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1

Facebook ハッシュタグ活用
利用者が少ない今が使い時!
2

ハッシュタグってなんですか?
3

こういう投稿見たことありますか?

↑これがハッシュタグ
ハッシュタグで投稿をくくれます。

4

ハッシュタグをクリックすると
同じハッシュタグの投稿
のみが表示されるページへ
5

ブレストタイム
どういう活用方法が思い浮かびますか?
6

利用法その①
友達ではない人に
投稿を見てもらう
7

予備知識
Facebookは”基本的”に友達に
なっていない人に自分の投稿を
見てもらうことはできません。
8

ハッシュタグ付
けして投稿

友達が2人
しかいない

同じタグの輪に!!
ヤッホゥ!!!!!
9

ハッシュタグを使う人は、当然
ハッシュタグのページを見に来ます
10

出来るだけ使っている人が多い
ハッシュタグを見つけて投稿した方が
効果が高いでしょう。

#熊本
#ラーメン
#美容
#ランチ
#忘年会
11

検索ボックスに「#〇〇」で
探すことができます。
12

何となくイメージが沸きましたか?
13

でもここまでの使い方は普通です。
ここでは一歩先を学びましょう。
14

利用法その②
自分単独の宣伝に使う
15

予備知識
ハッシュタグは
facebookではまだ
しっかり浸透していません
16

[自分だけ]のハッシュタグ作りましょう。

#プロモートウェブ最高!
↑他に誰も使わないタグを使う
17

ブレストタイム

これをどう使いましょう?
18

周りの人に使ってもらう
19

お客の投稿
自分の投稿

×

自分での投稿
は「宣伝」と取ら
れ反応が悪い

良いこと聞いた
よ!#プロモート
ウェブ最高

○

セミナー行ってき
た!#プロモート
ウェブ最高

練習中です。 #
プロモートウェブ
最高
第3者視点で考える

20

Aさん以外の
ハッシュ投稿

客Aさん
の友人
Aさんが何か投
稿したな。

客Aさんが
ハッシュタグ
使って投稿
この#の青い文字は
なんだろう?
⇒(クリック)

ハッシュ投稿が
集まったページ
なんだろうここ。
賑わっているな。
⇒好印象
集まったハッシュ投稿は
最大限利用する

21

ハッシュ投稿が
集まったページ

自分のFBページでシェアする
22

ここが良いところ①
自分ではなく、お客様が自分の
ウォールで投稿する点が○
第一印象で「宣伝!」
という感じがせず、いいねがつき易い
ため拡散効率が良い。
※タグ次第ですが。
23

ここが良いところ②
集まる写真にバリエーションが出やすく
臨場感が出る。
Aさん来店

Bさん来店

Cさん来店

Dさん来店

飽きる
24

ここが良いところ③

基本、お客様の投稿を
シェアでいいので、運営・
更新が楽!
25

みんな知らない機能なのに
どうやって投稿してもらう?
26

チラシや投稿で告知する
ご来店
ありがとうございました!
ご感想などございましたらぜひfacebookなどで投稿くだ
さい。
その際、投稿の文末にでも
#焼き鳥○○とお書き頂ければ嬉しいです!
投稿いただいたお客様は次回ご来店時に○○をサービ
スさせて頂きます!

投稿時 #○○と書くだけなので負担は少ない。
27

応用した企画例
あなたの省エネ術を投稿して、
プレゼントをもらっちゃおう!
#PW冬のキャンペーン
当店の商品を食べる美味しい顔
を投稿して、プレゼントをもらっ
ちゃおう! #お好み焼き杉本
28

全部タダでできることです。
まずはやってみましょう!
とりあえず今日のセミナーの感想を
投稿するときに
#商売繁盛クラブと入れてみてはどう
でしょうか!
できれば#プロモートウェブ最高も!(小声)

※ハッシュタグは複数同時に使うこと
ができます(←ここ重要)
29

ご清聴ありがとうございました。
プロモートウェブ 杉本

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Facebook ハッシュタグ活用