SlideShare a Scribd company logo
10 Steps to Marketing Your
Screenplay and Yourself
Geno Scala shares some critical insights into how to
position yourself for screenwriter success
Understand that your script is NOT ready
to be marketed.
Make sure you have exhausted all possible resources at
your disposal when editing and perfecting your work.
Enhance your networking opportunities.
Work on spending at least one hour a day at social media sites,
cultivating relationships through discussions and inquiries.
Go ahead- post your script.
Posting scripts on reputable online sites can be productive because
producers, managers and agents sometimes scan these sites.
Determine which movies are like yours in genre
and/or subject matter, and research them.
Use the information to which you have access to be informed
about the genre of your work and even create a “talent tree.”
Prepare a PROPER query letter.
This letter needs to be designed to develop a “taste”,
some intrigue, and some interest in your project.
Create a Facebook “Like” page, Twitter account
and other networking pages for your projects.
Keep your name, and the name of your work, out there
and your fans informed about development.
Attend any and all “pitch fests” and
conventions possible.
There is no substitute for good, old-fashioned
networking. Relationships are how deals are made!
Sign up for Skype.
Technology has increased access to “face-to-face”
meetings globally.
Have multiple projects prepared when a
meeting is scheduled.
Most producers will ask to see or hear additional
projects that you might have, so be prepared.
Be someone with whom everyone would
want to work.
Be perfect; just be yourself.

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Are You And Your Script Ready? - with Geno Scala

  • 1. 10 Steps to Marketing Your Screenplay and Yourself Geno Scala shares some critical insights into how to position yourself for screenwriter success
  • 2. Understand that your script is NOT ready to be marketed. Make sure you have exhausted all possible resources at your disposal when editing and perfecting your work.
  • 3. Enhance your networking opportunities. Work on spending at least one hour a day at social media sites, cultivating relationships through discussions and inquiries.
  • 4. Go ahead- post your script. Posting scripts on reputable online sites can be productive because producers, managers and agents sometimes scan these sites.
  • 5. Determine which movies are like yours in genre and/or subject matter, and research them. Use the information to which you have access to be informed about the genre of your work and even create a “talent tree.”
  • 6. Prepare a PROPER query letter. This letter needs to be designed to develop a “taste”, some intrigue, and some interest in your project.
  • 7. Create a Facebook “Like” page, Twitter account and other networking pages for your projects. Keep your name, and the name of your work, out there and your fans informed about development.
  • 8. Attend any and all “pitch fests” and conventions possible. There is no substitute for good, old-fashioned networking. Relationships are how deals are made!
  • 9. Sign up for Skype. Technology has increased access to “face-to-face” meetings globally.
  • 10. Have multiple projects prepared when a meeting is scheduled. Most producers will ask to see or hear additional projects that you might have, so be prepared.
  • 11. Be someone with whom everyone would want to work. Be perfect; just be yourself.