SlideShare a Scribd company logo
1 of 81
Ads Management
By Samir Bellik
Summary
1. Some statistics
2. Available Platforms
3. Google Ads
4. Facebook Ads
5. Instagram Ads
6. LinkedIn Ads
7. Twitter Ads
8. Snapchat Ads
9. TikTok Ads
10.Pinterest Ads
Digital Algeria in Numbers
Évolution du nombre d’internautes en Algérie
Sources : https://www.internetworldstats.com/af/dz.htm https://wearesocial.com/global-digital-report-2019
Google Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Twitter Ads
Snapchat Ads
TikTok Ads
Pinterest Ads
KPI’s
Impression
Refers to the number of times
your ad or content has been
displayed on a screen
Click
Refers to the action of clicking
on an ad
Engagement
Refers to the any action taken by
a user
Conversion
Refers to a defined action made
on your website, after clicking on
your ad.
CPM
Cost Per Thousand Impressions
CPC
Cost Per Clic
CPV
Cost Per View
Conversion cost
Cost Per conversion
CTR
Click Through Rate
Clicks / Impressions
Conversion Rate
Conversions / Clicks
Reach
Impressions / User
Frequency
Reach / Impressions
Engagement Rate
Engagement / Reach

More Related Content

Similar to Formation - Campagnes Publicitaires sur Google Ads et Facebook Ads

A Rating & Review of Display Advertising: FRAUD ALERT
A Rating & Review of Display Advertising: FRAUD ALERTA Rating & Review of Display Advertising: FRAUD ALERT
A Rating & Review of Display Advertising: FRAUD ALERTRamon Cartwright
 
Webinar: Retail Mobile Marketing
Webinar: Retail Mobile MarketingWebinar: Retail Mobile Marketing
Webinar: Retail Mobile MarketingWaterfall
 
6. Google presentation 2011
6. Google presentation 20116. Google presentation 2011
6. Google presentation 2011Manh Dung Nguyen
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeTony Truong
 
Training curriculum may 141202
Training curriculum may 141202Training curriculum may 141202
Training curriculum may 141202MediaDonuts
 
Bringing affiliation to Middle East
Bringing affiliation to Middle EastBringing affiliation to Middle East
Bringing affiliation to Middle EastMedianet
 
Digital marketing training 101
Digital marketing training 101Digital marketing training 101
Digital marketing training 101Dennis Adamo
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12DM2EVENTS
 
Mobile Social Marketing
Mobile Social MarketingMobile Social Marketing
Mobile Social MarketingIMC Institute
 
Using Social Media to Start Conversations
Using Social Media to Start ConversationsUsing Social Media to Start Conversations
Using Social Media to Start ConversationsAtlas Integrated
 
Big Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldBig Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldDialogTech
 
Digital Advertising.pptx
Digital Advertising.pptxDigital Advertising.pptx
Digital Advertising.pptxDharunBlazer
 
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupAutomotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal Prince Rajput
 
Online Marketing 101: How to Grow Your Audience in a Digital Age
Online Marketing 101: How to Grow Your Audience in a Digital AgeOnline Marketing 101: How to Grow Your Audience in a Digital Age
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
 
Digital Marketing For Car Dealerships
Digital Marketing For Car DealershipsDigital Marketing For Car Dealerships
Digital Marketing For Car DealershipsDan Spottsville
 
Digital marketing-S2S Softsys
Digital marketing-S2S SoftsysDigital marketing-S2S Softsys
Digital marketing-S2S Softsyss2ssoftsys
 

Similar to Formation - Campagnes Publicitaires sur Google Ads et Facebook Ads (20)

A Rating & Review of Display Advertising: FRAUD ALERT
A Rating & Review of Display Advertising: FRAUD ALERTA Rating & Review of Display Advertising: FRAUD ALERT
A Rating & Review of Display Advertising: FRAUD ALERT
 
Webinar: Retail Mobile Marketing
Webinar: Retail Mobile MarketingWebinar: Retail Mobile Marketing
Webinar: Retail Mobile Marketing
 
6. Google presentation 2011
6. Google presentation 20116. Google presentation 2011
6. Google presentation 2011
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam Practice
 
Training curriculum may 141202
Training curriculum may 141202Training curriculum may 141202
Training curriculum may 141202
 
Bringing affiliation to Middle East
Bringing affiliation to Middle EastBringing affiliation to Middle East
Bringing affiliation to Middle East
 
Digital marketing training 101
Digital marketing training 101Digital marketing training 101
Digital marketing training 101
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12
 
Mobile Social Marketing
Mobile Social MarketingMobile Social Marketing
Mobile Social Marketing
 
The Most Valuable Impression on the Web (Instagram Stories)
The Most Valuable Impression on the Web (Instagram Stories)The Most Valuable Impression on the Web (Instagram Stories)
The Most Valuable Impression on the Web (Instagram Stories)
 
Using Social Media to Start Conversations
Using Social Media to Start ConversationsUsing Social Media to Start Conversations
Using Social Media to Start Conversations
 
Big Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldBig Optimization in a Mobile-First World
Big Optimization in a Mobile-First World
 
Digital Advertising.pptx
Digital Advertising.pptxDigital Advertising.pptx
Digital Advertising.pptx
 
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupAutomotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
 
Adp da prsntn to kenny ross group 06 03-2009-v1
Adp da prsntn to kenny ross group 06 03-2009-v1Adp da prsntn to kenny ross group 06 03-2009-v1
Adp da prsntn to kenny ross group 06 03-2009-v1
 
Dani gau march 11
Dani gau march 11Dani gau march 11
Dani gau march 11
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal
 
Online Marketing 101: How to Grow Your Audience in a Digital Age
Online Marketing 101: How to Grow Your Audience in a Digital AgeOnline Marketing 101: How to Grow Your Audience in a Digital Age
Online Marketing 101: How to Grow Your Audience in a Digital Age
 
Digital Marketing For Car Dealerships
Digital Marketing For Car DealershipsDigital Marketing For Car Dealerships
Digital Marketing For Car Dealerships
 
Digital marketing-S2S Softsys
Digital marketing-S2S SoftsysDigital marketing-S2S Softsys
Digital marketing-S2S Softsys
 

More from Samir Bellik

Comment ne pas payer une agence digitale en 2020
Comment ne pas payer une agence digitale en 2020  Comment ne pas payer une agence digitale en 2020
Comment ne pas payer une agence digitale en 2020 Samir Bellik
 
Réussir votre stratégie web marketing en 12 étapes
Réussir votre stratégie web marketing en 12 étapesRéussir votre stratégie web marketing en 12 étapes
Réussir votre stratégie web marketing en 12 étapesSamir Bellik
 
Algeria 2.0 2015 africa edition
Algeria 2.0 2015 africa editionAlgeria 2.0 2015 africa edition
Algeria 2.0 2015 africa editionSamir Bellik
 
Présentation GEN 42 Semaine du Web USTHB
Présentation GEN 42 Semaine du Web USTHBPrésentation GEN 42 Semaine du Web USTHB
Présentation GEN 42 Semaine du Web USTHBSamir Bellik
 
Stratégies de présence et de marketing digital
Stratégies de présence et de marketing digitalStratégies de présence et de marketing digital
Stratégies de présence et de marketing digitalSamir Bellik
 
Booster votre visibilité sur les reseaux sociaux
Booster votre visibilité sur les reseaux sociauxBooster votre visibilité sur les reseaux sociaux
Booster votre visibilité sur les reseaux sociauxSamir Bellik
 
Introduction au SEO et ses problématiques Algériennes 
Introduction au SEO et ses problématiques Algériennes Introduction au SEO et ses problématiques Algériennes 
Introduction au SEO et ses problématiques Algériennes Samir Bellik
 
Marketing des applications mobiles
Marketing des applications mobilesMarketing des applications mobiles
Marketing des applications mobilesSamir Bellik
 
Mobile Apps, Stratégies et Enjeux
Mobile Apps, Stratégies et EnjeuxMobile Apps, Stratégies et Enjeux
Mobile Apps, Stratégies et EnjeuxSamir Bellik
 

More from Samir Bellik (12)

Comment ne pas payer une agence digitale en 2020
Comment ne pas payer une agence digitale en 2020  Comment ne pas payer une agence digitale en 2020
Comment ne pas payer une agence digitale en 2020
 
Réussir votre stratégie web marketing en 12 étapes
Réussir votre stratégie web marketing en 12 étapesRéussir votre stratégie web marketing en 12 étapes
Réussir votre stratégie web marketing en 12 étapes
 
Web marketing 101
Web marketing 101Web marketing 101
Web marketing 101
 
Algeria 2.0 2015 africa edition
Algeria 2.0 2015 africa editionAlgeria 2.0 2015 africa edition
Algeria 2.0 2015 africa edition
 
Webdays Bejaia
Webdays BejaiaWebdays Bejaia
Webdays Bejaia
 
Présentation GEN 42 Semaine du Web USTHB
Présentation GEN 42 Semaine du Web USTHBPrésentation GEN 42 Semaine du Web USTHB
Présentation GEN 42 Semaine du Web USTHB
 
Stratégies de présence et de marketing digital
Stratégies de présence et de marketing digitalStratégies de présence et de marketing digital
Stratégies de présence et de marketing digital
 
GEN 42
GEN 42GEN 42
GEN 42
 
Booster votre visibilité sur les reseaux sociaux
Booster votre visibilité sur les reseaux sociauxBooster votre visibilité sur les reseaux sociaux
Booster votre visibilité sur les reseaux sociaux
 
Introduction au SEO et ses problématiques Algériennes 
Introduction au SEO et ses problématiques Algériennes Introduction au SEO et ses problématiques Algériennes 
Introduction au SEO et ses problématiques Algériennes 
 
Marketing des applications mobiles
Marketing des applications mobilesMarketing des applications mobiles
Marketing des applications mobiles
 
Mobile Apps, Stratégies et Enjeux
Mobile Apps, Stratégies et EnjeuxMobile Apps, Stratégies et Enjeux
Mobile Apps, Stratégies et Enjeux
 

Recently uploaded

Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxGreg Jarboe
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Md najmul Islam
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Spesialis Kandungan Resmi BPOM
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeFonacc Gadgets
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 

Recently uploaded (20)

Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily Life
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 

Formation - Campagnes Publicitaires sur Google Ads et Facebook Ads