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Project summary:
•Tailored solutions: color, finish,
function
•Office, boutique, restaurant and
automobile showroom all in one
•Very high demands on acoustical
qualities
BMW Brand Store
Brussels [BE]
photography:alexandrevanbattel
About
Links: bmwbrandstore.be • Inaguration (YouTube)
culture: showrooms, boutiques  malls
Performance solution for
premium cars
through the premises. Moreover a 16,700 sq ft
rough concrete-like surface (fully in keeping with
the customer’s wishes) was created on both the
ceilings and walls. Both of the surfaces also provide
acoustical environments that emanate performance
down to the smallest detail. As an example, an
intimate conversation can be held without being
disturbed when the premises are full of people.
Staff members also avoid problems in the form of
fatigue, headaches and difficulties in concentration,
which often occur in environments with poorer or
no acoustical solutions at all.The letter M has long
been associated with Bavarian extreme performance
– the question now is whether or not F as in Fellert
has also achieved this enviable status.
A building just as important for BMW as for the
enthusiasts who enjoy spending more time than
usual in automobile showrooms.The latest BMW
Brand Store is in Brussels and on one of the city’s
most fashionable streets – the elegant Boulevard
de Waterloo. Here Fellert has made possible a
unique environment – a true performance solution
where design and sound absorption interplay 
without compromise.
The performance assignment for BMW included
two solutions. In part a ceiling installation with
Feller Even Better Silk, our smoothest and most
elegant surface finish.The result here was just as
striking as it was suggestive – white, seamless and
smooth ceilings that slowly and tastefully undulate
Architect: Becc agency GmbH
Location: Brussels, Belgium
Area: 6,500 sq ft/2,400 m2
Product: Even Better Silk (9,700 sq ft/900 m2
),
Even Better Secern (16,100 sq ft/1,500 m2
)
Fellert installer: Engepar SA
Type of project: New construction

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Fel case bmw_uk

  • 1. Project summary: •Tailored solutions: color, finish, function •Office, boutique, restaurant and automobile showroom all in one •Very high demands on acoustical qualities BMW Brand Store Brussels [BE] photography:alexandrevanbattel About Links: bmwbrandstore.be • Inaguration (YouTube) culture: showrooms, boutiques malls Performance solution for premium cars through the premises. Moreover a 16,700 sq ft rough concrete-like surface (fully in keeping with the customer’s wishes) was created on both the ceilings and walls. Both of the surfaces also provide acoustical environments that emanate performance down to the smallest detail. As an example, an intimate conversation can be held without being disturbed when the premises are full of people. Staff members also avoid problems in the form of fatigue, headaches and difficulties in concentration, which often occur in environments with poorer or no acoustical solutions at all.The letter M has long been associated with Bavarian extreme performance – the question now is whether or not F as in Fellert has also achieved this enviable status. A building just as important for BMW as for the enthusiasts who enjoy spending more time than usual in automobile showrooms.The latest BMW Brand Store is in Brussels and on one of the city’s most fashionable streets – the elegant Boulevard de Waterloo. Here Fellert has made possible a unique environment – a true performance solution where design and sound absorption interplay without compromise. The performance assignment for BMW included two solutions. In part a ceiling installation with Feller Even Better Silk, our smoothest and most elegant surface finish.The result here was just as striking as it was suggestive – white, seamless and smooth ceilings that slowly and tastefully undulate Architect: Becc agency GmbH Location: Brussels, Belgium Area: 6,500 sq ft/2,400 m2 Product: Even Better Silk (9,700 sq ft/900 m2 ), Even Better Secern (16,100 sq ft/1,500 m2 ) Fellert installer: Engepar SA Type of project: New construction