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Generating a Buzz with Successful Search Engine Marketing
About Kentico and Wakefly Kentico CMS for ASP.Net is a cost effective, feature rich  and easy to use CMS.  Founded in 2002 Current Version 5.0 Wakeflyis a marketing agency specializing in lead generation and conversion tools to deliver a high ROI for your business. Founded in 2003 Award winning team 2004 - 2009 Horizon Interactive Awards Kentico Certified Partner
Agenda Search Engine Optimization and Kentico PPC +  Landing Pages and Kentico Social Media Marketing and  Kentico  Introduction to Online Marketing
Introduction to SEM First Generation Second Generation Third Generation
Introduction to Online Marketing Online Marketing is about adapting your online presence and web assets to enhance your brand online, increase website traffic and increase lead conversion. “The goal is to increase the number of qualified visitors to your website, and convert them into leads for you or distributors with a proven methodology” Online Marketing comprises of- ,[object Object]
Paid Search (PPC) & Landing Pages
Social Media Marketing,[object Object]
 Brand Marketing
 Product Testing
 Customer Feedback
 Reputation Management
 Community Building,[object Object]
 Create Landing Pages for your Offers
 Engage Visitors (Blogs, Forums)
 Leverage Your Content off your Site (Social Media)
 Monitor and Refine Your Content
 Keep Building More ContentKentico is a CMS that “enables” you to succeed with online marketing.
Search Engine Optimization Topics What is SEO? What do Search Engines Look For? Optimizing Your Site Measuring Success Case Study
Online Marketing Components Two Components of the Search Results: Organic Results Paid Results Social Media Component:
Why Optimize? http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf Quick Fact: Through a search engine marketing combination of pay-per-click and search engine optimization, FLIR Systems was able to increase leads by 400% while cutting costs in half. www.wakefly.com/FLIR
What Do Search Engines Look For? Proper Coding Fresh, Original , Relevant Content Internal Linking Structure  Keywords!
Driving Results... SEO results can be achieved by:   On page optimization ,[object Object],- Start with Titles and Meta Tags ,[object Object]
 Sitemap Off page optimization  When selecting keywords, consider:  Relevance  Tracking Search Volume  Low-Medium Competition
Keyword Research Build a list of keywords where the intent of the searcher is clear. Gauge the competition and search volume for each keyword.   Kentico:           14,800   high comp Kentico CMS:    3,600   high comp Asp.net CMS:  18,100   high comp
On-Page Optimization After determining the keyword target: 1. Place it into your page title Not-So-Good Home Company Name Tag Line Good Kentico Implementation from Wakefly Kentico CMS Introduce keywords into Title:Kentico CMS Implementation, Consulting, Training, and Maintenance
On-Page Optimization Good 2. And naturally weave it into the body copy. Kentico CMS Wakeflyis a Certified Gold Kentico solution and hosting partner. If you are considering Kentico as a CMS for your website, we offer free CMS consultation to make sure you select a CMS that will meet your needs. If you have already decided on or are currently using Kentico, we offer full implementation, support, maintenance, and development. Kentico CMS allows you to manage and update your website with ease. Offering a rich feature set that includes WYSIWYG editing, customizable workflow and versioning, scheduling, and social media tools, among many others, Kentico provides the all-in-one, flexible, affordable content management solution you need to develop and manage your website. If you would like to learn more about how Wakefly can help you successfully implement and manage Kentico on your website, just complete our contact formand one of our Kentico consultants will contact you. You can also call us at +1.508.616.2042 to discuss your Kentico needs. Related Kentico services: Kentico demo Kentico implementation Kentico customization Kentico maintenance and support Kentico implementation: Decision Resources case study Kentico implementation: Lumension case study
On-Page Optimization 3. Use your CMS and weave the keyword into the URL. Good http://www.wakefly.com/Partners/cms-partners/kentico-cms.aspx Not-So-Good http://www._______.com/gettingstarted/index.aspx?id=87
On-Page Optimization 4. To help build a theme, round it out with: ,[object Object],description" content="Wakefly, a Kentico solution and hosting partner, is here to meet all of your Kentico CMS needs."  ,[object Object],"Description" content="Wakefly, a Kentico solution and hosting partner, is here to meet all of your Kentico CMS needs."  "Keywords" content="kentico, kentico cms, kentico software, kentico content management, kentico cms 4.0, wakefly, kentico partner" <a href="/lp/KenticoDemoRequest.aspx" title="kentico demo"><img alt="kentico logo"
Quick Fact By implementing just these few on-page optimization changes, Wakefly currently ranks #10 on page 1 of Google search results. Kentico Implementation from Wakefly Considering the Kentico CMS for your website? Rely on Wakefly to efficiently implement Kentico on your website.www.wakefly.com/lp/kentico-implementation.aspx
Measuring Results Measuring the results of your search engine optimization: ,[object Object]
Are you tracking more relevant visitors arriving to your websites?
Are visitors arriving from more referring sites?
Are visitors arriving in greater numbers from major search engines?
Is your percentage of search engine traffic increasing?
Are your driving new conversions – leads, sign-ups, sales?
Is your ranking for keywords increasing?,[object Object]
CMS – SEO
CMS – SEO
Pay Per Click (PPC) and  Landing Pages Agenda Pursuing PPC Components for Success Landing Pages  Introduction to PPC

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Generating a Buzz with Successful Search Engine Marketing

  • 1. Generating a Buzz with Successful Search Engine Marketing
  • 2. About Kentico and Wakefly Kentico CMS for ASP.Net is a cost effective, feature rich and easy to use CMS. Founded in 2002 Current Version 5.0 Wakeflyis a marketing agency specializing in lead generation and conversion tools to deliver a high ROI for your business. Founded in 2003 Award winning team 2004 - 2009 Horizon Interactive Awards Kentico Certified Partner
  • 3. Agenda Search Engine Optimization and Kentico PPC + Landing Pages and Kentico Social Media Marketing and Kentico Introduction to Online Marketing
  • 4. Introduction to SEM First Generation Second Generation Third Generation
  • 5.
  • 6. Paid Search (PPC) & Landing Pages
  • 7.
  • 12.
  • 13. Create Landing Pages for your Offers
  • 14. Engage Visitors (Blogs, Forums)
  • 15. Leverage Your Content off your Site (Social Media)
  • 16. Monitor and Refine Your Content
  • 17. Keep Building More ContentKentico is a CMS that “enables” you to succeed with online marketing.
  • 18. Search Engine Optimization Topics What is SEO? What do Search Engines Look For? Optimizing Your Site Measuring Success Case Study
  • 19. Online Marketing Components Two Components of the Search Results: Organic Results Paid Results Social Media Component:
  • 20. Why Optimize? http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf Quick Fact: Through a search engine marketing combination of pay-per-click and search engine optimization, FLIR Systems was able to increase leads by 400% while cutting costs in half. www.wakefly.com/FLIR
  • 21. What Do Search Engines Look For? Proper Coding Fresh, Original , Relevant Content Internal Linking Structure Keywords!
  • 22.
  • 23. Sitemap Off page optimization When selecting keywords, consider: Relevance Tracking Search Volume Low-Medium Competition
  • 24. Keyword Research Build a list of keywords where the intent of the searcher is clear. Gauge the competition and search volume for each keyword. Kentico: 14,800 high comp Kentico CMS: 3,600 high comp Asp.net CMS: 18,100 high comp
  • 25. On-Page Optimization After determining the keyword target: 1. Place it into your page title Not-So-Good Home Company Name Tag Line Good Kentico Implementation from Wakefly Kentico CMS Introduce keywords into Title:Kentico CMS Implementation, Consulting, Training, and Maintenance
  • 26. On-Page Optimization Good 2. And naturally weave it into the body copy. Kentico CMS Wakeflyis a Certified Gold Kentico solution and hosting partner. If you are considering Kentico as a CMS for your website, we offer free CMS consultation to make sure you select a CMS that will meet your needs. If you have already decided on or are currently using Kentico, we offer full implementation, support, maintenance, and development. Kentico CMS allows you to manage and update your website with ease. Offering a rich feature set that includes WYSIWYG editing, customizable workflow and versioning, scheduling, and social media tools, among many others, Kentico provides the all-in-one, flexible, affordable content management solution you need to develop and manage your website. If you would like to learn more about how Wakefly can help you successfully implement and manage Kentico on your website, just complete our contact formand one of our Kentico consultants will contact you. You can also call us at +1.508.616.2042 to discuss your Kentico needs. Related Kentico services: Kentico demo Kentico implementation Kentico customization Kentico maintenance and support Kentico implementation: Decision Resources case study Kentico implementation: Lumension case study
  • 27. On-Page Optimization 3. Use your CMS and weave the keyword into the URL. Good http://www.wakefly.com/Partners/cms-partners/kentico-cms.aspx Not-So-Good http://www._______.com/gettingstarted/index.aspx?id=87
  • 28.
  • 29. Quick Fact By implementing just these few on-page optimization changes, Wakefly currently ranks #10 on page 1 of Google search results. Kentico Implementation from Wakefly Considering the Kentico CMS for your website? Rely on Wakefly to efficiently implement Kentico on your website.www.wakefly.com/lp/kentico-implementation.aspx
  • 30.
  • 31. Are you tracking more relevant visitors arriving to your websites?
  • 32. Are visitors arriving from more referring sites?
  • 33. Are visitors arriving in greater numbers from major search engines?
  • 34. Is your percentage of search engine traffic increasing?
  • 35. Are your driving new conversions – leads, sign-ups, sales?
  • 36.
  • 39. Pay Per Click (PPC) and Landing Pages Agenda Pursuing PPC Components for Success Landing Pages Introduction to PPC
  • 40.
  • 42.
  • 43. MSN Ad Center
  • 44. Yahoo! Search Marketing
  • 45.
  • 46. At a High Level 3. Alt. Contact 4. Navigation 2. C2A 5. Headline 6. Body Copy 1. Form 7. Quick Points 8. Image
  • 47.
  • 48. Short formKeep it concise ...
  • 49. FLIR Case Study “Information Request” Outperformed 2:1 “DEMO Request”
  • 50.
  • 51. Are you tracking more relevant visitors arriving to your landing page?
  • 52. Where are these visitors arriving from?
  • 53.
  • 54.
  • 55. Text, images, audio and video
  • 56.
  • 59. vLogs (video blogs!)
  • 60.
  • 61.
  • 62. Your Are the Expert
  • 63. Builds Loyalty and Following
  • 67.
  • 68. Industry Trends Important To Your Business
  • 69. Tips, How-To, Customer Showcases
  • 70. Trade Show & Event Previews
  • 71.
  • 72.
  • 76.
  • 77. Kentico is a feature rich platform
  • 79. Enforces SEO Best Practices
  • 80. Dedicated Landing Pages to Maximize Conversion
  • 81. Various Social Media Modules Built-In Follow Kentico and Online Marketing Best Practices to Drive Results
  • 82. Questions Kentico– http://www.kentico.com Wakefly – http://www.wakefly.com

Editor's Notes

  1. PPC vs SEO
  2. PPC vs SEO
  3. PPC vs SEO
  4. PPC vs SEO
  5. PPC vs SEO
  6. PPC vs SEO
  7. PPC vs SEO
  8. PPC vs SEO
  9. PPC vs SEO
  10. PPC vs SEO
  11. PPC vs SEO
  12. PPC vs SEO
  13. PPC vs SEO
  14. PPC vs SEO