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Future of Communications
Frank Sielaff
IntraTeam Event 2019
Copenhagen
Photo by Andy Kelly on Unsplash
Photo by WEF, Christian Clavadetscher on flickr, CC BY-NC-SA
„Globalization 4.0 has only just begun,
but we are already vastly underprepared for it.“
Klaus Schwab, founder of World Economic Forum
Photo by Daniel Lincoln on Unsplash
„What we are experiencing now is the dissolution of hierarchical order structures.
They need to be replaced by something else. We are in the process of finding it.
Nobody knows how it works.“
Gerald Hüther, Neurobiologist
Political Disorientation
Photo by Tiocfaidh ár lá 1916 on flickr, CC BY-ND 2.0
Photo by Gage Skidmore, on flickr, CC BY-SA
VUCA Markets
Photo by Travel Aficionado on flickr, CC BY-NC
Trust Gap
Photo by Thomas Bresson on Wikimedia, CC-BY 4.0
Mass
Population
Informed
Public
We live in a „a world out of balance“
Edelman Trust Barometer 2019
Global Interdependence Exponential Tech Growth
Time
Growth
Human Understanding
(linear)
Technological
Capabilities
(exponential)
decoupling
Information People Capital Trade
Inpatient Customers
Photo from Sounder Bruce on flickr, CC BY-SA
Photo by Saksham Gangwar on Unsplash7
Stop being gatekeeper
Become moderator of employee community
Treat employees as influencers
1) Company and Work Boundaries have dissolved
Photo by rawpixel on Unsplash
8
>40% US consumers have smart speakers
Become a tech adoption role model
1) Company and Work Boundaries have dissolved
Comms became more effective through analytics
Photo by Stephen Dawson on Unsplash
2) Omnipresence of Data and Algorithms
Analytics is the untapped potential in Change Management
Photo by Wade Austin Ellis on Unsplash
2) Omnipresence of Data and Algorithms
11
XXX
Bots are our friends
Photo by Alex Knight on Unsplash
2) Omnipresence of Data and Algorithms
Photo by Carson Arias on Unsplash
3) Trust Crisis and Quest for Identity
How big is the gap?
from Edelman Trust Barometer 2019
3) Trust Crisis and Quest for Identity
Photo by NeONBRAND on Unsplash
Build-Measure-Learn Loop
Build
Experiment
Measure
Metrics
Learn
Pivot or Persevere
Baseline
Analyze
Hypothesis
Peak of inflated
expectation
Trough of
disillusionment
Slope of
enlightenment
Plateau of
productivity
Time
AdoptionTechnology Adoption follows Hype Cycle
You are here?
Explain!
Improve!
Wait!
Photo by rawpixel on Unsplash
@fsielaff
linkedin.com/in/fsielaff
Make a
Positive
Difference!

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Future of Communications, IntraTeam Event 2019