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1 of 6
Objective: Improve the flow of the buy
process (Purchase Funnel) for new users by
determining the number of prompts until user
drops off or requests changes.
-Without previous searches
Testing Strategy
1. Develop a multi-layer prompt for the buy
process vs. others (eg. Geo-location,
restaurant recommendations, educational
information.)
-Keywords (buy,need,purchase,etc.)
2. Pinpoint the average number of dropoffs
based on <20 prompts.
- Testers = 100 people
Testing Strategy(cont.)
Metrics vs. Users(x,y)
Metrics(x)

Task Success

Task Time

Errors(# of dropoffs/change request)

Efficiency (# of prompts until checkout)
Users(y)
Testing Flow( < 20 prompts per person)
1. Initiate buy request via the app and
validate the search results
2. Complete buy process
Single item, Multiple items
Walmart and Non-Walmart items
3. Shopping Cart
Add items
Delete items
Goal
To Determine the optimal number of
prompts to support the buy process until
Google Assistance reverts to other
processes(eg. Geo-location, restaurant
recommendations, educational
information.)
Customer Experience Testing
Tiffany Lan | +1 415 430 8467
FB: http://www.facebook.com/prTiffanylan
LI: http://www.linkedin.com/prtiffany/
W: http://www.prtiffany.com
Twitter: @prtiffany
Thank You!

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Optimize Buy Process Flow with Prompt Testing

  • 1. Objective: Improve the flow of the buy process (Purchase Funnel) for new users by determining the number of prompts until user drops off or requests changes. -Without previous searches
  • 2. Testing Strategy 1. Develop a multi-layer prompt for the buy process vs. others (eg. Geo-location, restaurant recommendations, educational information.) -Keywords (buy,need,purchase,etc.) 2. Pinpoint the average number of dropoffs based on <20 prompts. - Testers = 100 people
  • 3. Testing Strategy(cont.) Metrics vs. Users(x,y) Metrics(x)  Task Success  Task Time  Errors(# of dropoffs/change request)  Efficiency (# of prompts until checkout) Users(y)
  • 4. Testing Flow( < 20 prompts per person) 1. Initiate buy request via the app and validate the search results 2. Complete buy process Single item, Multiple items Walmart and Non-Walmart items 3. Shopping Cart Add items Delete items
  • 5. Goal To Determine the optimal number of prompts to support the buy process until Google Assistance reverts to other processes(eg. Geo-location, restaurant recommendations, educational information.) Customer Experience Testing
  • 6. Tiffany Lan | +1 415 430 8467 FB: http://www.facebook.com/prTiffanylan LI: http://www.linkedin.com/prtiffany/ W: http://www.prtiffany.com Twitter: @prtiffany Thank You!