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HEALTH | TECH | FOOD
AN OPEN INNOVATION EXERCISE
Produced by Luminary Labs &
Hosted at the Paley Center for Media
Social Media Week New York

#healthtechfood
#smwluminary
#smw11

Produced by @luminarylabs
Moderated by @sarita
WHAT




                                                                          On Tuesday, February 8, 2011, 125 people
                                                                          came together during Social Media Week to
                                                                          openly innovate around the core health issues
                                                                          of New York, through the lens of social
                                                                          technology.




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                                         2
                                                                                                               Image: Insider Images
WHY: MASLOW’S HIERARCHY OF NEEDS




                                                                          Most of us spend a lot of time with social
                                                                                  technology to push messages out




                                                                                      These same technologies can
                                                                                         be used to solve for basic
                                                                                                    societal needs




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                                3
WHO: SPEAKERS




    THE QUANTIFIED                          FOOD SYSTEMS                     MHEALTH       OPEN SOURCE
         SELF




                                                Jerusha                   Jane Sarasohn-
       Steven Dean                                                                          Marc Koska
                                               Klemperer                       Kahn




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                  4
HOW: IDEATION




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   5
HOW: IDEATION METHODOLOGY

                        Small groups ideated around problem statements furnished by the speakers




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                 6
                                                                                       Image: Insider Images
HOW: CONCEPTS




Following a round of rapid ideation, the small groups
Health | Tech | Food concepts to solve for by Luminary Labs
developed Open Innovation Exercise Produced the problem statement.                  ages
                                                                                           7
                                                                               er Im
                                                                     e:   Insid
HOW: ATTRIBUTION




2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs
is licensed under a Creative Commons Attribution 3.0 Unported License.

This license lets others distribute, remix, tweak, and build upon the work, even
commercially, as long as they credit the event for the original creation. This is the
most accommodating of licenses offered to ensure maximum dissemination and
use of licensed material.



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                 8
REPOSITORY




                  www.healthtechfood.com
                     @healthtechfood


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   9
IDEATION OUTPUT
THE QUANTIFIED SELF
PROBLEM STATEMENT




 How can we use the methods
 and tools of the quantified self
 to solve for preventing texting
 disasters - to improve the health
 of New Yorkers through the
 lens of social technology?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   12
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   13
TEXT AWARE



                                                                          Concept Description
                                                                          • Understand habits of texting - who,
                                                                            when, where, how long
                                                                          • See data within heat map of text risk
                                                                            areas
                                                                          • Alerts based on high risk areas
                                                                          • Phone company incentives for
                                                                            compliance
                                                                          • Parental controls set texting areas/
                                                                            times




                                                                          Desired outcomes
                                                                          •   Personal awareness
                                                                          •   Decrease text related injuries
                                                                          •   Compliance safe texting
                                                                          •   Awareness of safe texting
                                                                          •   Show decrease in dangerous texts




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             14
PROBLEM STATEMENT




 How can we use the methods
 and tools of the quantified self
 to solve for access to fresh
 produce - to improve the health
 of New Yorkers through the
 lens of social technology?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   15
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   16
MOBILE FARM - APP TO APPLES


                                                                          Concept Description
                                                                          • Map of food desserts and
                                                                            opportunities for vendors
                                                                          • City incentives for farm stand truck
                                                                          • Inspire community purchases via
                                                                            badges, Groupons, etc. w/ donation
                                                                            of percentage of purchases to a
                                                                            cause




                                                                          Desired outcomes
                                                                          •   Reduce junk food consumption
                                                                          •   Increase vocal demand
                                                                          •   Increase health in food trucks
                                                                          •   Increase availability




                                                                          Measurement of outcomes
                                                                          • Change in healthy food sales
                                                                          • Less health food deserts


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                            17
PROBLEM STATEMENT




 How can we use the methods
 and tools of the quantified self
 to find healthy delis or lunch
 options - to improve the health
 of New Yorkers through the
 lens of social technology?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   18
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   19
HELTHI DELI

                                                                          Concept Description
                                                                          Social discovery tool that ranks delis/
                                                                          lunch options based on health criteria
                                                                          decided upon by community, to help
                                                                          individuals reach their health goals by
                                                                          incentivizing healthy choices (+
                                                                          incentivizing delis to offer healthy
                                                                          options).




                                                                          Desired outcomes
                                                                           • Depends on the individual
                                                                           • General health -> Weight loss ->
                                                                             Staying on diet
                                                                           • More delis offering healthy choices




                                                                          Measurement of outcomes
                                                                           • Contributions
                                                                           • Participating delis
                                                                           • Menu changes

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             20
PROBLEM STATEMENT




 How can we use the methods
 and tools of the quantified self
 to solve for understanding
 “calories” - to improve the
 health of New Yorkers through
 the lens of social technology?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   21
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   22
CALORIE CRAVE



                                                                          Concept Description
                                                                          Uber support system utilizing your social
                                                                          network to manage your calorie intake
                                                                          amount at times when you are craving
                                                                          certain foods.




                                                                          Desired outcomes
                                                                           •   Healthier choices
                                                                           •   Satisfied craving
                                                                           •   Lesser binges
                                                                           •   Meeting health goals
                                                                           •   Guilt-free existence




                                                                          Measurement of outcomes
                                                                           •   Reduced/maintained caloric intake
                                                                           •   Feeling of not compromising
                                                                           •   Meeting health goals
                                                                           •   Involved network of friends



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                               23
SMART CAL




                                                                          Concept Description
                                                                          App that provides education/awareness
                                                                          about what exactly a calorie is and
                                                                          thereby helps you make decisions about
                                                                          what to eat




                                                                          Desired outcomes
                                                                           • Increased awareness
                                                                           • Smarter choices
                                                                           • Personal database of low-cal foods




                                                                          Measurement of outcomes
                                                                           • Personal tracking -> calories saved




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                            24
PROBLEM STATEMENT




 How can we use the methods
 and tools of the quantified self
 to help people relax - to
 improve the health of New
 Yorkers through the lens of
 social technology?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   25
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   26
LIVE HAPPY



                                                                          Concept Description
                                                                          A LIVE STRONG-like bracelet that tracks
                                                                          mood. Like mood rings, but for stress
                                                                          reduction



                                                                          Desired outcomes
                                                                           •   Relaxation
                                                                           •   Better mood
                                                                           •   Better social interaction
                                                                           •   Less stress




                                                                          Measurement of outcomes
                                                                           •   Lower blood pressure
                                                                           •   Lower heart rate
                                                                           •   Reduces chance of hypertension
                                                                           •   Lose weight




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             27
PROBLEM STATEMENT




 How can we use the methods
 and tools of the quantified self
 to help people quit smoking - to
 improve the health of New
 Yorkers through the lens of
 social technology?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   28
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   29
BREATHING SOCIAL
                                                                          Concept Description
                                                                          Organize groups of people who want to
                                                                          quit smoking and have group rewards
                                                                          when everyone cuts down on their
                                                                          cigarettes.



                                                                          Desired outcomes
                                                                           •   STOP SMOKING!
                                                                           •   Group/social support
                                                                           •   Quantifying personal journey
                                                                           •   Targeted marketing for local
                                                                               businesses


                                                                          Measurement of outcomes
                                                                           • # cigs not smoked
                                                                           • $ saved
                                                                           • App cost
                                                                           • # non-smokers
                                                                           • x # of people grouped together to
                                                                             support
                                                                           • x # of people to stop smoking
                                                                           • x # of people that did breathing
                                                                             social activities


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                           30
FOOD SYSTEMS OUTPUT
PROBLEM STATEMENT


 How can we use social
 technology to connect peri-
 urban, suburban and rural
 farmers to consumers to bring
 more fresh fruit and vegetables
 to the city to improve the health
 of New Yorkers?
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   32
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   33
WHAT’S FRESH NYC




                                                                          Concept Description
                                                                          A farmer’s market app that connects
                                                                          consumers to the nearby markets with all
                                                                          local foods, tips and recipes available to
                                                                          you. Key: Crowd-sourced feedback and
                                                                          profiling farmers



                                                                          Desired outcomes
                                                                           • Easy access to best local produce
                                                                           • Familiar with farmer will increase
                                                                             loyalty
                                                                           • Increase education



                                                                          Measurement of outcomes
                                                                           •   Check-ins
                                                                           •   Purchases
                                                                           •   Reviews -> credibility of farmer
                                                                           •   sales


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                                34
CSA CHECK IN




                                                                          Concept Description
                                                                          As with gym memberships, health
                                                                          insurance companies can incentivize CSA
                                                                          membership with discounts for social
                                                                          media check-ins.


                                                                          Desired outcomes
                                                                           • Increased CSA participation
                                                                           • More CSAs = more convenient for
                                                                             consumers
                                                                           • From NYC to the world ->
                                                                             proliferation!


                                                                          Measurement of outcomes
                                                                           • # members
                                                                           • # CSAs
                                                                           • Check-ins incentivized




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             35
PROBLEM STATEMENT




 How can social technology
 reconnect New Yorkers with
 scratch cooking knowledge and
 the cooking traditions of their
 great grandmothers?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   36
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   37
FAMILY FOOD TREE




                                                                          Concept Description
                                                                          Basic fun app that lets you explore your
                                                                          family heritage through food/recipes




                                                                          Desired outcomes
                                                                           • Increase awareness of scratch
                                                                             cooking methods & cooking
                                                                             traditions of great-grandmas




                                                                          Measurement of outcomes
                                                                           •   User-generated content voting on the
                                                                               site




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                               38
UNPROCESS.ED SITE/APP




                                                                          Concept Description
                                                                          A site + app that translates searches for
                                                                          common processed foods + displays
                                                                          unprocessed / from-scratch options.



                                                                          Desired outcomes
                                                                           •   Increased education of unprocessed
                                                                               alternatives to processed foods



                                                                          Measurement of outcomes
                                                                           • # of searches
                                                                           • Comments and engagement and
                                                                             posts + tweets




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                               39
PROBLEM STATEMENT




 How can social technology
 empower New Yorkers to grow
 some of their own food in their
 communities/on their
 windowsills & roofs &
 backyards?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   40
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   41
NYC GROW OFF

                                                                          Concept Description
                                                                          Neighborhoods compete with community
                                                                          gardens within boroughs. Citywide
                                                                          winner selected by local community,
                                                                          American Idol-style (Panel and Facebook
                                                                          “likes”). Run on 3rd party app. Use
                                                                          Foursquare to visit gardens and earn
                                                                          badge.




                                                                          Desired outcomes
                                                                           • Get communities involved in growing
                                                                           • Raise awareness of whole food and
                                                                             community gardens
                                                                           • Sustain growing over time (not one-
                                                                             off); annual contest




                                                                          Measurement of outcomes
                                                                           • Buzz on Twitter
                                                                           • # of participants (quantity over time)
                                                                           • Facebook community size and
                                                                             activity
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                               42
RAISE THE ROOF




                                                                          Concept Description
                                                                          Create a Kickstarter campaign to raise
                                                                          money to help your neighborhood start a
                                                                          community garden on a rooftop or
                                                                          community plot.




                                                                          Desired outcomes
                                                                           • More community gardens



                                                                          Measurement of outcomes
                                                                           •   Number of community gardens




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             43
PROBLEM STATEMENT




 How can we use social
 technology to help New
 Yorkers learn the story behind
 their food so that they make
 better choices?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   44
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   45
EAT THIS NOT THAT




                                                                          Concept Description
                                                                          Comparison of good and bad food
                                                                          choices and their consequences




                                                                          Desired outcomes
                                                                           • People aware of food choices
                                                                           • Children learn early eating habits




                                                                          Measurement of outcomes
                                                                           • Participation self report and metrics
                                                                             analysis like mint




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                              46
GOOD GUIDE ON-THE-GO

                                                                          Concept Description
                                                                          Content from Good Guide made more
                                                                          readily available via mobile phone to
                                                                          help shopper ID best food choice.
                                                                          Products will be scored “Good Guide
                                                                          approved” to drive competition and
                                                                          labeling. Bodegas and shops can then be
                                                                          scored based on what they stock on
                                                                          shelves




                                                                          Desired outcomes
                                                                           • People > informed about food
                                                                           • Encouraged to add good guide tag
                                                                           • Consumers know where to shop




                                                                          Measurement of outcomes
                                                                           • Bodegas increase health profile,
                                                                             increase sales of healthier products
                                                                             by using “good tags”


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             47
PROBLEM STATEMENT




 How can we use social
 technology to help New
 Yorkers decipher food labels in
 order to make healthier
 choices?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   48
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   49
YUTRITION




                                                                          Concept Description
                                                                          Label was all data - system customized to
                                                                          personal profile; scanner that filters info
                                                                          so you can make an informed choice;
                                                                          labels will change over time.




                                                                          Desired outcomes
                                                                           • Informed choice based on your
                                                                             predefined goals and objectives so
                                                                             you can decide



                                                                          Measurement of outcomes
                                                                           • Data visualization against foods,
                                                                             relevancy against targets




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                               50
MHEALTH




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   51
PROBLEM STATEMENT




 How can mobile tools and
 social tech encourage safe sex
 in NYC?



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   52
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   53
RUBBERIZED WINGMAN



                                                                          Concept Description
                                                                          1- Check in to “getting lucky tonight”
                                                                          2- If you don’t have condom, broadcasts
                                                                          to world that you need one
                                                                          3- Get condom from someone nearby
                                                                          4- Show stores nearby
                                                                          5- Logs activity for reputation
                                                                          management/health records




                                                                          Desired outcomes
                                                                           • Increase in condom use
                                                                           • Decrease in STDs
                                                                           • Awareness of sexual behavior



                                                                          Measurement of outcomes
                                                                           • Network visualization
                                                                           • Morning after text
                                                                           • Photos



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             54
PROBLEM STATEMENT




 How can mobile tools and
 social tech bridge the gap of
 health disparities among
 foreign-born populations living
 in NYC?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   55
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   56
HEALTHIEST ‘HOOD
                                                                          COMPETITION

                                                                          Concept Description
                                                                          Used by foreign-borns or others to
                                                                          1- Local stores get badges
                                                                          2- Sales of healthy foods are totaled at
                                                                          the end of the month
                                                                          3- Users upload photos of their purchase
                                                                          to receive rewards like international
                                                                          phone cards
                                                                          4- People are also sent pedometers to
                                                                          log walking




                                                                          Desired outcomes
                                                                           • Increases purchase of healthy foods
                                                                           • Increased physical activity
                                                                           • Increased awareness of community
                                                                             and health practices


                                                                          Measurement of outcomes
                                                                           • Most fruit/veg/whole grains
                                                                             purchased and/or uploaded
                                                                           • Most steps walked

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                              57
HEALTHSPOTTING




                                                                          Concept Description
                                                                          Spanish language app that adds credits
                                                                          to your calling card when you scan the
                                                                          barcode of a healthy product with our
                                                                          mobile app. Lose credits for scanning
                                                                          unhealthy foods.




                                                                          Desired outcomes
                                                                           • Foreign communities become familiar
                                                                             with what products are healthy



                                                                          Measurement of outcomes
                                                                           • % of healthy scans vs unhealthy
                                                                           • # users




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                            58
HEALTHIEST NEIGHBORHOOD
                                                                          PROMOTION


                                                                          Concept Description
                                                                          “Healthiest neighborhood” contest. FB/
                                                                          address - you win points for extra calls
                                                                          by calling a FB/Twitter address and
                                                                          listening to your favorite singer (foreign-
                                                                          born) singing about buying healthy food
                                                                          in NYC.




                                                                          Desired outcomes
                                                                           • Lots of people call in
                                                                           • Lots of foreign-born are persuaded
                                                                             that healthy food is fun and good
                                                                             (by using their own stars)



                                                                          Measurement of outcomes
                                                                           • Measure by the # of calls into their
                                                                             twitter # (e.g., a Twitter)



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                                 59
PUBLIC SCHOOL PLATFORM




                                                                          Concept Description
                                                                          Use public school as platform to
                                                                          disseminate info to communities




                                                                          Desired outcomes
                                                                           • Kids help parents be healthier




                                                                          Measurement of outcomes
                                                                           • School absences
                                                                           • Local emergency room visits
                                                                           • Community involvement




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                       60
PROBLEM STATEMENT




 How can mobile tools & social
 tech keep kids with asthma out
 of revolving hospital ER door?



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   61
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   62
ASTHMA AWARE




                                                                          Concept Description
                                                                          Mobile gaming, content-signaling,
                                                                          dashboard with a web based/platform-
                                                                          based information for asthmatics




                                                                          Desired outcomes
                                                                           • Want more NYC kids in asthma-free
                                                                             zones
                                                                           • Allow asthmatics and their parents to
                                                                             learn about asthma-free zones




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                              63
NY BREATHE




                                                                          Concept Description
                                                                          City sensors that beam location-based
                                                                          info to your mobile device re: healthy air
                                                                          quality




                                                                          Desired outcomes
                                                                           • Keep asthmatics out of ER
                                                                           • Connection of air quality/location
                                                                             data -> people of NYC




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                                64
PROBLEM STATEMENT




 How can mobile tools and
 social tech help New Yorkers
 deal with the blues
 (depression)?


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   65
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   66
CHEER UPS




                                                                          Concept Description
                                                                          The Groupon of happiness (activities in
                                                                          NYC that make you happy)




                                                                          Desired outcomes
                                                                           • Get people out of the house
                                                                           • Allow NYers to make new friends
                                                                             and therefore be wiser to each other




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             67
VISUALIZING HAPPY




                                                                          Concept Description
                                                                          User-generated social content network of
                                                                          happy places and moments in NYC



                                                                          Desired outcomes
                                                                           • Make people happy
                                                                           • Better moods




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                              68
PROBLEM STATEMENT




 How can mobile tools and
 social tech support caregivers
 of aging loved ones who live in
 another borough?


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   69
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   70
ON WATCH




                                                                          Concept Description
                                                                          Simple-to-use wearable monitor, with
                                                                          automated features that allow aging
                                                                          loved ones and caregivers to send
                                                                          essential messages




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                          71
PROBLEM STATEMENT




 How can mobile tools and
 social tech support pregnant
 New Yorkers to maximize the
 health of their babies?


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   72
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   73
NYC MAMA




                                                                          Concept Description
                                                                          Informs and rewards pregnant NY
                                                                          women for healthy behavior




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                     74
OPEN SOURCE




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   75
PROBLEM STATEMENT




 How might we open source
 excess food from the retail
 sector to homeless or single
 parents, disadvantaged families
 in the City?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   76
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   77
E-NUF P2P DISTRIBUTION



                                                                          Concept Description
                                                                          System to ID excess food and distribute
                                                                          via food truck.



                                                                          Desired outcomes
                                                                           •   Job creation
                                                                           •   Less waste
                                                                           •   People are fed
                                                                           •   Opps for volunteerism



                                                                          Measurement of outcomes
                                                                           •   # people fed
                                                                           •   lbs of food kept out of trash
                                                                           •   # of new jobs
                                                                           •   Replication in other cities




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             78
PROBLEM STATEMENT




 How might we open source
 solutions to the bedbug
 infestation?



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   79
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   80
RESCUE DOGS RESCUE NYers
                                                                          FROM BED BUGS




                                                                          Concept Description
                                                                          Rescue dogs rescue NYErs. Train to
                                                                          detect



                                                                          Desired outcomes
                                                                           • Match rescue dogs with volunteer to
                                                                             train how to detect




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                            81
PROBLEM STATEMENT




 How might we open source
 solutions to the bedbug
 infestation?



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   82
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   83
ANGRY BED BUGS


                                                                          Concept Description
                                                                          Mobile app that educates and entertains




                                                                          Desired outcomes
                                                                           •   Actively reporting
                                                                           •   Educating public
                                                                           •   Enhancing prevention
                                                                           •   De-stigmatizing problem




                                                                          Measurement of outcomes
                                                                           • Downloads reporting #s increase
                                                                           • Infestations decrease
                                                                           • A city problem, not a personal
                                                                             problem




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             84
PROBLEM STATEMENT




 I [heart] open source.  How can 
 NYC create new models for 
 other cities to follow, in support 
 of open source health for the 
 developing world?  

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   85
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   86
KICKSTARTER HEALTH

                                                                          Concept Description
                                                                          A neighborhood health application that
                                                                          helps people find or contribute resources
                                                                          to solving neighborhood health problems
                                                                          and allows neighborhoods to compete
                                                                          against each other.



                                                                          Desired outcomes
                                                                           • Community action against bed bugs
                                                                              (and other issues, e.g., food
                                                                              scarcity)
                                                                           • Smart resource allocation
                                                                           • Info aggregation
                                                                           • Collective consumption of
                                                                              decontamination tools



                                                                          Measurement of outcomes
                                                                           •   # contributors
                                                                           •   Bedbugs infestations defense
                                                                           •   Infestation response time
                                                                           •   Neighbor connections increase


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                              87
PROBLEM STATEMENT




  I [heart] open souce. How can
 NYC create new models for
 other cities to follow, in support
 of open source to improve the
 health of its citizens?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   88
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   89
TED IN THE PARK

                                                                          Concept Description
                                                                          Free, open to the public “movie night”
                                                                          screenings of TED talk videos




                                                                          Desired outcomes
                                                                           • Wider audience for TED Talks
                                                                           • Increase volunteering, philanthropy
                                                                             and understanding of issues and
                                                                             causes
                                                                           • Inspire the mission to improve the
                                                                             world




                                                                          Measurement of outcomes
                                                                           • Attendance
                                                                           • Target a special speaker and
                                                                             measure activity and results, web
                                                                             traffic, etc.
                                                                           • Portal - TED in the Park Kickstarter
                                                                             page
                                                                           • Facebook fan page and “likes”
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                             90
PROBLEM STATEMENT




 How do we improve the
 perception and support in NYC
 of open sourcing ideas to
 benefit the developing world
 through the lens of social tech?

Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   91
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   92
CROWD FIT



                                                                          Concept Description
                                                                          Crowd source fitness activities in public
                                                                          spaces with personal profiles and
                                                                          community sharing




                                                                          Desired outcomes
                                                                           •   More outdoor activities
                                                                           •   Empowering New Yorkers
                                                                           •   Socializing fitness




                                                                          Measurement of outcomes
                                                                           •   # of people on site
                                                                           •   # of people in classes
                                                                           •   Aggregate profile info
                                                                           •   Teachers track attendance



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                              93
E.R. WAIT TIME TICKER IN TIMES
                                                                          SQUARE




                                                                          Concept Description
                                                                          Ticker @ Times Sq will inform people of
                                                                          waiting time in the city hospitals




                                                                          Desired outcomes
                                                                           • Better understanding of the attributes
                                                                             and benefits of open source




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                               94
ZIP DOC




                                                                          Concept Description
                                                                          Enabling points to find the right doctor at
                                                                          the right time. Like Zipcar for doctors




                                                                          Desired outcomes
                                                                           • Lower ER usage
                                                                           • Lower wait times
                                                                           • Increase prevention/maintenance



                                                                          Measurement of outcomes
                                                                           • ER visits
                                                                           • Wait times for appt in doc office




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs                                                95
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs   96
Health | Tech | Food Open Innovation Output 2011

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Health | Tech | Food Open Innovation Output 2011

  • 1. HEALTH | TECH | FOOD AN OPEN INNOVATION EXERCISE Produced by Luminary Labs & Hosted at the Paley Center for Media Social Media Week New York #healthtechfood #smwluminary #smw11 Produced by @luminarylabs Moderated by @sarita
  • 2. WHAT On Tuesday, February 8, 2011, 125 people came together during Social Media Week to openly innovate around the core health issues of New York, through the lens of social technology. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 2 Image: Insider Images
  • 3. WHY: MASLOW’S HIERARCHY OF NEEDS Most of us spend a lot of time with social technology to push messages out These same technologies can be used to solve for basic societal needs Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 3
  • 4. WHO: SPEAKERS THE QUANTIFIED FOOD SYSTEMS MHEALTH OPEN SOURCE SELF Jerusha Jane Sarasohn- Steven Dean Marc Koska Klemperer Kahn Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 4
  • 5. HOW: IDEATION Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 5
  • 6. HOW: IDEATION METHODOLOGY Small groups ideated around problem statements furnished by the speakers Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 6 Image: Insider Images
  • 7. HOW: CONCEPTS Following a round of rapid ideation, the small groups Health | Tech | Food concepts to solve for by Luminary Labs developed Open Innovation Exercise Produced the problem statement. ages 7 er Im e: Insid
  • 8. HOW: ATTRIBUTION 2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs is licensed under a Creative Commons Attribution 3.0 Unported License. This license lets others distribute, remix, tweak, and build upon the work, even commercially, as long as they credit the event for the original creation. This is the most accommodating of licenses offered to ensure maximum dissemination and use of licensed material. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 8
  • 9. REPOSITORY www.healthtechfood.com @healthtechfood Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 9
  • 12. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to solve for preventing texting disasters - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 12
  • 13. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 13
  • 14. TEXT AWARE Concept Description • Understand habits of texting - who, when, where, how long • See data within heat map of text risk areas • Alerts based on high risk areas • Phone company incentives for compliance • Parental controls set texting areas/ times Desired outcomes • Personal awareness • Decrease text related injuries • Compliance safe texting • Awareness of safe texting • Show decrease in dangerous texts Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 14
  • 15. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to solve for access to fresh produce - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 15
  • 16. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 16
  • 17. MOBILE FARM - APP TO APPLES Concept Description • Map of food desserts and opportunities for vendors • City incentives for farm stand truck • Inspire community purchases via badges, Groupons, etc. w/ donation of percentage of purchases to a cause Desired outcomes • Reduce junk food consumption • Increase vocal demand • Increase health in food trucks • Increase availability Measurement of outcomes • Change in healthy food sales • Less health food deserts Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 17
  • 18. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to find healthy delis or lunch options - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 18
  • 19. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 19
  • 20. HELTHI DELI Concept Description Social discovery tool that ranks delis/ lunch options based on health criteria decided upon by community, to help individuals reach their health goals by incentivizing healthy choices (+ incentivizing delis to offer healthy options). Desired outcomes • Depends on the individual • General health -> Weight loss -> Staying on diet • More delis offering healthy choices Measurement of outcomes • Contributions • Participating delis • Menu changes Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 20
  • 21. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to solve for understanding “calories” - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 21
  • 22. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 22
  • 23. CALORIE CRAVE Concept Description Uber support system utilizing your social network to manage your calorie intake amount at times when you are craving certain foods. Desired outcomes • Healthier choices • Satisfied craving • Lesser binges • Meeting health goals • Guilt-free existence Measurement of outcomes • Reduced/maintained caloric intake • Feeling of not compromising • Meeting health goals • Involved network of friends Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 23
  • 24. SMART CAL Concept Description App that provides education/awareness about what exactly a calorie is and thereby helps you make decisions about what to eat Desired outcomes • Increased awareness • Smarter choices • Personal database of low-cal foods Measurement of outcomes • Personal tracking -> calories saved Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 24
  • 25. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to help people relax - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 25
  • 26. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 26
  • 27. LIVE HAPPY Concept Description A LIVE STRONG-like bracelet that tracks mood. Like mood rings, but for stress reduction Desired outcomes • Relaxation • Better mood • Better social interaction • Less stress Measurement of outcomes • Lower blood pressure • Lower heart rate • Reduces chance of hypertension • Lose weight Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 27
  • 28. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to help people quit smoking - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 28
  • 29. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 29
  • 30. BREATHING SOCIAL Concept Description Organize groups of people who want to quit smoking and have group rewards when everyone cuts down on their cigarettes. Desired outcomes • STOP SMOKING! • Group/social support • Quantifying personal journey • Targeted marketing for local businesses Measurement of outcomes • # cigs not smoked • $ saved • App cost • # non-smokers • x # of people grouped together to support • x # of people to stop smoking • x # of people that did breathing social activities Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 30
  • 32. PROBLEM STATEMENT How can we use social technology to connect peri- urban, suburban and rural farmers to consumers to bring more fresh fruit and vegetables to the city to improve the health of New Yorkers? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 32
  • 33. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 33
  • 34. WHAT’S FRESH NYC Concept Description A farmer’s market app that connects consumers to the nearby markets with all local foods, tips and recipes available to you. Key: Crowd-sourced feedback and profiling farmers Desired outcomes • Easy access to best local produce • Familiar with farmer will increase loyalty • Increase education Measurement of outcomes • Check-ins • Purchases • Reviews -> credibility of farmer • sales Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 34
  • 35. CSA CHECK IN Concept Description As with gym memberships, health insurance companies can incentivize CSA membership with discounts for social media check-ins. Desired outcomes • Increased CSA participation • More CSAs = more convenient for consumers • From NYC to the world -> proliferation! Measurement of outcomes • # members • # CSAs • Check-ins incentivized Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 35
  • 36. PROBLEM STATEMENT How can social technology reconnect New Yorkers with scratch cooking knowledge and the cooking traditions of their great grandmothers? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 36
  • 37. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 37
  • 38. FAMILY FOOD TREE Concept Description Basic fun app that lets you explore your family heritage through food/recipes Desired outcomes • Increase awareness of scratch cooking methods & cooking traditions of great-grandmas Measurement of outcomes • User-generated content voting on the site Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 38
  • 39. UNPROCESS.ED SITE/APP Concept Description A site + app that translates searches for common processed foods + displays unprocessed / from-scratch options. Desired outcomes • Increased education of unprocessed alternatives to processed foods Measurement of outcomes • # of searches • Comments and engagement and posts + tweets Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 39
  • 40. PROBLEM STATEMENT How can social technology empower New Yorkers to grow some of their own food in their communities/on their windowsills & roofs & backyards? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 40
  • 41. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 41
  • 42. NYC GROW OFF Concept Description Neighborhoods compete with community gardens within boroughs. Citywide winner selected by local community, American Idol-style (Panel and Facebook “likes”). Run on 3rd party app. Use Foursquare to visit gardens and earn badge. Desired outcomes • Get communities involved in growing • Raise awareness of whole food and community gardens • Sustain growing over time (not one- off); annual contest Measurement of outcomes • Buzz on Twitter • # of participants (quantity over time) • Facebook community size and activity Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 42
  • 43. RAISE THE ROOF Concept Description Create a Kickstarter campaign to raise money to help your neighborhood start a community garden on a rooftop or community plot. Desired outcomes • More community gardens Measurement of outcomes • Number of community gardens Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 43
  • 44. PROBLEM STATEMENT How can we use social technology to help New Yorkers learn the story behind their food so that they make better choices? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 44
  • 45. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 45
  • 46. EAT THIS NOT THAT Concept Description Comparison of good and bad food choices and their consequences Desired outcomes • People aware of food choices • Children learn early eating habits Measurement of outcomes • Participation self report and metrics analysis like mint Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 46
  • 47. GOOD GUIDE ON-THE-GO Concept Description Content from Good Guide made more readily available via mobile phone to help shopper ID best food choice. Products will be scored “Good Guide approved” to drive competition and labeling. Bodegas and shops can then be scored based on what they stock on shelves Desired outcomes • People > informed about food • Encouraged to add good guide tag • Consumers know where to shop Measurement of outcomes • Bodegas increase health profile, increase sales of healthier products by using “good tags” Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 47
  • 48. PROBLEM STATEMENT How can we use social technology to help New Yorkers decipher food labels in order to make healthier choices? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 48
  • 49. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 49
  • 50. YUTRITION Concept Description Label was all data - system customized to personal profile; scanner that filters info so you can make an informed choice; labels will change over time. Desired outcomes • Informed choice based on your predefined goals and objectives so you can decide Measurement of outcomes • Data visualization against foods, relevancy against targets Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 50
  • 51. MHEALTH Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 51
  • 52. PROBLEM STATEMENT How can mobile tools and social tech encourage safe sex in NYC? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 52
  • 53. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 53
  • 54. RUBBERIZED WINGMAN Concept Description 1- Check in to “getting lucky tonight” 2- If you don’t have condom, broadcasts to world that you need one 3- Get condom from someone nearby 4- Show stores nearby 5- Logs activity for reputation management/health records Desired outcomes • Increase in condom use • Decrease in STDs • Awareness of sexual behavior Measurement of outcomes • Network visualization • Morning after text • Photos Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 54
  • 55. PROBLEM STATEMENT How can mobile tools and social tech bridge the gap of health disparities among foreign-born populations living in NYC? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 55
  • 56. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 56
  • 57. HEALTHIEST ‘HOOD COMPETITION Concept Description Used by foreign-borns or others to 1- Local stores get badges 2- Sales of healthy foods are totaled at the end of the month 3- Users upload photos of their purchase to receive rewards like international phone cards 4- People are also sent pedometers to log walking Desired outcomes • Increases purchase of healthy foods • Increased physical activity • Increased awareness of community and health practices Measurement of outcomes • Most fruit/veg/whole grains purchased and/or uploaded • Most steps walked Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 57
  • 58. HEALTHSPOTTING Concept Description Spanish language app that adds credits to your calling card when you scan the barcode of a healthy product with our mobile app. Lose credits for scanning unhealthy foods. Desired outcomes • Foreign communities become familiar with what products are healthy Measurement of outcomes • % of healthy scans vs unhealthy • # users Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 58
  • 59. HEALTHIEST NEIGHBORHOOD PROMOTION Concept Description “Healthiest neighborhood” contest. FB/ address - you win points for extra calls by calling a FB/Twitter address and listening to your favorite singer (foreign- born) singing about buying healthy food in NYC. Desired outcomes • Lots of people call in • Lots of foreign-born are persuaded that healthy food is fun and good (by using their own stars) Measurement of outcomes • Measure by the # of calls into their twitter # (e.g., a Twitter) Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 59
  • 60. PUBLIC SCHOOL PLATFORM Concept Description Use public school as platform to disseminate info to communities Desired outcomes • Kids help parents be healthier Measurement of outcomes • School absences • Local emergency room visits • Community involvement Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 60
  • 61. PROBLEM STATEMENT How can mobile tools & social tech keep kids with asthma out of revolving hospital ER door? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 61
  • 62. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 62
  • 63. ASTHMA AWARE Concept Description Mobile gaming, content-signaling, dashboard with a web based/platform- based information for asthmatics Desired outcomes • Want more NYC kids in asthma-free zones • Allow asthmatics and their parents to learn about asthma-free zones Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 63
  • 64. NY BREATHE Concept Description City sensors that beam location-based info to your mobile device re: healthy air quality Desired outcomes • Keep asthmatics out of ER • Connection of air quality/location data -> people of NYC Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 64
  • 65. PROBLEM STATEMENT How can mobile tools and social tech help New Yorkers deal with the blues (depression)? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 65
  • 66. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 66
  • 67. CHEER UPS Concept Description The Groupon of happiness (activities in NYC that make you happy) Desired outcomes • Get people out of the house • Allow NYers to make new friends and therefore be wiser to each other Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 67
  • 68. VISUALIZING HAPPY Concept Description User-generated social content network of happy places and moments in NYC Desired outcomes • Make people happy • Better moods Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 68
  • 69. PROBLEM STATEMENT How can mobile tools and social tech support caregivers of aging loved ones who live in another borough? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 69
  • 70. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 70
  • 71. ON WATCH Concept Description Simple-to-use wearable monitor, with automated features that allow aging loved ones and caregivers to send essential messages Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 71
  • 72. PROBLEM STATEMENT How can mobile tools and social tech support pregnant New Yorkers to maximize the health of their babies? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 72
  • 73. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 73
  • 74. NYC MAMA Concept Description Informs and rewards pregnant NY women for healthy behavior Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 74
  • 75. OPEN SOURCE Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 75
  • 76. PROBLEM STATEMENT How might we open source excess food from the retail sector to homeless or single parents, disadvantaged families in the City? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 76
  • 77. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 77
  • 78. E-NUF P2P DISTRIBUTION Concept Description System to ID excess food and distribute via food truck. Desired outcomes • Job creation • Less waste • People are fed • Opps for volunteerism Measurement of outcomes • # people fed • lbs of food kept out of trash • # of new jobs • Replication in other cities Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 78
  • 79. PROBLEM STATEMENT How might we open source solutions to the bedbug infestation? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 79
  • 80. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 80
  • 81. RESCUE DOGS RESCUE NYers FROM BED BUGS Concept Description Rescue dogs rescue NYErs. Train to detect Desired outcomes • Match rescue dogs with volunteer to train how to detect Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 81
  • 82. PROBLEM STATEMENT How might we open source solutions to the bedbug infestation? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 82
  • 83. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 83
  • 84. ANGRY BED BUGS Concept Description Mobile app that educates and entertains Desired outcomes • Actively reporting • Educating public • Enhancing prevention • De-stigmatizing problem Measurement of outcomes • Downloads reporting #s increase • Infestations decrease • A city problem, not a personal problem Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 84
  • 85. PROBLEM STATEMENT I [heart] open source.  How can  NYC create new models for  other cities to follow, in support  of open source health for the  developing world?   Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 85
  • 86. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 86
  • 87. KICKSTARTER HEALTH Concept Description A neighborhood health application that helps people find or contribute resources to solving neighborhood health problems and allows neighborhoods to compete against each other. Desired outcomes • Community action against bed bugs (and other issues, e.g., food scarcity) • Smart resource allocation • Info aggregation • Collective consumption of decontamination tools Measurement of outcomes • # contributors • Bedbugs infestations defense • Infestation response time • Neighbor connections increase Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 87
  • 88. PROBLEM STATEMENT I [heart] open souce. How can NYC create new models for other cities to follow, in support of open source to improve the health of its citizens? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 88
  • 89. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 89
  • 90. TED IN THE PARK Concept Description Free, open to the public “movie night” screenings of TED talk videos Desired outcomes • Wider audience for TED Talks • Increase volunteering, philanthropy and understanding of issues and causes • Inspire the mission to improve the world Measurement of outcomes • Attendance • Target a special speaker and measure activity and results, web traffic, etc. • Portal - TED in the Park Kickstarter page • Facebook fan page and “likes” Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 90
  • 91. PROBLEM STATEMENT How do we improve the perception and support in NYC of open sourcing ideas to benefit the developing world through the lens of social tech? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 91
  • 92. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 92
  • 93. CROWD FIT Concept Description Crowd source fitness activities in public spaces with personal profiles and community sharing Desired outcomes • More outdoor activities • Empowering New Yorkers • Socializing fitness Measurement of outcomes • # of people on site • # of people in classes • Aggregate profile info • Teachers track attendance Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 93
  • 94. E.R. WAIT TIME TICKER IN TIMES SQUARE Concept Description Ticker @ Times Sq will inform people of waiting time in the city hospitals Desired outcomes • Better understanding of the attributes and benefits of open source Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 94
  • 95. ZIP DOC Concept Description Enabling points to find the right doctor at the right time. Like Zipcar for doctors Desired outcomes • Lower ER usage • Lower wait times • Increase prevention/maintenance Measurement of outcomes • ER visits • Wait times for appt in doc office Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 95
  • 96. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 96