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ERIK SCHOPPEN
HAPPY ENERGY
THE CONNECTION BETWEEN
POSITIVE ENERGY AND
SUSTAINABLE LIVING
H.S. (ERIK) SCHOPPEN Author
Sustainable
Brand Leadership
(Build Bridge Bond)
Innovator / Designer
GarbagePark.com
WorldBrainWave.com 

HappyEnergy.com 

Universal Symbol for 

Sustainability & Positivity
Lecturer / Researcher
Psychology & Branding

Social Neuroscience
PhD Trusting Sustainability
Co-Founder
Miazo Consultancy

Happy Energy
Movement
PHYSICAL
IMPACT SOCIETY & ENVIRONMENT
POSITIVE SOCIETY & SUSTAINABLE ECONOMY
SHORT TERM HAPPINESS
FEELING GOOD
(do what feels right
by being pro-social)
LONG TERM HAPPINESS
IN BALANCE
(living in harmony
with nature)
ERIKSCHOPPEN.COM
MENTAL
EMOTIONS & EMPATHY
Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE PhD RESEARCH
TRUSTING SUSTAINABILITY
MOST COMPLEX STRUCTURE IN THE UNIVERSE
AN ENERGETIC COSMOS BETWEEN OUR EARS
A SUSTAINABLE SOLUTION THAT REWARDS YOU
A GENERATOR OF YOUR OWN ‘HAPPY ENERGY’
DRIVES ON A ‘MENTAL LOOP’ OF POSITIVITY

WHEN YOU LIVE A MORE SUSTAINABLE LIFE
Gazzaleylab / SCCN / Neuroscapelab ERIKSCHOPPEN.COM
informatie
wordt kort
opgeslagen
voor direct
gebruik
FRONTAAL
KWAB
written language
spoken language
cortex
limbic
stam
NEOCORTEX
NEOMAMMALIAN
LIMBIC SYSTEM
PALEOMAMMALIAN
BRAINSTEM AND CEREBELLUM
PROTO REPTILIAN BRAIN
INSTINCTS
REPTILE
EMOTIONS
MAMMAL
PERCEPTION (AWARENESS COGNITION (MEMORY BEHAVIOR (DECISION-MAKING
ERIKSCHOPPEN.COM
RATIO
HUMAN
INSTINCTS
REPTILE
PRIMARILY
PHYSIOLOGICAL
NEEDS
FEELINGS &
EXPRESSIONS
REASON &
PLANNING
CULTURE &
TRADITIONS THREE STAGES OF BRAIN DEVELOPMENT
PRIMING CONDITIONING
500.000.000250.000.00050.00010.0005.000
HUMAN BRAINS EVOLVED TO BE MORE RESPONSIVE
TO ENVIRONMENTAL INFLUENCES
2
ERIKSCHOPPEN.COM
emotion
& reward
ratio &
short term planning
In human evolution, a sustainable lifestyle, positive thinking
and social awareness of others, made us intuitively feel better.
ERIKSCHOPPEN.COM
EMPATHY
Rewards us for being social
Emotion
& reward
Ratio &
short term planningBIG DISRUPTOR
Living long-term in harmony and balance with nature:
Generation-Transcending Leadership
ERIKSCHOPPEN.COM
‘Feeling good’ is about
living in balance
and having trust
in a sustainable
future.
Dopamine Endorfin Serotonin Oxytocin
motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding
Neurochemicals of Happiness
Endocannabinoids GABANorepinephrine Vasopressin
ERIKSCHOPPEN.COM
Dopamine Endorfin Serotonin Oxytocin
motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding
open
for
change
long term
happiness
short term
happiness
feeling
of
hope
showing
confidence
leadership
having
trust in the
future
Getting energy
from living in balance
impuls opportunity responsibility belonging
DIGITAL

CHURCH
PERSON

DELETE
SHARE & 

INSPIRE
TOTAL

DELETE
YOUR DATA
VIRTUAL

CAMPING
ONLINE

DATING
ONLINE

COMMUNITY
PROTECT

OR SELL
www.garbagepark.com
GARDEN OF EDEN
GARBAGE PARK
ERIKSCHOPPEN.COM
1
PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT
996
H.S. (Erik) Schoppen, 1996
ERIKSCHOPPEN.COM
CLIMATE CHANGE / GLOBAL WARMING
How can we power the planet without damage?
Not with heavy pollutive industries / nuclear & cole power plants
ERIKSCHOPPEN.COM
WHAT WE EAT: PLASTIC SOUP
Living responsibly - managing our most important resources
Our oceans are 70% of the planet Earth’s surface
ERIKSCHOPPEN.COM
RESPONSIBILITY?
Marshall McLuhan
There are no passengers on Spaceship Earth. We are all crew.
ERIKSCHOPPEN.COM
WE ARE ALL RESPONSIBILE
We all have to work together for a sustainable future.
To protect our natural environment and to preserve it for the future.
CORPORATIONS? CONSUMERS?
NEGATIVE ENERGY IS NO SOLUTION
ERIKSCHOPPEN.COM
2010
SUSTAINABLE VISION
BASED ON CONTINUOUS VALUES
ERIKSCHOPPEN.COM
Living in balance & harmony with nature,
using only renewable recourses
H.S. (Erik) Schoppen, 2010
POSITIVE ENERGY‘HAPPY’
POSITIVE
ERIKSCHOPPEN.COM
HAPPY ENERGY = HAPPY PLANET = HAPPY FUTURE
+ =+
SUSTAINABLE VISION
BASED ON CONTINUOUS VALUES
Living in balance & harmony with nature,
using only renewable recourses
H.S. (Erik) Schoppen, 2010
ENERGY‘HAPPY’
ERIKSCHOPPEN.COM
JOY
FRIENDSHIP
PEACE
LOVE
RECYCLING
REUSING
?SUSTAINABILITY
POSITIVITY
Every relevant era had its own strong symbol.
Now its time for a new one.
SIGNS OF TIME
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
2:752:69 2:83
EFTJHOFE!GPS!
JOTVSBODF!DPNQBOZ!
OPX!TZNCPM!UP!
FYQSFTT!KPZ-!
GSJFOETIJQ!
BOE!GVO/!
)DOE*!DBNQBJHO!!
GPS!OVDMFBS!!
EJTBSNBNFOU/!
MBUFS!VTFE!BT!B!!
HFOFSBM!TZNCPM!
GPS!QFBDF/
2:81!GJSTU!FBSUI!EBZ!
FNFSHJOH!
FOWJSPONFOUBM!
NPWFNFOU/!
CFDBNF!MBUFS!
PGGJDJBM!DPEF/!
3121
3122!IBQQZ!FOFSHZ!
NPWFNFOU/!
JOTJHIU!DPSSFMBUJPO!
QPTJUJWF!UIJOLJOH!
BOE!TVTUBJOBCMF!
MJWJOH!
H.S. (Erik) Schoppen, 2010
ERIKSCHOPPEN.COM
FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010
ERIKSCHOPPEN.COM
FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010
Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE
PhD RESEARCH
TRUSTING SUSTAINABILITY
ERIKSCHOPPEN.COMH.S. Schoppen University of Groningen
Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE
PhD RESEARCH
TRUSTING SUSTAINABILITY
ERIKSCHOPPEN.COMH.S. Schoppen University of Groningen
We have to walk
this road together.
CORPORATIONS?
GOVERNMENTS?
CONSUMERS?
STAKEHOLDERS?
ERIKSCHOPPEN.COM
ONLINE PLATFORM - SOCIAL NEUROSCIENCE RESEARCH
SUSTAINABILITY, PROSOCIAL BEHAVIOR, HAPPINESS & TRUST
www.worldbrainwave.com
ERIKSCHOPPEN.COM
RESEARCH @ DANCE FESTIVALS
ID&T/WSX MysteryLand
ERIKSCHOPPEN.COM
FIELD RESEARCH
First Mobile B5 Implicit Association Response Test in the world
ID&T/WSX MysteryLand
ERIKSCHOPPEN.COM
IMPLICIT ASSOCIATION TEST
First Mobile B5 Implicit Association Response Test in the world
CHOOSING BY EMOTIONS
H.S Schoppen University of Groningen
ERIKSCHOPPEN.COMGallantlab.org University of California, Berkeley
SEMANTIC NEURAL NETWORKS
Associations are connected to other associations
ERIKSCHOPPEN.COM
Connection maps showing main pathways
The Human Connectome Project
ERIKSCHOPPEN.COM
IMPLICIT ASSOCIATION TEST
The strongest connection wins (fastest response)
H.S Schoppen University of Groningen
BIG FIVE - MAIN DIMENSIONS HUMAN PERSONALITY TRAITS
ERIKSCHOPPEN.COM
BIG FIVE PERSONALITY
Test results within ±4 minutes
Openness
Conscientiousness
Extraversion
Agreeableness
Emotional stability
H.S Schoppen University of Groningen
5 DIMENSIONS HUMAN PERSONALITY TRAITS
ERIKSCHOPPEN.COM
TRUST IN SUSTAINABLE FUTURE
open-minded
dreamer / curious
fantasy / thinker
happy / optimistic
idealist / flexible
responsible
open-hearted
sensitive
content / satisfied
caring / belonging
friendly
social
happy / energetic
amiable / kind
easy / confident
precise
ambitious
careful
patient
independent
RATIONAL
(conscientiousness)
TO THE WORLD
(sociability)
TO THE PEOPLE
(consideration)
OPENESS 

(change readiness / experience)
STRONGEST
SEMANTIC
CONNECTIONS
(associations)
lively
impatient / impulsive
worrisome
stress / cautious
critical
EMOTIONAL 

(vulnerability)
*preliminary results 2015 © 2015 H.S. (Erik) Schoppen
TRUST IN SUSTAINABLE FUTURE
responsible
open-hearted
sensitive
content / satisfied
caring / belonging
friendly
social
happy / energetic
amiable / kind
easy / confident
lively
impatient / impulsive
worrisome
stress / cautious
critical
precise
ambitious
careful
patient
independent
RATIONAL
(conscientiousness)
EMOTIONAL 

(vulnerability)
TO THE WORLD
(sociability)
TO THE PEOPLE
(consideration)
OPENESS 

(change readiness / experience)
ERIKSCHOPPEN.COM
STRONG
CORRELATION
BETWEEN
POSITIVE
THINKING
AND
SUSTAINABLE
LIVING
open-minded
dreamer / curious
fantasy / thinker
happy / optimistic
idealist / flexible
*preliminary results 2015 © 2015 H.S. (Erik) Schoppen
You experience
'happy energy'
when you think positive
and choose for a
sustainable
lifestyle.
ERIKSCHOPPEN.COMH.S. (Erik) Schoppen
ERIKSCHOPPEN.COM
Generation-Transcending Leadership
Creating happiness in a new global sustainable era
Positive pro-social view & future-environmental approach
Unite for One World
*Working globally together on our sustainable future., H.S. (Erik) Schoppen, 2015
*
ERIKSCHOPPEN.COM
Passing on knowledge
Our brain is an example of
nature’s power to develop a
sustainable solution
that rewards you
for thinking positive and
being socially and
sustainably aware.
ERIKSCHOPPEN.COM
THANK YOU
INFO:
WWW.ERIKSCHOPPEN.COM

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Happy Energy - The connection between positive thinking and sustainable living

  • 1. ERIK SCHOPPEN HAPPY ENERGY THE CONNECTION BETWEEN POSITIVE ENERGY AND SUSTAINABLE LIVING
  • 2. H.S. (ERIK) SCHOPPEN Author Sustainable Brand Leadership (Build Bridge Bond) Innovator / Designer GarbagePark.com WorldBrainWave.com 
 HappyEnergy.com 
 Universal Symbol for 
 Sustainability & Positivity Lecturer / Researcher Psychology & Branding
 Social Neuroscience PhD Trusting Sustainability Co-Founder Miazo Consultancy
 Happy Energy Movement
  • 3. PHYSICAL IMPACT SOCIETY & ENVIRONMENT POSITIVE SOCIETY & SUSTAINABLE ECONOMY SHORT TERM HAPPINESS FEELING GOOD (do what feels right by being pro-social) LONG TERM HAPPINESS IN BALANCE (living in harmony with nature) ERIKSCHOPPEN.COM MENTAL EMOTIONS & EMPATHY Sustainable & prosocial positioning Trust & behavior change leads to SOCIAL NEUROSCIENCE PhD RESEARCH TRUSTING SUSTAINABILITY
  • 4. MOST COMPLEX STRUCTURE IN THE UNIVERSE AN ENERGETIC COSMOS BETWEEN OUR EARS A SUSTAINABLE SOLUTION THAT REWARDS YOU A GENERATOR OF YOUR OWN ‘HAPPY ENERGY’ DRIVES ON A ‘MENTAL LOOP’ OF POSITIVITY
 WHEN YOU LIVE A MORE SUSTAINABLE LIFE Gazzaleylab / SCCN / Neuroscapelab ERIKSCHOPPEN.COM
  • 5. informatie wordt kort opgeslagen voor direct gebruik FRONTAAL KWAB written language spoken language cortex limbic stam NEOCORTEX NEOMAMMALIAN LIMBIC SYSTEM PALEOMAMMALIAN BRAINSTEM AND CEREBELLUM PROTO REPTILIAN BRAIN INSTINCTS REPTILE EMOTIONS MAMMAL PERCEPTION (AWARENESS COGNITION (MEMORY BEHAVIOR (DECISION-MAKING ERIKSCHOPPEN.COM RATIO HUMAN INSTINCTS REPTILE PRIMARILY PHYSIOLOGICAL NEEDS FEELINGS & EXPRESSIONS REASON & PLANNING CULTURE & TRADITIONS THREE STAGES OF BRAIN DEVELOPMENT PRIMING CONDITIONING 500.000.000250.000.00050.00010.0005.000 HUMAN BRAINS EVOLVED TO BE MORE RESPONSIVE TO ENVIRONMENTAL INFLUENCES 2
  • 6. ERIKSCHOPPEN.COM emotion & reward ratio & short term planning In human evolution, a sustainable lifestyle, positive thinking and social awareness of others, made us intuitively feel better.
  • 7. ERIKSCHOPPEN.COM EMPATHY Rewards us for being social Emotion & reward Ratio & short term planningBIG DISRUPTOR Living long-term in harmony and balance with nature: Generation-Transcending Leadership
  • 8. ERIKSCHOPPEN.COM ‘Feeling good’ is about living in balance and having trust in a sustainable future. Dopamine Endorfin Serotonin Oxytocin motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding Neurochemicals of Happiness Endocannabinoids GABANorepinephrine Vasopressin
  • 9. ERIKSCHOPPEN.COM Dopamine Endorfin Serotonin Oxytocin motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding open for change long term happiness short term happiness feeling of hope showing confidence leadership having trust in the future Getting energy from living in balance impuls opportunity responsibility belonging
  • 10. DIGITAL
 CHURCH PERSON
 DELETE SHARE & 
 INSPIRE TOTAL
 DELETE YOUR DATA VIRTUAL
 CAMPING ONLINE
 DATING ONLINE
 COMMUNITY PROTECT
 OR SELL www.garbagepark.com GARDEN OF EDEN GARBAGE PARK ERIKSCHOPPEN.COM 1 PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT 996 H.S. (Erik) Schoppen, 1996
  • 11. ERIKSCHOPPEN.COM CLIMATE CHANGE / GLOBAL WARMING How can we power the planet without damage? Not with heavy pollutive industries / nuclear & cole power plants
  • 12. ERIKSCHOPPEN.COM WHAT WE EAT: PLASTIC SOUP Living responsibly - managing our most important resources Our oceans are 70% of the planet Earth’s surface
  • 13. ERIKSCHOPPEN.COM RESPONSIBILITY? Marshall McLuhan There are no passengers on Spaceship Earth. We are all crew.
  • 14. ERIKSCHOPPEN.COM WE ARE ALL RESPONSIBILE We all have to work together for a sustainable future. To protect our natural environment and to preserve it for the future. CORPORATIONS? CONSUMERS?
  • 15. NEGATIVE ENERGY IS NO SOLUTION ERIKSCHOPPEN.COM
  • 16. 2010 SUSTAINABLE VISION BASED ON CONTINUOUS VALUES ERIKSCHOPPEN.COM Living in balance & harmony with nature, using only renewable recourses H.S. (Erik) Schoppen, 2010 POSITIVE ENERGY‘HAPPY’
  • 17. POSITIVE ERIKSCHOPPEN.COM HAPPY ENERGY = HAPPY PLANET = HAPPY FUTURE + =+ SUSTAINABLE VISION BASED ON CONTINUOUS VALUES Living in balance & harmony with nature, using only renewable recourses H.S. (Erik) Schoppen, 2010 ENERGY‘HAPPY’
  • 18. ERIKSCHOPPEN.COM JOY FRIENDSHIP PEACE LOVE RECYCLING REUSING ?SUSTAINABILITY POSITIVITY Every relevant era had its own strong symbol. Now its time for a new one. SIGNS OF TIME A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS 2:752:69 2:83 EFTJHOFE!GPS! JOTVSBODF!DPNQBOZ! OPX!TZNCPM!UP! FYQSFTT!KPZ-! GSJFOETIJQ! BOE!GVO/! )DOE*!DBNQBJHO!! GPS!OVDMFBS!! EJTBSNBNFOU/! MBUFS!VTFE!BT!B!! HFOFSBM!TZNCPM! GPS!QFBDF/ 2:81!GJSTU!FBSUI!EBZ! FNFSHJOH! FOWJSPONFOUBM! NPWFNFOU/! CFDBNF!MBUFS! PGGJDJBM!DPEF/! 3121 3122!IBQQZ!FOFSHZ! NPWFNFOU/! JOTJHIU!DPSSFMBUJPO! QPTJUJWF!UIJOLJOH! BOE!TVTUBJOBCMF! MJWJOH! H.S. (Erik) Schoppen, 2010
  • 19. ERIKSCHOPPEN.COM FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010
  • 20. ERIKSCHOPPEN.COM FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010
  • 21. Sustainable & prosocial positioning Trust & behavior change leads to SOCIAL NEUROSCIENCE PhD RESEARCH TRUSTING SUSTAINABILITY ERIKSCHOPPEN.COMH.S. Schoppen University of Groningen
  • 22. Sustainable & prosocial positioning Trust & behavior change leads to SOCIAL NEUROSCIENCE PhD RESEARCH TRUSTING SUSTAINABILITY ERIKSCHOPPEN.COMH.S. Schoppen University of Groningen We have to walk this road together. CORPORATIONS? GOVERNMENTS? CONSUMERS? STAKEHOLDERS?
  • 23. ERIKSCHOPPEN.COM ONLINE PLATFORM - SOCIAL NEUROSCIENCE RESEARCH SUSTAINABILITY, PROSOCIAL BEHAVIOR, HAPPINESS & TRUST www.worldbrainwave.com
  • 24. ERIKSCHOPPEN.COM RESEARCH @ DANCE FESTIVALS ID&T/WSX MysteryLand
  • 25. ERIKSCHOPPEN.COM FIELD RESEARCH First Mobile B5 Implicit Association Response Test in the world ID&T/WSX MysteryLand
  • 26. ERIKSCHOPPEN.COM IMPLICIT ASSOCIATION TEST First Mobile B5 Implicit Association Response Test in the world CHOOSING BY EMOTIONS H.S Schoppen University of Groningen
  • 27. ERIKSCHOPPEN.COMGallantlab.org University of California, Berkeley SEMANTIC NEURAL NETWORKS Associations are connected to other associations
  • 28. ERIKSCHOPPEN.COM Connection maps showing main pathways The Human Connectome Project
  • 29. ERIKSCHOPPEN.COM IMPLICIT ASSOCIATION TEST The strongest connection wins (fastest response) H.S Schoppen University of Groningen BIG FIVE - MAIN DIMENSIONS HUMAN PERSONALITY TRAITS
  • 30. ERIKSCHOPPEN.COM BIG FIVE PERSONALITY Test results within ±4 minutes Openness Conscientiousness Extraversion Agreeableness Emotional stability H.S Schoppen University of Groningen 5 DIMENSIONS HUMAN PERSONALITY TRAITS
  • 31. ERIKSCHOPPEN.COM TRUST IN SUSTAINABLE FUTURE open-minded dreamer / curious fantasy / thinker happy / optimistic idealist / flexible responsible open-hearted sensitive content / satisfied caring / belonging friendly social happy / energetic amiable / kind easy / confident precise ambitious careful patient independent RATIONAL (conscientiousness) TO THE WORLD (sociability) TO THE PEOPLE (consideration) OPENESS 
 (change readiness / experience) STRONGEST SEMANTIC CONNECTIONS (associations) lively impatient / impulsive worrisome stress / cautious critical EMOTIONAL 
 (vulnerability) *preliminary results 2015 © 2015 H.S. (Erik) Schoppen
  • 32. TRUST IN SUSTAINABLE FUTURE responsible open-hearted sensitive content / satisfied caring / belonging friendly social happy / energetic amiable / kind easy / confident lively impatient / impulsive worrisome stress / cautious critical precise ambitious careful patient independent RATIONAL (conscientiousness) EMOTIONAL 
 (vulnerability) TO THE WORLD (sociability) TO THE PEOPLE (consideration) OPENESS 
 (change readiness / experience) ERIKSCHOPPEN.COM STRONG CORRELATION BETWEEN POSITIVE THINKING AND SUSTAINABLE LIVING open-minded dreamer / curious fantasy / thinker happy / optimistic idealist / flexible *preliminary results 2015 © 2015 H.S. (Erik) Schoppen
  • 33. You experience 'happy energy' when you think positive and choose for a sustainable lifestyle. ERIKSCHOPPEN.COMH.S. (Erik) Schoppen
  • 34. ERIKSCHOPPEN.COM Generation-Transcending Leadership Creating happiness in a new global sustainable era Positive pro-social view & future-environmental approach Unite for One World *Working globally together on our sustainable future., H.S. (Erik) Schoppen, 2015 *
  • 36. Our brain is an example of nature’s power to develop a sustainable solution that rewards you for thinking positive and being socially and sustainably aware. ERIKSCHOPPEN.COM