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Fi
            a lm
        au vo ote
            di lun ch
Lu
                 ov ta N
   xe               is ry e
      m               ua E th
        bo                 l s CL erl
           ur
              g,              ec m an
                 31               to o ds
                    M               r de :
                      ar                li
                         ch
                            20            n
                               11           th
                                              e
Introduction


Géraldine Vooren – Legal Counsel
(Images for the Future)

Leontien Bout – General Legal Counsel

EYE Film Institute Netherlands


Representing:

Association des Cinémathèques Européennes
(ACE)
Introduction



• Digitization project “Images for the Future”

• Clearing practice at EYE Film Institute Netherlands

• VoD Platform Filmotech: voluntary ECL model

• Negotiating with collecting societies

• Recommendations for legislation
Digitization project “Images for the Future”



• Dutch archives received 119 million EURO from the Dutch Government

• Goal: maximum availability of the audiovisual material to the general public

• Conservation, Digitization, Contextualization and Access of 22.510 hours of
film, 2.9 million photographs
Digitization project “Images for the Future”


Clearing Team (since February 2008):


• Legal Counsel


• Historian


• Volunteer
Digitization project “Images for the Future”


Clearing Results (since February 2008)


• Total of films cleared: 3033 titles

  - Public Domain              546 titles
  - Orphan Works               1459 titles
  - Contracting Party EYE      418 titles
  - License Agreements         610 titles
Film Clearing at EYE


Research & data storage:

• Legal Assessment

• Diligent Search Guidelines for Orphan Works

• Development of a Data Management System


Getting Permission:

• Negotiations with Rights Management Societies
  (Film / Film-related material / Photographs)

• The Battle for Signatures
VoD Platform Filmotech


• Public-private partnership:

  - Film & TV Archives
  - Producers Association
  - Unions, Guilds
  - Film Fund
  - Film Festival
  - Ministry of Culture
  - Collecting Societies

• Streaming Video-on-demand platform

• Entire Dutch Film Collection

• Launch: April 7th, 2011
VoD Platform Filmotech

Repartition:

• 10 % of each paid view to collecting societies

• Contract with producer (contains indemnification)
remaining 90%:

 - 65 % to licensor
 - 35 % running costs platform Filmotech

• Contract with heirs (contains no indemnification)
remaining 90%

- 50 % licensor
- 15 % reservation for third-party claims
- 35 % running costs platform
VoD platform Filmotech


Voluntary ECL Model:

• Search for rights holders by EYE

• Individual license agreements with producers

• Collective license agreement regarding other
rightsholders with Rights Management Societies

• EYE provides contact information regarding
rightsholders to Rights Management Societies
 for repartition
VoD Platform Filmotech


Voluntary ECL model:

Contracting parties Filmotech B.V. /
Rights Management Societies:

• Performing Artists (NORMA)

• Writers (LIRA)

• Directors (VEVAM)

• Producers (SEKAM )

• Music Composers (BUMA / STEMRA)
VoD Platform Filmotech


ECL Filmotech / Rights Management Societies


Contract information:

• Permission for those represented by RMS

• Indemnification for those not represented by RMS

• Indemnification also applies to orphan works

• Opt-out possibility for non- represented rightsholders

• Duration: three years plus automatic renewal
Negotiating with Rights Management
Societies (Filmotech)


Voluntary ECL Model, pitfalls:

• No one-stop shop for all rightsholders

• Negotiations time-consuming (three years)

• Not all filmmakers are represented by Rights
Management Societies

• Applicable only to royalty-based license agreement
Negotiating with Rights Management
Organizations (Photographs)


• Pictoright representing visual artists

• Our goal: one lump sum for entire collection unlimited
in time

• Their offer: - clearing only non-studio material
               - two year limitation
               - costs: 15.000 Euro per year
Recommendations:


Implementation of European legislation allowing for:

• Mandatory exceptions for publicly funded institutions:

- Digitization and online use of Orphan works
(educational / research purposes)
 - Digitization for preservation purposes and online
access on the premises for copyrighted material

• ECL model for all use by cultural institutions not
covered by these mandatory exceptions
  - Non-commercial use: no fee
  - Commercial use: limited fee

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Filmotech Netherlands: a voluntary ECL model in the AV sector

  • 1. Fi a lm au vo ote di lun ch Lu ov ta N xe is ry e m ua E th bo l s CL erl ur g, ec m an 31 to o ds M r de : ar li ch 20 n 11 th e
  • 2. Introduction Géraldine Vooren – Legal Counsel (Images for the Future) Leontien Bout – General Legal Counsel EYE Film Institute Netherlands Representing: Association des Cinémathèques Européennes (ACE)
  • 3. Introduction • Digitization project “Images for the Future” • Clearing practice at EYE Film Institute Netherlands • VoD Platform Filmotech: voluntary ECL model • Negotiating with collecting societies • Recommendations for legislation
  • 4. Digitization project “Images for the Future” • Dutch archives received 119 million EURO from the Dutch Government • Goal: maximum availability of the audiovisual material to the general public • Conservation, Digitization, Contextualization and Access of 22.510 hours of film, 2.9 million photographs
  • 5. Digitization project “Images for the Future” Clearing Team (since February 2008): • Legal Counsel • Historian • Volunteer
  • 6. Digitization project “Images for the Future” Clearing Results (since February 2008) • Total of films cleared: 3033 titles - Public Domain 546 titles - Orphan Works 1459 titles - Contracting Party EYE 418 titles - License Agreements 610 titles
  • 7. Film Clearing at EYE Research & data storage: • Legal Assessment • Diligent Search Guidelines for Orphan Works • Development of a Data Management System Getting Permission: • Negotiations with Rights Management Societies (Film / Film-related material / Photographs) • The Battle for Signatures
  • 8. VoD Platform Filmotech • Public-private partnership: - Film & TV Archives - Producers Association - Unions, Guilds - Film Fund - Film Festival - Ministry of Culture - Collecting Societies • Streaming Video-on-demand platform • Entire Dutch Film Collection • Launch: April 7th, 2011
  • 9. VoD Platform Filmotech Repartition: • 10 % of each paid view to collecting societies • Contract with producer (contains indemnification) remaining 90%: - 65 % to licensor - 35 % running costs platform Filmotech • Contract with heirs (contains no indemnification) remaining 90% - 50 % licensor - 15 % reservation for third-party claims - 35 % running costs platform
  • 10. VoD platform Filmotech Voluntary ECL Model: • Search for rights holders by EYE • Individual license agreements with producers • Collective license agreement regarding other rightsholders with Rights Management Societies • EYE provides contact information regarding rightsholders to Rights Management Societies for repartition
  • 11. VoD Platform Filmotech Voluntary ECL model: Contracting parties Filmotech B.V. / Rights Management Societies: • Performing Artists (NORMA) • Writers (LIRA) • Directors (VEVAM) • Producers (SEKAM ) • Music Composers (BUMA / STEMRA)
  • 12. VoD Platform Filmotech ECL Filmotech / Rights Management Societies Contract information: • Permission for those represented by RMS • Indemnification for those not represented by RMS • Indemnification also applies to orphan works • Opt-out possibility for non- represented rightsholders • Duration: three years plus automatic renewal
  • 13. Negotiating with Rights Management Societies (Filmotech) Voluntary ECL Model, pitfalls: • No one-stop shop for all rightsholders • Negotiations time-consuming (three years) • Not all filmmakers are represented by Rights Management Societies • Applicable only to royalty-based license agreement
  • 14. Negotiating with Rights Management Organizations (Photographs) • Pictoright representing visual artists • Our goal: one lump sum for entire collection unlimited in time • Their offer: - clearing only non-studio material - two year limitation - costs: 15.000 Euro per year
  • 15. Recommendations: Implementation of European legislation allowing for: • Mandatory exceptions for publicly funded institutions: - Digitization and online use of Orphan works (educational / research purposes) - Digitization for preservation purposes and online access on the premises for copyrighted material • ECL model for all use by cultural institutions not covered by these mandatory exceptions - Non-commercial use: no fee - Commercial use: limited fee