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FIVE REASONS TO VISIT THE

        HEALTH &
        WELLNESS HUB
        #smwHEALTH
        Social Media Week New York
        February 13-17, 2012
#smwHEALTH
WELCOME!
   The Health & Wellness Hub at Social Media Week            HUB HOST


   In 2012, Social Media Week New York introduces the
   first Health & Wellness Hub to serve as a platform to
                                                            HUB CURATOR
   empower change in health through collaboration.
   Hosted by Saatchi & Saatchi Wellness and curated by
   Luminary Labs, the Health & Wellness Hub will take
   place at Saatchi & Saatchi’s ground floor auditorium,
                                                             SPONSORS
   and offers seating for 400 guests. The event runs from
   February 13-17, 2012.

   We spoke to Luminary Labs CEO Sara Holoubek on
   what’s hot at the Health & Wellness Hub.




#smwHEALTH
1. IT’S ABOUT PEOPLE
  Given the rate at which social technologies are changing the face of
  healthcare, it is quite easy to get caught up in the tech.

  And yet solving for health is about humanity.
  Or as keynote Michael Graves says: “People first.”

  We’ll kick of the week with a human-centered approach to
  health, from a big data discussion with Carol McCall to a
  FastFWD Health screening of 73 Cents, Regina Holliday’s
  personal story of how she became a patient advocate.
  Edelman’s Shwen Gwee and guests will bring the Power to the
  Patient. Later in the day, participants will roll up their sleeves
  with Jessica Hammer to learn how to design for desire in
  health. Also in the spirit of humanity, Johnson & Johnson will
  close the day with a networking cocktail reception.

#smwHEALTH
2. IT’S ABOUT TECH
 We’re going to explore, demystify, and challenge the
 role of the technologies that is changing the face of
 healthcare.
                             Frank Moss of MIT kicks off the day with a lively
                                      discussion of the 2012 MIT Health and
                               Wellness Innovation Hackathon. J.C. Herz will
                              help us unpack the quantified self, followed by
                                     a panel on the role of sensors in health.
 We’ll get up close and personal with the founders of IHadCancer.com and
 StupidCancer.com as they discuss the rise of the patient platform. We’ll also
 explore gaming in the panel, “This Game Will Make You Healthier,”
 featuring speakers Michael Fergusson, Ben Sawyer, Katrina Firlik, and
 Robert Thurston.


#smwHEALTH
3. WE’LL COLLABORATE
 There is no silver bullet in health, and change requires
 partnership and collaboration.
 Michele Polz of Sanofi and Aman Bhandari of Health & Human Services will
 detail how their two organizations partnered to identify new innovations in
 diabetes. Dr. Pamela Peeke, Chief Medical Correspondent for
 Discovery Health TV, will bring her trademark energy, wit and
 humor with the latest scientific data to motivate and educate
 audience. Dr. Roizen of the Cleveland Clinic kicks off the
 afternoon, followed by Sharon Mandler of Saatchi Wellness who
 will lead a panel on how our perception of beauty affects our
 behavior and purchase patterns. Last, but not least, participants
 will to crowdsource the ideal FDA social media guidelines, as well
 as comments for the Physician Payment Sunshine Act.


#smwHEALTH
4. WE’LL ACCELERATE
  Jay Walker, founder of Priceline and TEDMED chairman &
  curator will set the stage on Thursday as startups, investors,
  and strategic partners converge to make it happen.

  We’re putting the investors in the hot seat.
  Instead of the traditional demo day, we’re asking investors from Pfizer,
  Milestone, BluePrint, StartupHealth, West Health Fund, NYCIF and
  NYeHealth Collaborative to “pitch” the startups. Later in the day we’ll
  discuss alternative funding for healthcare innovation followed by a speed
  dating exercise to connect strategic investors and startups to identify
  partners and pilot opportunities.

  The connections will continue with a networking cocktail sponsored by
  Sanofi and the Data Design Diabetes team.


#smwHEALTH
5. THE GAME CHANGE
  “Live fast, die hard, and enjoy the ride. That was me.”
  — John Perry Barlow	

  Nancy Towbin will explore the role of biomarkers and technology to turn
  back time – even if you lived hard and drank hard as a lyricist for Grateful
  Dead. Participants will get the opportunity to take part in an experiment of
  their own from Saatchi Wellness, learning how little acts of willpower help
  train your willpower muscle.

  The week will wrap up with Feast on Health, hosted the fabulous Jerri
  Chou.




#smwHEALTH
REGISTER TODAY!
http://socialmediaweek.org/newyork/hub/health/

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Five Reasons to Visit the Health & Wellness Hub During Social Media Week NYC

  • 1. FIVE REASONS TO VISIT THE HEALTH & WELLNESS HUB #smwHEALTH Social Media Week New York February 13-17, 2012 #smwHEALTH
  • 2. WELCOME! The Health & Wellness Hub at Social Media Week HUB HOST In 2012, Social Media Week New York introduces the first Health & Wellness Hub to serve as a platform to HUB CURATOR empower change in health through collaboration. Hosted by Saatchi & Saatchi Wellness and curated by Luminary Labs, the Health & Wellness Hub will take place at Saatchi & Saatchi’s ground floor auditorium, SPONSORS and offers seating for 400 guests. The event runs from February 13-17, 2012. We spoke to Luminary Labs CEO Sara Holoubek on what’s hot at the Health & Wellness Hub. #smwHEALTH
  • 3. 1. IT’S ABOUT PEOPLE Given the rate at which social technologies are changing the face of healthcare, it is quite easy to get caught up in the tech. And yet solving for health is about humanity. Or as keynote Michael Graves says: “People first.” We’ll kick of the week with a human-centered approach to health, from a big data discussion with Carol McCall to a FastFWD Health screening of 73 Cents, Regina Holliday’s personal story of how she became a patient advocate. Edelman’s Shwen Gwee and guests will bring the Power to the Patient. Later in the day, participants will roll up their sleeves with Jessica Hammer to learn how to design for desire in health. Also in the spirit of humanity, Johnson & Johnson will close the day with a networking cocktail reception. #smwHEALTH
  • 4. 2. IT’S ABOUT TECH We’re going to explore, demystify, and challenge the role of the technologies that is changing the face of healthcare. Frank Moss of MIT kicks off the day with a lively discussion of the 2012 MIT Health and Wellness Innovation Hackathon. J.C. Herz will help us unpack the quantified self, followed by a panel on the role of sensors in health. We’ll get up close and personal with the founders of IHadCancer.com and StupidCancer.com as they discuss the rise of the patient platform. We’ll also explore gaming in the panel, “This Game Will Make You Healthier,” featuring speakers Michael Fergusson, Ben Sawyer, Katrina Firlik, and Robert Thurston. #smwHEALTH
  • 5. 3. WE’LL COLLABORATE There is no silver bullet in health, and change requires partnership and collaboration. Michele Polz of Sanofi and Aman Bhandari of Health & Human Services will detail how their two organizations partnered to identify new innovations in diabetes. Dr. Pamela Peeke, Chief Medical Correspondent for Discovery Health TV, will bring her trademark energy, wit and humor with the latest scientific data to motivate and educate audience. Dr. Roizen of the Cleveland Clinic kicks off the afternoon, followed by Sharon Mandler of Saatchi Wellness who will lead a panel on how our perception of beauty affects our behavior and purchase patterns. Last, but not least, participants will to crowdsource the ideal FDA social media guidelines, as well as comments for the Physician Payment Sunshine Act. #smwHEALTH
  • 6. 4. WE’LL ACCELERATE Jay Walker, founder of Priceline and TEDMED chairman & curator will set the stage on Thursday as startups, investors, and strategic partners converge to make it happen. We’re putting the investors in the hot seat. Instead of the traditional demo day, we’re asking investors from Pfizer, Milestone, BluePrint, StartupHealth, West Health Fund, NYCIF and NYeHealth Collaborative to “pitch” the startups. Later in the day we’ll discuss alternative funding for healthcare innovation followed by a speed dating exercise to connect strategic investors and startups to identify partners and pilot opportunities. The connections will continue with a networking cocktail sponsored by Sanofi and the Data Design Diabetes team. #smwHEALTH
  • 7. 5. THE GAME CHANGE “Live fast, die hard, and enjoy the ride. That was me.” — John Perry Barlow Nancy Towbin will explore the role of biomarkers and technology to turn back time – even if you lived hard and drank hard as a lyricist for Grateful Dead. Participants will get the opportunity to take part in an experiment of their own from Saatchi Wellness, learning how little acts of willpower help train your willpower muscle. The week will wrap up with Feast on Health, hosted the fabulous Jerri Chou. #smwHEALTH

Editor's Notes

  1. Mon 2/13 9:00-9:30am Fireside Chat: The Creative Social Revolution: What in the world is going on? http://socialmediaweek.org/event/?event_id=2332Mon 2/13 1 0:00-12:00pmKeynote: Carol McCall, Chief Strategy Officer of GNS Healthcare: http://socialmediaweek.org/event/?event_id=1933Mon 2/1310:00-12:00pmKeynote: Michael Graves on People First: Redesigning the Hospital Room: http://socialmediaweek.org/event/?event_id=1403Mon 2/131:00-2:00pmFast Forward Health presents 73 Cents followed by Q&A with Regina Holliday http://socialmediaweek.org/event/?event_id=1400Mon 2/132:00-8:00pmThe Walking Gallery: An Exhibit http://socialmediaweek.org/event/?event_id=1601Mon 2/13 2:30-3:30pm Power to the Patient: http://socialmediaweek.org/event/?event_id=2334Mon 2/134:00-6:00pmDesigning For Desire http://socialmediaweek.org/event/?event_id=1564Mon 2/136:30-8:00pmNetworking Cocktail Reception, Sponsored by Johnson & Johnson http://socialmediaweek.org/event/?event_id=2038
  2. Tue 2/149:00-10:00amKeynote: Frank Moss on The 2012 MIT Health and Wellness Innovation Hackathon http://socialmediaweek.org/event/?event_id=1901Tue 2/1410:00-12:00pmKeynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum http://socialmediaweek.org/event/?event_id=1900Tue 2/141:00-2:00pmFireside Chat: The Rise of the Patient Platform http://socialmediaweek.org/event/?event_id=2139Tue 2/143:00-4:00pmThis game will make you healthier http://socialmediaweek.org/event/?event_id=1494
  3. Wed 2/1510:00-10:45amHow We Did It: The Sanofi Open Innovation Challenge http://socialmediaweek.org/event/?event_id=1420Wed 2/15 11:00-12:00pm Keynote: Dr. Pamela Peeke http://socialmediaweek.org/event/?event_id=2345Wed 2/151:00-2:00pmKeynote: Michael Roizen, M.D. Chair, Cleveland Clinic Wellness Institute and Chief Wellness Officer, The Cleveland Clinic http://socialmediaweek.org/event/?event_id=2041Wed 2/153:00-4:00pmThe changing face of technology: Click Here For Beautyhttp://socialmediaweek.org/event/?event_id=1609Wed 2/154:30-6:00pmLet’s Crowdsource! FDA Social Media Guidelines + Sunshine Act Comments http://socialmediaweek.org/event/?event_id=2167Wed 2/158:00-10:00pmFastForward Health Presents: Stories of Global Health Innovation Film Screenings http://socialmediaweek.org/event/?event_id=1599
  4. Thu 2/169:00-10:00amKeynote: Jay Walker, Chairman and Curator of TEDMEDhttp://socialmediaweek.org/event/?event_id=1230Thu 2/1610:00-11:00amInvestors in the Hot Seat: Leading Health Investors Pitch To StartUps http://socialmediaweek.org/event/?event_id=1656Thu 2/16 1:00-2:00pm Fixing Healthcare from the Outside In http://socialmediaweek.org/event/?event_id=2324Thu 2/163:00-4:00pmAlternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session http://socialmediaweek.org/event/?event_id=2039Thu 2/16 6:30-8:00pm Networking Reception with Sanofi and Data Design Diabeteshttp://socialmediaweek.org/event/?event_id=2329
  5. Fri 2/1711:00-12:00pmHow Socially-Enabled Feedback Loops Are Strengthening Your Wellness http://socialmediaweek.org/event/?event_id=2037Fri 2/17 10:00-11:00am Biomarkers, Technology, and Age Reversal http://socialmediaweek.org/event/?event_id=2333Fri 2/172:30-4:30pmFeast on Health http://socialmediaweek.org/event/?event_id=1641
  6. http://socialmediaweek.org/newyork/hub/health/