SlideShare a Scribd company logo
Ramadan on Facebook
2017
I N I N D O N E S I A
G E N E R A L V E R S I O N F O R P U B L I C
No.
2
Count on mobile
this Ramadan
Source: Ramadhan study, Kantar research (commissioned by Facebook), n= Muslims aged 1000+ in Indonesia and Malaysia, Jan 2016
On mobile in Indonesia & Malaysia
Mobile is the source of Ramadan information
know more about
what’s happening
during Ramadan
use mobile to follow
Islam practices on
Ramadan
2 in 3 1 in 2 1 in 2 mums
Download a copy of
Quran on mobile
devices
Mobile ties Indonesians to
people and festivities
get closer to
friends & family through mobile
60%
Use mobile to plan social
activities
1 in 2*
Source: Ramadhan study, Kantar research (commissioned by Facebook), n= Muslims aged 1000+ in
Indonesia and Malaysia respectively, Jan 2016
* Actual figure: 50.7%; Question: Mobile phone roles during Ramadan
2 in 3
use mobile while
watching TV1
TOP ACTIVITIES WHILE
MULTI-SCREENING2
Source: Ramadhan study, Kantar research (commissioned by Facebook), n= 1000+ Muslims aged 18+ in Indonesia and Malaysia respectively, Jan 2016
1. Actual figure: 67%; question: Which of these devices do you regularly (at least once a week) use while watching TV during Ramadan and/or Eid al-Fitr?
2. Question: Which of the following would you say you regularly (at least once a week) do while watching TV during Ramadan and/or Eid al-Fitr on these devices?
Mobile is the companion while watching TV
Social Media
Looking for information
Messaging services
95%
view mobile content
different to
what’s on TV
Ramadhan sharing peaks throughout the season
4/30/16 5/10/16 5/20/16 5/30/16 6/9/16 6/19/16 6/29/16 7/9/16 7/19/16 7/29/16
Ramadhan posting is
equally high before, during
and after the season
Facebook text, photo and video posts in Indonesia before, during and after Ramadhan
35%
more posts on July 4
compared to the entire
Ramadhan season
July 4
Source: Facebook internal data (based on number of all type of post) in Indonesia, all demographic, 1 April – 30 Aug 2016
4/30/16 5/10/16 5/20/16 5/30/16 6/9/16 6/19/16 6/29/16 7/9/16 7/19/16 7/29/16
Videos spike post-Ramadhan
Facebook video posts in Indonesia pre, during and post Ramadhan
July 4
2.8x
more video posts
compared to the entire
Ramadhan season
23%
more video posts compared
to Ramadhan month
IN THE POST-RAMADHAN MONTH
ON JULY 4
Source: Facebook internal data (based on number of video post) in Indonesia, all demographic, 1 April – 30 Aug 2016
Family, food and the home dominate Ramadhan
Facebook conversations
1) Family (48%)
2) F&B (16%)
3) Household (10%)
4) Travel (9%)
5) Shopping (6%)
TOP 5 RAMADHAN
TOPICS ON FACEBOOK
1 in 2
Facebook posts
were related to
Family*
Source: Facebook internal data (based on keywords related to Ramadhan topics), Indonesia,
1 Apr – 5 Aug 2016
PRE-RAMADHAN
(1 APRIL – 5 JUNE)
RAMADHAN
(6 JUNE – 5 JULY)
Advice CharityEntertainment Family
F&BFinance
Household Shopping
WEEK APRIL 4
(9 weeks before)
WEEK MAY 16
(3 weeks before)
WEEK APRIL 25
(6 weeks before)
WEEK JUNE 6
(Ramadhan wk 1)
WEEK MAY 2
(5 weeks before)
WEEK MAY 23
(2 weeks before)
Travel
Home, advice and travel conversations start early
When Ramadhan conversations start to increase on Facebook
(by weeks in 2016)
Source: Facebook internal data (based on keywords related to Ramadhan topics), Indonesia, 1 Apr – 5 Aug 2016
RAMADHAN
(6 JUNE – 5 JULY)
POST-RAMADHAN
(6 JULY – 5 AUGUST)
F&B
WEEK JUNE 6
(Ramadhan wk 1)
Finance
Shopping
WEEK JUNE 27
(Ramadhan wk 4)
Charity
WEEK JULY 4
(Ramadhan wk 5)
Family
Household
Travel
Advice, Tips &
Information
WEEK JULY 18
(2 weeks after Ramadhan)
Entertainment
Food, shopping conversations peak early
When Ramadhan conversations reach its peak on Facebook
(by weeks in 2016)
Source: Facebook internal data (based on keywords related to Ramadhan topics),
Indonesia, 1 Apr – 5 Aug 2016
Source: Facebook internal data (based on keywords related to family), Indonesia, 1 Apr to 5 Aug 2016 11
Family conversations: Aspirations, goals & thankfulness
• Thankfulness to God is a common
discussion topic around family
conversations on Facebook this
season
• Goals: Aspirations and wishes for
families – especially husbands and
children – to improve, do good and be
better people this Ramadhan.
• Greetings: Eid/Lebaran well wishes for
friends and loved ones are widely
discussed in family conversations
Source: Facebook internal data (based on keywords related to travel), Indonesia, 1 Apr to 5 Aug 2016 12
Travel conversations: Documenting the mudik journey & hometown experiences
• Self reflection of one’s life journey
(perjalanan hidup) is a big topic related to travel
conversations, likely when people start traveling
back to their hometowns this Ramadhan.
• Holiday & kampung (hometown) experiences
are widely posted by Indonesians
• The travel journey back to one’s hometown
(mudik/pulang kampung):
Indonesians discuss the journey back home while
they’re on the road, capturing the sights and
sounds along the way, be it beaches or roadways
through the mountains.
• Safe travels: Indonesians often send well wishes
to their friends and family for safe travels back
home or abroad.
Source: Instagram internal data, Indonesia, 1 Apr to 5 Aug 2016 13
Trending Instagram hashtags during Ramadhan among Women
• Muslim fashion tops hashtags
for Indonesian Women on
Instagram this season
• Shopping for the family:
Their posts are not only about
dressing themselves, but also
dressing the entire family
(kids, baby)
• Happiness and love are
dominant feelings captured this
season.
• Holiday plans & destinations
are often captured and
discussed.
• Local vs global:
Local destinations are more
frequently mentioned than
international locations
Source: Facebook internal data, Indonesia, 1 Apr to 5 Aug 2016 14
Household topics highlights among women
• Home cleanliness is widely
discussed by women this season
on Facebook. Most conversations
involve laundry and home cleaning.
• New and presentable homes:
Women strive to keep homes
looking new and presentable,
especially bathrooms and living
rooms.
• Home gatherings: Good home
presentation and cleanliness is
closely linked to family gatherings
at home (open house, breakfast)
• Taking a break: Women often
discuss activities outside the home
(keluar rumah, cuci mata). Likely
linked to time off from readying
the home for Ramadhan.
Source: Facebook internal data, Indonesia, 1 Apr to 5 Aug 2016 15
Food and beverage topics highlights among women
• Lunch (and lunch hour
activities while fasting) are
widely discussed by women
on Facebook
• Recipes: Popular Indonesian
food dishes are often
mentioned, likely linked to
recipe asks and suggestions.
• Pregnant women post about
maintaining their health
during Ramadhan fasting
• Health: Weight is a hot topic,
a sign of women looking out
for healthier, low calorie food
products and recipes.
16
Shopping topics highlights among women
• Clothes shopping:
Conversations around clothes
shopping comes out on top,
particularly for new clothes
worn on Eid/Lebaran
• Electronics: Discussion
about electronics, especially
the TV, Playstation and
mobile phones (particularly
Samsung)
• Gifting and promotions are
a hot topic
Source: Facebook internal data, Indonesia, 1 Apr to 5 Aug 2016
No.
Winning in all
phases of Ramadan
18
Build brand
awareness
with Facebook &
Instagram video ads
Use Facebook, Instagram & Audience Network
to grow your business this Ramadhan
Win new
audiences
using smart targeting
with Custom/Lookalike
Audiences
Generate leads
& downloads
with lead ads and
mobile app install ads
Drive sales &
store traffic
with Carousel ads,
Dynamic ads and Local
Awareness ads
The 3 Phases of Ramadhan 2017
= Pre-Ramadhan
(1 April – 26 May)
= Ramadhan
(27 May – 25 June)
= Post-Ramadhan
(26 June – 31 July)
Source: Placeholder text. Delete this box if source is not needed. 20
Thank you

More Related Content

Viewers also liked

The Fall of Trump
The Fall of TrumpThe Fall of Trump
The Fall of Trump
Susana Gallardo
 
Scaling Your Microservices With LoopBack
Scaling Your Microservices With LoopBackScaling Your Microservices With LoopBack
Scaling Your Microservices With LoopBack
Ritchie Martori
 
Memory Interoperability in Analytics and Machine Learning
Memory Interoperability in Analytics and Machine LearningMemory Interoperability in Analytics and Machine Learning
Memory Interoperability in Analytics and Machine Learning
Wes McKinney
 
HAPPYWEEK 212 - 2017.03.27.
HAPPYWEEK 212 - 2017.03.27.HAPPYWEEK 212 - 2017.03.27.
HAPPYWEEK 212 - 2017.03.27.
Jiří Černák
 
Kumoten: Dropshipping Programme
Kumoten: Dropshipping ProgrammeKumoten: Dropshipping Programme
Kumoten: Dropshipping Programme
Nor Hazidah
 
Goをカンストさせる話
Goをカンストさせる話Goをカンストさせる話
Goをカンストさせる話
Moriyoshi Koizumi
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
Leslie Samuel
 
HoloLens x Graphics 入門
HoloLens x Graphics 入門HoloLens x Graphics 入門
HoloLens x Graphics 入門
hecomi
 
フォントの選び方・使い方
フォントの選び方・使い方フォントの選び方・使い方
フォントの選び方・使い方
k maztani
 
Welcome Ramadan 2016
Welcome Ramadan 2016Welcome Ramadan 2016
Welcome Ramadan 2016
Seema Taufiq
 
The Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer InterviewsThe Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer Interviews
Good Funnel
 

Viewers also liked (11)

The Fall of Trump
The Fall of TrumpThe Fall of Trump
The Fall of Trump
 
Scaling Your Microservices With LoopBack
Scaling Your Microservices With LoopBackScaling Your Microservices With LoopBack
Scaling Your Microservices With LoopBack
 
Memory Interoperability in Analytics and Machine Learning
Memory Interoperability in Analytics and Machine LearningMemory Interoperability in Analytics and Machine Learning
Memory Interoperability in Analytics and Machine Learning
 
HAPPYWEEK 212 - 2017.03.27.
HAPPYWEEK 212 - 2017.03.27.HAPPYWEEK 212 - 2017.03.27.
HAPPYWEEK 212 - 2017.03.27.
 
Kumoten: Dropshipping Programme
Kumoten: Dropshipping ProgrammeKumoten: Dropshipping Programme
Kumoten: Dropshipping Programme
 
Goをカンストさせる話
Goをカンストさせる話Goをカンストさせる話
Goをカンストさせる話
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
HoloLens x Graphics 入門
HoloLens x Graphics 入門HoloLens x Graphics 入門
HoloLens x Graphics 入門
 
フォントの選び方・使い方
フォントの選び方・使い方フォントの選び方・使い方
フォントの選び方・使い方
 
Welcome Ramadan 2016
Welcome Ramadan 2016Welcome Ramadan 2016
Welcome Ramadan 2016
 
The Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer InterviewsThe Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer Interviews
 

Similar to Facebook Ramadhan insight 2017 for Indonesian Business

Google for Publisher
Google for PublisherGoogle for Publisher
Google for Publisher
Iosi Pratama
 
Webinar 1: Muslim pupils and fasting
Webinar 1: Muslim pupils and fastingWebinar 1: Muslim pupils and fasting
Webinar 1: Muslim pupils and fasting
interfaithexplorers
 
Inducate -Harshda Ghai
Inducate -Harshda GhaiInducate -Harshda Ghai
Inducate -Harshda Ghai
HarshdaGhai
 
Assure method
Assure methodAssure method
Assure method
nshipe35
 
Assure method
Assure methodAssure method
Assure method
nshipe35
 
Inducate v2[4036]
Inducate v2[4036]Inducate v2[4036]
Inducate v2[4036]
HarshdaGhai
 
Impact of globalization on childhood
Impact of globalization on childhoodImpact of globalization on childhood
Impact of globalization on childhood
Moumita Dey
 
Working with Parents.PPT
Working with Parents.PPTWorking with Parents.PPT
Working with Parents.PPT
shahjehan31
 
John Freeman And Carolyn Potoff
John Freeman And Carolyn PotoffJohn Freeman And Carolyn Potoff
John Freeman And Carolyn Potoff
AMI/USA
 
Ap1 Newsletter 29th May
Ap1 Newsletter 29th MayAp1 Newsletter 29th May
Ap1 Newsletter 29th May
BIS HCM
 
Assure 2
Assure 2Assure 2
Assure 2
RayMarieeeee
 
Learning at Home: Families' Educational Media Use at Home
Learning at Home: Families' Educational Media Use at HomeLearning at Home: Families' Educational Media Use at Home
Learning at Home: Families' Educational Media Use at Home
Joan Ganz Cooney Center at Sesame Workshop
 
Parent Teacher Partnerships
Parent Teacher PartnershipsParent Teacher Partnerships
Parent Teacher Partnerships
BrittaniGeason
 
Issue17 eng
Issue17 engIssue17 eng
Issue17 eng
tannguyenbishanoi
 
Issue17 eng
Issue17 engIssue17 eng
Issue17 eng
BIS Ha Noi
 
Ramadan 2020 Data Trends for Marketers
Ramadan 2020 Data Trends for MarketersRamadan 2020 Data Trends for Marketers
Ramadan 2020 Data Trends for Marketers
digitalinasia
 
Platform interview: Facebook for business and all the people that matter to you
Platform interview: Facebook for business and all the people that matter to youPlatform interview: Facebook for business and all the people that matter to you
Platform interview: Facebook for business and all the people that matter to you
Branded Ltd
 
CLA 2 Guide to the Media PlanThe fourth P” is for promotion,
CLA 2 Guide to the Media PlanThe fourth P” is for promotion, CLA 2 Guide to the Media PlanThe fourth P” is for promotion,
CLA 2 Guide to the Media PlanThe fourth P” is for promotion,
VinaOconner450
 
Islamic Activities on Students? Learning Achievement in Islamic Education Su...
 Islamic Activities on Students? Learning Achievement in Islamic Education Su... Islamic Activities on Students? Learning Achievement in Islamic Education Su...
Islamic Activities on Students? Learning Achievement in Islamic Education Su...
Research Journal of Education
 
IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)
IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)
IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)
Colin Haas
 

Similar to Facebook Ramadhan insight 2017 for Indonesian Business (20)

Google for Publisher
Google for PublisherGoogle for Publisher
Google for Publisher
 
Webinar 1: Muslim pupils and fasting
Webinar 1: Muslim pupils and fastingWebinar 1: Muslim pupils and fasting
Webinar 1: Muslim pupils and fasting
 
Inducate -Harshda Ghai
Inducate -Harshda GhaiInducate -Harshda Ghai
Inducate -Harshda Ghai
 
Assure method
Assure methodAssure method
Assure method
 
Assure method
Assure methodAssure method
Assure method
 
Inducate v2[4036]
Inducate v2[4036]Inducate v2[4036]
Inducate v2[4036]
 
Impact of globalization on childhood
Impact of globalization on childhoodImpact of globalization on childhood
Impact of globalization on childhood
 
Working with Parents.PPT
Working with Parents.PPTWorking with Parents.PPT
Working with Parents.PPT
 
John Freeman And Carolyn Potoff
John Freeman And Carolyn PotoffJohn Freeman And Carolyn Potoff
John Freeman And Carolyn Potoff
 
Ap1 Newsletter 29th May
Ap1 Newsletter 29th MayAp1 Newsletter 29th May
Ap1 Newsletter 29th May
 
Assure 2
Assure 2Assure 2
Assure 2
 
Learning at Home: Families' Educational Media Use at Home
Learning at Home: Families' Educational Media Use at HomeLearning at Home: Families' Educational Media Use at Home
Learning at Home: Families' Educational Media Use at Home
 
Parent Teacher Partnerships
Parent Teacher PartnershipsParent Teacher Partnerships
Parent Teacher Partnerships
 
Issue17 eng
Issue17 engIssue17 eng
Issue17 eng
 
Issue17 eng
Issue17 engIssue17 eng
Issue17 eng
 
Ramadan 2020 Data Trends for Marketers
Ramadan 2020 Data Trends for MarketersRamadan 2020 Data Trends for Marketers
Ramadan 2020 Data Trends for Marketers
 
Platform interview: Facebook for business and all the people that matter to you
Platform interview: Facebook for business and all the people that matter to youPlatform interview: Facebook for business and all the people that matter to you
Platform interview: Facebook for business and all the people that matter to you
 
CLA 2 Guide to the Media PlanThe fourth P” is for promotion,
CLA 2 Guide to the Media PlanThe fourth P” is for promotion, CLA 2 Guide to the Media PlanThe fourth P” is for promotion,
CLA 2 Guide to the Media PlanThe fourth P” is for promotion,
 
Islamic Activities on Students? Learning Achievement in Islamic Education Su...
 Islamic Activities on Students? Learning Achievement in Islamic Education Su... Islamic Activities on Students? Learning Achievement in Islamic Education Su...
Islamic Activities on Students? Learning Achievement in Islamic Education Su...
 
IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)
IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)
IMC 641: Social Media & Marketing Class Final Project (Johnson & Johnson Baby)
 

Recently uploaded

How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
TMR Infra
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 

Facebook Ramadhan insight 2017 for Indonesian Business

  • 1. Ramadan on Facebook 2017 I N I N D O N E S I A G E N E R A L V E R S I O N F O R P U B L I C
  • 3. Source: Ramadhan study, Kantar research (commissioned by Facebook), n= Muslims aged 1000+ in Indonesia and Malaysia, Jan 2016 On mobile in Indonesia & Malaysia Mobile is the source of Ramadan information know more about what’s happening during Ramadan use mobile to follow Islam practices on Ramadan 2 in 3 1 in 2 1 in 2 mums Download a copy of Quran on mobile devices
  • 4. Mobile ties Indonesians to people and festivities get closer to friends & family through mobile 60% Use mobile to plan social activities 1 in 2* Source: Ramadhan study, Kantar research (commissioned by Facebook), n= Muslims aged 1000+ in Indonesia and Malaysia respectively, Jan 2016 * Actual figure: 50.7%; Question: Mobile phone roles during Ramadan
  • 5. 2 in 3 use mobile while watching TV1 TOP ACTIVITIES WHILE MULTI-SCREENING2 Source: Ramadhan study, Kantar research (commissioned by Facebook), n= 1000+ Muslims aged 18+ in Indonesia and Malaysia respectively, Jan 2016 1. Actual figure: 67%; question: Which of these devices do you regularly (at least once a week) use while watching TV during Ramadan and/or Eid al-Fitr? 2. Question: Which of the following would you say you regularly (at least once a week) do while watching TV during Ramadan and/or Eid al-Fitr on these devices? Mobile is the companion while watching TV Social Media Looking for information Messaging services 95% view mobile content different to what’s on TV
  • 6. Ramadhan sharing peaks throughout the season 4/30/16 5/10/16 5/20/16 5/30/16 6/9/16 6/19/16 6/29/16 7/9/16 7/19/16 7/29/16 Ramadhan posting is equally high before, during and after the season Facebook text, photo and video posts in Indonesia before, during and after Ramadhan 35% more posts on July 4 compared to the entire Ramadhan season July 4 Source: Facebook internal data (based on number of all type of post) in Indonesia, all demographic, 1 April – 30 Aug 2016
  • 7. 4/30/16 5/10/16 5/20/16 5/30/16 6/9/16 6/19/16 6/29/16 7/9/16 7/19/16 7/29/16 Videos spike post-Ramadhan Facebook video posts in Indonesia pre, during and post Ramadhan July 4 2.8x more video posts compared to the entire Ramadhan season 23% more video posts compared to Ramadhan month IN THE POST-RAMADHAN MONTH ON JULY 4 Source: Facebook internal data (based on number of video post) in Indonesia, all demographic, 1 April – 30 Aug 2016
  • 8. Family, food and the home dominate Ramadhan Facebook conversations 1) Family (48%) 2) F&B (16%) 3) Household (10%) 4) Travel (9%) 5) Shopping (6%) TOP 5 RAMADHAN TOPICS ON FACEBOOK 1 in 2 Facebook posts were related to Family* Source: Facebook internal data (based on keywords related to Ramadhan topics), Indonesia, 1 Apr – 5 Aug 2016
  • 9. PRE-RAMADHAN (1 APRIL – 5 JUNE) RAMADHAN (6 JUNE – 5 JULY) Advice CharityEntertainment Family F&BFinance Household Shopping WEEK APRIL 4 (9 weeks before) WEEK MAY 16 (3 weeks before) WEEK APRIL 25 (6 weeks before) WEEK JUNE 6 (Ramadhan wk 1) WEEK MAY 2 (5 weeks before) WEEK MAY 23 (2 weeks before) Travel Home, advice and travel conversations start early When Ramadhan conversations start to increase on Facebook (by weeks in 2016) Source: Facebook internal data (based on keywords related to Ramadhan topics), Indonesia, 1 Apr – 5 Aug 2016
  • 10. RAMADHAN (6 JUNE – 5 JULY) POST-RAMADHAN (6 JULY – 5 AUGUST) F&B WEEK JUNE 6 (Ramadhan wk 1) Finance Shopping WEEK JUNE 27 (Ramadhan wk 4) Charity WEEK JULY 4 (Ramadhan wk 5) Family Household Travel Advice, Tips & Information WEEK JULY 18 (2 weeks after Ramadhan) Entertainment Food, shopping conversations peak early When Ramadhan conversations reach its peak on Facebook (by weeks in 2016) Source: Facebook internal data (based on keywords related to Ramadhan topics), Indonesia, 1 Apr – 5 Aug 2016
  • 11. Source: Facebook internal data (based on keywords related to family), Indonesia, 1 Apr to 5 Aug 2016 11 Family conversations: Aspirations, goals & thankfulness • Thankfulness to God is a common discussion topic around family conversations on Facebook this season • Goals: Aspirations and wishes for families – especially husbands and children – to improve, do good and be better people this Ramadhan. • Greetings: Eid/Lebaran well wishes for friends and loved ones are widely discussed in family conversations
  • 12. Source: Facebook internal data (based on keywords related to travel), Indonesia, 1 Apr to 5 Aug 2016 12 Travel conversations: Documenting the mudik journey & hometown experiences • Self reflection of one’s life journey (perjalanan hidup) is a big topic related to travel conversations, likely when people start traveling back to their hometowns this Ramadhan. • Holiday & kampung (hometown) experiences are widely posted by Indonesians • The travel journey back to one’s hometown (mudik/pulang kampung): Indonesians discuss the journey back home while they’re on the road, capturing the sights and sounds along the way, be it beaches or roadways through the mountains. • Safe travels: Indonesians often send well wishes to their friends and family for safe travels back home or abroad.
  • 13. Source: Instagram internal data, Indonesia, 1 Apr to 5 Aug 2016 13 Trending Instagram hashtags during Ramadhan among Women • Muslim fashion tops hashtags for Indonesian Women on Instagram this season • Shopping for the family: Their posts are not only about dressing themselves, but also dressing the entire family (kids, baby) • Happiness and love are dominant feelings captured this season. • Holiday plans & destinations are often captured and discussed. • Local vs global: Local destinations are more frequently mentioned than international locations
  • 14. Source: Facebook internal data, Indonesia, 1 Apr to 5 Aug 2016 14 Household topics highlights among women • Home cleanliness is widely discussed by women this season on Facebook. Most conversations involve laundry and home cleaning. • New and presentable homes: Women strive to keep homes looking new and presentable, especially bathrooms and living rooms. • Home gatherings: Good home presentation and cleanliness is closely linked to family gatherings at home (open house, breakfast) • Taking a break: Women often discuss activities outside the home (keluar rumah, cuci mata). Likely linked to time off from readying the home for Ramadhan.
  • 15. Source: Facebook internal data, Indonesia, 1 Apr to 5 Aug 2016 15 Food and beverage topics highlights among women • Lunch (and lunch hour activities while fasting) are widely discussed by women on Facebook • Recipes: Popular Indonesian food dishes are often mentioned, likely linked to recipe asks and suggestions. • Pregnant women post about maintaining their health during Ramadhan fasting • Health: Weight is a hot topic, a sign of women looking out for healthier, low calorie food products and recipes.
  • 16. 16 Shopping topics highlights among women • Clothes shopping: Conversations around clothes shopping comes out on top, particularly for new clothes worn on Eid/Lebaran • Electronics: Discussion about electronics, especially the TV, Playstation and mobile phones (particularly Samsung) • Gifting and promotions are a hot topic Source: Facebook internal data, Indonesia, 1 Apr to 5 Aug 2016
  • 18. 18 Build brand awareness with Facebook & Instagram video ads Use Facebook, Instagram & Audience Network to grow your business this Ramadhan Win new audiences using smart targeting with Custom/Lookalike Audiences Generate leads & downloads with lead ads and mobile app install ads Drive sales & store traffic with Carousel ads, Dynamic ads and Local Awareness ads
  • 19. The 3 Phases of Ramadhan 2017 = Pre-Ramadhan (1 April – 26 May) = Ramadhan (27 May – 25 June) = Post-Ramadhan (26 June – 31 July)
  • 20. Source: Placeholder text. Delete this box if source is not needed. 20 Thank you