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Future	of	work	 &
Future	of	recruitment
@juhotoivola
Estonian	Recruitment	Conference	2017
Microtasks and	online	job	distribution	
Work	is	being	split	into	smaller	
and	smaller	pieces	which	allows	
for	new	people	to	take	their	share	
by	completing	one	part	of	the	
work.
Experts	are	utilizing	each	others’	
competence	and	mundane	tasks	
are	being	delegated	to	workforce	
services	(“virtual	offshoring”)
Virtual	work	and	laptop	nomads
More	and	more	work	can	completed	
from	wherever.	
Employees	are	increasingly	mobile,	
also	beyond	national	borders.	
Location	of	work	is	losing	its	
importance	or	can	even	become	a	
burden	for	static	businesses.
Project-based	work
Work	is	being	organized	into	
projects,	which	will	increasingly	
be	the	basis	for	employment,	
rather	than	a	steady	work	
contract.	
More	and	more	employees	are	
“looking	for	interesting	projects”
Freelancers,	consultants	and	subcontracting
Organizations	are	increasingly	
tackling	resourcing	and	
effectiveness	challenges	by	
utilizing	freelancers	and	other	
forms	of	commissioned	work	in	
order	to	get	things	done.
Future	of	recruitment:	strategic	vs	tactical
Strategic	recruiting
• Goal:	become	employer	of	
choice
• Best	methods:	talent	
communities;	well-segmented	
target	groups	derived	from	
talent	strategy,	employer	
content	marketing
Tactical	recruiting
• Goal:	Fill	open	positions	and	
other	immediate	talent	needs
• Best	methods:	employee	
networks,	internal	and	external	
referrals,	mapping	and	
contacting	suitable	candidates	
from	online	sources
Less	about	open	positions,	more	about	employer	branding
“What	roles	do	you	have	available?”	vs	“Why	would	I	work	for	you?”
Technology	has	killed	manual	recruitment
Less	about…
• posting	job	announcements
• reading	applications
• meeting	people	face-to-face
• calling	candidates	via	phone
• assessment	centers	and	tests
• recruitment	consultants	
More	about…
• defining	criteria
• teaching	algorithms
• meeting	people	through	video
• omnichannel communication
• automated	success	prediction
• recruitment	platforms
Mobile	
Global	
Social
Digital
Mobile
Almost	100%	of	job	search	and	applications	happens	online
Over	70%	of	internet	usage	happens	on	a	mobile	device
Few	career	portals	are	optimized	to	mobile	devices
Apps	beat	browsers	in	user	experience	and	will	take	a	dominant	
position	as	job	application	channel	before	2020
The	number	one	killer	of	job	application	
processes	is…
Mandatory	attachments
Global
• In	which	language	are	you	
writing	your	announcements	
or	career	portals?	Why?
• What	is	the	“location”	of	the	
job	and	is	there	a	strong	
reason	to	keep	it	fixed?
• Have	you	considered	offering	
relocation	assistance	in	order	
to	attract	candidates	from	
other	countries?	Why	not?
Social
• Recruitment	isn’t	a	function,	it	should	be	part	of	everyone’s	job	
description.	It’s	pretty	much	like	sales:	anyone	can	find	a	good	lead.
• Employee	referrals	are	by	far	the	best	quality	and	most	cost-effective	
source	of	hires.	How	do	you	manage	and	motivate	referrals?
• The	personality	and	(online)	availability	of	recruiters	is	becoming	an	
important	factor	in	influencing	applicant	behavior.	The	personal	
brand	of	the	recruiter can	give	the	organization	considerable	
competitive	advantage.	
• People	expect	to	see	hiring	managers	and	future	colleagues	as	active	
and	visible	stakeholders	in	the	recruitment	process.	Where	are	they	
hiding?
Digital
• There	is	absolutely	no	need	to	
do	anything	on	pen-and-paper	
• Automate	everything	you	can	in	
order	to	focus	on	the	essential
• Introduce	new	ways	of	
communicating	and	sharing	
information	to	increase	process	
flow	and	candidate	happiness
In	conclusion…
In	order	to	understand	the	future	of	recruitment,	it	is	essential	to	
understand	the	future	of	work!
Technology	makes	recruitment	less	manual	but	not	any	easier
All	recruitment	has	become	mobile,	global,	social	and	digital	– make	
sure	to	leverage	all	four	pillars	to	boost	your	recruitment	efforts
Thank	you	- let’s	stay	in	touch
Feel	free	to	connect	with	me	in	LinkedIn	and	give	some	feedback	about	
this	presentation!
If	you	want	to	continue	talks	about	the	future	of	work	and	recruitment,	
you	can	always	reach	me	through	www.juhotoivola.fi
I	love	Estonia	so	feel	free	to	invite	me	over	in	the	future	as	well.
Now	– let’s	get	to	work	and	shape	the	future	of	work	together!	J

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