Five things you need to know
about data streaming in 2025
Peter Pugh-Jones
Director, CSG EMEA
About Confluent
On a Mission to Set Every Company’s Data in Motion
2024
2014
Founded in 2014 by the Creators of Apache Kafka
Apache Kafka used by >75% of Fortune 500
~$910M
FY24 Guidance*
$225M
Q2’24 Subscription
Revenue
$117M
Confluent Cloud
Revenue
~5,440
Customer Count
118%
Net Revenue
Retention
Note:
All financials are as of period ended December 31, 2023.
Confluent: The Data Streaming Pioneer
On a Mission to Set Every Company’s Data in Motion
Who we are
● Original creators of Apache
Kafka that’s used by >75%
of Fortune 500
● Leading experts in data
streaming, including
stream processing
● Validated by world’s largest
brands, ecosystem and
market
What we do
● Shift your thinking from
batch to real-time for all
your use cases
● Deliver a data streaming
infrastructure for the
modern enterprise
● Provide the best data
streaming experience,
on-prem and in the cloud
What you get
● Bring products to market
faster, decrease costs and
mitigate risk
● Easy procurement through
cloud marketplaces with
cloud-committed dollars
● A long term partner to
successfully adopt data
streaming at scale
Partner of the
Year
2023
US Partner of the
Year
2023
Partner of the
Year
2022
Strategic Partner
of the Year
2022
CTO Innovation
2019
Enterprise
Technology
Innovation
2019
$2.57M
Total savings
257%
3-year ROI
Total Economic
Impact Using
Confluent
Forrester report, March 2022 (Link)
Industry leaders for data streaming
The Forrester Wave(™): Streaming Data Platforms, Q4 2023 The Forrester Wave(™): Cloud Data Pipelines, Q4 2023
Tapping into the Potential
of Data Products
Universal, Curated, Streaming Data Products
Payments Processing
Real-time Trades
Fraud Detection
Artificial Intelligence is driving new data-driven opportunities to redefine customer experiences, improve efficiencies
in business operations and deliver new products and services that generate new revenue streams for your business.
Customer
Personalization
Risk and Reporting
“10% increase in data accessibility will result in more
than $65 million additional net income for a Fortune
1000 company” - Forrester
8
Get more value from your data, today and tomorrow
Customers
Accounts
Web Logins
Transactions
Fraud Detection
Customers
Accounts
Inventory
Purchases
Web Clickstream
Customer Loyalty
Vehicle Telemetry
Repairs
Drivers
Customers
Delivery Management
“Companies that treat data like a
product can reduce the time it
takes to implement it in new use
cases by as much as 90%,
decrease their total ownership
(technology, development, and
maintenance) costs by up to 30%,
and reduce their risk and data
governance burden.”
The Need to Tap into 'Quick Thinking'
Almost nine out of 10 business
leaders (86%) must now make
decisions “faster than ever
before.”
PROCESS & GOVERN
Today: Custom pipelines contextualized for each use case
PROCESS & GOVERN
After the fact governance is unreliable
PROCESS & GOVERN
PROCESS & GOVERN
There are many consumers and downstream use cases
More than half of the leaders said they
have missed an opportunity because
they waited too long for data
Rise Above Data Hurdles
18
DATA MESS + DELAY - CONFIDENCE = LESS USEFUL
ANALYTICAL ESTATE
OPERATIONAL ESTATE
PROCESS & GOVERN
Today: Custom pipelines contextualized for each use case
21
PROCESS & GOVERN
We need to shift left - move governance and processing
closer to the stream
New Paradigm to Shift Left
23
Information
(Curated, Reusable
Data Products)
Stateful
Joins
Temporal
Joins
Calculate
Aggregate
AI Insights
Source Systems
Governed Data
(Source Topics)
Process
Continuously
Consuming Systems
CONNECT
120+ Pre-built and 70+ fully
managed connectors
Custom connectors to
homegrown systems and apps
Connect with Confluent
partners
Confluent Connector Ecosystem
26
Stream Quality
Stream Catalog
Stream Lineage
`
GOVERN
Fully Managed Governance Suite
for Data Streaming
Stream Processing Use Cases
Applications
AI
Pipelines
Analytics
Datastream API Stateful Functions
Table API
Flink SQL
Apache Flink’s Unified Runtime
Apache Flink’s APIS
Apache Flink: Any Use Case, Any Scale
PROCESS
��
��
Payments
Stream
Sales Trends
Third Party Compute
Engine
Event driven
microservice
(Java)
Product
Stream
Order
Stream
Customer
Stream
Data Products
Data Streams
Stream
Lineage
Data
Portal
Schema
Management
Confluent
managed
S3
Tableflow (Apache
Iceberg tables)
Data Explorer
Apply data
contract and data
quality rules
Payments Data
Mask PII.
Payment validation and daily sales
trends
Operational Data
PostgreSQL
CDC
Connector
(with SMTs)
Inventory Alerts
Snowflake
Sink connector
��
🥇
Product Sales
High-level Example Architecture Diagram
AI : Infrancing with Stream Processing
30
NOW GENERALLY AVAILABLE
Confluent Cloud for Apache Flink
PROCESS
The First Truly Cloud-Native Flink Service
31
LIMITED AVAILABILITY
Confluent Platform for Apache Flink
PROCESS
Long-term support for on-prem workloads
ANALYTICAL ESTATE
OPERATIONAL ESTATE
Apache Kafka is the standard
to connect and organize
business data as data streams
Apache Iceberg is an open table
format for analytic datasets that feed
the analytical estate
3
4
TABLEFLOW
Tableflow
Convert Kafka topics, and associated schemas to Iceberg tables in one click to feed any data warehouse,
data lake, or analytics engine
The Need for a Strategic View
Data Streaming Maturity
I N V E S T M E N T & T I M E
V
A
L
U
E
1
2
3
4
5
Central
Nervous System
Mission critical, in
production, but
disparate lines of
business (LOBs)
Mission critical,
connected
LOBs
Identify and
launch a
project
Experimentation
/ early interest
Projects Platforms
How can you start using
Confluent as your strategic data
streaming platform
Use case / Project
List use cases /
relevant projects that
Kafka / Confluent is
used for
List use cases / relevant
projects that Kafka /
Confluent is used for
The Data Streaming
Organization is the
framework to deliver
Value from Data
Ways of Working
Unified Platform
Value from Data
One last thing !
Start your free trial of Confluent!
Take the Confluent Cost Savings
Challenge!
We’ll beat your cost of self-managing
Kafka or $100 on us
$400 free in your first 30 days & enter a
raffle to win some Star Wars lego!
Get started with Confluent!
One more last thing :) !
Save the date for 2025
May 20-21, 2025
London, UK
October 29-30, 2025
New Orleans, USA
March 19th, 2025
Bengaluru, India
Thank You !
Q&A

Five Things You Need to Know About Data Streaming in 2025

  • 1.
    Five things youneed to know about data streaming in 2025 Peter Pugh-Jones Director, CSG EMEA
  • 2.
  • 3.
    On a Missionto Set Every Company’s Data in Motion 2024 2014 Founded in 2014 by the Creators of Apache Kafka Apache Kafka used by >75% of Fortune 500 ~$910M FY24 Guidance* $225M Q2’24 Subscription Revenue $117M Confluent Cloud Revenue ~5,440 Customer Count 118% Net Revenue Retention Note: All financials are as of period ended December 31, 2023.
  • 4.
    Confluent: The DataStreaming Pioneer On a Mission to Set Every Company’s Data in Motion Who we are ● Original creators of Apache Kafka that’s used by >75% of Fortune 500 ● Leading experts in data streaming, including stream processing ● Validated by world’s largest brands, ecosystem and market What we do ● Shift your thinking from batch to real-time for all your use cases ● Deliver a data streaming infrastructure for the modern enterprise ● Provide the best data streaming experience, on-prem and in the cloud What you get ● Bring products to market faster, decrease costs and mitigate risk ● Easy procurement through cloud marketplaces with cloud-committed dollars ● A long term partner to successfully adopt data streaming at scale Partner of the Year 2023 US Partner of the Year 2023 Partner of the Year 2022 Strategic Partner of the Year 2022 CTO Innovation 2019 Enterprise Technology Innovation 2019 $2.57M Total savings 257% 3-year ROI Total Economic Impact Using Confluent Forrester report, March 2022 (Link)
  • 5.
    Industry leaders fordata streaming The Forrester Wave(™): Streaming Data Platforms, Q4 2023 The Forrester Wave(™): Cloud Data Pipelines, Q4 2023
  • 6.
    Tapping into thePotential of Data Products
  • 7.
    Universal, Curated, StreamingData Products Payments Processing Real-time Trades Fraud Detection Artificial Intelligence is driving new data-driven opportunities to redefine customer experiences, improve efficiencies in business operations and deliver new products and services that generate new revenue streams for your business. Customer Personalization Risk and Reporting “10% increase in data accessibility will result in more than $65 million additional net income for a Fortune 1000 company” - Forrester
  • 8.
  • 9.
    Get more valuefrom your data, today and tomorrow Customers Accounts Web Logins Transactions Fraud Detection Customers Accounts Inventory Purchases Web Clickstream Customer Loyalty Vehicle Telemetry Repairs Drivers Customers Delivery Management “Companies that treat data like a product can reduce the time it takes to implement it in new use cases by as much as 90%, decrease their total ownership (technology, development, and maintenance) costs by up to 30%, and reduce their risk and data governance burden.”
  • 10.
    The Need toTap into 'Quick Thinking'
  • 12.
    Almost nine outof 10 business leaders (86%) must now make decisions “faster than ever before.”
  • 13.
    PROCESS & GOVERN Today:Custom pipelines contextualized for each use case
  • 14.
    PROCESS & GOVERN Afterthe fact governance is unreliable
  • 15.
    PROCESS & GOVERN PROCESS& GOVERN There are many consumers and downstream use cases
  • 16.
    More than halfof the leaders said they have missed an opportunity because they waited too long for data
  • 17.
  • 18.
    18 DATA MESS +DELAY - CONFIDENCE = LESS USEFUL
  • 19.
  • 20.
    PROCESS & GOVERN Today:Custom pipelines contextualized for each use case
  • 21.
    21 PROCESS & GOVERN Weneed to shift left - move governance and processing closer to the stream
  • 22.
    New Paradigm toShift Left
  • 23.
  • 24.
    Information (Curated, Reusable Data Products) Stateful Joins Temporal Joins Calculate Aggregate AIInsights Source Systems Governed Data (Source Topics) Process Continuously Consuming Systems
  • 25.
    CONNECT 120+ Pre-built and70+ fully managed connectors Custom connectors to homegrown systems and apps Connect with Confluent partners Confluent Connector Ecosystem
  • 26.
    26 Stream Quality Stream Catalog StreamLineage ` GOVERN Fully Managed Governance Suite for Data Streaming
  • 27.
    Stream Processing UseCases Applications AI Pipelines Analytics Datastream API Stateful Functions Table API Flink SQL Apache Flink’s Unified Runtime Apache Flink’s APIS Apache Flink: Any Use Case, Any Scale PROCESS
  • 28.
    �� �� Payments Stream Sales Trends Third PartyCompute Engine Event driven microservice (Java) Product Stream Order Stream Customer Stream Data Products Data Streams Stream Lineage Data Portal Schema Management Confluent managed S3 Tableflow (Apache Iceberg tables) Data Explorer Apply data contract and data quality rules Payments Data Mask PII. Payment validation and daily sales trends Operational Data PostgreSQL CDC Connector (with SMTs) Inventory Alerts Snowflake Sink connector �� 🥇 Product Sales High-level Example Architecture Diagram
  • 29.
    AI : Infrancingwith Stream Processing
  • 30.
    30 NOW GENERALLY AVAILABLE ConfluentCloud for Apache Flink PROCESS The First Truly Cloud-Native Flink Service
  • 31.
    31 LIMITED AVAILABILITY Confluent Platformfor Apache Flink PROCESS Long-term support for on-prem workloads
  • 33.
    ANALYTICAL ESTATE OPERATIONAL ESTATE ApacheKafka is the standard to connect and organize business data as data streams Apache Iceberg is an open table format for analytic datasets that feed the analytical estate
  • 34.
    3 4 TABLEFLOW Tableflow Convert Kafka topics,and associated schemas to Iceberg tables in one click to feed any data warehouse, data lake, or analytics engine
  • 35.
    The Need fora Strategic View
  • 36.
    Data Streaming Maturity IN V E S T M E N T & T I M E V A L U E 1 2 3 4 5 Central Nervous System Mission critical, in production, but disparate lines of business (LOBs) Mission critical, connected LOBs Identify and launch a project Experimentation / early interest Projects Platforms How can you start using Confluent as your strategic data streaming platform Use case / Project List use cases / relevant projects that Kafka / Confluent is used for List use cases / relevant projects that Kafka / Confluent is used for
  • 37.
    The Data Streaming Organizationis the framework to deliver Value from Data Ways of Working Unified Platform Value from Data
  • 38.
  • 39.
    Start your freetrial of Confluent! Take the Confluent Cost Savings Challenge! We’ll beat your cost of self-managing Kafka or $100 on us $400 free in your first 30 days & enter a raffle to win some Star Wars lego! Get started with Confluent!
  • 40.
    One more lastthing :) !
  • 41.
    Save the datefor 2025 May 20-21, 2025 London, UK October 29-30, 2025 New Orleans, USA March 19th, 2025 Bengaluru, India
  • 42.