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PERSONAL BRAND EXPLORATION
FABYON PRICE-SPORTS MARKETING-3/9/24
CAREER GOALS
CAREER CATEGORY-STARTING YOUR CAREER
▸ Short Term Career Goal: Post graduation I
would like to look for jobs so I can start to gain
experience and update my resume also while
growing my personal brand more.
▸ Long Term Career Goal: With enough
experience I would like to have a job at a sports
marketing company.
PROFESSION
JOB TITLES
▸ Occupation-Sports Marketing
▸ Media Programming Director- Direct and coordinate activities of personnel
engaged in preparation of radio or television station program schedules and
programs such as sports or news.
▸ Marketing Manager-Plan, direct, coordinate marketing policies and programs.
Develop pricing strategies with the goal of maximizing the
fi
rms pro
fi
ts or shares.
▸ Agent and Business Manager for Athletes-Represent and promote athletes in
dealing with current or prospective employers. May handle contract negotiation and
other business matters for clients.
COMPETITION
KATHY LOFTON
▸ Industry Experience: Institutions of higher
learning, Fortune 500 companies, all levels of
government work
▸ Education: Masters in Business Management
▸ Leadership: Nexus Leadership
▸ Skills: Advising, Writing, Speaking
▸ Overall Presence: 1k followers and 500+
connections
IDENTITY
CORE VALUES-HUMOR ,HAPPINESS ,UNIQUENESS ,LOYALTY ,FUN
▸ Vision:Land a job with a sports team and join the marketing team.
▸ Passion: Sports
▸ Super Power-Meeting new people and connecting with them.
▸ Golden Circle:
▸ Why- Love seeing people be passionate about their favorite teams.
▸ How- Branding through the sports team.
▸ What- Marketing for sports teams.
I PROMISE TO BE COMMITTED TO MY HARD WORK AND TO
APPROACH EVERY PROBLEM WITH A PROBLEM-SOLVING
PROWESS. I AM DEDICATED TO FINDING SOLUTIONS AND
ENSURE I ADD VALUE TO EVERYTHING I DO.
Fabyon Price
PROMISE
NETWORKING
MEDIA EVENTS
▸ Sports Marketing Summit,May 9th, New York-Hopefully to connect with other people in the industry and gain
more knowledge.
▸ SEME, March 22-23,Washington Dc-Learn more about the sports marketing industry from different sports
executives.
▸ Mentorship: Seeking an experienced Sports marketing manager in the industry to mentor me and guide me
along my career path.
▸ Elevator Pitch:
▸ “Hello my name is Fabyon Price and I am currently a student at Full Sail University. I am enrolled in the Sports
Marketing and Media Bachelors program. My love for sports has me wanting to get into an organization I
love. Im interested in working for your company because I want to gain more experience on what it’s like
working for a media or marketing team. I have all the skills needed to excel in the
fi
eld and bring everything
to the table and give my 110 percent.”
DIGITAL MARKETING
ONLINE I.D CALC SCORES
▸ Volume-Less than 0
▸ Relevance-Zero
▸ Purity-0
▸ Diversity-Less than 0
▸ Validation-Less than 0
▸ Brand Archetype
▸ The Creator-The creator type is all about brands that champion innovation and creativity
▸ Marketing Strategy to improve ID scores
▸ Focus:Volume
▸ Type of Content:Build a personal brand website and update LinkedIn and any other social medias to get my name out in my industry.
▸ Primary Medias:Instagram and Twitter
PROFESSIONAL DEVELOPMENT
▸ Technical:
▸ Data Analysis-Complete a course through Udemy-2025
▸ Social Media-Complete a course through skillshare-2024
▸ Transferable
▸ Time Management-Complete course through Coursera, 2024
▸ Critical Thinking-Complete course through LinkedIn learning, 2024
REFERENCES
▸Best Time Management Courses & Certificates Online [2024] | Coursera. (n.d.). Coursera. Retrieved 2024, from https://
www.coursera.org/courses?query=time%20management
▸Creator Brand Archetype | Psychology Brand Strategy. (n.d.). Kaye Putnam | Psychology Driven Brand Strategist. Retrieved 2024, from
https://www.kayeputnam.com/brand-archetype-creator/
▸Figliuolo, M. (2016, June 6). Welcome to critical thinking - Critical Thinking Video Tutorial | LinkedIn Learning, formerly Lynda.com.
LinkedIn. https://www.linkedin.com/learning/critical-thinking/welcome-to-critical-thinking?u=50813145
▸Occupation Keyword Search. (n.d.). O*NET OnLine. Retrieved 2024, from https://www.onetonline.org/find/result?s=sports+marketing
▸The Golden Circle - Simon Sinek. (n.d.). Simon Sinek. Retrieved 2024, from https://simonsinek.com/golden-circle/

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Fabyon Price Personal Brand Exploration 2024

  • 1. PERSONAL BRAND EXPLORATION FABYON PRICE-SPORTS MARKETING-3/9/24
  • 2. CAREER GOALS CAREER CATEGORY-STARTING YOUR CAREER ▸ Short Term Career Goal: Post graduation I would like to look for jobs so I can start to gain experience and update my resume also while growing my personal brand more. ▸ Long Term Career Goal: With enough experience I would like to have a job at a sports marketing company.
  • 3. PROFESSION JOB TITLES ▸ Occupation-Sports Marketing ▸ Media Programming Director- Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs such as sports or news. ▸ Marketing Manager-Plan, direct, coordinate marketing policies and programs. Develop pricing strategies with the goal of maximizing the fi rms pro fi ts or shares. ▸ Agent and Business Manager for Athletes-Represent and promote athletes in dealing with current or prospective employers. May handle contract negotiation and other business matters for clients.
  • 4. COMPETITION KATHY LOFTON ▸ Industry Experience: Institutions of higher learning, Fortune 500 companies, all levels of government work ▸ Education: Masters in Business Management ▸ Leadership: Nexus Leadership ▸ Skills: Advising, Writing, Speaking ▸ Overall Presence: 1k followers and 500+ connections
  • 5. IDENTITY CORE VALUES-HUMOR ,HAPPINESS ,UNIQUENESS ,LOYALTY ,FUN ▸ Vision:Land a job with a sports team and join the marketing team. ▸ Passion: Sports ▸ Super Power-Meeting new people and connecting with them. ▸ Golden Circle: ▸ Why- Love seeing people be passionate about their favorite teams. ▸ How- Branding through the sports team. ▸ What- Marketing for sports teams.
  • 6. I PROMISE TO BE COMMITTED TO MY HARD WORK AND TO APPROACH EVERY PROBLEM WITH A PROBLEM-SOLVING PROWESS. I AM DEDICATED TO FINDING SOLUTIONS AND ENSURE I ADD VALUE TO EVERYTHING I DO. Fabyon Price PROMISE
  • 7. NETWORKING MEDIA EVENTS ▸ Sports Marketing Summit,May 9th, New York-Hopefully to connect with other people in the industry and gain more knowledge. ▸ SEME, March 22-23,Washington Dc-Learn more about the sports marketing industry from different sports executives. ▸ Mentorship: Seeking an experienced Sports marketing manager in the industry to mentor me and guide me along my career path. ▸ Elevator Pitch: ▸ “Hello my name is Fabyon Price and I am currently a student at Full Sail University. I am enrolled in the Sports Marketing and Media Bachelors program. My love for sports has me wanting to get into an organization I love. Im interested in working for your company because I want to gain more experience on what it’s like working for a media or marketing team. I have all the skills needed to excel in the fi eld and bring everything to the table and give my 110 percent.”
  • 8. DIGITAL MARKETING ONLINE I.D CALC SCORES ▸ Volume-Less than 0 ▸ Relevance-Zero ▸ Purity-0 ▸ Diversity-Less than 0 ▸ Validation-Less than 0 ▸ Brand Archetype ▸ The Creator-The creator type is all about brands that champion innovation and creativity ▸ Marketing Strategy to improve ID scores ▸ Focus:Volume ▸ Type of Content:Build a personal brand website and update LinkedIn and any other social medias to get my name out in my industry. ▸ Primary Medias:Instagram and Twitter
  • 9. PROFESSIONAL DEVELOPMENT ▸ Technical: ▸ Data Analysis-Complete a course through Udemy-2025 ▸ Social Media-Complete a course through skillshare-2024 ▸ Transferable ▸ Time Management-Complete course through Coursera, 2024 ▸ Critical Thinking-Complete course through LinkedIn learning, 2024
  • 10. REFERENCES ▸Best Time Management Courses & Certificates Online [2024] | Coursera. (n.d.). Coursera. Retrieved 2024, from https:// www.coursera.org/courses?query=time%20management ▸Creator Brand Archetype | Psychology Brand Strategy. (n.d.). Kaye Putnam | Psychology Driven Brand Strategist. Retrieved 2024, from https://www.kayeputnam.com/brand-archetype-creator/ ▸Figliuolo, M. (2016, June 6). Welcome to critical thinking - Critical Thinking Video Tutorial | LinkedIn Learning, formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/critical-thinking/welcome-to-critical-thinking?u=50813145 ▸Occupation Keyword Search. (n.d.). O*NET OnLine. Retrieved 2024, from https://www.onetonline.org/find/result?s=sports+marketing ▸The Golden Circle - Simon Sinek. (n.d.). Simon Sinek. Retrieved 2024, from https://simonsinek.com/golden-circle/