SlideShare a Scribd company logo
Social Business Strategy & Execution
Christopher S. Rollyson and Associates
Plan | Learn | Scale | Integrate | Manage
Entire contents © 2012-2013 by Christopher S. Rollyson
Guidance for Firms:
Building a Social Business Advisory Practice
Advisory & Services Firm Social
Business Adoption 2012
Executive
Briefing
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Overview: Guidance for Firms–Building a Social Business
Advisory Practice
• Research survey analyzes advisory firms in a new way:
– Firms' ability to serve clients who want to transform their
organizations with social business
– 12 metrics rank social business Practice & Leadership of
Strategy, Enterprise I.T., Analyst, Big Four, Pureplay and
Agency (MAP*) firms—against peers & overall
• The survey explicitly serves advisory firms:
– Metrics educate firm executives about social business
competencies and practices
– Rankings enable useful comparisons of diverse firm types
• Contents of this Executive Briefing:
– Background summarizes design principles, mission, methods and definitions
– Rankings compare firms' Overall, Practice and Leadership scores
– Interpreting Results discusses firm rankings and capabilities in terms of clients'
use cases and positions in social business life cycle
– Using Results offers explicit guidance for using rankings and building social
business practices
2* Marketing/Advertising/PR
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Background: Research Survey Design Principles
• Social business uses social technologies for collaboration, so it
differs from social media, which focuses on marketing/promotion.
• Web-style emergent collaboration enables unprecedented productivity.
• Organizations are not designed to enable emergent collaboration, so they
must transform business processes & culture to survive, medium/long-term.
• Organizations must develop native social business skills; stakeholders
increasing prefer and support organizations that collaborate with them.
• Social business success is based on relating, which requires higher order
skills than promoting; relating enables trust, sharing and collaboration.
• Advisory firms' competencies are relevant to social business, but firms are
just perceiving the potential; they are exploring how to meet the market.
• Advisory firms will have to get more "social" to be competent and credible.
3
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Background: Research Survey on Advisory Firm
Social Business
4
• Mission
– Educate clients and firms about the importance of social business
Practice in firms' ability to guide clients' social business-led transformation
– Introduce metrics for social business that distinguish it from social media
– Highlight the need for organizational change to unlock value from social business
• Method
– Designed metrics to measure firms' capabilities in advising clients on social
business-led transformation of organizations
– Created assessment workflow and use case in which a client team evaluates
advisory firms for their ability to advise on social business-led transformation
– Selected firms based on public commitment to social business as transformation
– Applied workflow and metrics to evaluate firms' main domains, linked social
presences, and related public data
– Analyzed data, and created Overall, Practice and Leadership rankings
– Interpreted rankings and wrote advisories for clients and firms
• Definitions
– Leadership rankings show firms' commitment as reflected by public content
– Practice rankings emphasize firms' social business practices
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Rankings: Top10 Overall
Definition
• Overall combines Practice and
Leadership scores.
• Practice weighted more heavily.
• General indication of firms' all-
around investment in social
business as transformation.
• High Overall doesn't necessarily
mean best advisors to other firms.
Analysis
• Dell, Forrester & Salesforce best
practitioners and understanding of
social business transformation.
• Pureplays' strong scores due to Practice.
• Analysts' and Enterprise I.T.'s strong
scores due to Leadership.
• Top scores only reached two thirds
possible points, so room to grow.
5
Dell Forrester Salesforce Accenture IBM SideraWorks Dachis IDC Gartner Infosys SxD Possible
97
4646464851525354
62
6668
See the list of firms and categories:
http://tinyurl.com/homesbadpt13
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Rankings: Top10 Practice
Definition
• Compares completeness of firms'
social business practices/services
and their use of social technologies.
• Practice metrics:
– Practice Definition, Social Business
Life Cycle, Sociality, Point of View,
Leader Blog, Interactivity and
Personability
Analysis
• Pureplays, Enterprise I.T. & Strategy
firms score highest in Practice.
• Enterprise I.T. focus on pull-through
for legacy products/services.
• Pureplays focus on social business
advice.
• Strategy firms understand
enterprise transformation.
6
Dell Dachis Sidera SxD Forrester Salesforce Altimeter ConstRG CapG McKinsey Booz BCG AT Kearney Edelman Possible
61
252525252525
2828
3737
4040
4343
See the list of firms and categories:
http://tinyurl.com/homesbadpt13
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Rankings: Top10 Leadership
Definition
• Shows firms' understanding of and
investment in social business as
transformation.
• Leadership metrics:
– Momentum, Collaboration, Case
Study, Tools, Firm Posts, Influence
• Leadership can be a false indicator
for ability to advise organizations.
Analysis
• Enterprise I.T., Analysts & Big Four
score highest in Leadership.
• Leadership scales in traditional way:
thought leadership and marketing.
• Leaders also monetize most easily:
– Enterprise I.T.: legacy pull-through
– Analysts: research products
– Big Four: risk management
7
IBM Accenture Forrester Gartner IDC Deloitte Dell Salesforce Infosys E&Y Possible
36
20
242525262627
29
32
34
See the list of firms and categories:
http://tinyurl.com/homesbadpt13
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Interpreting Results: Social Business Life Cycle
Analysis
• Each phase of the life cycle requires
different competencies.
• Advisors map to different phases of
the life cycle.
• Clients have to hire complementary
advisors in 2013; none cover it all.
• Analysts are limited to Feasibility
and minimal Strategy.
• MAP* is between Strategy & Pilot, can't
fully cover any phase of the life cycle.
• Strategy and Big Four firms can
cover Feasibility, much of Strategy
and part of Integrate, but little/none
in Pilot or Scale.
• Enterprise I.T. and Pureplays fully
cover Pilot, part of Strategy and
Scale.
8
Big Four
Analysts
S o c i a l B u s i n e s s L i f e C y c l e
Feasibility Strategy Pilot Scale Integrate
Enterprise I.T.
Pureplays
Strategy MAP
* Marketing/Advertising/PR
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Interpreting Results: Client Social Business
Use Cases
• Fix the Fire Drill—an external event raises social business priority: The
business gets embarrassed, a competitor has a major social media win, or a
business deal gets affected. Leadership wants to “fix it,” so it doesn’t repeat.
Strong focus on Strategy and mentoring in Pilot.
• Upgrade Social Media—the business has been practicing social media for
1-4 years and has seen promotional results but few real business returns. It
wants to reevaluate efforts before investing further. Requires strong focus on
Strategy and mentoring in Pilot.
• Catch the Leaders—businesses with conservative cultures have avoided
social technologies; now they worry about being left behind. They want to
mitigate risks while moving aggressively to outperform leaders across the life
cycle. Strong focus on Strategy, and mentoring in Pilot and Scale.
• Herd the Cats—leaders want to use strategy across brands to provide a keel
that resonates with corporate strategy; they also want a social business
“center of excellence” to serve several brands. Requires due diligence during
Feasibility, strong focus on Strategy, and mentoring in Pilot and Scale.
• Transform the Enterprise—management wants to restructure the business,
so it evaluates social business as an enabler. Due diligence in Feasibility, strong
focus on Strategy, mentoring in Pilot and strong guidance in Scale & Integrate.
9
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Interpreting Results: Social Business Use Cases
Analysis
• Fix Fire Drill and Upgrade Social
Media are usually more tactical and
don’t require Feasibility, but they do
require Strategy and Pilot.
• Catch Leaders has a controlled
sense of urgency, aims to outperform
rivals by executing better.
• Catch Leaders, Herd Cats and
Transform Enterprise are more
strategic and address more phases
of the life cycle.
• Fix Fire Drill and Upgrade Social
Media will eventually extend to
Scale and Integrate, which are out
of scope for these use cases.
10
S o c i a l B u s i n e s s L i f e C y c l e
Feasibility Strategy Pilot Scale Integrate
Fix Fire Drill
Upgrade Social Media
Catch Leaders
Herd Cats
Transform Enterprise
➡ This paper has in-depth descriptions of use cases & how they work
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Using Results: Social Business Use Cases & Firms
Analysis
• Select the use case that best fits
your competencies to start building.
• Doing strategy is more macro in
Feasibility, more micro in Strategy.
• Strategy recommends pilots, so
Analyst, Strategy & Big Four firms
have limited ability in social
business strategy.
• Practice ratings vital in Pilot & Scale.
11
Fix Fire Drill
Upgrade Social Media
Catch Leaders
Herd Cats
Transform Enterprise
Big Four
Analysts
S o c i a l B u s i n e s s L i f e C y c l e
Feasibility Strategy Pilot Scale Integrate
Enterprise I.T.
Pureplays
Strategy MAP
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Using Results: Guidance for Firms [General]
12* Marketing/Advertising/PR
Your firm is likely evaluating social business for your own use,
as a potential service offering or both. You can use rankings as tools
to build your capabilities to meet growing demand for social business
while gracefully avoiding the deflating demand for social media.
• Study this survey’s Strategy, Big Four, Enterprise I.T., Analyst, Pureplay and
MAP reports via its home page. Learn how the rankings and metrics work.
Note that all include separate advice for firms and clients.
• Social business has a strong defensive aspect: when my clients have opened
continuous, spontaneous communication with stakeholders, they have seen
emerging market developments affecting their legacy businesses. Offensively,
they can launch new offers and make legacy offers more relevant.
• Examine the Social Business Life Cycle. What parts of the life cycle are most
relevant to your firm and related practices? You can start and expand.
• Evaluate your partners’/principals’ "social" presences. Who is already having
substantial interactions with a professional-yet-personal demeanor? Start with
a few people; motivation and skill counts more than position in your hierarchy.
• Choose one or more visionary partners as champions who need not be strong
social business practitioners (although that helps); they should understand
and commit to its value proposition to clients and your firm.
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Using Results: Guidance for Firms [Practice]
13* Marketing/Advertising/PR
Use Practice metrics to study IBM, Accenture, McKinsey, AT Kearney,
Dell, Deloitte & Dachis; compare your firm to theirs: 1) how they
use social technologies; 2) their social business service offerings.
• IBM has many presences & thought leadership on social business transformation.
• Dell leads in integrating forums and client/customer voice into its main domain.
• Accenture has the best description of its social business services.
• Deloitte has a nice mix of social business services and thought leadership,
but it drops the ball in relating; this is the rule for firms, not the exception.
• Dachis has an “approachable/professional” persona and an active blog.
• AT Kearney features little social business content and no services, but it's
best in class in personability; leading partners show that they understand
social business transformation, and they are approachable yet credible. They
are the only Strategy firm that has significantly dropped “firmspeak."
• McKinsey has invested in social business thought leadership for years, and its
“The Social Economy” is best in class. Read it. Thoroughly. Note the
transformation argument, rationale and call to action.
• Learn from firms' weaknesses. Most lose points because they don't address
the Social Business Life Cycle, services are scattershot, and they have
minimal leaders relating online and thus no credibility. Most cling to firmspeak.
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
Using Results: Guidance for Firms [Leadership]
14* Marketing/Advertising/PR
Use Leadership metrics for guidance in how to communicate
and project your point of view on social business—and how you
relate to adoption.
• Firms that project Leadership ahead of their ability to deliver (Practice) lose
credibility with astute clients/prospects. Most firms that led the survey in
Leadership had woefully scant descriptions of their social business services.
• Practice trumps Leadership because it delivers; firms need to show their
competence through their partners' and principals' online interactions.
• Watch Analyst firms, especially Forrester, Constellation Research and
Altimeter. Although they do not field substantial transformation services, they
understand the social business value proposition, and all use social
technologies very well.
• Leadership should be less important to you until you have a strategy for your
firm’s social business services.
➡Read detailed advice for advisory firm types in category reports (over)
Guidance for Firms: Building a Social Business Advisory Practice3/15/13
Copyrighted
material
Executive
Briefing
15
Using Results: Action Steps
• Get reports on the research survey microsite:
– http://tinyurl.com/homesbadpt13
– Executive summary expands this briefing
– Category reports for Strategy, Big Four, Analyst,
Agency, Enterprise I.T., Pureplay offer more detailed
interpretation and guidance
– More on survey design: http://tinyurl.com/prevsbadpt13
• Order individual firm analyses or research surveys:
– I advise firms and organizations on maturing their
social business practices
Related thought leadership
• The Social Channel shows how social business is
driving global social, political and economic change:
– http://socialchannel.biz
• Learn from social business videos and case studies:
– http://www.socialbusinessservices.biz/resources/
Contact
• http://rollyson.net
• http://about.me/csrollyson
• iphone - chris@rollyson.net
• iphone +1.312.925.1549
• skype/IM - csrollyson

More Related Content

More from CSRA, Inc.

Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into JobsResumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
CSRA, Inc.
 
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...
CSRA, Inc.
 
Social Networks for College Students: 21st Century Career Accelerator
Social Networks for College Students: 21st Century Career AcceleratorSocial Networks for College Students: 21st Century Career Accelerator
Social Networks for College Students: 21st Century Career Accelerator
CSRA, Inc.
 
Social Business for Associations: Building B2B Business with Relationship-Foc...
Social Business for Associations: Building B2B Business with Relationship-Foc...Social Business for Associations: Building B2B Business with Relationship-Foc...
Social Business for Associations: Building B2B Business with Relationship-Foc...
CSRA, Inc.
 
Social Business Strategy for CIOs: How to Invest Using the Adoption Curve
Social Business Strategy for CIOs: How to Invest Using the Adoption CurveSocial Business Strategy for CIOs: How to Invest Using the Adoption Curve
Social Business Strategy for CIOs: How to Invest Using the Adoption Curve
CSRA, Inc.
 
Geosocial Applications and the Enterprise
Geosocial Applications and the EnterpriseGeosocial Applications and the Enterprise
Geosocial Applications and the Enterprise
CSRA, Inc.
 
Experiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI AlarmsExperiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI Alarms
CSRA, Inc.
 
Experiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing valueExperiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing value
CSRA, Inc.
 
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOsDigital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
CSRA, Inc.
 
Drive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social TechnologiesDrive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social Technologies
CSRA, Inc.
 
LinkedIn: Entrepreneurs' 21st Century Business Accelerator
LinkedIn: Entrepreneurs' 21st Century Business AcceleratorLinkedIn: Entrepreneurs' 21st Century Business Accelerator
LinkedIn: Entrepreneurs' 21st Century Business Accelerator
CSRA, Inc.
 
LinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for ExecutivesLinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for Executives
CSRA, Inc.
 
21st Century Brand Building with LinkedIn, Facebook and Twitter
21st Century Brand Building with LinkedIn, Facebook and Twitter21st Century Brand Building with LinkedIn, Facebook and Twitter
21st Century Brand Building with LinkedIn, Facebook and Twitter
CSRA, Inc.
 
How Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksHow Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social Networks
CSRA, Inc.
 
How Social Business Is Disrupting B2B Sales and Marketing
How Social Business Is Disrupting B2B Sales and MarketingHow Social Business Is Disrupting B2B Sales and Marketing
How Social Business Is Disrupting B2B Sales and Marketing
CSRA, Inc.
 
Linked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career AcceleratorLinked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career Accelerator
CSRA, Inc.
 
17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks
CSRA, Inc.
 
Pan iit09 pdn1-pub
Pan iit09 pdn1-pubPan iit09 pdn1-pub
Pan iit09 pdn1-pub
CSRA, Inc.
 
Transourcing transf fwk_2-short
Transourcing transf fwk_2-shortTransourcing transf fwk_2-short
Transourcing transf fwk_2-short
CSRA, Inc.
 
B2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson FinancialB2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson Financial
CSRA, Inc.
 

More from CSRA, Inc. (20)

Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into JobsResumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
 
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...
 
Social Networks for College Students: 21st Century Career Accelerator
Social Networks for College Students: 21st Century Career AcceleratorSocial Networks for College Students: 21st Century Career Accelerator
Social Networks for College Students: 21st Century Career Accelerator
 
Social Business for Associations: Building B2B Business with Relationship-Foc...
Social Business for Associations: Building B2B Business with Relationship-Foc...Social Business for Associations: Building B2B Business with Relationship-Foc...
Social Business for Associations: Building B2B Business with Relationship-Foc...
 
Social Business Strategy for CIOs: How to Invest Using the Adoption Curve
Social Business Strategy for CIOs: How to Invest Using the Adoption CurveSocial Business Strategy for CIOs: How to Invest Using the Adoption Curve
Social Business Strategy for CIOs: How to Invest Using the Adoption Curve
 
Geosocial Applications and the Enterprise
Geosocial Applications and the EnterpriseGeosocial Applications and the Enterprise
Geosocial Applications and the Enterprise
 
Experiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI AlarmsExperiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI Alarms
 
Experiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing valueExperiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing value
 
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOsDigital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
 
Drive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social TechnologiesDrive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social Technologies
 
LinkedIn: Entrepreneurs' 21st Century Business Accelerator
LinkedIn: Entrepreneurs' 21st Century Business AcceleratorLinkedIn: Entrepreneurs' 21st Century Business Accelerator
LinkedIn: Entrepreneurs' 21st Century Business Accelerator
 
LinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for ExecutivesLinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for Executives
 
21st Century Brand Building with LinkedIn, Facebook and Twitter
21st Century Brand Building with LinkedIn, Facebook and Twitter21st Century Brand Building with LinkedIn, Facebook and Twitter
21st Century Brand Building with LinkedIn, Facebook and Twitter
 
How Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksHow Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social Networks
 
How Social Business Is Disrupting B2B Sales and Marketing
How Social Business Is Disrupting B2B Sales and MarketingHow Social Business Is Disrupting B2B Sales and Marketing
How Social Business Is Disrupting B2B Sales and Marketing
 
Linked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career AcceleratorLinked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career Accelerator
 
17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks
 
Pan iit09 pdn1-pub
Pan iit09 pdn1-pubPan iit09 pdn1-pub
Pan iit09 pdn1-pub
 
Transourcing transf fwk_2-short
Transourcing transf fwk_2-shortTransourcing transf fwk_2-short
Transourcing transf fwk_2-short
 
B2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson FinancialB2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson Financial
 

Recently uploaded

Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 

Recently uploaded (20)

Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 

Guidance for Firms: Building a Social Business Advisory Practice [Advisory & Services Firm Social Business Adoption]

  • 1. Social Business Strategy & Execution Christopher S. Rollyson and Associates Plan | Learn | Scale | Integrate | Manage Entire contents © 2012-2013 by Christopher S. Rollyson Guidance for Firms: Building a Social Business Advisory Practice Advisory & Services Firm Social Business Adoption 2012 Executive Briefing
  • 2. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Overview: Guidance for Firms–Building a Social Business Advisory Practice • Research survey analyzes advisory firms in a new way: – Firms' ability to serve clients who want to transform their organizations with social business – 12 metrics rank social business Practice & Leadership of Strategy, Enterprise I.T., Analyst, Big Four, Pureplay and Agency (MAP*) firms—against peers & overall • The survey explicitly serves advisory firms: – Metrics educate firm executives about social business competencies and practices – Rankings enable useful comparisons of diverse firm types • Contents of this Executive Briefing: – Background summarizes design principles, mission, methods and definitions – Rankings compare firms' Overall, Practice and Leadership scores – Interpreting Results discusses firm rankings and capabilities in terms of clients' use cases and positions in social business life cycle – Using Results offers explicit guidance for using rankings and building social business practices 2* Marketing/Advertising/PR
  • 3. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Background: Research Survey Design Principles • Social business uses social technologies for collaboration, so it differs from social media, which focuses on marketing/promotion. • Web-style emergent collaboration enables unprecedented productivity. • Organizations are not designed to enable emergent collaboration, so they must transform business processes & culture to survive, medium/long-term. • Organizations must develop native social business skills; stakeholders increasing prefer and support organizations that collaborate with them. • Social business success is based on relating, which requires higher order skills than promoting; relating enables trust, sharing and collaboration. • Advisory firms' competencies are relevant to social business, but firms are just perceiving the potential; they are exploring how to meet the market. • Advisory firms will have to get more "social" to be competent and credible. 3
  • 4. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Background: Research Survey on Advisory Firm Social Business 4 • Mission – Educate clients and firms about the importance of social business Practice in firms' ability to guide clients' social business-led transformation – Introduce metrics for social business that distinguish it from social media – Highlight the need for organizational change to unlock value from social business • Method – Designed metrics to measure firms' capabilities in advising clients on social business-led transformation of organizations – Created assessment workflow and use case in which a client team evaluates advisory firms for their ability to advise on social business-led transformation – Selected firms based on public commitment to social business as transformation – Applied workflow and metrics to evaluate firms' main domains, linked social presences, and related public data – Analyzed data, and created Overall, Practice and Leadership rankings – Interpreted rankings and wrote advisories for clients and firms • Definitions – Leadership rankings show firms' commitment as reflected by public content – Practice rankings emphasize firms' social business practices
  • 5. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Rankings: Top10 Overall Definition • Overall combines Practice and Leadership scores. • Practice weighted more heavily. • General indication of firms' all- around investment in social business as transformation. • High Overall doesn't necessarily mean best advisors to other firms. Analysis • Dell, Forrester & Salesforce best practitioners and understanding of social business transformation. • Pureplays' strong scores due to Practice. • Analysts' and Enterprise I.T.'s strong scores due to Leadership. • Top scores only reached two thirds possible points, so room to grow. 5 Dell Forrester Salesforce Accenture IBM SideraWorks Dachis IDC Gartner Infosys SxD Possible 97 4646464851525354 62 6668 See the list of firms and categories: http://tinyurl.com/homesbadpt13
  • 6. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Rankings: Top10 Practice Definition • Compares completeness of firms' social business practices/services and their use of social technologies. • Practice metrics: – Practice Definition, Social Business Life Cycle, Sociality, Point of View, Leader Blog, Interactivity and Personability Analysis • Pureplays, Enterprise I.T. & Strategy firms score highest in Practice. • Enterprise I.T. focus on pull-through for legacy products/services. • Pureplays focus on social business advice. • Strategy firms understand enterprise transformation. 6 Dell Dachis Sidera SxD Forrester Salesforce Altimeter ConstRG CapG McKinsey Booz BCG AT Kearney Edelman Possible 61 252525252525 2828 3737 4040 4343 See the list of firms and categories: http://tinyurl.com/homesbadpt13
  • 7. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Rankings: Top10 Leadership Definition • Shows firms' understanding of and investment in social business as transformation. • Leadership metrics: – Momentum, Collaboration, Case Study, Tools, Firm Posts, Influence • Leadership can be a false indicator for ability to advise organizations. Analysis • Enterprise I.T., Analysts & Big Four score highest in Leadership. • Leadership scales in traditional way: thought leadership and marketing. • Leaders also monetize most easily: – Enterprise I.T.: legacy pull-through – Analysts: research products – Big Four: risk management 7 IBM Accenture Forrester Gartner IDC Deloitte Dell Salesforce Infosys E&Y Possible 36 20 242525262627 29 32 34 See the list of firms and categories: http://tinyurl.com/homesbadpt13
  • 8. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Interpreting Results: Social Business Life Cycle Analysis • Each phase of the life cycle requires different competencies. • Advisors map to different phases of the life cycle. • Clients have to hire complementary advisors in 2013; none cover it all. • Analysts are limited to Feasibility and minimal Strategy. • MAP* is between Strategy & Pilot, can't fully cover any phase of the life cycle. • Strategy and Big Four firms can cover Feasibility, much of Strategy and part of Integrate, but little/none in Pilot or Scale. • Enterprise I.T. and Pureplays fully cover Pilot, part of Strategy and Scale. 8 Big Four Analysts S o c i a l B u s i n e s s L i f e C y c l e Feasibility Strategy Pilot Scale Integrate Enterprise I.T. Pureplays Strategy MAP * Marketing/Advertising/PR
  • 9. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Interpreting Results: Client Social Business Use Cases • Fix the Fire Drill—an external event raises social business priority: The business gets embarrassed, a competitor has a major social media win, or a business deal gets affected. Leadership wants to “fix it,” so it doesn’t repeat. Strong focus on Strategy and mentoring in Pilot. • Upgrade Social Media—the business has been practicing social media for 1-4 years and has seen promotional results but few real business returns. It wants to reevaluate efforts before investing further. Requires strong focus on Strategy and mentoring in Pilot. • Catch the Leaders—businesses with conservative cultures have avoided social technologies; now they worry about being left behind. They want to mitigate risks while moving aggressively to outperform leaders across the life cycle. Strong focus on Strategy, and mentoring in Pilot and Scale. • Herd the Cats—leaders want to use strategy across brands to provide a keel that resonates with corporate strategy; they also want a social business “center of excellence” to serve several brands. Requires due diligence during Feasibility, strong focus on Strategy, and mentoring in Pilot and Scale. • Transform the Enterprise—management wants to restructure the business, so it evaluates social business as an enabler. Due diligence in Feasibility, strong focus on Strategy, mentoring in Pilot and strong guidance in Scale & Integrate. 9
  • 10. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Interpreting Results: Social Business Use Cases Analysis • Fix Fire Drill and Upgrade Social Media are usually more tactical and don’t require Feasibility, but they do require Strategy and Pilot. • Catch Leaders has a controlled sense of urgency, aims to outperform rivals by executing better. • Catch Leaders, Herd Cats and Transform Enterprise are more strategic and address more phases of the life cycle. • Fix Fire Drill and Upgrade Social Media will eventually extend to Scale and Integrate, which are out of scope for these use cases. 10 S o c i a l B u s i n e s s L i f e C y c l e Feasibility Strategy Pilot Scale Integrate Fix Fire Drill Upgrade Social Media Catch Leaders Herd Cats Transform Enterprise ➡ This paper has in-depth descriptions of use cases & how they work
  • 11. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Using Results: Social Business Use Cases & Firms Analysis • Select the use case that best fits your competencies to start building. • Doing strategy is more macro in Feasibility, more micro in Strategy. • Strategy recommends pilots, so Analyst, Strategy & Big Four firms have limited ability in social business strategy. • Practice ratings vital in Pilot & Scale. 11 Fix Fire Drill Upgrade Social Media Catch Leaders Herd Cats Transform Enterprise Big Four Analysts S o c i a l B u s i n e s s L i f e C y c l e Feasibility Strategy Pilot Scale Integrate Enterprise I.T. Pureplays Strategy MAP
  • 12. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Using Results: Guidance for Firms [General] 12* Marketing/Advertising/PR Your firm is likely evaluating social business for your own use, as a potential service offering or both. You can use rankings as tools to build your capabilities to meet growing demand for social business while gracefully avoiding the deflating demand for social media. • Study this survey’s Strategy, Big Four, Enterprise I.T., Analyst, Pureplay and MAP reports via its home page. Learn how the rankings and metrics work. Note that all include separate advice for firms and clients. • Social business has a strong defensive aspect: when my clients have opened continuous, spontaneous communication with stakeholders, they have seen emerging market developments affecting their legacy businesses. Offensively, they can launch new offers and make legacy offers more relevant. • Examine the Social Business Life Cycle. What parts of the life cycle are most relevant to your firm and related practices? You can start and expand. • Evaluate your partners’/principals’ "social" presences. Who is already having substantial interactions with a professional-yet-personal demeanor? Start with a few people; motivation and skill counts more than position in your hierarchy. • Choose one or more visionary partners as champions who need not be strong social business practitioners (although that helps); they should understand and commit to its value proposition to clients and your firm.
  • 13. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Using Results: Guidance for Firms [Practice] 13* Marketing/Advertising/PR Use Practice metrics to study IBM, Accenture, McKinsey, AT Kearney, Dell, Deloitte & Dachis; compare your firm to theirs: 1) how they use social technologies; 2) their social business service offerings. • IBM has many presences & thought leadership on social business transformation. • Dell leads in integrating forums and client/customer voice into its main domain. • Accenture has the best description of its social business services. • Deloitte has a nice mix of social business services and thought leadership, but it drops the ball in relating; this is the rule for firms, not the exception. • Dachis has an “approachable/professional” persona and an active blog. • AT Kearney features little social business content and no services, but it's best in class in personability; leading partners show that they understand social business transformation, and they are approachable yet credible. They are the only Strategy firm that has significantly dropped “firmspeak." • McKinsey has invested in social business thought leadership for years, and its “The Social Economy” is best in class. Read it. Thoroughly. Note the transformation argument, rationale and call to action. • Learn from firms' weaknesses. Most lose points because they don't address the Social Business Life Cycle, services are scattershot, and they have minimal leaders relating online and thus no credibility. Most cling to firmspeak.
  • 14. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing Using Results: Guidance for Firms [Leadership] 14* Marketing/Advertising/PR Use Leadership metrics for guidance in how to communicate and project your point of view on social business—and how you relate to adoption. • Firms that project Leadership ahead of their ability to deliver (Practice) lose credibility with astute clients/prospects. Most firms that led the survey in Leadership had woefully scant descriptions of their social business services. • Practice trumps Leadership because it delivers; firms need to show their competence through their partners' and principals' online interactions. • Watch Analyst firms, especially Forrester, Constellation Research and Altimeter. Although they do not field substantial transformation services, they understand the social business value proposition, and all use social technologies very well. • Leadership should be less important to you until you have a strategy for your firm’s social business services. ➡Read detailed advice for advisory firm types in category reports (over)
  • 15. Guidance for Firms: Building a Social Business Advisory Practice3/15/13 Copyrighted material Executive Briefing 15 Using Results: Action Steps • Get reports on the research survey microsite: – http://tinyurl.com/homesbadpt13 – Executive summary expands this briefing – Category reports for Strategy, Big Four, Analyst, Agency, Enterprise I.T., Pureplay offer more detailed interpretation and guidance – More on survey design: http://tinyurl.com/prevsbadpt13 • Order individual firm analyses or research surveys: – I advise firms and organizations on maturing their social business practices Related thought leadership • The Social Channel shows how social business is driving global social, political and economic change: – http://socialchannel.biz • Learn from social business videos and case studies: – http://www.socialbusinessservices.biz/resources/ Contact • http://rollyson.net • http://about.me/csrollyson • iphone - chris@rollyson.net • iphone +1.312.925.1549 • skype/IM - csrollyson