
Heuristic Analysis  for the Pitch Process IA Summit 2009 Russ Unger Draftfcb

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Heuristic Analysis for the Pitch Process