SlideShare a Scribd company logo
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
Tailwind Traders
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
• Python
• Notebooks
• VSCode
• Cognitive Services
• Speech-to-text
• Text Analytics
• LUIS
• Blob storage
• PowerBI
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
Store Prepare and train Model and serve
Azure Blob Storage
CSV files
(structured)
PowerBI
Azure Cognitive Services
Azure Blob Storage
Audio files
(unstructured)
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
Azure Blob Storage
CSV Files
(unstructured)
Analytics Engine
Azure Blob Storage
Services
Speech-to-text
Text Analytics
Content
Output
Table
Custom Notebook
Audio files
(unstructured)
LUIS
PowerBI
Azure Logic Apps
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
Support
Ticket ID
Date
Created
Date
Completed
Cust ID Audio file
path
Transcribed Text Theme Key Phrases Sentiment
0 8/20/19 8/22/19 132459 None “The delivery
took so long that
I no longer need
this device. How
can I return it?"
Speed ['delivery',
'device']
neutral
1 8/23/19 8/24/19 183619 http://<blob
storage>
“I have seen
similar products
for slightly lower
prices. How can I
return this
product?"
Price [similar
products',
'lower prices']
neutral
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
• SupportTicketID
• CustomerID
• DateCreated
• DateCompleted
• Escalated
• Theme
• Sentiment Category
• Key Phrases
•
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
Responsible AI considerations
• Account for accents and other languages into input
• Storing private recordings in Azure
• ChatBot
MICROSOF T CONFIDEN TIA L – INTERNA L ONLY
Github: https://github.com/microsoft-us-ocp-ai/developers-guide-to-ai
Cognitive Services: https://azure.microsoft.com/en-us/services/cognitive-services/
PowerBI: https://docs.microsoft.com/en-us/power-bi/create-reports/sample-tutorial-connect-to-the-
samples
Blob: https://docs.microsoft.com/en-us/azure/storage/blobs/storage-quickstart-blobs-python
© 2018 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Extracting value from text and audio to inform business strategy

  • 1.
  • 2. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY Tailwind Traders
  • 3. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY • Python • Notebooks • VSCode • Cognitive Services • Speech-to-text • Text Analytics • LUIS • Blob storage • PowerBI
  • 4. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY Store Prepare and train Model and serve Azure Blob Storage CSV files (structured) PowerBI Azure Cognitive Services Azure Blob Storage Audio files (unstructured)
  • 5. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY Azure Blob Storage CSV Files (unstructured) Analytics Engine Azure Blob Storage Services Speech-to-text Text Analytics Content Output Table Custom Notebook Audio files (unstructured) LUIS PowerBI Azure Logic Apps
  • 6. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY Support Ticket ID Date Created Date Completed Cust ID Audio file path Transcribed Text Theme Key Phrases Sentiment 0 8/20/19 8/22/19 132459 None “The delivery took so long that I no longer need this device. How can I return it?" Speed ['delivery', 'device'] neutral 1 8/23/19 8/24/19 183619 http://<blob storage> “I have seen similar products for slightly lower prices. How can I return this product?" Price [similar products', 'lower prices'] neutral
  • 7. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY • SupportTicketID • CustomerID • DateCreated • DateCompleted • Escalated • Theme • Sentiment Category • Key Phrases •
  • 8. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY Responsible AI considerations • Account for accents and other languages into input • Storing private recordings in Azure • ChatBot
  • 9. MICROSOF T CONFIDEN TIA L – INTERNA L ONLY Github: https://github.com/microsoft-us-ocp-ai/developers-guide-to-ai Cognitive Services: https://azure.microsoft.com/en-us/services/cognitive-services/ PowerBI: https://docs.microsoft.com/en-us/power-bi/create-reports/sample-tutorial-connect-to-the- samples Blob: https://docs.microsoft.com/en-us/azure/storage/blobs/storage-quickstart-blobs-python
  • 10. © 2018 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Editor's Notes

  1. PowerPoint  LUIS Logic Apps Power BI 
  2. 1 –2 min: Show the website for Tailwind Traders and its features  (Add Quantitative Data – TT has 1000 tickets per day? It takes one person forever to look at the tickets one by one. This is why we need AI to solve these tickets more efficiently. Understand the intent of the customers and act upon it ) , cost savings? Productivity and branding will increase. Resources will be reduced to scan tickets,... Problem Statement : Increased amount of support tickets regarding usage of these offerings.  Goal: Store, Analyze, and Extract insights from their text and audio data to make better product backlog decisions and reduce their support tickets Learning Obj:  - Solving the goal of the company with metadata of each ticket using Azure Cognitive Services Text Analytics and Speech to Text  - Aggregate these findings to inform their product backlog and implement improvements 
  3. LUIS - ML algorithm, supervised learning : mention train and test
  4. Rows = issue x entity Columns = characteristics
  5. If time permits