SlideShare a Scribd company logo
Getting Started with Search
Engine Optimization
Setting the foundation for success.
Alisha Slaughter, Slaughter Consulting
www.slaughterconsulting.com
Agenda
● Where to start
● Setting Goals & creating a
process
● Content creation
● What does success look
like?
“To achieve
greatness, start
where you are, use
what you have, do
what you can.”- Arthur Ashe
Setting Goals & Creating a Process
SEO improvements take time and a consistent
strategy to be successful:
1. Your Website
2. Analytics, Audit & Goal Setting
3. Keyword Research
4. Content Plan and Creation
5. On & Off Page SEO
GOALS: How will you determine
success?
SEO Pyramid from moz.com
On Page SEO vs. Off Page SEO
On Page:
● Page content
● Title tags
● Headings
● URL structure
● Alt text for images
● Fast-loading pages
● SEO-friendly code
● Meta descriptions
● Internal linking
● MOBILE FRIENDLY!
Off Page:
● Link building - directories, forums, social
bookmarking sites, blog commenting
● Social sharing
● Outreach e-mails to influencers in your
industry
● Guest blogging for sites related to yours
● QUALITY OVER QUANTITY!
Content Creation
OPTIMIZE YOUR LANDING PAGES
What do you want the visitor to do when they get to your site?
What to talk about:
- Content to entertain
- Content to educate
- Content to inspire
- Content to convert
- Be authentic
Types of content to consider:
- Blog Posts
- Video
- Infographics
- Press Releases
- Case Studies
Success!?Does the visitor do what you want them to do when they come to your site?
Is Page 1 the end goal?
Yes, partially. Also, keep the following in mind:
1. Are your increased search engine rankings providing you with additional site
traffic?
2. Are the links to your site increasing?
3. Are your web site visitors increasing?
4. Have you addressed any Google Webmaster Tool errors?
5. Are your Search Engine Optimization metrics in Google Analytics improving?
Are you getting new customers and site inquiries?
Time for Questions!

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Getting Started with Search Engine Optimization (SEO)

  • 1. Getting Started with Search Engine Optimization Setting the foundation for success. Alisha Slaughter, Slaughter Consulting www.slaughterconsulting.com
  • 2. Agenda ● Where to start ● Setting Goals & creating a process ● Content creation ● What does success look like?
  • 3. “To achieve greatness, start where you are, use what you have, do what you can.”- Arthur Ashe
  • 4. Setting Goals & Creating a Process SEO improvements take time and a consistent strategy to be successful: 1. Your Website 2. Analytics, Audit & Goal Setting 3. Keyword Research 4. Content Plan and Creation 5. On & Off Page SEO GOALS: How will you determine success? SEO Pyramid from moz.com
  • 5. On Page SEO vs. Off Page SEO On Page: ● Page content ● Title tags ● Headings ● URL structure ● Alt text for images ● Fast-loading pages ● SEO-friendly code ● Meta descriptions ● Internal linking ● MOBILE FRIENDLY! Off Page: ● Link building - directories, forums, social bookmarking sites, blog commenting ● Social sharing ● Outreach e-mails to influencers in your industry ● Guest blogging for sites related to yours ● QUALITY OVER QUANTITY!
  • 6. Content Creation OPTIMIZE YOUR LANDING PAGES What do you want the visitor to do when they get to your site? What to talk about: - Content to entertain - Content to educate - Content to inspire - Content to convert - Be authentic Types of content to consider: - Blog Posts - Video - Infographics - Press Releases - Case Studies
  • 7. Success!?Does the visitor do what you want them to do when they come to your site?
  • 8. Is Page 1 the end goal? Yes, partially. Also, keep the following in mind: 1. Are your increased search engine rankings providing you with additional site traffic? 2. Are the links to your site increasing? 3. Are your web site visitors increasing? 4. Have you addressed any Google Webmaster Tool errors? 5. Are your Search Engine Optimization metrics in Google Analytics improving? Are you getting new customers and site inquiries?