SlideShare a Scribd company logo
Breaking the Myths of Growth
Hacking - What Really Matters for
Moving Your North Star Metric
Sean Ellis, GrowthHackers
Breaking the Myths of
Growth Hacking -
What Really Matters
for Moving Your North
Star Metric
May	24th,	2017
GrowthHackers	Conference
Overview
• What	is	growth	hacking	(really)?
• Busting	the	common	myths
• Keys	to	driving	sustainable	growth
Growth	Hacking	is…
• Rapid	experimentation	across	full	customer	journey
• Scrutinize	everything	by	its	impact	on	driving	sustainable	
customer	and	revenue	growth
Five	Most	Common	Myths
• Myth	1:	Growth	hacking	is	tricks	and	spamming
• Myth	2:	Growth	hacking	is	same	thing	as	marketing
• Myth	3:	Growth	hacking	is	clever	marketing
• Myth	4:	Growth	hacking	is	silver	bullets
• Myth	5:	GH	is	a	cross	between	marketing	and	coding
Myth	1:	Tricks	and	Spamming
The	Truth:	Tricks	and	spamming	lead	to	fleeting	growth
Myth	2:	Same	Thing	as	Marketing
The	Truth
• Marketing	generally	limited	to	external	
channels,	landing	pages	and	email
• Growth	Hacking	is	cross	functional	effort
Myth	3:	Clever	Marketing	
The	Truth
• Often	requires	resourceful,	
creative	problem	solving
• But	test	levers	across	the	full	
customer	journey
Myth	4:	Silver	Bullets	
The	Truth
• Everything	must	be	tested	
with	clear	hypothesis
• Tests	often	fail	but	always	
lead	to	learning
http://i.imgur.com/FmRlA.jpg
Myth	5:	Cross	between	Marketing/Coding
The	Truth
• Dev	skills	helpful	but	not	critical
• Useful	for	rolling	out	rapid	
prototypes
• Growth	teams	should	include	
rapid	prototype	developer
What	Really	Matters	for	Sustainable	Growth?
Principles Process
Platform	
knowledge
Tactics
Start	by	learning	principles	and	process	first,	then	platforms
Principles	Are	Evergreen	(Never	Change)	
• PM	Fit		Must	have	product	required	for	sustainable	growth
• North	Star	Metric	(NSM) Aggregate	value delivered
• Growth	Model Relationship	of	variables	that	move	NSM
• Leverage Best	opportunities	to	accelerate	growth
• Testing Drive	discovery	&	optimization	of	growth	drivers
Principles Process
Platform	
knowledge
Tactics
Process	Largely	Remains	Unchanged
• Testing	process	for	discovering	
better	ways	to	grow
• Based	on	scientific	method	
(around	since	1600s)
Principles Process
Platform	
knowledge
Tactics
Platform	Knowledge
• Platforms	are	often	very	important	for	
growth
• Deep	platform	understanding	is	huge	
competitive	advantage
• Platforms	are	constantly	changing,	
require	continuous	relearning
Principles Process
Platform	
knowledge
Tactics
Tactics
• Focus	on	delivering	more	value	to	more	customers	(NSM)
• Use	testing	process	to	discover	and	optimize	tactics
• More	testing	=	more	discovery	(test	at	high	tempo)
Principles Process
Platform	
knowledge
Tactics
Remember	to	Start	with	Principles
Principles Process
Platform	
knowledge
Tactics
Key	Takeaways
• Growth	hacking	is	testing	across	full	customer	journey	to	
accelerate	sustainable	growth
• Use	a	North	Star	Metric	to	track	expansion	of	value	over	time	
(true	sustainable	growth)
• Principles,	process	and	platform	knowledge	are	critical	to	
uncovering	effective	growth	tactics
Want video access
Jamie Siminoff, Ring
This
could
be
you!
View recordings of all #GHConf17 presentations with our virtual pass
& purchase tickets for next year’s event at growthhackers.com/conference

More Related Content

Viewers also liked

Webinar: Optimize your direct booking funnel
Webinar: Optimize your direct booking funnelWebinar: Optimize your direct booking funnel
Webinar: Optimize your direct booking funnel
Nancy Huang
 
Imarks sales marketing engine
Imarks  sales marketing engineImarks  sales marketing engine
Imarks sales marketing engine
IMarks Digital Solutions India Pvt. Ltd.
 
T&C Meetup #8: How to Optimize Conversions Throughout Your Funnel
T&C Meetup #8:  How to Optimize Conversions Throughout Your FunnelT&C Meetup #8:  How to Optimize Conversions Throughout Your Funnel
T&C Meetup #8: How to Optimize Conversions Throughout Your Funnel
Ewa Wysocka
 
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...
CXL
 
Growth Marketing: Secrets for Fueling Bottom-Line Revenue
Growth Marketing: Secrets for Fueling Bottom-Line RevenueGrowth Marketing: Secrets for Fueling Bottom-Line Revenue
Growth Marketing: Secrets for Fueling Bottom-Line Revenue
Lotus Growth
 
Optimize Your Funnel with Account-Based Marketing
Optimize Your Funnel with Account-Based MarketingOptimize Your Funnel with Account-Based Marketing
Optimize Your Funnel with Account-Based Marketing
Marketo
 
Growth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategiesGrowth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategies
Eveline Smet
 
#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackers#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackers
GrowthHackers
 
Optimize Your Webinar Strategy to Meet Your Marketing Goals
Optimize Your Webinar Strategy to Meet Your Marketing GoalsOptimize Your Webinar Strategy to Meet Your Marketing Goals
Optimize Your Webinar Strategy to Meet Your Marketing Goals
Kissmetrics on SlideShare
 
T&C Meetup #5: How to Define Your Funnel Numbers
T&C Meetup #5: How to Define Your Funnel NumbersT&C Meetup #5: How to Define Your Funnel Numbers
T&C Meetup #5: How to Define Your Funnel Numbers
Ewa Wysocka
 
How to Optimize the Most Important Pages In Your Marketing Funnel
How to Optimize the Most Important Pages In Your Marketing FunnelHow to Optimize the Most Important Pages In Your Marketing Funnel
How to Optimize the Most Important Pages In Your Marketing Funnel
Digital Marketer
 
What Is Growth Marketing?
What Is Growth Marketing?What Is Growth Marketing?
What Is Growth Marketing?
Drift
 
T&C Meetup #4: Online Sales Funnel Execution Process
T&C Meetup #4: Online Sales Funnel Execution ProcessT&C Meetup #4: Online Sales Funnel Execution Process
T&C Meetup #4: Online Sales Funnel Execution Process
Ewa Wysocka
 
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
GrowthHackers
 

Viewers also liked (14)

Webinar: Optimize your direct booking funnel
Webinar: Optimize your direct booking funnelWebinar: Optimize your direct booking funnel
Webinar: Optimize your direct booking funnel
 
Imarks sales marketing engine
Imarks  sales marketing engineImarks  sales marketing engine
Imarks sales marketing engine
 
T&C Meetup #8: How to Optimize Conversions Throughout Your Funnel
T&C Meetup #8:  How to Optimize Conversions Throughout Your FunnelT&C Meetup #8:  How to Optimize Conversions Throughout Your Funnel
T&C Meetup #8: How to Optimize Conversions Throughout Your Funnel
 
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...
 
Growth Marketing: Secrets for Fueling Bottom-Line Revenue
Growth Marketing: Secrets for Fueling Bottom-Line RevenueGrowth Marketing: Secrets for Fueling Bottom-Line Revenue
Growth Marketing: Secrets for Fueling Bottom-Line Revenue
 
Optimize Your Funnel with Account-Based Marketing
Optimize Your Funnel with Account-Based MarketingOptimize Your Funnel with Account-Based Marketing
Optimize Your Funnel with Account-Based Marketing
 
Growth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategiesGrowth hacking: how to use analytics to create kickass marketing strategies
Growth hacking: how to use analytics to create kickass marketing strategies
 
#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackers#GrowthDeck - Andrew Chen AMA by GrowthHackers
#GrowthDeck - Andrew Chen AMA by GrowthHackers
 
Optimize Your Webinar Strategy to Meet Your Marketing Goals
Optimize Your Webinar Strategy to Meet Your Marketing GoalsOptimize Your Webinar Strategy to Meet Your Marketing Goals
Optimize Your Webinar Strategy to Meet Your Marketing Goals
 
T&C Meetup #5: How to Define Your Funnel Numbers
T&C Meetup #5: How to Define Your Funnel NumbersT&C Meetup #5: How to Define Your Funnel Numbers
T&C Meetup #5: How to Define Your Funnel Numbers
 
How to Optimize the Most Important Pages In Your Marketing Funnel
How to Optimize the Most Important Pages In Your Marketing FunnelHow to Optimize the Most Important Pages In Your Marketing Funnel
How to Optimize the Most Important Pages In Your Marketing Funnel
 
What Is Growth Marketing?
What Is Growth Marketing?What Is Growth Marketing?
What Is Growth Marketing?
 
T&C Meetup #4: Online Sales Funnel Execution Process
T&C Meetup #4: Online Sales Funnel Execution ProcessT&C Meetup #4: Online Sales Funnel Execution Process
T&C Meetup #4: Online Sales Funnel Execution Process
 
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
 

More from GrowthHackers

The Continued Disruption of the Marketing Technology Landscape - #GHConf18
The Continued Disruption of the Marketing Technology Landscape - #GHConf18The Continued Disruption of the Marketing Technology Landscape - #GHConf18
The Continued Disruption of the Marketing Technology Landscape - #GHConf18
GrowthHackers
 
AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18
GrowthHackers
 
Intent Driven Automation - #GHConf18
Intent Driven Automation - #GHConf18Intent Driven Automation - #GHConf18
Intent Driven Automation - #GHConf18
GrowthHackers
 
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18
GrowthHackers
 
Who You Should Hire for Sustainable Growth - #GHConf18
Who You Should Hire for Sustainable Growth - #GHConf18Who You Should Hire for Sustainable Growth - #GHConf18
Who You Should Hire for Sustainable Growth - #GHConf18
GrowthHackers
 
Moving from a Traditional to a Growth Oriented Organization - #GHConf18
Moving from a Traditional to a Growth Oriented Organization - #GHConf18Moving from a Traditional to a Growth Oriented Organization - #GHConf18
Moving from a Traditional to a Growth Oriented Organization - #GHConf18
GrowthHackers
 
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18
GrowthHackers
 
How Eventbrite applies the growth mindset to bring the world together through...
How Eventbrite applies the growth mindset to bring the world together through...How Eventbrite applies the growth mindset to bring the world together through...
How Eventbrite applies the growth mindset to bring the world together through...
GrowthHackers
 
Relentless Pursuit of Growth - #GHConf18
Relentless Pursuit of Growth - #GHConf18Relentless Pursuit of Growth - #GHConf18
Relentless Pursuit of Growth - #GHConf18
GrowthHackers
 
Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!
GrowthHackers
 
Identifying your North Star Metric & Building a Model to Predict Growth
Identifying your North Star Metric & Building a Model to Predict GrowthIdentifying your North Star Metric & Building a Model to Predict Growth
Identifying your North Star Metric & Building a Model to Predict Growth
GrowthHackers
 
What is a North Star Metric?
What is a North Star Metric?What is a North Star Metric?
What is a North Star Metric?
GrowthHackers
 
[#GHConf17] Patterns of Fast Growing Startups
[#GHConf17] Patterns of Fast Growing Startups[#GHConf17] Patterns of Fast Growing Startups
[#GHConf17] Patterns of Fast Growing Startups
GrowthHackers
 
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
GrowthHackers
 
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...
GrowthHackers
 
[#GHConf17] Growth Models — How to Build One to Predict Growth
[#GHConf17] Growth Models — How to Build One to Predict Growth[#GHConf17] Growth Models — How to Build One to Predict Growth
[#GHConf17] Growth Models — How to Build One to Predict Growth
GrowthHackers
 
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...
GrowthHackers
 
[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...
[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...
[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...
GrowthHackers
 
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...
GrowthHackers
 
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content
GrowthHackers
 

More from GrowthHackers (20)

The Continued Disruption of the Marketing Technology Landscape - #GHConf18
The Continued Disruption of the Marketing Technology Landscape - #GHConf18The Continued Disruption of the Marketing Technology Landscape - #GHConf18
The Continued Disruption of the Marketing Technology Landscape - #GHConf18
 
AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18AI, Machine Learning, and their Application for Growth - #GHConf18
AI, Machine Learning, and their Application for Growth - #GHConf18
 
Intent Driven Automation - #GHConf18
Intent Driven Automation - #GHConf18Intent Driven Automation - #GHConf18
Intent Driven Automation - #GHConf18
 
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18
 
Who You Should Hire for Sustainable Growth - #GHConf18
Who You Should Hire for Sustainable Growth - #GHConf18Who You Should Hire for Sustainable Growth - #GHConf18
Who You Should Hire for Sustainable Growth - #GHConf18
 
Moving from a Traditional to a Growth Oriented Organization - #GHConf18
Moving from a Traditional to a Growth Oriented Organization - #GHConf18Moving from a Traditional to a Growth Oriented Organization - #GHConf18
Moving from a Traditional to a Growth Oriented Organization - #GHConf18
 
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18
 
How Eventbrite applies the growth mindset to bring the world together through...
How Eventbrite applies the growth mindset to bring the world together through...How Eventbrite applies the growth mindset to bring the world together through...
How Eventbrite applies the growth mindset to bring the world together through...
 
Relentless Pursuit of Growth - #GHConf18
Relentless Pursuit of Growth - #GHConf18Relentless Pursuit of Growth - #GHConf18
Relentless Pursuit of Growth - #GHConf18
 
Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!
 
Identifying your North Star Metric & Building a Model to Predict Growth
Identifying your North Star Metric & Building a Model to Predict GrowthIdentifying your North Star Metric & Building a Model to Predict Growth
Identifying your North Star Metric & Building a Model to Predict Growth
 
What is a North Star Metric?
What is a North Star Metric?What is a North Star Metric?
What is a North Star Metric?
 
[#GHConf17] Patterns of Fast Growing Startups
[#GHConf17] Patterns of Fast Growing Startups[#GHConf17] Patterns of Fast Growing Startups
[#GHConf17] Patterns of Fast Growing Startups
 
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth
 
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...
 
[#GHConf17] Growth Models — How to Build One to Predict Growth
[#GHConf17] Growth Models — How to Build One to Predict Growth[#GHConf17] Growth Models — How to Build One to Predict Growth
[#GHConf17] Growth Models — How to Build One to Predict Growth
 
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...
 
[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...
[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...
[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Educ...
 
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...
 
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to Content
 

Recently uploaded

Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
itnewsafrica
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
Ankur860831
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
limocaptaincom
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Aggregage
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
Case study on Indian Ecommerce logistics
Case study on Indian Ecommerce logisticsCase study on Indian Ecommerce logistics
Case study on Indian Ecommerce logistics
UnheardShayari
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
Tellusant, Inc.
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
Brian Frerichs
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
Enterslice
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 

Recently uploaded (20)

Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...NewBase   05 July 2024  Energy News issue - 1736 by Khaled Al Awadi_compresse...
NewBase 05 July 2024 Energy News issue - 1736 by Khaled Al Awadi_compresse...
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
Case study on Indian Ecommerce logistics
Case study on Indian Ecommerce logisticsCase study on Indian Ecommerce logistics
Case study on Indian Ecommerce logistics
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 

[#GHConf17] Breaking the Myths of Growth Hacking - What Really Matters for Moving Your North Star Metric