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Give Your Website a Tune-Up:
Simple Tips for Top Performance
Today’s Speaker
Jonathan Walls
Developer
Slides at slideshare.net/infomediadotcom
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
A Website Tune Up
& Why You Want One.
A few simple things you can try
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
You Want Your Site To
Look Nice.
…it’s that simple.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Some Signs You Might Need a Tune Up
• Your site isn’t mobile friendly. It isn’t responsive.
• Your company has changed its brand, image, focus.
• Out-of-date content.
• The site loads slow.
• Complaints from customers or no leads from the site.
• It looks old.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Things To Look At
What you can do before you call us.
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 6
Get Everything Together
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 7
Check Your Logins
• Get all of your logins in one place
• LastPass (PC & Mac)
• Dashlane (PC & Mac)
• 1Password (Mac)
• Logins You Need:
• Your email login
• Social media logins & links
• Website admin
• DNS information (where your domain lives)
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Who.is
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Important dates ->
DNS ->
Owner of your domain ->
Be Social
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10
Social Media
• Are your social media accounts up-to-date:
• Business hours listed?
• About us filled out?
• Contact information listed?
• Is your social media active:
• Is the content relevant? (is it personal or business)
• Is the content up-to-date? (how long since you last posted)
• Are you using visuals? (pictures of products, events, work, etc)
• Is it engaging? (offer giveaways, coupons, ask for feedback)
• Are you using the right tool? (Facebook, Twitter, Snapchat, Instagram, YouTube)
• Is your social media integrated in your site?
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
All About Your Image
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 12
Images – Get Some New Ones
• Are your images up-to-date?
• Staff photos, Product images, Service photos, your location
• Are images broken
• Get New Images (Please, don’t steal.)
• Hire a photographer
• Take them with your phone
• Have a consistent look and feel (same backdrop, lighting, location)
• Use a stock photo site (be careful with this – don’t be too stocky)
• Unsplash
• Picjumbo
• Splitshire
• Refe
• Pixabay
• OneLeft Media
• Resplashed
• Optimize Images - Large images can severely hurt load times
•tinypng.com
•compressor.io
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Links
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 14
All About Links
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Test for broken links
• Check by hand
• Use an automated service
• validator.w3.org/checklink
• deadlinkchecker.com
• Google Webmaster Tools
• Give us a call
• Make sure everything is linked – do a quick site audit
• Contact info (phone, email, address)
• Social media
• Products/Pricing/Return Policy
• Testimonials
• FAQs
• Newsletter Sign-up
• Outside resources
• Events
Site Map & Site Navigation
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 16
Site Map – The Hierarchy & Structure
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• A site map is where all of your pages and content will live.
• Pages only live in one area of the site (only have one parent)
Site Navigation – Directing The Flow
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• A site navigation is how users will move around your site.
• Pages can be listed in multiple areas
Site Map & Navigation Differences
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Site Map & Navigation Importance
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Site Map
• Helps make sure that every page and piece of content that you need on your site is
there.
• Think of the pages as sticky notes.
• Questions to ask:
• Are all of my pages there?
• Do I need to add pages?
• Do I need to remove pages?
• Site Navigation
• Helps make sure there is a way to get to every page and piece of content.
• This is how you arrange those sticky notes, and you may need duplicates!
• Questions to ask:
• If you were a user, could you find all of your pages?
• If you were a user, is the site itself easy to navigate?
• Should you link to information/content in multiple places?
Text & Content
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 21
Text & Content
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Is it up-to-date?
• Is it relevant to your business?
• Is it too long?
• Is it too short?
• Spelling/Grammar
• Does your content have a goal or purpose?
• Use Headings, lists, bolding, etc (typography is important)
• SEO – Keywords, titles, h1s, h2s, easy to navigate, fresh content
• Does it make sense? (let a copywriter or a friend look at it)
Check Your Call To Actions (CTA)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 23
CTAs
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Are they in a good location on your site? (site navigation)
• Does a user know the goal/purpose of your site?
• Are you tracking them?
• Google Analytics
• Email address capture
• Calls
• New clients
• Retaining clients
Use It.
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 25
Have Someone Use Your Site
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Does the flow of the site make sense? (site navigation)
• Can they perform a simple task that you give them?
• Does the website as a whole make sense to them?
• Goal/Purpose
• Products
• Services
• What issues do they have?
• Hard time navigating
•Glitches/Bugs/Technical Issues
• May need to report this to Infomedia Support
Quick Recap
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 27
What You’ve Done
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Logins – You know them
• Social media – It’s sociable
• Images – They’re worth a thousand words
• Links – They’ve been checked
• Site Map – Everything is there
• Site Navigation – You can get to it
• Text & Content – They’re all cleaned up
• Call To Actions – Right where they should be
• Used it – You know your site well
• Someone else used it – They know it well too
• So what next when you think it could use a little more TLC?
Give Us a Call!
205.823.4440
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Lunch and Learn Schedules
March 16
Give Your Website A
Tune-Up: Simple
Tips For Top
Performance
April 20
Be A Better Blogger:
The Surprising
Magic Of Content
Calendars
May 18
Social Media
Strategy: Don’t
Work Harder, Work
Smarter
June 15
Analytics 101:
Reading And Using
Your Results
July 20
Get Found & Get
Noticed: Make The
Most Of SEO And
Local Search
August 17
Analytics 102:
Making Your
Analytics Work For
You
September 21
Putting Words To
Work: Write Your
Own Website Copy
October 19
Video For Beginners:
Basics Of Making
And Posting Video
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Like what
you learned?
Let us know! We’d love a
review on Google+
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”

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Give Your Website a Tune-Up: Simple Tips for Top Performance

  • 1. Give Your Website a Tune-Up: Simple Tips for Top Performance
  • 2. Today’s Speaker Jonathan Walls Developer Slides at slideshare.net/infomediadotcom #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 3. A Website Tune Up & Why You Want One. A few simple things you can try #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 4. You Want Your Site To Look Nice. …it’s that simple. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 5. Some Signs You Might Need a Tune Up • Your site isn’t mobile friendly. It isn’t responsive. • Your company has changed its brand, image, focus. • Out-of-date content. • The site loads slow. • Complaints from customers or no leads from the site. • It looks old. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 6. Things To Look At What you can do before you call us. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 6
  • 7. Get Everything Together #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 7
  • 8. Check Your Logins • Get all of your logins in one place • LastPass (PC & Mac) • Dashlane (PC & Mac) • 1Password (Mac) • Logins You Need: • Your email login • Social media logins & links • Website admin • DNS information (where your domain lives) #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 9. Who.is #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Important dates -> DNS -> Owner of your domain ->
  • 10. Be Social #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10
  • 11. Social Media • Are your social media accounts up-to-date: • Business hours listed? • About us filled out? • Contact information listed? • Is your social media active: • Is the content relevant? (is it personal or business) • Is the content up-to-date? (how long since you last posted) • Are you using visuals? (pictures of products, events, work, etc) • Is it engaging? (offer giveaways, coupons, ask for feedback) • Are you using the right tool? (Facebook, Twitter, Snapchat, Instagram, YouTube) • Is your social media integrated in your site? #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 12. All About Your Image #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 12
  • 13. Images – Get Some New Ones • Are your images up-to-date? • Staff photos, Product images, Service photos, your location • Are images broken • Get New Images (Please, don’t steal.) • Hire a photographer • Take them with your phone • Have a consistent look and feel (same backdrop, lighting, location) • Use a stock photo site (be careful with this – don’t be too stocky) • Unsplash • Picjumbo • Splitshire • Refe • Pixabay • OneLeft Media • Resplashed • Optimize Images - Large images can severely hurt load times •tinypng.com •compressor.io #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 15. All About Links #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Test for broken links • Check by hand • Use an automated service • validator.w3.org/checklink • deadlinkchecker.com • Google Webmaster Tools • Give us a call • Make sure everything is linked – do a quick site audit • Contact info (phone, email, address) • Social media • Products/Pricing/Return Policy • Testimonials • FAQs • Newsletter Sign-up • Outside resources • Events
  • 16. Site Map & Site Navigation #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 16
  • 17. Site Map – The Hierarchy & Structure #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • A site map is where all of your pages and content will live. • Pages only live in one area of the site (only have one parent)
  • 18. Site Navigation – Directing The Flow #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • A site navigation is how users will move around your site. • Pages can be listed in multiple areas
  • 19. Site Map & Navigation Differences #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 20. Site Map & Navigation Importance #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Site Map • Helps make sure that every page and piece of content that you need on your site is there. • Think of the pages as sticky notes. • Questions to ask: • Are all of my pages there? • Do I need to add pages? • Do I need to remove pages? • Site Navigation • Helps make sure there is a way to get to every page and piece of content. • This is how you arrange those sticky notes, and you may need duplicates! • Questions to ask: • If you were a user, could you find all of your pages? • If you were a user, is the site itself easy to navigate? • Should you link to information/content in multiple places?
  • 21. Text & Content #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 21
  • 22. Text & Content #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Is it up-to-date? • Is it relevant to your business? • Is it too long? • Is it too short? • Spelling/Grammar • Does your content have a goal or purpose? • Use Headings, lists, bolding, etc (typography is important) • SEO – Keywords, titles, h1s, h2s, easy to navigate, fresh content • Does it make sense? (let a copywriter or a friend look at it)
  • 23. Check Your Call To Actions (CTA) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 23
  • 24. CTAs #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Are they in a good location on your site? (site navigation) • Does a user know the goal/purpose of your site? • Are you tracking them? • Google Analytics • Email address capture • Calls • New clients • Retaining clients
  • 25. Use It. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 25
  • 26. Have Someone Use Your Site #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Does the flow of the site make sense? (site navigation) • Can they perform a simple task that you give them? • Does the website as a whole make sense to them? • Goal/Purpose • Products • Services • What issues do they have? • Hard time navigating •Glitches/Bugs/Technical Issues • May need to report this to Infomedia Support
  • 27. Quick Recap #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) 27
  • 28. What You’ve Done #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Logins – You know them • Social media – It’s sociable • Images – They’re worth a thousand words • Links – They’ve been checked • Site Map – Everything is there • Site Navigation – You can get to it • Text & Content – They’re all cleaned up • Call To Actions – Right where they should be • Used it – You know your site well • Someone else used it – They know it well too • So what next when you think it could use a little more TLC?
  • 29. Give Us a Call! 205.823.4440 #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 30. Lunch and Learn Schedules March 16 Give Your Website A Tune-Up: Simple Tips For Top Performance April 20 Be A Better Blogger: The Surprising Magic Of Content Calendars May 18 Social Media Strategy: Don’t Work Harder, Work Smarter June 15 Analytics 101: Reading And Using Your Results July 20 Get Found & Get Noticed: Make The Most Of SEO And Local Search August 17 Analytics 102: Making Your Analytics Work For You September 21 Putting Words To Work: Write Your Own Website Copy October 19 Video For Beginners: Basics Of Making And Posting Video #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 31. Like what you learned? Let us know! We’d love a review on Google+ #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.”