Thunderbird Executive Education: Global Energy Industry ExpertiseJoe Patterson
Thunderbird Executive Education is recognized as a global authority in the global energy and oil and gas industry with more than 20 years of experience, research, and case studies focusing on NOCs, IOCs, independents, and oil field services companies. Thunderbird has trained nearly 20,000 global energy and oil and gas professionals in more than 80 countries around the globe and online.
In this presentation we look at the case for including mobile games and play-based activity in the marketing mix. 75% of Australian adults now own a smartphone. On average, smartphone owners play for games for 24 minutes each day. Together with social networking, that's the largest amount of time spent on any smartphone activity. And everyone plays - the smartphone has made men and women of all ages into game players.
So the question for marketers becomes, if your customers and potential customers are playing why not allow them to play with you?
Take a look at the presentation to find out how games and play-based activity delivers for marketers.
Thunderbird Executive Education: Global Energy Industry ExpertiseJoe Patterson
Thunderbird Executive Education is recognized as a global authority in the global energy and oil and gas industry with more than 20 years of experience, research, and case studies focusing on NOCs, IOCs, independents, and oil field services companies. Thunderbird has trained nearly 20,000 global energy and oil and gas professionals in more than 80 countries around the globe and online.
In this presentation we look at the case for including mobile games and play-based activity in the marketing mix. 75% of Australian adults now own a smartphone. On average, smartphone owners play for games for 24 minutes each day. Together with social networking, that's the largest amount of time spent on any smartphone activity. And everyone plays - the smartphone has made men and women of all ages into game players.
So the question for marketers becomes, if your customers and potential customers are playing why not allow them to play with you?
Take a look at the presentation to find out how games and play-based activity delivers for marketers.
Thunderbird Online Overview - June 2014Joe Patterson
Overview of Thunderbird Online, the online professional development division of Thunderbird School of Global Management. Position yourself for success in the global marketplace with Thunderbird Online's continuing education programs.
Visit www.online.thunderbird.edu for more information.
A Normatizacao da educacao a distancia na America LatinaClaudio Rama
Ponencia presentada en el Congreso "Educacion a Distancia y Ciudadanía. XII Cread – Fiocruz en la Mesa: “Desafios de la EaD en el contexto de la globalizacion”. el 8 octubre del 2008, en Rio de Janeiro
Thunderbird Online Overview - June 2014Joe Patterson
Overview of Thunderbird Online, the online professional development division of Thunderbird School of Global Management. Position yourself for success in the global marketplace with Thunderbird Online's continuing education programs.
Visit www.online.thunderbird.edu for more information.
A Normatizacao da educacao a distancia na America LatinaClaudio Rama
Ponencia presentada en el Congreso "Educacion a Distancia y Ciudadanía. XII Cread – Fiocruz en la Mesa: “Desafios de la EaD en el contexto de la globalizacion”. el 8 octubre del 2008, en Rio de Janeiro