Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Uploaded byElyssaChriselleBarce1
PPTX, PDF28 views

Harnessing ICT for Online Marketing, Digital Citizenship, and Legal Compliance

Explore the role of ICT in online marketing, digital citizenship principles, managing digital footprints, and understanding ICT-related legal standards and consequences.

Marketing◦
LESSON OBJECTIVES CITE THE ROLE OF ICT IN ONLINE MARKETING ENUMERATE ELEMENTSOF DIGITAL CITIZENSHIP DISCUSS THE CURRENT EVENTS REFLECTING ON DIGITAL CITIZENSHIP/ FOOTPRINTS
LESSON OBJECTIVES DISTINGUISH ICT RELATED LEGAL STANDARD AND CONSEQUENCES RECOGNIZE A SAFE AND ETHICAL DIGITAL ENVIRONMENT ASSESS ICT AS TOOLS IN DIGITAL ENVIRONMENT
GUESS THE LOGO ICE BREAKER
A ? LESSON 1: HARNESSING ICT: EMPOWERING ONLINE MARKETING, DIGITAL CITIZENSHIP, AND LEGAL COMPLIANCE
DIGITAL ADVERTISING PLATFORMS These platforms allow precise targeting based on user data, demographics, interest, and behaviors. ICT AS A TOOL IN ONLINE MARKETING
GOOGLE ADS examples FACEBOOK ADS TIKTOK ADS YOUTUBE ADS INSTAGRAM ADS PINTEREST ADS
CONTENT MANAGEMENT SYSTEM This allows businesses to create, manage, and publish content online easily. This content can be optimized for search engine (SEO) to attract more visitors to a websites.
WORDPRESS examples JOOMLA DRUPAL
These tools enable personalized communication with customer prospects enhancing engagement and conversion rates. EMAIL MARKETING
MAIL CHIMP examples CONSTANT CONTACT SEND GRID
Allows businesses to manage their social media presence across multiple channels. These tools provide features for scheduling posts, tracking engagement, and analyzing. SOCIAL MEDIA MANAGEMENT
HOOTSUITE examples BUFFER SPROUT SOCIAL
ICT tools like Google Analytics, Adobe Analytics, and other data analysis software help businesses understand their online performance. Analytics and data analyst
ICT enables businesses to set up and manage online stores using platforms and offer tools for product listing, payment and processing. E-commerCe platforms
These tools offer insights into keyword performance, backlink profiles, and competitive analysis. . SeaRch Engine Optimization
These tools facilitate live interaction with audiences, which can be used for product demonstrations, training sessions, and lead generation. Webinars and online events
These tools enable personalized and timely communication with customers through workflows, drip campaigns, and triggered emails. Automation tools
Digital citizenship is an idea that all people using the internet have civic rights and responsibilities. It centers around safe, savvy, and ethical use of technology. Digital citizenship
DIGITAL ACCESS Equal digital rights and access to technology from the foundation of digital citizenship. elements of digital citizenship DIGITAL COMMERCE Technology users need to understand that a large share of the market is being made electronically.
DIGITAL COMMUNICATION Refers to the electronic exchange of information, including activities like emailing, texting, instant messaging and using mobile phones. elements of digital citizenship DIGITAL LITERACY Responsibility to continuously develop and improve your technological skills.
ACTIVE DIGITAL FOOTPRINTS These are data trails we intentionally leave behind. For example: Facebook/Instagram Post, Comments, Online Reviews TYPES OF DIGITAL FOOTPRINTS PASSIVE DIGITAL FOOTPRINTS These are data trails that we unintentionally leave behind. For example: IP Address Logs, Cookies track, Location Services
1. Personal Branding a. Digital Footprints contribute to our online persona, influencing how others perceive us. This is particularly important for jobseekers, professionals, and businesses aiming to build a positive online reputation. b. For example: Employers often search for candidates online, and a professional online presence can enhance job prospects. IMPORTANCE OF DIGITAL FOOTPRINTS
2. Privacy and Security a. Our digital footprints can expose personal information, making us vulnerable to identify theft, cyberattacks, and other security risks. It is essential to understand what information we are sharing and with whom to protect our privacy. b. For example: Sharing too much personal information on social media can lead to security breaches. IMPORTANCE OF DIGITAL FOOTPRINTS
3. Legal and Ethical Considerations a. Digital footprints can have legal implications, particularly regarding data privacy, copyright infringement, and cyberbullying. It is crucial to be aware of the laws and regulations governing online behavior. b. For example: The Data Privacy Act of 2012 in the Philippines ensures the protection of personal data and imposes penalties for noncompliance. IMPORTANCE OF DIGITAL FOOTPRINTS
1. Regular Audits a. Periodically review your online presence to understand which information is available to you. b. Example: Use Google Alerts to monitor mentions of your name or brand. MANAGING DIGITAL FOOTPRINTS 2. Mindful Posting a. Think before you post. Consider the potential impact of your online activities on your reputation and privacy. b. Example: Avoid sharing sensitive personal information like addresses or financial details.
3. Using Privacy Tools a. Utilize privacy settings on social media platforms and web browsers to control who can see your information. b. Example: Adjust privacy settings on Facebook to limit who can view your posts and personal information. MANAGING DIGITAL FOOTPRINTS 4. Deleting Unwanted Information a. Remove old or irrelevant information that may no longer represent you accurately b. Example: Delete outdated social media profiles or blogs that no longer align with your current professional image.
1. RA No. 10844 • Also known as the Department of Information and Communications Technology Act of 2015, is a law in the PH that was signed on May 23, 2016. This act represents a significant step in advancing the Philippines’ ICT infrastructure and capabilities, positioning the country to better harness the benefits of digital technologies for national development. ICT RELATED LEGAL BASES & THEIR CONSEQUENCES
2. RA No. 10627 Section 2-D • Also known as the Anti-Bullying Act of 2013 is a law in the PH that addresses bullying in various forms, including cyberbullying. In Section 2-d, the Act defines cyberbullying as a form of bullying that takes place through any electronic means. It involves harassment, threats, or embarrassment directed toward a person through the use of technology. ICT RELATED LEGAL BASES & THEIR CONSEQUENCES
3. RA No. 10173 • Also known as the Data Privacy Act of 2012, is a comprehensive law in the PH aimed at protecting personal information in both the government and private sectors. This legislation seeks to ensure the security and integrity of personal data by regulating its collection, use, storage, and processing. ICT RELATED LEGAL BASES & THEIR CONSEQUENCES
4. RA No. 8923 Intellectual Property • Intellectual property protection is important in fostering innovation. Without protection of ideas, individuals will not be able to enjoy the full benefit of their inventions without fear that a competitor will steal the idea and/or take credit for it. ICT RELATED LEGAL BASES & THEIR CONSEQUENCES
Plagiarism involves someone else’s work and presenting it as your own without giving proper credit. Copyright infringement refers to someone’s work without obtaining legal permission. It violates the rights of the copyright holder, whereas plagiarism violates the author’s right to recognition. COPYRIGHT INFRINGEMENT VS. PLAGIARISM