SlideShare a Scribd company logo
Future of Communications
Frank Sielaff
IntraTeam Event 2019
Copenhagen
Photo by Andy Kelly on Unsplash
Photo by WEF, Christian Clavadetscher on flickr, CC BY-NC-SA
„Globalization 4.0 has only just begun,
but we are already vastly underprepared for it.“
Klaus Schwab, founder of World Economic Forum
Photo by Daniel Lincoln on Unsplash
„What we are experiencing now is the dissolution of hierarchical order structures.
They need to be replaced by something else. We are in the process of finding it.
Nobody knows how it works.“
Gerald Hüther, Neurobiologist
Political Disorientation
Photo by Tiocfaidh ár lá 1916 on flickr, CC BY-ND 2.0
Photo by Gage Skidmore, on flickr, CC BY-SA
VUCA Markets
Photo by Travel Aficionado on flickr, CC BY-NC
Trust Gap
Photo by Thomas Bresson on Wikimedia, CC-BY 4.0
Mass
Population
Informed
Public
We live in a „a world out of balance“
Edelman Trust Barometer 2019
Global Interdependence Exponential Tech Growth
Time
Growth
Human Understanding
(linear)
Technological
Capabilities
(exponential)
decoupling
Information People Capital Trade
Inpatient Customers
Photo from Sounder Bruce on flickr, CC BY-SA
Photo by Saksham Gangwar on Unsplash7
Stop being gatekeeper
Become moderator of employee community
Treat employees as influencers
1) Company and Work Boundaries have dissolved
Photo by rawpixel on Unsplash
8
>40% US consumers have smart speakers
Become a tech adoption role model
1) Company and Work Boundaries have dissolved
Comms became more effective through analytics
Photo by Stephen Dawson on Unsplash
2) Omnipresence of Data and Algorithms
Analytics is the untapped potential in Change Management
Photo by Wade Austin Ellis on Unsplash
2) Omnipresence of Data and Algorithms
11
XXX
Bots are our friends
Photo by Alex Knight on Unsplash
2) Omnipresence of Data and Algorithms
Photo by Carson Arias on Unsplash
3) Trust Crisis and Quest for Identity
How big is the gap?
from Edelman Trust Barometer 2019
3) Trust Crisis and Quest for Identity
Photo by NeONBRAND on Unsplash
Build-Measure-Learn Loop
Build
Experiment
Measure
Metrics
Learn
Pivot or Persevere
Baseline
Analyze
Hypothesis
Peak of inflated
expectation
Trough of
disillusionment
Slope of
enlightenment
Plateau of
productivity
Time
AdoptionTechnology Adoption follows Hype Cycle
You are here?
Explain!
Improve!
Wait!
Photo by rawpixel on Unsplash
@fsielaff
linkedin.com/in/fsielaff
Make a
Positive
Difference!

More Related Content

Similar to Future of Communications, IntraTeam Event 2019

Navigating the future: The ‘now what’ of retail disruption
Navigating the future: The ‘now what’ of retail disruptionNavigating the future: The ‘now what’ of retail disruption
Navigating the future: The ‘now what’ of retail disruption
National Retail Federation
 
Embracing Gerontechnology
Embracing GerontechnologyEmbracing Gerontechnology
Embracing Gerontechnology
Dey Sheridan
 
Clicktivsm Campaign
Clicktivsm CampaignClicktivsm Campaign
Clicktivsm Campaign
Kristin Tom
 
11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que
SantosConleyha
 
11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que
BenitoSumpter862
 
Film260 flipbook-mkirreh final
Film260 flipbook-mkirreh finalFilm260 flipbook-mkirreh final
Film260 flipbook-mkirreh final
Michael Kirreh
 
FILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREHFILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREH
Michael Kirreh
 
Slactivism
SlactivismSlactivism
Slactivism
Brendan Kennedy
 
slactivism
slactivismslactivism
slactivism
Brendan Kennedy
 
Et research booklet
Et research bookletEt research booklet
Et research booklet
David Davies
 
CLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for GoodCLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for Good
Charlie Gray
 
Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism
Hannah French
 
Celebrity Crowdfunding
Celebrity CrowdfundingCelebrity Crowdfunding
Celebrity Crowdfunding
Grace Kim
 
Communications in the Corona Era
Communications in the Corona EraCommunications in the Corona Era
Communications in the Corona Era
Stavros Kontaktsis
 
Utah Digital Government Summit Keynote
Utah Digital Government Summit KeynoteUtah Digital Government Summit Keynote
Utah Digital Government Summit Keynote
Dustin Haisler
 
Rob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip BookRob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip Book
Rob Leckie
 
Sensory transformation
Sensory transformationSensory transformation
Sensory transformation
Karlos Svoboda
 
The Power of a Click: Why You're Changing the World
The Power of a Click: Why You're Changing the WorldThe Power of a Click: Why You're Changing the World
The Power of a Click: Why You're Changing the World
_Jessica_27
 
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementIS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
Karen Clement
 
Film 260 Flipbook assignment - Clicktivism
Film 260 Flipbook assignment - ClicktivismFilm 260 Flipbook assignment - Clicktivism
Film 260 Flipbook assignment - Clicktivism
Viana Lam
 

Similar to Future of Communications, IntraTeam Event 2019 (20)

Navigating the future: The ‘now what’ of retail disruption
Navigating the future: The ‘now what’ of retail disruptionNavigating the future: The ‘now what’ of retail disruption
Navigating the future: The ‘now what’ of retail disruption
 
Embracing Gerontechnology
Embracing GerontechnologyEmbracing Gerontechnology
Embracing Gerontechnology
 
Clicktivsm Campaign
Clicktivsm CampaignClicktivsm Campaign
Clicktivsm Campaign
 
11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que
 
11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que11Sun Coast Remediation Research Objectives, Research Que
11Sun Coast Remediation Research Objectives, Research Que
 
Film260 flipbook-mkirreh final
Film260 flipbook-mkirreh finalFilm260 flipbook-mkirreh final
Film260 flipbook-mkirreh final
 
FILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREHFILM260 - FLIPBOOK -MKIRREH
FILM260 - FLIPBOOK -MKIRREH
 
Slactivism
SlactivismSlactivism
Slactivism
 
slactivism
slactivismslactivism
slactivism
 
Et research booklet
Et research bookletEt research booklet
Et research booklet
 
CLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for GoodCLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for Good
 
Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism
 
Celebrity Crowdfunding
Celebrity CrowdfundingCelebrity Crowdfunding
Celebrity Crowdfunding
 
Communications in the Corona Era
Communications in the Corona EraCommunications in the Corona Era
Communications in the Corona Era
 
Utah Digital Government Summit Keynote
Utah Digital Government Summit KeynoteUtah Digital Government Summit Keynote
Utah Digital Government Summit Keynote
 
Rob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip BookRob Leckie - FILM 260 Flip Book
Rob Leckie - FILM 260 Flip Book
 
Sensory transformation
Sensory transformationSensory transformation
Sensory transformation
 
The Power of a Click: Why You're Changing the World
The Power of a Click: Why You're Changing the WorldThe Power of a Click: Why You're Changing the World
The Power of a Click: Why You're Changing the World
 
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementIS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
 
Film 260 Flipbook assignment - Clicktivism
Film 260 Flipbook assignment - ClicktivismFilm 260 Flipbook assignment - Clicktivism
Film 260 Flipbook assignment - Clicktivism
 

Recently uploaded

Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
ABHILASH DUTTA
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 

Recently uploaded (20)

Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 

Future of Communications, IntraTeam Event 2019