SlideShare a Scribd company logo
© 2018 Korn Ferry. All rights reserved 1
FOCUS your marketing!
Malte Weyhe
Director, Marketing Asia Pacific
© 2018 Korn Ferry. All rights reserved 2
Increasing customer expectations
Conflicting priorities in the business
Expectations to proof marketing ROI
The great martech promise
© 2018 Korn Ferry. All rights reserved 3
We are the preeminent global
organizational consultancy
We enable people and organisations to
exceed their potential
© 2018 Korn Ferry. All rights reserved 4
Extremely busy
All HR matters
Needs strong partners
© 2018 Korn Ferry. All rights reserved 5
© 2018 Korn Ferry. All rights reserved 6
© 2018 Korn Ferry. All rights reserved 7
ATTRACT
ENGAGE
CLOSE
GROW
The FOCUS programme
client experience | brand building | lead generation
© 2018 Korn Ferry. All rights reserved 8
• 125,000+ members
• 5 content streams
• 10+ articles published
every month
• 2 languages
• 10 countries
Some stats
© 2018 Korn Ferry. All rights reserved 9
Personalisation – client experience
Dynamic Content based
on Content Theme Scoring
Dynamic Content based on
Country segmentation
© 2018 Korn Ferry. All rights reserved 10
Programme features
Functional
Features
Geo-
targeting
Lead
scoring
Content
Theme
scoring
Dynamic
and
progressive
forms
Realtime
analytics
reporting
Innovation
and A/B
testing
Email nurture streams
Webinars
Events
Re-targeting
feeds
World-class research,
content and IP
feeds
© 2018 Korn Ferry. All rights reserved 11
Metrics – we can track everything
But are we going to act on it?
© 2018 Korn Ferry. All rights reserved 12
Metrics – the funnel
ATTRACT
ENGAGE
CLOSE
GROW
8,000 unique visitors every month
2,800 new contacts acquired
100,00 members delivered an email
30,000 members opened email
5,000 people filled in forms on Focus
20 Opportunities influenced by Focus
4 Opportunities created from Focus
5,000+ client contacts in Focus
© 2018 Korn Ferry. All rights reserved 13
© 2018 Korn Ferry. All rights reserved 14
0
10
20
30
40
50
60
70
Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18
Brand search overtime (AUS)
Korn Ferry: (AUS) Hay Group (AUS)
Google search
volume index
Source: Google Trends – Australia
100%
increase in
brand search
since start of
FOCUS
program
Metrics – brand building
© 2018 Korn Ferry. All rights reserved 15
5:1 ROI
Metrics – lead generation
© 2018 Korn Ferry. All rights reserved 16
Make her life easier
Stay top-of-mind
Become business partners
© 2018 Korn Ferry. All rights reserved 17
© 2018 Korn Ferry. All rights reserved 18
Thank you

More Related Content

Similar to FOCUS your Marketing!

Aroundhome - NOAH19 Berlin
Aroundhome - NOAH19 BerlinAroundhome - NOAH19 Berlin
Aroundhome - NOAH19 Berlin
NOAH Advisors
 
Customer strategist webinar dec 14
Customer strategist webinar dec 14Customer strategist webinar dec 14
Customer strategist webinar dec 14
Gerry Brown
 
The Power of a CoP: Influence, Innovation, and Shared Value
The Power of a CoP: Influence, Innovation, and Shared ValueThe Power of a CoP: Influence, Innovation, and Shared Value
The Power of a CoP: Influence, Innovation, and Shared Value
Enterprise Knowledge
 
MoBerries - NOAH17 Berlin
MoBerries - NOAH17 BerlinMoBerries - NOAH17 Berlin
MoBerries - NOAH17 Berlin
NOAH Advisors
 
SaaStock 2019 - sydney sloan (25/10)
SaaStock 2019 -  sydney sloan (25/10)SaaStock 2019 -  sydney sloan (25/10)
SaaStock 2019 - sydney sloan (25/10)
SaaStock
 
Credorax - NOAH19 Berlin
Credorax - NOAH19 BerlinCredorax - NOAH19 Berlin
Credorax - NOAH19 Berlin
NOAH Advisors
 
KM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared Value
KM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared ValueKM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared Value
KM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared Value
KM Institute
 
"Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra...
"Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra..."Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra...
"Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra...
SAP Ariba
 
Building Insight Platforms that Drive Growth
Building Insight Platforms that Drive GrowthBuilding Insight Platforms that Drive Growth
Building Insight Platforms that Drive Growth
Lucy Olivia Hopkins
 
Building a Powerful Business Case That Will Resonate With All Key Stakeholders
Building a Powerful Business Case That Will Resonate With All Key Stakeholders Building a Powerful Business Case That Will Resonate With All Key Stakeholders
Building a Powerful Business Case That Will Resonate With All Key Stakeholders
SAP Ariba
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Kapost
 
Gartner Symposium 2018: BMW Group Presentation
Gartner Symposium 2018: BMW Group PresentationGartner Symposium 2018: BMW Group Presentation
Gartner Symposium 2018: BMW Group Presentation
Splunk
 
QFinds Pitch Deck 2020
QFinds Pitch Deck 2020QFinds Pitch Deck 2020
QFinds Pitch Deck 2020
Lena Kudryavtseva
 
MoBerries - NOAH16 London
MoBerries - NOAH16 LondonMoBerries - NOAH16 London
MoBerries - NOAH16 London
NOAH Advisors
 
2008 monitor-the bank-of_new_york-_re-branding
2008 monitor-the bank-of_new_york-_re-branding2008 monitor-the bank-of_new_york-_re-branding
2008 monitor-the bank-of_new_york-_re-branding
Navigate Consulting Australia Pty Ltd
 
Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...
Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...
Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...
LavaConConference
 
Session 1: 2019 VisibleThread Users Conference - Welcome
Session 1: 2019 VisibleThread Users Conference - WelcomeSession 1: 2019 VisibleThread Users Conference - Welcome
Session 1: 2019 VisibleThread Users Conference - Welcome
VisibleThread
 
SiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth WebinarSiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth Webinar
Corporate Visions
 
On-demand webinar: Where are we headed?
On-demand webinar: Where are we headed?On-demand webinar: Where are we headed?
On-demand webinar: Where are we headed?
Monefly
 
#MarTechFest 2019 - Nina Bennet
#MarTechFest 2019 - Nina Bennet#MarTechFest 2019 - Nina Bennet
#MarTechFest 2019 - Nina Bennet
Martech Alliance
 

Similar to FOCUS your Marketing! (20)

Aroundhome - NOAH19 Berlin
Aroundhome - NOAH19 BerlinAroundhome - NOAH19 Berlin
Aroundhome - NOAH19 Berlin
 
Customer strategist webinar dec 14
Customer strategist webinar dec 14Customer strategist webinar dec 14
Customer strategist webinar dec 14
 
The Power of a CoP: Influence, Innovation, and Shared Value
The Power of a CoP: Influence, Innovation, and Shared ValueThe Power of a CoP: Influence, Innovation, and Shared Value
The Power of a CoP: Influence, Innovation, and Shared Value
 
MoBerries - NOAH17 Berlin
MoBerries - NOAH17 BerlinMoBerries - NOAH17 Berlin
MoBerries - NOAH17 Berlin
 
SaaStock 2019 - sydney sloan (25/10)
SaaStock 2019 -  sydney sloan (25/10)SaaStock 2019 -  sydney sloan (25/10)
SaaStock 2019 - sydney sloan (25/10)
 
Credorax - NOAH19 Berlin
Credorax - NOAH19 BerlinCredorax - NOAH19 Berlin
Credorax - NOAH19 Berlin
 
KM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared Value
KM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared ValueKM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared Value
KM SHOWCASE 2019 - The Power of a CoP: Influence, Innovation and Shared Value
 
"Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra...
"Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra..."Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra...
"Change" is the New Normal - Building a Sustainable Strategic Sourcing Progra...
 
Building Insight Platforms that Drive Growth
Building Insight Platforms that Drive GrowthBuilding Insight Platforms that Drive Growth
Building Insight Platforms that Drive Growth
 
Building a Powerful Business Case That Will Resonate With All Key Stakeholders
Building a Powerful Business Case That Will Resonate With All Key Stakeholders Building a Powerful Business Case That Will Resonate With All Key Stakeholders
Building a Powerful Business Case That Will Resonate With All Key Stakeholders
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
 
Gartner Symposium 2018: BMW Group Presentation
Gartner Symposium 2018: BMW Group PresentationGartner Symposium 2018: BMW Group Presentation
Gartner Symposium 2018: BMW Group Presentation
 
QFinds Pitch Deck 2020
QFinds Pitch Deck 2020QFinds Pitch Deck 2020
QFinds Pitch Deck 2020
 
MoBerries - NOAH16 London
MoBerries - NOAH16 LondonMoBerries - NOAH16 London
MoBerries - NOAH16 London
 
2008 monitor-the bank-of_new_york-_re-branding
2008 monitor-the bank-of_new_york-_re-branding2008 monitor-the bank-of_new_york-_re-branding
2008 monitor-the bank-of_new_york-_re-branding
 
Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...
Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...
Alexander Lum - Breaking the Mold: How to Build a Wickedly Effective Business...
 
Session 1: 2019 VisibleThread Users Conference - Welcome
Session 1: 2019 VisibleThread Users Conference - WelcomeSession 1: 2019 VisibleThread Users Conference - Welcome
Session 1: 2019 VisibleThread Users Conference - Welcome
 
SiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth WebinarSiriusDecisions Paths to B2B Growth Webinar
SiriusDecisions Paths to B2B Growth Webinar
 
On-demand webinar: Where are we headed?
On-demand webinar: Where are we headed?On-demand webinar: Where are we headed?
On-demand webinar: Where are we headed?
 
#MarTechFest 2019 - Nina Bennet
#MarTechFest 2019 - Nina Bennet#MarTechFest 2019 - Nina Bennet
#MarTechFest 2019 - Nina Bennet
 

More from Andrea Tenconi

Marketing + CX + Technology. Delivering Tangible Results
Marketing + CX + Technology. Delivering Tangible ResultsMarketing + CX + Technology. Delivering Tangible Results
Marketing + CX + Technology. Delivering Tangible Results
Andrea Tenconi
 
Marketo - VGW
Marketo - VGWMarketo - VGW
Marketo - VGW
Andrea Tenconi
 
One to One to Many
One to One to ManyOne to One to Many
One to One to Many
Andrea Tenconi
 
Making Marketing Mature [again]
Making Marketing Mature [again]Making Marketing Mature [again]
Making Marketing Mature [again]
Andrea Tenconi
 
Digital Transformation - Tafe Queensland
Digital Transformation - Tafe QueenslandDigital Transformation - Tafe Queensland
Digital Transformation - Tafe Queensland
Andrea Tenconi
 
Treading the Path to Revenue
Treading the Path to RevenueTreading the Path to Revenue
Treading the Path to Revenue
Andrea Tenconi
 
Customer Strategy - Tourism Holdings
Customer Strategy - Tourism HoldingsCustomer Strategy - Tourism Holdings
Customer Strategy - Tourism Holdings
Andrea Tenconi
 
How Changing Belief & Behaviour Drives Outcomes
How Changing Belief & Behaviour Drives OutcomesHow Changing Belief & Behaviour Drives Outcomes
How Changing Belief & Behaviour Drives Outcomes
Andrea Tenconi
 
Helping AskNicely Move Faster with Marketo
Helping AskNicely Move Faster with MarketoHelping AskNicely Move Faster with Marketo
Helping AskNicely Move Faster with Marketo
Andrea Tenconi
 
The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?
Andrea Tenconi
 
Welcome to Our First Customer Strategy Forum
Welcome to Our First Customer Strategy ForumWelcome to Our First Customer Strategy Forum
Welcome to Our First Customer Strategy Forum
Andrea Tenconi
 
Marketo Address. Marketo + Adobe - Better Together
Marketo Address. Marketo + Adobe - Better TogetherMarketo Address. Marketo + Adobe - Better Together
Marketo Address. Marketo + Adobe - Better Together
Andrea Tenconi
 

More from Andrea Tenconi (12)

Marketing + CX + Technology. Delivering Tangible Results
Marketing + CX + Technology. Delivering Tangible ResultsMarketing + CX + Technology. Delivering Tangible Results
Marketing + CX + Technology. Delivering Tangible Results
 
Marketo - VGW
Marketo - VGWMarketo - VGW
Marketo - VGW
 
One to One to Many
One to One to ManyOne to One to Many
One to One to Many
 
Making Marketing Mature [again]
Making Marketing Mature [again]Making Marketing Mature [again]
Making Marketing Mature [again]
 
Digital Transformation - Tafe Queensland
Digital Transformation - Tafe QueenslandDigital Transformation - Tafe Queensland
Digital Transformation - Tafe Queensland
 
Treading the Path to Revenue
Treading the Path to RevenueTreading the Path to Revenue
Treading the Path to Revenue
 
Customer Strategy - Tourism Holdings
Customer Strategy - Tourism HoldingsCustomer Strategy - Tourism Holdings
Customer Strategy - Tourism Holdings
 
How Changing Belief & Behaviour Drives Outcomes
How Changing Belief & Behaviour Drives OutcomesHow Changing Belief & Behaviour Drives Outcomes
How Changing Belief & Behaviour Drives Outcomes
 
Helping AskNicely Move Faster with Marketo
Helping AskNicely Move Faster with MarketoHelping AskNicely Move Faster with Marketo
Helping AskNicely Move Faster with Marketo
 
The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?
 
Welcome to Our First Customer Strategy Forum
Welcome to Our First Customer Strategy ForumWelcome to Our First Customer Strategy Forum
Welcome to Our First Customer Strategy Forum
 
Marketo Address. Marketo + Adobe - Better Together
Marketo Address. Marketo + Adobe - Better TogetherMarketo Address. Marketo + Adobe - Better Together
Marketo Address. Marketo + Adobe - Better Together
 

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 

FOCUS your Marketing!

  • 1. © 2018 Korn Ferry. All rights reserved 1 FOCUS your marketing! Malte Weyhe Director, Marketing Asia Pacific
  • 2. © 2018 Korn Ferry. All rights reserved 2 Increasing customer expectations Conflicting priorities in the business Expectations to proof marketing ROI The great martech promise
  • 3. © 2018 Korn Ferry. All rights reserved 3 We are the preeminent global organizational consultancy We enable people and organisations to exceed their potential
  • 4. © 2018 Korn Ferry. All rights reserved 4 Extremely busy All HR matters Needs strong partners
  • 5. © 2018 Korn Ferry. All rights reserved 5
  • 6. © 2018 Korn Ferry. All rights reserved 6
  • 7. © 2018 Korn Ferry. All rights reserved 7 ATTRACT ENGAGE CLOSE GROW The FOCUS programme client experience | brand building | lead generation
  • 8. © 2018 Korn Ferry. All rights reserved 8 • 125,000+ members • 5 content streams • 10+ articles published every month • 2 languages • 10 countries Some stats
  • 9. © 2018 Korn Ferry. All rights reserved 9 Personalisation – client experience Dynamic Content based on Content Theme Scoring Dynamic Content based on Country segmentation
  • 10. © 2018 Korn Ferry. All rights reserved 10 Programme features Functional Features Geo- targeting Lead scoring Content Theme scoring Dynamic and progressive forms Realtime analytics reporting Innovation and A/B testing Email nurture streams Webinars Events Re-targeting feeds World-class research, content and IP feeds
  • 11. © 2018 Korn Ferry. All rights reserved 11 Metrics – we can track everything But are we going to act on it?
  • 12. © 2018 Korn Ferry. All rights reserved 12 Metrics – the funnel ATTRACT ENGAGE CLOSE GROW 8,000 unique visitors every month 2,800 new contacts acquired 100,00 members delivered an email 30,000 members opened email 5,000 people filled in forms on Focus 20 Opportunities influenced by Focus 4 Opportunities created from Focus 5,000+ client contacts in Focus
  • 13. © 2018 Korn Ferry. All rights reserved 13
  • 14. © 2018 Korn Ferry. All rights reserved 14 0 10 20 30 40 50 60 70 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Brand search overtime (AUS) Korn Ferry: (AUS) Hay Group (AUS) Google search volume index Source: Google Trends – Australia 100% increase in brand search since start of FOCUS program Metrics – brand building
  • 15. © 2018 Korn Ferry. All rights reserved 15 5:1 ROI Metrics – lead generation
  • 16. © 2018 Korn Ferry. All rights reserved 16 Make her life easier Stay top-of-mind Become business partners
  • 17. © 2018 Korn Ferry. All rights reserved 17
  • 18. © 2018 Korn Ferry. All rights reserved 18 Thank you