Learning Objectives:
• Definecreative economy.
• Realize the importance of creative industries to
the world economy.
• Enumerate emerging trends and concepts
related to the music and performing arts
industry.
• Perform an OPM song thru singing using a
karaoke app.
9.
What is theCreative Economy?
The creative economy also called (Orange
Economy) involves goods and services with
intellectual value, which are product of great
talent, ideas, and expertise of their creators.
It refers to all BUSSINESSES that stemmed
from creativity and interconnectedness
involving art, culture, music, research,
science, and technology.
10.
INDUSTRIES IN THECREATIVE ECONOMY
Republic Act No. 11904, also known as the Philippine
Creative Industries Law, divides the creative industries
into the following domains:
1. Audiovisual Media Domain
2. Digital Interactive Media Domain
3. Creative Services
4. Design Domain
5. Publishing and Printed Media Domain
6. Performing Arts Domain
7. Visual Arts Domain
8. Traditional Cultural Expressions Domain
9. Cultural Sites Domain
11.
What is thecontribution of the music
industry to the Philippines?
• The music industry in the Philippine has a
big contribution to our country.
• First, it provides employment to performers,
recording artist, and technical staff.
• Second, it contributes regular tax to the
national government fund.
• Third, it provides a healthy entertainment to
the Filipino People.
12.
Creative Industries inthe Orange Economy
• All succesful creators within this economy eventually
become businesses, which affects the creative process.
• When the content creator become famous, they hire
employees to help keep up with the demand of the
public viewers.
1. what audience is this product for?
2. Is the timing right to release this product?
3. Is this product aligned with what my audience wants to
see from me?
4. Will this product earn enough money for me to pay all
my bills and all my employees, salaries?
13.
I. PERFORMING ARTS
A.AUDIOVISUAL MEDIA ARTS
Defined by Republic Act (RA) No. 11904 as “recorded and live audio
and audiovisual content that is distributed via broadcast media such
as televison, cable, satellite broadcasts, digital streaming platforms,
or exhibited in cinema theaters, including films, television content,
animated film productions, vlog, and other content that utilize
motion graohics, two-dimentional, and three-dimentional.
14.
What is MusicTechnology?
Before your favorite songs and soundtracks are
played on the radios or on music app, every
soound detail went through music technology.
Voice and instruments were recorded by
hardware like microphones and speaker,
Music Technolgy
- is the study or the use of any device,
mechanism, machine or tool by a musician or
composer to make or perform music.
15.
Most important technologyinnovation
during the last 130 years:
1. Recording and distribution of music on a
large scale
2.Enabling high-quality sound reproduction
3. Individualized playlists, music sharing, and
mobile listening
4. Digital audio technology and studio
equipment at low prices
6. Audio coding in combination with online
distribution, streaming, and file sharing
16.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
1. Phonograph - this brought music into
the living rooms of people across the
world. Before its invention in 1877,
music was only heard from live
performance for the rich, through
ballrooms or concerts.
17.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
2. Electric Guitar - as millennials, most
of the songs you listen to use electric
guitars. It became one of the most
widely used instruments since its
invention in the 1940s. Birth of Rock n
Roll and many genres.
18.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
3. Amplifier - before its invention, all music can only be
heard directly from the voice or instruments in a room or
concert hall. The amplifier or speaker changed the
performance environment, allowing open air concert even in
football stadium, providing more crowd connection and
impact as it “implifies” the sound.
19.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
4. Multitrack Recording
• enable songs to be broken down into sections, one piece
at a time, allowing more room for experimentation, and
time to perferct music.
• musicians and sound engineers had to recorda one full
track in just one take.
20.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
5. Synthesizer
• to create the or replicate the different instrumental sounds
of orchestras
• electronic keyboards are perfect examples of synthesizers
21.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
6. Turntable
• allows a musician to alter the sounds of a music as it is
played live
• music for clubbing and parting is made possible by
turntables
22.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
7. Auto-Tune
• the introduction of the Vocoder allowed musicians to bend
and manipulate their own voice
• its allowed people to improve their own voice recordings
23.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
7. Auto-Tune
• the introduction of the Vocoder allowed musicians to bend
and manipulate their own voice
• its allowed people to improve their own voice recordings
24.
I. PERFORMING ARTS
Innovationstechnology that changed the world of music
8. Personal Computer (PC) and Internet
• one of the more obvious influences on music
• PC and world wide web created homr-grown talents that
went become superstars with the use of different software
or applications
25.
I. PERFORMING ARTS
B.Digital Interactive Media Domain
• Defined as “digital software programs, mobile application
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