SlideShare a Scribd company logo
FROM BRAND BOOK TO DJ BOOTH IN 5 STEPS
Nachtlab AgencyAbsolut DJ Booth
Turning visual brand identity into experiential design
STEP 1
We update the
visual brand
identity for
Absolut.
Nachtlab AgencyAbsolut DJ Booth
STEP 2
We identify the brand
signifier as a powerful
element for experiential
design.
Nachtlab AgencyAbsolut DJ Booth
STEP 3
After establishing the
right measurements,
we integrate our
design, material and
lighting choices in a
3D model.
Nachtlab AgencyAbsolut DJ Booth
‘A DJ booth
is born’
STEP 4
And use this to figure
out how the Absolut
DJ booth would work
best in a bar or club
environment.
Nachtlab AgencyAbsolut DJ Booth
STEP 5
We invite fresh
artists to come
rock Absolut
Nights from the
booth.
Nachtlab AgencyAbsolut DJ Booth




Nachtlab Agency is an Amsterdam / Ibiza based
agency dedicated to creating exhilarating live
experiences around the globe. We build incredible
stages, festival grounds, and shows for brands. 

With our international network of DJs, producers,
light designers, visual artists, personalities,
performers and other creative creatures of the night,
we bring brands to life. We transform marketing
strategies into experiential campaigns, amplifying
them through social-media storytelling. Because we 

speak the language of the night… Fluently!
Nachtlab AgencyAbsolut DJ Booth
www.nachtlabagency.com

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From brand book to dj booth in 5 steps

  • 1. FROM BRAND BOOK TO DJ BOOTH IN 5 STEPS Nachtlab AgencyAbsolut DJ Booth Turning visual brand identity into experiential design
  • 2. STEP 1 We update the visual brand identity for Absolut. Nachtlab AgencyAbsolut DJ Booth
  • 3. STEP 2 We identify the brand signifier as a powerful element for experiential design. Nachtlab AgencyAbsolut DJ Booth
  • 4. STEP 3 After establishing the right measurements, we integrate our design, material and lighting choices in a 3D model. Nachtlab AgencyAbsolut DJ Booth ‘A DJ booth is born’
  • 5. STEP 4 And use this to figure out how the Absolut DJ booth would work best in a bar or club environment. Nachtlab AgencyAbsolut DJ Booth
  • 6. STEP 5 We invite fresh artists to come rock Absolut Nights from the booth. Nachtlab AgencyAbsolut DJ Booth
  • 7. 
 
 Nachtlab Agency is an Amsterdam / Ibiza based agency dedicated to creating exhilarating live experiences around the globe. We build incredible stages, festival grounds, and shows for brands. 
 With our international network of DJs, producers, light designers, visual artists, personalities, performers and other creative creatures of the night, we bring brands to life. We transform marketing strategies into experiential campaigns, amplifying them through social-media storytelling. Because we 
 speak the language of the night… Fluently! Nachtlab AgencyAbsolut DJ Booth