SlideShare a Scribd company logo
G O G L O B A L O R G O
H O M E
2 5 T H J U LY 2 0 1 4
W H O A M I
• 12+ years on Wall Street (technology & operations in
hedge funds).
• Moved to India in 2007 to start an offline/online
marketplace for domestic and unskilled labor.
• Failed.
A N G E L P I C T U R E B Y R AY D U M A S - H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / R T D P H O T O G R A P H Y / 2 9 7 9 8 7 7 7 7 7 / I N / P H O T O L I S T- 5 X J D R 4 - 6 Y 9 U U 2 - A K B R N - 4 V S A K 7 - 8 M P J 3 I - 4 LT X R X - 5 W 4 S J O - U V S 8 N - C K R L 1 B - 9 7 N T E N - O 9 P D 2 G -
Z W 1 P R - 6 R 5 A S M - 8 2 I N J K - E D W E N D - 9 O H 9 T C - 5 D B Z 5 Q - C 5 9 U N Y- 8 9 S Q 2 L - 4 Q P W 1 I - 7 J Y I A R - C B Y H L - 6 B I P D A - 4 I V R E M - D Q U 2 6 K - 5 D 1 C V Q - 8 N E J Q 8 - 7 J C E 1 Y- 4 Y I Y X E - E 6 E 8 Z L - 4 U G D T S - C L E C C O - X Y P N M - 7 T B B D R - 7 S J U S O - C A D G K Y-
D R 4 I P B - 7 F U V 1 2 - 6 G N Z L 8 - O J 2 X P 7 - 5 A B R A W - 5 A X Y P X - AV 5 V H M - C B Y T P - D R 4 I O J - 7 Q Y 2 B T- 7 K W R D S - 7 N Q 4 D G - M L F L X Z - 7 P V 5 1 B
Why go global?
Because you have a product solving
a problem for people everywhere.
J O E - H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / 4 3 8 7 7 0 6 3 @ N 0 5 / 5 3 6 2 2 1 0 9 6 5 / I N /
P H O T O L I S T- 9 A Q U K K - 9 A Q R W K - 9 AT T V N - 9 A U U H 3 - 9 ATA Z M - 9 AT W H C - 9 A Q W Y I - 9 A Q C T N - 9 AT H RY- 9 AT V 3 5 - 9 AT U J A - 4 O A 8 K 2 - 9 AT R H W - 9 AT P Y O - 9 AT Q H S - 9 AT Q E
U - 9 A Q J V C - 9 AT W 9 M - 9 AT C U L - 9 A U 8 X S - 9 AT L M H - 9 A Q E M A - 9 A Q K 9 X - 9 A Q F O V- 9 AT P H S - 9 AT U R 9 - 9 A Q E 9 P - 9 AT K H H - 4 O A 8 P B - 9 AT X Q F - 9 A U 2 5 9 - 9 AT Z G W - 9 A U 3 H Y- 9
AT Y C D - 9 A U 1 LY- 9 A U 2 O S - 9 A U 1 2 5 - 9 A Q S A Z - 9 AT K 6 B - 9 AT T D A - 9 A Q U P 2 - 9 A Q W 5 X - 9 A Q T 3 G - 9 A Q B 7 4 - 9 A Q Q F C - 9 A U 2 A H - 9 A Q U Q D - 9 A Q Y 9 R - 9 A Q V R P - 9 A U 7 W 9
Where Do I Start?
At Home!
T H AT ’ S C O U N T E R I N T U I T I V E
• Yes. But not really.
• India is seeing tremendous growth in online activity.
• “Mobile first” is becoming a reality with 150M
smartphones.
• It is still a more forgiving place to test your product
and experiment with customer acquisition strategies.
“BUT, Indians don’t pay.”
Indians also didn’t buy books, or
clothes, mobile phones, or
groceries online just a few years
ago.
Times are changing.
Understand your market and start
building, testing and selling to that
market immediately.
• Consumer (apps, social, content, etc)
• B2B (SaaS, enterprise, content, etc)
B2C is tough. Organic growth only
goes so far.
Hack the system.
H A C K T H E S Y S T E M
• Use social media (Twitter, Facebook, Pinterest, HackerNews)!!!!!
• Follow smart, up and coming founders. Engage!
• Pay it forward!!
• Build relationships thru conversations *before* you ask them to
use your product
• Figure out a budget for paid acquisition early and start
experimenting
• Build in a network effect into your product (if possible)
B2B isn’t any easier!
F O C U S O N S A L E S
• Build relationships with sales people in your industry in the
markets you want to go after *early* - Way before you’re ready
to hire them.
• Start talking to potential clients by identifying the decision
makers early on.
• Don’t be shy. Ask for introductions.
• LinkedIn, Pinterest, YouTube could be great places to start.
• Hire a GREAT salesperson or bring them onto the founding team
day 1.
Y O U C A N D O I T, T O O !
• Other younger startups -
SourceEasy, Admission
Table, Shephertz, Mettl
W H E R E T O S TA R T ?
1.
2. Blog on smart and tough topics.
3. Get on a plane! There’s no substitute for going to
your market instead of expecting it to come to you.
B E WA R E : O N E S I Z E D O E S N O T F I T A L L .
Hustle to get into one of the top 3
global accelerators.
T H A N K S !
Pankaj Jain
pankaj at 500 dot co
@pjain

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Go Global or Go Home

  • 1. G O G L O B A L O R G O H O M E 2 5 T H J U LY 2 0 1 4
  • 2. W H O A M I • 12+ years on Wall Street (technology & operations in hedge funds). • Moved to India in 2007 to start an offline/online marketplace for domestic and unskilled labor. • Failed. A N G E L P I C T U R E B Y R AY D U M A S - H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / R T D P H O T O G R A P H Y / 2 9 7 9 8 7 7 7 7 7 / I N / P H O T O L I S T- 5 X J D R 4 - 6 Y 9 U U 2 - A K B R N - 4 V S A K 7 - 8 M P J 3 I - 4 LT X R X - 5 W 4 S J O - U V S 8 N - C K R L 1 B - 9 7 N T E N - O 9 P D 2 G - Z W 1 P R - 6 R 5 A S M - 8 2 I N J K - E D W E N D - 9 O H 9 T C - 5 D B Z 5 Q - C 5 9 U N Y- 8 9 S Q 2 L - 4 Q P W 1 I - 7 J Y I A R - C B Y H L - 6 B I P D A - 4 I V R E M - D Q U 2 6 K - 5 D 1 C V Q - 8 N E J Q 8 - 7 J C E 1 Y- 4 Y I Y X E - E 6 E 8 Z L - 4 U G D T S - C L E C C O - X Y P N M - 7 T B B D R - 7 S J U S O - C A D G K Y- D R 4 I P B - 7 F U V 1 2 - 6 G N Z L 8 - O J 2 X P 7 - 5 A B R A W - 5 A X Y P X - AV 5 V H M - C B Y T P - D R 4 I O J - 7 Q Y 2 B T- 7 K W R D S - 7 N Q 4 D G - M L F L X Z - 7 P V 5 1 B
  • 4. Because you have a product solving a problem for people everywhere.
  • 5. J O E - H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / 4 3 8 7 7 0 6 3 @ N 0 5 / 5 3 6 2 2 1 0 9 6 5 / I N / P H O T O L I S T- 9 A Q U K K - 9 A Q R W K - 9 AT T V N - 9 A U U H 3 - 9 ATA Z M - 9 AT W H C - 9 A Q W Y I - 9 A Q C T N - 9 AT H RY- 9 AT V 3 5 - 9 AT U J A - 4 O A 8 K 2 - 9 AT R H W - 9 AT P Y O - 9 AT Q H S - 9 AT Q E U - 9 A Q J V C - 9 AT W 9 M - 9 AT C U L - 9 A U 8 X S - 9 AT L M H - 9 A Q E M A - 9 A Q K 9 X - 9 A Q F O V- 9 AT P H S - 9 AT U R 9 - 9 A Q E 9 P - 9 AT K H H - 4 O A 8 P B - 9 AT X Q F - 9 A U 2 5 9 - 9 AT Z G W - 9 A U 3 H Y- 9 AT Y C D - 9 A U 1 LY- 9 A U 2 O S - 9 A U 1 2 5 - 9 A Q S A Z - 9 AT K 6 B - 9 AT T D A - 9 A Q U P 2 - 9 A Q W 5 X - 9 A Q T 3 G - 9 A Q B 7 4 - 9 A Q Q F C - 9 A U 2 A H - 9 A Q U Q D - 9 A Q Y 9 R - 9 A Q V R P - 9 A U 7 W 9 Where Do I Start?
  • 7. T H AT ’ S C O U N T E R I N T U I T I V E • Yes. But not really. • India is seeing tremendous growth in online activity. • “Mobile first” is becoming a reality with 150M smartphones. • It is still a more forgiving place to test your product and experiment with customer acquisition strategies.
  • 9. Indians also didn’t buy books, or clothes, mobile phones, or groceries online just a few years ago.
  • 11. Understand your market and start building, testing and selling to that market immediately.
  • 12. • Consumer (apps, social, content, etc) • B2B (SaaS, enterprise, content, etc)
  • 13. B2C is tough. Organic growth only goes so far.
  • 15. H A C K T H E S Y S T E M • Use social media (Twitter, Facebook, Pinterest, HackerNews)!!!!! • Follow smart, up and coming founders. Engage! • Pay it forward!! • Build relationships thru conversations *before* you ask them to use your product • Figure out a budget for paid acquisition early and start experimenting • Build in a network effect into your product (if possible)
  • 16. B2B isn’t any easier!
  • 17. F O C U S O N S A L E S • Build relationships with sales people in your industry in the markets you want to go after *early* - Way before you’re ready to hire them. • Start talking to potential clients by identifying the decision makers early on. • Don’t be shy. Ask for introductions. • LinkedIn, Pinterest, YouTube could be great places to start. • Hire a GREAT salesperson or bring them onto the founding team day 1.
  • 18. Y O U C A N D O I T, T O O ! • Other younger startups - SourceEasy, Admission Table, Shephertz, Mettl
  • 19. W H E R E T O S TA R T ? 1. 2. Blog on smart and tough topics. 3. Get on a plane! There’s no substitute for going to your market instead of expecting it to come to you.
  • 20. B E WA R E : O N E S I Z E D O E S N O T F I T A L L . Hustle to get into one of the top 3 global accelerators.
  • 21. T H A N K S ! Pankaj Jain pankaj at 500 dot co @pjain