Download our strategic decision tree for more information to help you determine which paid media options make the most sense for your unique business and engagement goals.

1. Discover how paid media can take your highest performing pieces of organic content to the next level.
Use this flowchart to determine which paid media options are best suited for your organization’s needs.
Is your top priority for paid media content to...
Want to take your paid media strategy to
the next level? We reveal the simplest, yet
most sophisticated strategy in Our Organic
+ Paid Playbook
Harness the power of paid media promotion: a flowchart
1. Your Organic + Paid Playbook, LinkedIn
Build brand awareness? Drive clicks to your website? Seamlessly generate leads?
3x
Users stay to engage with video
ads almost 3x longer than a static
Sponsored Content ad.1
33.85%
With LinkedIn’s Sponsored Content
Video Ads, KLM’s video ad campaign
experienced a 33.85% view rate,
which is 26.3% above the average
view rate benchmark.1
Engage your target audience
directly within their LinkedIn feed.
Emphasize highly visual, eye-catching
imagery to leave an impact.
Leverageimpactfulquotesandstats
toincreasevalueandengagement.
SPONSORED CONTENT
BEST PRACTICES
46%
Marketo’s targeted Sponsored InMail
strategy helped them exceed their
event registration goal by 46%.1
Deliver personalized messages to
enhance individual connections.
Drive specific, tangible actions
like event registration.
BEST PRACTICES
SPONSORED INMAIL
Capitalizeondesignatedadvertising
sectionswithDynamicAds,TextAds,
orProgrammaticAds.
Generate quick conversions by
addressing your audience directly
with a strong CTA.
BEST PRACTICES
DISPLAY ADS
Do you have
quality web
content?
Do you have a
compelling offer?
Haven’t gotten
there yet?
Do you
want specific,
tangible actions?
Do you have
video content?
Do you have
static creative?Or Or Or